Subscription Type can be used to identify the current stand of contacts to decide if it is the right time to send them email campaigns, as well as whether they want to receive email campaigns. There are three types:
You can update the subscription type of existing contacts via import (both by cloud and computer).
Consider you have 500 contacts in your import file, out of which 200 contacts are already present in your Zoho Marketing Automation account. But for these 200 contacts, you want to change the subscription type from Non-marketing to Marketing. In such scenarios, instead of updating the subscription type of these contacts manually, you can do it during the import thereby providing you a faster and smoother process. After you've chosen the file for import either from your computer or from a cloud service, you can tick the Update subscription type for existing contacts checkbox.
Once the import process is completed, the existing subscription type for those 200 contacts will be overwritten.
Import Summary
Import Summary is the page that appears after your contacts get imported. This page will show the summary of your imports including details like the number of records newly added, skipped, updated.
Total Records - The number of records present in the file that you just imported.
Newly Added - The number of records that have been newly added to your Zoho Marketing Automation account after the successful import.
Updated - The number of existing records in your Zoho Marketing Automation account that have been updated or overwritten with new information.
Skipped - The number of records that were not imported due to various reasons mentioned
here.
When you click on the More Actions button at far right of an import summary, you can download the list of newly added and/or skipped contacts. If no records were added, updated, or skipped for an import, this button will not appear for that particular import summary.
It is also possible to access the Import Summary page in two other ways:
- You can go to Contacts from Navigation Toolbar and select View Contacts. Click on the More Actions button at top right next to Add Contacts button and choose Import Summary.

- You can click on the bell icon at top right of your Zoho Marketing Automation account. Choose the notification related to the import summary. This will take you to the import summary page.

