Understanding Rebranded Mobile App | Zoho Creator Help

Understanding rebranded mobile app

NotesThis help page is for users in Creator 6. If you are in the older version (Creator 5), click here. Know your Creator version.

Zoho Creator enables you to download your creator application as a separate mobile app for iOS and Android devices. This feature helps morph the functionality of Zoho Creator into an app representing the organization of the admin.

The native mobile app can be created for the iOS and Android mobile operating systems, provided certain prerequisites regarding the developer certification are fulfilled for the respective operating systems.

The native app can be created in two different variants for the employees (users) and customers, respectively. The app for users is for internal purposes and can be used within the organization. Integration of the native app with Zoho's MDM is available. The app for customers is for external distribution, which will facilitate the interaction of the customer with the admin's organization.

You can track key metrics and get a complete overview regarding the usage of your code signed mobile applications via the Mobile metrics dashboard, powered by Zoho Apptics. Integrating with Apptics empowers you with insights on how your users are interacting and using your app, thus enabling you to make better decisions.
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Metrics for rebranded mobile apps can be used to:
  1. Track daily, weekly, and monthly active users (devices) to understand engagement levels.Track how many users complete an order versus those who start but don’t finish.
  2. Identify where users abandon the ordering process to reduce friction.
  3. Analyze how frequently visit the app and interact with it to assess customer retention.

For example, let's assume the admin belongs to an organization known as Zylker. The organization Zylker can create an app for its own employees. This app will enable the employees to mark their attendance and enter details about their sales. Assume the app is named 'Zylker Employees'. This app can be distributed to all employees via any MDM (Mobile Device Management). Using an MDM would ensure the limited distribution of the app only to the employees of the organization. Zylker can also use a Zoho Creator application to get orders from customers. On a computer, the customer will visit the customer portal and place orders. However, on mobile phones, the process is totally different. The customer has to download the 'Zoho customer portal' app from App Store or Play Store. By using the native app feature of Zoho Creator, the admin can create and share Zylker's native app on the App Store or Play Store with Zylker's credentials instead of Zoho's. The app may be named 'Zylker Orders' and the customers can download it and order straight away, with Zoho Creator taking care of all the backend processes.

Points to note

  1. To start tracking key metrics for your mobile apps, you must enable Zoho Apptics integration service to start capturing insights.
  2. Only super admins can enable the Zoho Apptics integration under System Integrations. You can then enable capturing the key metrics during the code signing process.
  3. For apps that are already code signed, you can enable this feature which requires you to re-code sign your application. This will create a new version for which metrics will be tracked. Also, tracking will no longer be done for the previous version.
  4. To enable Apptics integration for rebranded apps in your Creator account, you must enable it for each rebranded mobile individually during its code sign process.
  5. For the same mobile app (let's say Order Management), you can opt to track metrics exclusively for Android while excluding iOS. To achieve this, you must enable app metrics during the Android code signing process but leave them disabled during the iOS code signing process for this app.
  6. Once enabled, you can't disable the Apptics integration currently. You can only deactivate (pause) the tracking
  7. When you create and restore a backup for an application, the mobile metrics data will not be included in the backup. The backed-up application will not contain any code-signed apps.
  8. When an account is migrated from one datacentre (DC) to the other, the existing Metrics data of that account will not be migrated to the new DC. After migration, ensure to complete the prerequisites. Your Metrics dashboard will then be populated with the statistics specific to the new DC.
  9. When users open your mobile app from their device, a consent form will appear, allowing them to choose from the below two options:
    1. Give consent to being tracked anonymously
    2. Deny consent to being tracked. In this case, data will not be collected and any actions the user performs will not be tracked.
  10. Mobile metrics are majorly measured in terms of devices by Zoho Apptics. If a mobile app is downloaded and opened on a device, then that count is registered as a "new device" by Apptics.
  11. Both users' and portal users' code signed apps will be considered as separate apps in Apptics, and their metrics will be captured individually.