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What is BIMI and why is it useful?
What is BIMI? Nobody wants their inboxes to be flooded with spam or unwanted emails. To combat this, SPF, DKIM, and DMARC are email authentication methods that most businesses employ to inform their recipients that the emails they receive are ...
How to create a custom return-path address
As marketers, you know that the race to achieve inbox placement is getting tougher every day. The best way to land your emails in your contact's inbox is by implementing email authentication techniques. At Zoho Marketing Automation, we urge our users ...
Adding your sender address to an email client's address book
Adding an email sender address to address book or safe senders' list help mailbox providers (Gmail, Outlook, etc) understand that the sender can be trusted. This small step gives a great positive impact on the safe delivery of emails to inbox. We ...
Understanding message headers
Understanding message headers Message headers give away some important details like: Source of an email (From address) IP address/Server from which the email was sent Detailed footprint path through which the email was transmitted Message content It ...
Warming up a sender domain
We know that as marketers, you want to send large volumes of emails and achieve inbox placement. When mailbox providers receive emails, they consider the reputation of a sender domain to make inbox decisions. So, how is the reputation of a sender ...