Spotlight 25: Spread the word about your event

Spotlight 25: Spread the word about your event



The success of your event depends on your marketing strategy; the more visible your event is, the more the people who'll register for it. That's why it's important to have an effective and multifaceted event promotional strategy—one that can make your event known to the entirety of your target market, wherever they may be on the internet.
 
At Backstage, we've got a full set of promotional tools that can work in tandem with your event marketing strategy to make it all the more impactful and cohesive. Let's take a look at how you can put them into action.
 

Market your event on social platforms


Social media is the most happening place on the internet. As such, getting your event trending there is the easiest way to connect with your target audience. Backstage gives you the option to post on Facebook, Twitter, and LinkedIn. Also, as social platforms give importance to the visuals, posts created on Backstage require banners by default. You can either go with one of the available templates (which can be further customized) or add your own banner.



To create social posts, go to the Social share tab in the Promote tab of the Manage dashboard. Choose a banner image for your post, add a message, and, finally, click the icon of the social platform to which you wish to post. You'll be redirected to that social platform where you can post the banner along with your message.
 

Add an event banner to promote it on blogs and websites


Your blog or website has probably already built an audience that's interested in your work. Since they're invested in you, it's easier to convert them into attendees. This is especially true if your event is an annual one and they've attended before. In Backstage, you can generate an iframe code for the banner and embed it on your blogs, websites, and other pages to inform interested people about your event. The button in the banner will be linked to the event microsite so people can easily find your event and register for it.   



To get your event banner, go to the Blog or website tab in the Promote tab. Choose a layout for the banner, select a format for the date and time, and customize the button text. An iframe code with your specifications will be generated on the right along with a preview of the banner. Copy this code and paste it into your blog or website's HTML code to add the banner there.
 

Leverage discount codes

 
Everyone loves a good deal. That's why discounts are one of the most successful promotional strategies that most marketers swear by. Selling tickets at a reduced price using discount codes will boost registrations at your event. Backstage has two promotional code options—discount codes and access codes. For this purpose, we'll use the former.



Create your discount code in the Promotional codes tab of the Promote tab. Discount codes can only be applied to paid ticket classes—hidden ticket classes can't be assigned to discount codes. Also, you can choose to calculate the redemption count for whole orders or individual tickets. Your attendees can then use the code for discounts when purchasing tickets to your event.
 

Advertise with affiliates


An easy and cost-effective way to expand your event's reach is by using affiliates. These are people or companies that promote your event to their audience for a commission. In Backstage, you can track the performance of each affiliate individually with unique affiliate links. These links tell you how many people visited your event microsite by way of that affiliate, how many orders they placed, and the revenue generated through those ticket sales. With these metrics, you can refine your affiliate marketing strategy.



When onboarding affiliates to promote your event, generate a unique microsite link for them in the Affiliate tab of the Promote tab. The tracking code in the link will help you track the performance of each affiliate and understand their value better.
 
Learn more about making the best use of the features in Backstage's promotional tools repertoire, fine tune your event marketing strategy, and sell out your event. Subscribe to our forum to be updated with the latest Backstage news. If you have any feedback or questions, please write to us at support@zohobackstage.com.
 
Happy organizing!


    • Recent Topics

    • Adding tag to specific record as an acion in a workflow

      Hi! I've created the following workflow in the module 'Leads'. When a record meets the criteria, there should be a tag added to the specific record in the module 'Contacts'. In the module 'Leads', there is a look-up field named 'Kandidaat' which is connected

    • How to query for Deals record based on Pipeline?

      I want to query for Deals records that matches a specified Pipeline using a Deluge function. When I call zoho.crm.searchRecords("Deals","(Pipeline:equals:" + myPipeline + ")"), I get this error: { code: 'INVALID_QUERY' , details: {...} , message: 'Invalid

    • CRM formula field help

      Hello! i was hoping to get some help with a formula i'm creating within a module. I'm looking to make a formula that changes based on a date field but based upon the present date. This is the formula i have so far: If(Now() < ${Instructors.Start Date},

    • Change to copy/paste functionality in Deluge code editor

      Recently there was a change to the Deluge code etidor where it now inserts backslashes into strings automatically when copying/pasting strings with double quotes, it's a nightmare to have to go delete all these. Is it possible to toggle this on or off?

    • ChatGPT only summarize in English

      Hello i' v enabled chatgpt in salesIQ, it works great inside conversation (revise, Rephrase etc) add tags works well with another language than English. But when I want to summarize it render only in English, despite sales IQ is set to another language.

    • Chart with Filtered Data vs Unfiltered Data

      I am looking to create a chart view that displays the full data set vs a subset of the data filtered by user filter. However I do not seem to find any method by which to exclude a plot from the applied filter or any other method by which to display the

    • BIN Locations

      Hi, I’m new to Zoho inventory and unless Im missing something, I cannot find BIN locations anywhere in ‘items’? please tell me it’s there somewhere?!? Thanks

    • Can't verify domain with AWS Route53

      I have a domain successfully transferred to AWS Route53 from NameCheap. When I try to CNAME or TXT Records as suggested, they are added in AWS console however zohomail does not verify them.  For the TXT record zohomail says the value is wrong, whereas for CNAME record zohomail can't find any CNAME record. I don't know what to do! 

    • BANK FEED - MAYBANK , provider from YODLEE IS NOT WORKING

      As per topic, the provider YODLEE is not working for the BANK FEED. It have been reported since 2023 Q3, and second report on 2023 Q4. now almost end of 2024 Q1, and coming to 2024 Q2. Malaysia Bank Maybank is NOT working. can anyone check on this issue?

    • Create a custom button to modify custom fields in zoho Inventory

      I am needing a script for two buttons, 1. Button will add todays date to a custom field named cf_sent_to_sov 2. Button will mark a checkbox or unmark a checkbox field named cf_parts_ordered I have been trying to figure out deluge but have not got anywhere

    • Canadian payroll

      Hello ZOHO, is any updates on when payroll for Canada will be available?

    • Default reminders on Emails

      I have seen that it is possible to set, for each email, a reminder when the email remains unresponded for some time. This is very useful, so useful that I would like to set it for all my emails, by default. Because an unanswered email usually requires

    • Update Department on Ticket (with applied Blueprint)

      Hello, Is it possible to update the Department of a ticket which is dictated by a blueprint, e.g. I would like to change departments at different states in the Blueprint. I do not see this is an option in workflow rules or blueprint transition actions,

    • in zoho assist I would like to temporarliy go into view only mode

      During a zoho assist remote support / remote control session, I would like an option to turn off control, and go into view only mode. Then later, turn back on control, all within the same session. (Many other remote login apps have this feature.) For

    • Issue Configuring SSO Integration with Cognito in Zoho Help Center

      Dear Zoho Support Team, We have been working on configuring SSO integration for our Zoho Help Center using Amazon Cognito. While the setup appears to be completed successfully, we are encountering an issue when attempting to access the Help Center. The

    • QR code image is not exported in PDFs

      The new QR code field works fine when I include it in a report template and I choose the print option: https://creatorapp.zoho.com/<username>/<app_link_name>/record-print/<report_link_name>/<record_ID>/ But when I try to save the document to a .pdf file

    • Zoho notes list issue

      Hi team, Suddenly my extension is not working and I could not find the extension in my marketplace list anymore. Extension version deprecated This version of the extension is no longer in use. Please update the extension and try again.

    • Assignment Rule: Immediate Ticket Assignment to Agents Upon Shift Start

      Dear Zoho Desk Team, I hope this message finds you well. Currently, when the option to assign tickets to offline agents is turned off, agents who come online during their shift have to wait for about 30 minutes before any tickets from the queue are assigned

    • Change email template depending on answer from form

      Is it possible to set up the following in Zoho Desk: When a user submits a ticket via the Zoho Help Center's form, they can select an answer from a dropdown field. In this example, the dropdown options are 'Option A' and 'Option B.' If a user selects

    • Kaizen #171: FAQs on COQL API

      Hello all!! Welcome back to another post in the Kaizen series! In this post, we will address some of the most frequently asked questions about Zoho CRM's COQL API from the Zoho CRM Developer Community Forum. COQL API Query API lets you query for records

    • Issue with Date Placeholder Formatting in Ticket ID Customization

      Hello Support Team, I'm experiencing an issue with the date placeholder formatting in Zoho Desk's Ticket ID customization. Specifically, when using the `{{DD}}` placeholder for the day in the prefix or suffix, the output displays the day as a single digit

    • Time Field

      Good Day, I have a question, when I save a draft and reload it. Why does the time field format keeps goes from hh:mm to hh:mm:ss? Is there a way I can force it to load to hh:mm only? I have tried example = totime(input.TimeField, "hh:mm") in the -created

    • Zoho CRM Widget and translations

      Hi everyone! We're building a Widget with zoho-extension-toolkit, how is localization supposed to work? "zet init" created a translations/en.json file, but what should go inside it and how is it supposed to be accessed from the Widget/javascript? Thanks

    • Feature Req - See imap emails in Timeline tab of a deal

      In many other CRMs such as pipedrive and hubspot, when you are looking at the timeline of a deal you can also see snippets of emails that have been sent or received and then click to view the full message. This gives users a fast way to catch up on EVERYTHING

    • HOW TO: Searching a thread (email body/text) with a custom function, allowing filtering and specific actions

      We are still trialing out Zoho at this time, but have found a major expected feature to be missing - the ability to search within the text of an email for automation/workflows. NOTE: You need to create a connection for zohodesk under settings -> Developer

    • Partnership Proposal for Supporting Number Porting Services in Singapore

      Dear Zoho Representative’s, I hope this message finds you well. My name is Honelito Gilos, and I represent Borderless Hub Pte Ltd (Singapore). We are a Telco here in Singapore specialising in providing seamless number porting services, and I’m reaching

    • Tip #2: Prefill forms automatically with existing Zoho CRM data

      How to automatically prefill a form with existing Zoho CRM data? Prefilled forms can be useful when you want your prospects to view and confirm their data, and in a wide range of other situations. In Zoho Forms, we prefill the fields with the values from Zoho CRM using the Zoho CRM field. What is a Zoho CRM field? A Zoho CRM field acts as a two-way communication channel, by sending data to Zoho CRM from forms and fetching information from CRM into Forms. The field will look up data from your CRM

    • Pushing GCLID info from Gravity Forms to ZohoCRM

      We are switching to Gravity Forms from Zoho Forms and I cannot find any good info on how to make sure my GCLID tracking info is pushed through to the CRM through my new forms. There was an article in the documentation about placing something within the

    • Organization Variables - Restrict Access

      Currently, there is no way to restrict the access to organization variables. This leads to a problem when storing API related values that should be kept secret as anyone with access to create and edit email templates, workflow rules, or inventory templates

    • Massive price increase for user licenses of Zoho Portal

      This actually a complaint about this announcement: https://help.zoho.com/portal/en/community/topic/free-user-licenses-across-all-portal-user-types You present this as an enhancement. And, yes, while reading the main part, I'd agree that (for smaller companies),

    • Transform Your Customer Support with AI-Powered Chatbots in Zoho SalesIQ

      Ever wondered how some companies seem to have superhuman customer support? Let's uncover their secret! In the digital age, customer expectations are skyrocketing. Did you know that according to McKinsey, 75% of consumers expect a response within five

    • Quickbooks conversion and Internet sales

      Hello, we are considering converting from Quickbooks enterprise to Zoho Books and using MonotorZ for our mrp needs. Today we import Internet sales under a single customer with multiple ship to addresses. We want to maintain the detail in CRM for marketing

    • KPI widget with percentage

      I'm trying to create a KPM widget that displays current performance as a percentage - something like the picture below. I've tried following the instructions at https://www.zoho.com/analytics/help/dashboard/kpi-widgets.html#chart but nothing ends up being

    • How to add two columns in Zoho forms

      I would like to have two columns in Zoho forms. How can i enable two columns?

    • When creating Sales Order / Estimate via API, the line item Tax Code does not get pulled in.

      I'm creating Sales Orders via API from CRM but it does not pull in the "Tax Code" I've read within the forums that this should be done automatically but it's not happening. Not sure if it's a bug or by design? Anybody else know? Should we be adding the

    • Chart showing schedule

      I want to be able to create a chart for everyday to check and which of which driver is available on the timeframe. Here's my table Name City Day Start Time End Time Driver1 Medicine Hat Monday 11:45 AM 4:45 PM Driver 2 Medicine Hat Tuesday 11:00 AM 7:00

    • Running Total % in Pivot with filters

      Hi there, I have seen a few posts on this topic, but i cant seem to find one that will work when applyig filters to the data. I have Rows and Data in a pivot view I want to show the running total of revenue as a % of the total for the data set. If i add

    • Quais são os maiores desafios que você enfrenta ao implementar o Zoho CRM?

      Olá, pessoal da comunidade Zoho Brasil! Sou parceiro autorizado da Zoho e, ao longo do tempo, tenho notado que cada implementação de CRM traz desafios únicos, dependendo do segmento de negócio, das metas da empresa e até da familiaridade da equipe com

    • 2025 Just Got More Exciting for Developers!

      Hello, Greetings to the Zoho Books Community! As we step into the New Year, we're thrilled to roll out something truly special for our Zoho Finance enthusiasts – the "Zoho Finance Developer" Community! This is your exclusive space to connect with fellow

    • Error in executing On user input script

      I'm having problems with this  this script : ; Tipo_list=List(); Tipo_rec = Tabla_factores[Periodo == input.Periodo_anos.toLong()]; Tipo_list.addAll(Tipo_rec.Clase_credito.getall()); for each Clase_credito in Tipo_list { Tipo_credito:ui.add(Clase_credito) } Error in executing On User Input script of Periodo en años. Error. Error in executing Fetch Record task. Unable to fetch Tabla_factores and update variable Tipo_rec. Error in evaluating the criteria : Error. Error evaluating NUMERIC expression

    • Next Page