1. $[RF:TITLE]$ - Shows the title of the blog via RSS feed.
   
2. $[RF:DATE]$ - Shows the recently updated date of the RSS feed.
   
3. $[RF:LINK]$ - Shows the URL of the RSS feed
   
4. $[RF:DESCRIPTION]$ - Shows the description of the RSS feed.
   
5. $[RF:AUTHOR]$ - Shows the blog author's name.
   
6. $[RF:IMAGE]$ - Shows the blog's image.

Note

Here are some things you need to know before venturing into RSS campaigns on Zoho Marketing Automation:

1. You must have a feed URL (for example, www.zylker.com/blog) to your blog or website before configuring an RSS campaign.
   
2. You must add RSS merge tags in the content of your campaign content to be able to launch the RSS campaign.
   
3. Your RSS campaigns will be reviewed before they are sent out to the recipients. In case we encounter any compliance issue, your campaign will be put on hold. In either case, you will be notified by an email and via a message in the notification section of your Zoho Marketing Automation account.
   
4. If you set the frequency for sending an RSS campaign, the campaign will only be sent when you make an update on your website or blog. If no update is made, that specific campaign will be skipped.
   

How to create an RSS campaign?

1. Choose Marketing Campaigns in the left panel, then select Email.
   
   
2. Click Create at the top-right corner of the screen in the Email Campaigns list view.
   
   
3. Enter a campaign name and select a topic for your campaign in the General Details section.
   
   
Note:
Topics are information preferences that your contacts select either when they’re signing up or at a later time in the preference center. This way, you can make sure your contacts receive the right information. Selecting a suitable topic is mandatory when creating an email campaign. This ensures that only the contacts associated with that topic will receive your email. If there are contacts who haven’t been associated with a topic, you can associate them with the selected topic by checking the Map it to the selected topic box in the email configuration page.
4. Select RSS campaigns.
   

5. Click the Next button.
   
   
6. Insert the URL to your RSS feed.
   
   
7. Click the Next button.
   

Configure email campaigns

1. Click on Add Recipient under the To section to select the contacts to whom you wish to send your email campaign.
   
   
2. You can select the recipients by clicking any of the following options:
   
   Lists: Contacts in the lists will be added as recipients. Learn more
   Segments: Contacts in the segments will be added as recipients. Learn more
   Tags: Contacts associated with the tags will be added as recipients. Learn more
   Custom: You can define your own criteria, and contacts that satisfy those criteria will be added as recipient. For example, in the configuration section, if you set the criteria as ‘Country’, modifier as ‘is’ and the value as ‘United States’, your email campaign will only be sent to those contacts who qualify for this criteria.
   
   
3. Select your target audience from the dropdown menu. You can exclude specific contacts by turning on the toggle icon adjacent to the Exclude Contacts option. This enables you to exclude contacts to whom you don't want to send the campaign. For example, if you set the  criteria as ‘Industry’,  modifier as ‘isn’t’ and the  value as ‘Technology’, your email campaign will not be sent to those contacts who do not belong to the technology industry.
   
4. Click Save.
   
   
5. Under the Subject section, click Add Subject to add a suitable subject line. You can personalize your email subject line using merge tags and emojis.
   
   
6. Enter a suitable subject for the email campaign. You can use merge tags to customize your message for each of your contacts by clicking the Personalize button.
   
7. Enter a suitable pre-header line in the Pre-header text field if you wish. You can enter a maximum of 150 characters in both the fields.
   
8. Click Save.
   
   
9. Under the From section, click Add Sender Details.
   
   
10. Enter the Name and Email Address.
    
11. Enable the Use different reply-to address toggle. Enter the email address you want to receive the replies to this email campaign.
    
    
12. Enable the Track replies toggle to track your replies.
    
13. Click Save.
Note
If the contact was imported from Zoho CRM, you can personalize the sender details by clicking the Personalize button. Now, the name and email address of the CRM owner who owns the contact will be filled in automatically.This feature is available only if your CRM account is integrated with Zoho Marketing Automation and the contacts are imported through a sync.
14. To add content to your campaign, click Add Content under the Content section.
    
    
    
    
15. You can design your campaign with the help of the Template Gallery, Layouts, Build Your Own, or Sent Campaigns.
    
    
16. Once inside the template editor, you must add RSS merge tags to your content. To add RSS merge tags:
    a. Drag and drop the Text element.
    
    b. Click Merge Tags.
    
    c. Choose the relevant merge tags.
    
    
17. Once you finish adding content, click Save and Proceed.
    
    
18. To set a response action, click Set Response Action in the Response action section. This helps you send responses automatically to those recipients who have shown any activity, such as a clicked link, opened email, etc., in the email campaign.
    
    
19. Set the criteria for the response action and click Save.
    
    

Scheduling an RSS campaign

1. Click Launch in the top-right corner.
   
   
2. Choose how frequently you wish to send out the RSS campaign. You can choose between days, weeks, months, and years from the dropdown. You can also set the time and timezone at which your campaigns has to be sent out. For example, if you set the schedule as repeat every 1 day at 09:00 IST, a child campaign will be sent out every day at 9am IST. If you check the option Send a campaign now, a child campaign will immediately be sent out once you complete configuring the RSS campaign.
   
   
3. Click Send for review.