Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes.
Zoho Analytics offers the following important capabilities:
YouTube Ads Advanced Analytics Connector enables you to import your YouTube Ads data into Zoho Analytics for advanced reporting and analysis. This connector brings in all the capabilities of Zoho Analytics described above to YouTube Ads users.
Users in any paid plan of YouTube Ads along with a paid plan of Zoho Analytics, Zoho CRM Plus or Zoho One can subscribe to this connector. Users with the Administrator roles can configure this connector.
YouTube Ads Analytics is bundled free for all the paid users of Zoho Analytics. The Zoho Analytics paid plans start at $25 per month. Click to learn more about Zoho Analytics pricing .
Yes, we do provide a 15-day free trial for this connector from the date of set up.
Any individual with whom you share your workspace, tables (data), reports and dashboards, created in Zoho Analytics, for collaboration is considered a 'User' in Zoho Analytics. A user is identified by his/her unique email address, with which their Zoho Analytics account is registered. Suppose you subscribe to the Zoho Analytics Standard plan, you can privately share the data/reports in your account and collaborate with 4 other people. Now your Zoho Analytics account is said to have 5 users (including yourself).
In Zoho Analytics, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data that has the same structure.
For example, In the Tickets table, each row would represent a single tickets' record such as created at, resolved at, due date, resolution time etc. The number of rows calculated for pricing is the sum of all rows/records stored across all your Workspace tables in your Zoho Analytics account.
The Account Administrator and the Organization Administrators can set up the Advanced Analytics connector. Click here to learn about
Manage Users
.
The credentials of the Administrator who set up the connector, will be used for establishing any connections with source application by other administrators.
Initial data import will take a few minutes to a couple of hours depending on the volume of data in your YouTube Ads account. You will receive an email notification once the import is complete. If you access the Workspace before the initial fetch is completed, you may find some data missing.
| Modules | Fields |
| Accounts | Day, Account, Impressions, Interactions Clicks, Conversions, Costs, Clicks, Networks |
| Ad Group Performance | Day, Account, Impressions, Interactions Clicks, Conversions, Costs, Clicks, Networks |
| Ad Performance | Day, Ad Name, Short Headline, Long Headline 1, Headline 2, Impressions, Interactions, Clicks, Conversions, Cost, network, AD ID |
| Call View Report | Ad group ID, Call Start time, Call end time, Duration (seconds), Status, Call type, Call source, Caller area code, Caller Country code |
| Campaign Performance | Day, Network, Device, Impressions, Interactions, Clicks, Conversions, Cost |
| Campaigns | Campaign, Account ID, Campaign State, Campaign ID, Campaign Channel Type |
| Final URL performance | Day, Ad group ID, Final URL, Impressions, Interactions, Clicks, Conversions, Cost |
| Geo Performance | Day, Country Territory, Country Name, Ad type, Impressions, Interactions, Clicks, Conversions, Cost |
| Video Performance |
Day, Video title,Ad group ID, Device, Impressions, Clicks, Conversions, Cost, Ad type, Network
|
The import process of your YouTube Ads data can sometimes fail for a variety of reasons. Hence, you may receive such emails occasionally.
You will receive the 'Integration Setup Failed' mail when there is a failure during the initial fetch. In this case, we request you to:
Data sync may sometimes fail due to a variety of reasons such as Authentication Failure, your business application is down etc. In that case, you will receive the "Data Synchronization Failure" mail with the reason for the failure and its solution. Click here to learn more about Synchronization Error Failures and its solutions.
You can choose to synchronize data at one of the intervals mentioned below.
Yes, you can edit the YouTube Ads connector synchronization setting. The Account Administrator and the Organization Administrators can edit this setup. To do so,
Note:
Yes, the Account Administrator and the Organization Administrator can view the data sync history. Follow the below steps to view the data sync history.
Yes, you can setup YouTube Ads Advanced Analytics in any of the existing Workspaces or in any of the Advanced Analytics Workspaces to analyze data together. This allows you to blend diverse data sets and analyze them together.
Refer to the Cross-Functional Analytics section for more details on this.
No, you cannot add/modify data in the YouTube Ads data tables. Data from YouTube Ads application will automatically get synced into Zoho Analytics in the different tables. You cannot edit any of this data or add new data records from within Zoho Analytics.
However, you can add new tables and import data into there. You can then create reports combining data in those tables with the data from YouTube Ads.
No, you cannot add new columns. But, you can add Formula and Aggregate Formulas columns (i.e., calculated fields) to these tables to help you create powerful reports. Refer to
Formula Column
to know more about this.
Yes, you can add new data tables. Click
New
>
New Table
to add a new table in the existing YouTube Ads Advanced Analytics Workspace.
With this feature, you can import data from other sources or add them manually into your Workspace to analyze and create reports combining this with your YouTube Ads data.
Refer:
Yes, the YouTube Ads connector in your account can be transferred to another Administrator in the Organization.
Yes, only the Administrator who created the connector setup can re-authenticate. Follow the below steps to re-authenticate,
Yes, you can track all activities performed in Connector-configured workspaces by all users, using Audit History. The Account Administrator and the Organization Administrators can view the audit history.
Follow the below steps to do so.
The following are the actions that are logged in Zoho Analytics.
The Account Administrator and the Organization Administrators can remove the connector integration from the Data Source page. To remove the integration,
The data synchronization from YouTube Ads in this Workspace will be removed. However, you will still be able to access this Workspace with existing data.
Zoho Analytics will synchronize the data specified in this question into the YouTube Ads Analytics workspace. You can create reports using this data.
Yes, you can create reports using the columns from different tables. All the modules (tables) from YouTube Ads will be linked by default. You can create reports by simply dragging and dropping the required columns into the reports designer.
Zoho Analytics supports a wide variety of reports.
When you setup/configure the YouTube Ads Connector, set of default reports & dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your help data effectively.
Zia is Zoho's Intelligent Assistant.
Ask Zia
understands your questions asked in plain English and gets you powerful insights as answers in the form of attractive and relevant visualizations.
You can simply Ask Zia questions and it will interpret these questions, fetch data from the relevant tables, and generate the most appropriate reports immediately.
Formulas, as the name indicates, are calculations that help you derive key business metrics that can be used for reporting and analysis. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports.
Refer to
Formula Column
in Zoho Analytics to know more.
The below table lists all the formulas that will be created in the
Account Performance
table.
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum("Account Performance"."Costs")/sum("Account Performance"."Clicks") | Displays the Cost per Click (CPC) of the YouTube Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Account Performance"."Costs")/sum("Account Performance"."Conversions") | Displays the Cost per Conversion (CPC) of the YouTube Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula | 100*sum("Account Performance"."Clicks")/sum("Account Performance"."Impressions") | Displays the Click Through Rate (CTR) of the YouTube Ads. |
| Conversion Rate | Aggregate Formula |
100*sum("Account Performance"."Conversions")/sum("Account Performance"."Clicks") |
Displays the Conversion Rate of the YouTube Ads. |
The following are the default formulas in the Ad Performance table.
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum("Ad Performance"."Costs")/sum("Ad Performance"."Clicks") | Displays the Cost per Click (CPC) of the YouTube Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Ad Performance"."Costs")/sum("Account Performance"."Conversions") | Displays the Cost per Conversion (CPC) of the YouTube Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula | 100*sum("Ad Performance"."Clicks")/sum("Account Performance"."Impressions") | Displays the Click Through Rate (CTR) of the YouTube Ads. |
| Conversion Rate | Aggregate Formula |
100*sum("Ad Performance"."Conversions")/sum("Account Performance"."Clicks") |
Displays the Conversion Rate of the YouTube Ads. |
| Cost Per Thousand Impressions (CPM) | Aggregate Formula | 1000*sum("Ad Performance"."Costs")/sum("Ad Performance"."Impressions") | Displays the Cost per Thousand Impressions (CPM) of the YouTube Ads. |
The following are the default formulas in the Campaign Performance table.
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum("Campaign Performance"."Costs")/sum("Ad Performance"."Clicks") | Displays the Cost per Click (CPC) of the YouTube Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Campaign Performance"."Costs")/sum("Account Performance"."Conversions") | Displays the Cost per Conversion (CPC) of the YouTube Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula | 100*sum("Campaign Performance"."Clicks")/sum("Account Performance"."Impressions") | Displays the Click Through Rate (CTR) of the YouTube Ads. |
| Conversion Rate | Aggregate Formula |
100*sum("CampaignPerformance"."Conversions")/sum("Account Performance"."Clicks") |
Displays the Conversion Rate of the YouTube Ads. |
| Cost Per Thousand Impressions (CPM) | Aggregate Formula | 1000*sum("Campaign Performance"."Costs")/sum("Ad Performance"."Impressions") | Displays the Cost per Thousand Impressions (CPM) of the YouTube Ads. |
| Conversions to Impressions Ratio | Aggregate Formula | 100*sum("Campaign Performance"."Conversions")/sum("Campaign Performance"."Impressions") | Displays the Conversions to Impressions Ratio of the YouTube Ads |
| Conversions This Month | Aggregate Formula | (sumif((concat(monthnum("Campaign Performance"."Day"),year("Campaign Performance"."Day"))=(concat(monthnum(current_date()),year(current_date()))),"Campaign Performance"."Conversions")) | Displays the total Conversions for the current month of the YouTube Ads. |
| % Difference This Month Vs Last Month | Aggregate Formula | ("Campaign Performance"."Conversions This Month"-"Campaign Performance"."Conversions Last Month")*100/"Campaign Performance"."Conversions Last Month" | Compares the campaign performance for the current month with the previous month. |
| Formula Name | Formula Type | Formula | Description |
| Cost Per Click (CPC) | Aggregate Formula | sum("Geo Performance"."Costs")/sum("Account Performance"."Clicks") | Displays the Cost per Click (CPC) of the YouTube Ads. |
| Cost Per Conversion (CPC) | Aggregate Formula | sum("Geo Performance"."Costs")/sum("Account Performance"."Conversions") | Displays the Cost per Conversion (CPC) of the YouTube Ads. |
|
Click Through Rate (CTR)
|
Aggregate Formula | 100*sum("Geo Performance"."Clicks")/sum("Account Performance"."Impressions") | Displays the Click Through Rate (CTR) of the YouTube Ads. |
| Conversion Rate | Aggregate Formula |
100*sum("Geo Performance"."Conversions")/sum("Account Performance"."Clicks") |
Displays the Conversion Rate of the YouTube Ads. |
Yes, you can create your own custom formulas in Zoho Analytics. To know how to create your own formulas, refer to the Adding Formulas in Zoho Analytics help page.
Yes, you can combine data from other sources with your YouTube Ads data for analysis.
To do this, you need to add/import a new data table into the YouTube Ads Advanced Analytics Workspace as explained in the previous question and then define a look-up to join it with the table from YouTube Ads.
To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from YouTube Ads along with the data from any other source.
.Click to learn more about Lookup Column
Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.
Zoho Analytics allows you to drive the data required by writing standard SQL SELECT Queries. This feature is called Query Tables. With Query Tables, you can also combine data from different tables and create reports from the same. Click here to know how to create Query Tables in Zoho Analytics.
You can integrate and perform cross-functional analytics with most business applications / other data sources that Zoho Analytics integrates with.
To import data from business apps,
A lookup relationship will not be created automatically between the YouTube Ads modules and the modules of the application that you are trying to import. You will have to manually link the tables using a lookup relationship.. Click here to learn more about
Joining Tables
.
You can easily share the reports that you create with the other users in your organization. Refer to the
Sharing and Collaboration
help page for more details on this.
Once you privately share a report with your colleagues they will be able to access the reports as you do.
Accessing Shared Views
to know how to access the reports.
Zoho Analytics offers four user roles - Account Administrator, Organization Administrator, Workspace Administrator, and User. Click to know more about the Zoho Analytics
Managing Organizations
and
Manage Users
.
This is the expected behavior. Only when the users to whom the reports are being shared is set as a Workspace Administrator, they will be able to edit the reports. If a normal user wants to edit the report, he/she will have to save the report with a new name using the
Save As
option toolbar. The User can edit this report. To know more about user role,
click here
.
Yes, you can. Refer to the topic Apply filter criteria .
Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more .
To print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more .
Note:
If you are the Administrator of the Zoho Analytics or a 'Workspace Administrator', you can schedule reports and dashboards to be emailed automatically. Refer to the Emailing Views section.
Yes, you can embed/create permalink for reports & dashboards. You can also create a slideshow of views. Refer to the Publishing Options section to learn how to do this.
Yes, Zoho Analytics supports various rebranding options such as
Portal rebranding/white labeling
and
Logo Rebranding
.
We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoanalytics.com .
You can also reach out to us on our toll-free numbers.
United States
: +1 (888) 900 9646
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: +44 (20) 35647890
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: +61-2-80662898
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: +91-44-6965 6060
Yes, certainly. Register for a demo in this page .