What is the lawful basis for communication?
When creating a contact in Zoho Campaigns, you can assign topics to it. While doing so, you would've seen the "Lawful basis for communication" field under which you need to choose an option. You may be wondering exactly what these options are.
This field will appear if you've enabled GDPR compliance under Settings -> General -> Compliance settings.
There are six bases for communication as stated in the Article 6 of GDPR: Lawfulness of processing. These six are the ones listed in Zoho Campaigns.
When an organization wants to contact you by email, SMS, or phone they must have a valid lawful basis under the GDPR. These bases explain why it’s okay for them to process and send your data.
Consent
You have freely given specific permission for your data to be used. This means you actively opted in without any pre-ticked boxes or unclear agreements. You also have the right to withdraw your consent at any time.
Example: A newsletter sign-up form where you tick a box agreeing to receive marketing emails.
Legitimate Interest
An organization can process your data if it has a genuine and proportionate reason to do so, as long as that reason doesn't override your rights and freedoms.
Example: A company monitors network traffic on its systems to detect fraud or cyberattacks.
Contract
Your data can be processed when it's necessary to fulfill a contract you're part of, or to take steps before entering into one. The data is needed to deliver what you've agreed to.
Example: An online shop processes your delivery address and payment details to complete your order.
Legal Obligation
Sometimes organizations are required by law to process your data, as they simply have no say in the matter.
Example: An employer shares employee payroll data with a tax authority to comply with national tax law.
Vital Interest
This basis applies when processing someone's data is necessary to protect their life, or the life of another person. It's typically a last resort, used when consent can't reasonably be obtained.
Example: Emergency services access a patient's medical records when they arrive unconscious and unable to give consent.
Public Task
Public authorities and certain organizations can process data when it's necessary to perform a task in the public interest, or to exercise official authority granted to them.
Example: A local council processes residents' data to manage planning applications and public consultations.
There's one more option called Not Applicable which you can choose under the Lawful basis for communication field. As the name suggests, if the above six options aren't suitable, you can choose this option.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Zoho FSM Video Tutorials
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Writer?
Create. Review. Publish.
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
How to associate a contact with a topic?
Topics are used to categorize your contacts according to their preferences, so that you can send them the right emails. You can configure multiple topics according to your requirements using the Topics feature in Zoho Campaigns. After configuring the ...Manage Contacts - New Version
Contacts are the most important part of any marketing business. In Zoho Campaigns, the All Contacts section under the Contacts module helps you build, organize, and maintain a high-quality contact database for your marketing activities. Contacts are ...Subscription Management
What is subscription management in workflows? This action helps you manage topic subscription for contacts entering your workflows. For users that require only the default topic (Marketing): You can choose whether to mark contacts as marketing or ...Topics
We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document . Using Zoho Campaigns, you can categorize your mailing lists under different topics so that you send your contacts the right emails. Let them choose ...Enable GDPR settings
This feature is available for Zoho Campaigns accounts migrated to the new version of Topic management. GDPR (General Data Protection Regulation) is an effective legal regulation for all residents of the European Union (EU) since May 2018. GDPR will ...
New to Zoho LandingPage?
Zoho LandingPage Resources