Quadrant Analysis - Word of the day #105

Quadrant Analysis - Word of the day #105

When you have a large amount of sales data in your Zoho CRM, quadrant analysis allows you to distribute the data that you want to analyze or measure into four quadrants. You can analyze data such as, i) the type of campaigns versus the revenue generated to identify the campaign that was most effective or ii) leads created versus lead source to identify the source you are gathering more leads from for the company.

Use Zoho CRM's quadrant analysis to visualize complex data in a consistent, comprehensive framework to identify the areas you need to focus on in your sales process. Let's say that you have a large volume of historical sales data dating back five years. You need to segment the data based on your profit margins relative to sales to answer questions like—are low profit margins and high sales causing us to lose money? What products with a high profit margin but slow sales should we focus on? Quadrant Analysis helps you uncover these types of correlations while viewing huge amounts of data.

Here's a knowledge-base article on working with Quadrant Analysis.

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