Introducing Zoho TouchPoint in Zoho One

Introducing Zoho TouchPoint in Zoho One

Hello Zoho One users,

We're excited to announce that Zoho TouchPoint is now available as part of the Zoho One suite!

As businesses grow and customer interactions become increasingly digital, the way you connect and engage with customers matters more than ever.

Whether you're networking at an event, meeting a potential customer, onboarding a client, or simply sharing your professional information, you need a quick and convenient way to make that connection.

With Zoho TouchPoint, you can exchange information faster and make your first impression truly impressive.

Supported Data Centers: US, IN, AU, CA, and EU.

What is Zoho TouchPoint?

Zoho TouchPoint is a digital identity and customer engagement platform that helps you create and manage physical and digital touchpoints and connect them to specific destinations and actions.
A touchpoint is any point of interaction between a business and a customer throughout their journey. It represents every moment a person comes into contact with your brand, whether they are discovering your business for the first time, making a purchase, or interacting with your team.

Touchpoints can be both physical and digital:

  1. Physical Touchpoints: Tangible, real-world objects used during in-person interactions such as physical NFC smart cards, printed QR codes on event banners, signage, or product packaging.
  2. Digital Touchpoints: Interactive online elements used in virtual spaces such as dynamic email signatures, digital business card links, or website click-to-actions.
With TouchPoint, a simple tap, scan, or click can take your customers to a personalized digital experience; it can be your profile, a lead form, an appointment page, a website, or another destination.

Instead of simply sharing your information, you can give your customers a clear next step.

What can you do with TouchPoint?

Design your TouchPoint in minutes. Choose a touchpoint that fits the way you want to interact with your customers:
  1. NFC Cards: Share your information with a simple tap.
  2. Digital Cards: Create and share a digital version of your professional identity.
  3. Email Signatures: Turn your email signature into an interactive touchpoint.
  4. Dynamic QR Code: Connect physical and digital spaces to your online experiences.
Customize your touchpoint with your professional and business information, and create an experience that represents your brand.

Create a destination for your customers

A touchpoint is just the beginning. You can also choose the destination your customers see after they tap, scan, or click.
Depending on your goal, you can direct customers to :
  1. Profile or digital business card
  2. Website or landing page
  3. Lead capture form
  4. Appointment booking page
  5. Survey
  6. App download page
  7. Messaging or email action
You can also exchange contacts, collect leads, and push the collected data to your CRM, helping you create a complete workflow from the initial interaction to the next action. Learn how to view records and push to CRM

Create. Connect. Engage.

Getting started with TouchPoint is simple:
  1. Select a Mode: Choose how your customers will interact with you—through an NFC card, QR code, digital card, or email signature.
  2. Design Your TouchPoint: Customize your touchpoint with your personal or business information and create an experience that reflects your brand.
  3. Set a Destination: Choose where your customers should go and what you want them to do after interacting with your touchpoint.
  4. Launch & Network: Share your touchpoint and start connecting with customers, prospects, and contacts through a simple tap, scan, or click.
For a detailed guide on setting up and using TouchPoint, see the TouchPoint setup guide.

Understand How Your TouchPoints Perform

Creating and sharing a touchpoint is only one part of the experience. It is equally important to understand how customers are engaging with it.
With Analytics and Reports, you can get insights into your touchpoint performance and customer interactions.
Track activities such as taps, scans, clicks, views, and form submissions to understand how your touchpoints are being used.
You can use available insights to:
  1. Identify touchpoints receiving higher engagement
  2. Understand interaction trends
  3. Measure destination performance
  4. Monitor customer activity
  5. Evaluate the effectiveness of your touchpoints
  6. Identify opportunities to improve the customer experience
More than just creating a touchpoint and hoping customers interact with it, you can use engagement data to understand what is happening and make informed decisions.

Ready to Create Your First TouchPoint?

  1. Add Zoho TouchPoint to your Zoho One account to get started.
  2. Explore the full list of Zoho TouchPoint features available in Zoho One.
  3. Check our Application FAQ for quick answers to common questions.
We encourage you to explore Zoho TouchPoint in your Zoho One account and discover how you can create smarter ways to connect with your customers.

If you've any questions, reach out to us at support@zohoone.com

Regards,
The Zoho One Team