Email Campaigns
Using AI to create and improve marketing content
AI-powered content generation helps you create and refine content across your email, SMS, and WhatsApp messages. You can generate new content from instructions or improve content you've already written. Before you begin, make sure AI features are ...
Generating email content with Zia AI
Writing subject lines, pre-headers, and body copy for every campaign takes time, especially when you're running several at once. Zia AI in Zoho Campaigns drafts email content based on what you tell it about the campaign, so you start from a working ...
Create ecommerce based email campaign
Create an Ecommerce Campaign To create an ecommerce campaign, you have to follow a similar set of rules as you would follow for creating any other type of email campaign creation. The steps are as follows: From the Navigation toolbar, choose ...
Managing Email Opens and Clicks in Zoho Campaigns 3.0
Email open and click tracking tell you what happens after you hit send. Opens tell you who saw your email. Clicks tell you what they did once they read it. Together, they're the foundation for open rates, click rates, response actions, and any ...
Email subject lines and preheaders
Before someone opens your email, they see two things – the subject line and the preheader. These two short pieces of text decide whether your email gets opened or ignored. This document explains what subject lines and preheaders are, how to write ...
How to create an RSS campaign
An RSS campaign is an automated email that delivers your latest content like blog posts, news updates, product launches, etc., directly to your subscribers whenever you publish something new. Instead of manually creating and sending an email each ...
What to set up before sending an email campaign
Email marketing is one of the most effective ways to reach your audience. But that is only if your emails actually land in the inbox. Before you create your first campaign in Zoho Campaigns, there are a few important settings you need to configure. ...
Configuring an email campaign
Before an email campaign goes out, along with the email content, you have to configure who receives it, who it appears to be from, where replies should go, subjectline and other email details. This document walks you through every setting on the ...
Email marketing with Zoho Campaigns
Table of content Introduction What is email marketing? Why businesses still rely on email marketing Who should use email marketing? Different types of email marketing campaigns What makes email campaigns successful? How does Zoho Campaigns make email ...
How to send and schedule email campaigns
Sending your email campaign at the right time is just as important as how you create the email content. When you're ready to send an email campaign, you have several options for when and how it goes out. Each option is designed for a different ...
Why is my email campaign reviewed?
Marketing emails have always remained a popular method to reach potential customers. However, some emails may be marked as spam emails and land in the customers' spam folder. Even though we have an automated system that checks for potential spam, ...
How to send a test email
Sending a test email is an important step before launching your campaign. It helps you review how your email looks, check links, and catch any errors before it reaches your audience. In this guide, you’ll learn how to send a test email so you can ...
Alternate Ways to Add Email Content
When you create an email campaign, you don’t have to use just one method to add your content. Depending on how comfortable you are with design and code, you can choose the option that best suits your requirement. Zoho Campaigns has three alternate ...
Available Actions in the Email Campaigns List Page
The Email Campaigns list page helps you manage and organize all your email campaigns from one place. Whether you want to find a specific campaign, organize campaigns into folders, create copies of existing campaigns, or delete unwanted campaigns, you ...
Template Editor
The Template Editor in Zoho Campaigns is the drag-and-drop email builder you use to design newsletters, promotions, and automated emails. The newly revamped editor gives you far more control over how your email looks, a dedicated space to design the ...
How to create an A/B test campaign
A/B testing (also known as split testing) allows you to compare two versions of an email campaign to determine which one performs better. Instead of relying on guesswork, you use data to understand what your audience responds to. In Zoho Campaigns, ...
Email campaign reports
Email campaign reports help you understand how your campaigns are performing and how recipients are engaging with your emails. From opens and clicks to bounces and unsubscribes, these insights give you a clear picture of what’s working and what needs ...
Which email campaign type should you use?
Choosing the right type of email campaign is the first step to getting the results you want. Whether you're sending a one-time message, automatically sharing updates from your website, or testing different versions to see what works best, each ...
How to send follow-up campaigns
A follow-up campaign is an email that you send to a specific group of people based on how they interacted with a previous campaign. Instead of sending the same message to everyone again, you target just the people who took, or didn't take a ...
How to create an email campaign in Zoho Campaigns
Creating an email campaign in Zoho Campaigns is simple and helps you reach your audience with the right message. Whether you’re sending a promotional offer, sharing a newsletter, announcing an update, or inviting contacts to an event, email campaigns ...