Hello everyone,

This month, we're excited to introduce two powerful features designed to help you create more engaging content and streamline your team's communication workflow.

Audio is one of the biggest drivers of engagement in short-form video content today, powering everything from trending Instagram Reels to viral TikTok videos. To help you create more engaging video posts effortlessly, Zoho Social now lets you add audio directly within the publishing window.

You can choose from audio tracks available within Zoho Social or upload your own custom audio from your desktop, cloud storage, or Media Library. Whether you're adding background music, voiceovers, trending sounds, or branded audio, you can now enhance your videos for better reach and engagement.

Managing a busy inbox becomes much easier when the right interactions automatically reach the right team members. With Assignment Rules in Zoho Social, you can automatically assign incoming messages based on conditions you choose, so there's no need for manual sorting. 

You can create criteria using details like the social channel, interaction type, keywords, message sentiment, follower count, priority, and more. When an interaction matches the conditions you set, Zoho Social automatically assigns it to the right person. You can also choose whether the interaction should match all the conditions or just any one of them. 

This helps teams respond faster, reduce manual work, avoid missing important interactions, and ensure urgent messages are handled quickly, creating a smoother customer experience.

The Zoho Social team attended Social Day London on May 19 and 20, joining hundreds of social media professionals, creators, agencies, and brands for two days of learning and networking. We enjoyed sharing ideas, meeting customers, and discussing the latest trends shaping the social media landscape. Overall, it was an engaging experience that strengthened connections and deepened our understanding of where the industry is headed.

Social Media Marketing World (SMMW) has become a regular fixture on our calendar, and this year was no exception. From April 28 to 30, the Zoho Social team was available to meet attendees at our booth at the Anaheim Convention Center in California. We met a bunch of wonderful marketers, business leaders, agencies, and social media enthusiasts and had some interesting conversations about social media marketing. 

Over the three days, our team dove deep into meaningful, one-on-one conversations about how Zoho Social is helping businesses and agencies manage their social presence more effectively. We ran live product demos, talked through real-world challenges, and discussed where social media marketing is headed, especially with the advent of AI and how Zoho Social is evolving alongside it.

And of course, goodies were involved! 

In the spirit of the event, we have some exciting news to share: if you're signing up for the Agency or Agency Plus edition of Zoho Social, you'll receive a flat 35% discount on your annual subscription. Whether you're a boutique agency or scaling fast, this is a great time to get on board. To use the discount, simply write to support@zohosocial.com

We hope these updates help you save time and boost your brand's social media presence. Stay tuned for more exciting features in the next edition of The Social Wall.

Thank you.