Tracking using Facebook Pixel
Pre-requisites
Create a custom conversion in Facebook Pixel under Events Manager.
Enter the event name and description (optional).
Choose the Conversion event and the standard event for optimization.
Under Rules, define a rule for your conversion.
Enter a conversion value for this goal.
Setting Rules for custom conversion
When you share the form as a clickable link, define the rule as URL contains <ThankYou Page URL> of the form.
When you embed the form on webpages, define the rule as URL contains <Permalink URL> of the form.
After completing the pre-requisites,
Select Add Google Analytics or Facebook Pixel tracking code under Thank You page settings in Zoho Forms.
In the Tracking Settings popup, enter the Pixel ID (Eg: 1234567890).
Once this setup is saved, you can track successful form submissions as events in Facebook Pixel.
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