Social media marketing, powered by Zoho Social, lets you create and share content, monitor what matters, collaborate with the team, and analyze the performance of your brand in social media. Using Social, you can link your Twitter, Instagram, Facebook, LinkedIn, Google My Business, and Youtube account, and manage them within the product.

 

No matter the size of the business, social media is one of the key channels for marketing. They help in engaging with customers around the globe, increasing brand awareness, boosting lead generation and sales, and more. 

Users in social media often prefer to follow pages that they are interested in. Be it a video on youtube, a post on instagram, facebook, the engagement between the page and the user increases when the content is relatable. With the right usage of keywords, you can monitor all the interactions and identify the ideal audience for your business.

Having a vast audience in social media is important. Likewise, it's equally important to have an effective engagement with them. The most important requirement here will be to understand what your audience is talking about you. It needs to be constantly monitored and interact with the users on a regular basis; like replying to their comments and answering their questions. This sets an impression that you care for your prospects and customers and thereby maintain a positive brand image. It is also important to create content that is highly relatable for your prospects to ensure better engagement. 

Different types of content will be created for your business, such as videos, newsletters, e-books, and podcasts. They are generally helpful for the prospects to find answers to questions that they are already searching for. When this type of content is shared in social media, it reaches a wide set of target audience, thereby increasing brand visibility. Monitor what the latest trend is and create captivating posts to grab the attention of your audience, engage them, and convert them into visitors of your website and eventually your loyal customers.

Various posts can be created and saved as drafts, to be reworked. You can also choose to discuss with your team members, gather their feedback and incorporate them before publishing. You can also schedule posts to be published at a specific date and time. You also have SmartQ, which predicts the date and time in which there is a high chance for an increase in the audience traffic. 
Read More: Publishing and Scheduling

Get a live stream update from the audience across all social media channels, such as Instagram, Facebook, Twitter, LinkedIn, Google My Business, and Youtube. You can view a snapshot of their profile, like, retweet, reply directly to their post from Social. You can also create dashboards to monitor whenever your brand is mentioned on social media, and search keywords, users, likes, page search, reviews, and more. View all the direct messages received from your audience and reply right from Social. 
Read More: Monitoring conversations on social media

Work together with the entire team by discussing posts in various channels, sharing custom reports, and planning social media campaigns. The users who are part of Social can be assigned appropriate roles and profiles, which determines the level of access to data in the account. You will also get real-time notifications from clients or colleagues, and respond right away from the notification panel.
Read More: Team collaboration

Social media posts can be sent as drafts for approval before they are published. Users with the Publisher role can create these drafts and send them for approval, which can be approved by users with Approver permission. They can also update, or reject the post from getting published. If rejecting, they can include a reason for rejection, which will be shared with the publisher. 
Read More: Content approval