A/B Testing Idea #2: Make your headlines sound super cool.

A/B Testing Idea #2: Make your headlines sound super cool.

Hello everyone,

We're back with our second post in the CRO testing idea series. If you missed the first post, please check it out here: "Place irresistible and clear CTAs." In today's post, we'll look at how to effectively A/B test your headline content.


 
Some people say "you only get one chance to make a first impression" while others contend that it only takes seven seconds to make an impression about someone or something. Well, the same concept applies to your website.

A good first impression on your website is crucial for making visitors trust in your products/services and keeping them tied to your business forever. Creating this first impression depends on many factors like structure, colors, spacing, symmetry, amount of text, and fonts. But, of everything else, a good headline plays a major role in the success of your website.  

Your headline is the first thing that readers see as soon as they land on your site; it holds the power to make or break a deal at first visit. Even if your content is truly unique and innovative, a weak headline can ruin its chances of being super successful in terms of conversions. So how do you create a strong headline that drives more traffic and clicks on your website?

Here are a few aspects to consider as you A/B test your site's headline content:

Communicate your brand's purpose
Often we just assume that the visitors fully understand everything about our website and its product offerings. However, that’s not always the case, especially for new visitors. With hundreds of websites selling products/services online, it's important to make sure that the primary headline on your homepage tells visitors what your website has to offer and how it aligns with their expectations—all in a few short seconds. Tweaking and testing headline copy that clearly communicates your brand's purpose and differentiates yourself from the competitors can encourage your visitors to take the desired action without another thought.
 
Example:
Say you own a website testing and analytics software solution that offers a set of tools to grow an online business. Take a look below at the old and new versions of the same headline message. Notice that while the first tells people what the product is, the second tells people what the product will actually help them do.



Extra tip: The easiest way to determine if your brand message is clear to your visitors is by assuming your audience knows nothing about the business you're running.

Try different headlines for different set of target audiences
Each website caters to a specific type of audience. So understanding which audience group you cater to, where they come from, what their interests are, and what information they are hoping to find on your site is another major parameter to consider before starting to test your headline content. Testing and optimizing your headline copy based on a particular set of audience segments like demographics (such as location, gender, age, etc), personal interests, and past engagements with your site can help you deliver personalized content for each category of visitors, which is more likely to generate conversions. 

Example: 
Say you run an ecommerce business and want to A/B test your headline copy with enticing offers for returning visitors to see which one convinces them to fulfill your conversion goals.
 

Extra tip:
  • You can target your A/B test in PageSense using a variety of audience segments such as visitor type, device used, JS variable, day of the week, and more to learn which version grabs your audience's attention immediately and performs best for each segment.
  • To know your target audience better, you can set up polls on your website using PageSense and learn your visitor’s business (or personal) needs and how your product can help achieve them. Later, you can use this feedback to test and optimize your website content. 
Match your headline with your ad copy
When a visitor clicks on an ad, it's of the utmost importance to match the message on that ad to the headline content on your post-click landing page. If your headline doesn't match the offers and features that you promised in your ad copy, you're wasting all your marketing investment and conversion opportunities. A/B testing your headline by incorporating relevant keywords that resonate with your ad copy can help you reassure people that they've come to the right place. It can also later persuade them to take the desired action on your site more quickly. Further, this type of testing is more likely to generate increased clickthrough rates, conversions, and revenue for your website.  
 
Example:
Say you're running a Facebook Ad for older travelers, and the post-click landing page shows the most relevant tourist packages, flights, and hotel stays based on their interests. Now compare the old and new headline messages below to see which version of the message sounds better.



Include stats and numbers
Numbers in your headlines are a great way to grab attention by spontaneously triggering curiosity in your targeted audience. When you use symbols like %, $, or digits instead of words to express percentages, dollars, or numbers in your headlines, it creates specificity around the duration, size, value, etc. of what you're offering customers, which is more attractive than a generic offering. This is a powerful psychological tactic that spotlights your headlines and immediately hooks the reader's interest, which results in more traffic.

Example:
Consider the pricing page of your website and see how adding a number to the headline can increase reader engagement.


Follow the problem-solving methodology
Solving your customers' problem is the easiest and fastest way to reach their heart. Crafting a headline that addresses an issue and provides a cutting-edge solution to solve the problem can make optimizing your website easier. Intriguing your readers like this can make them look for more information on the rest of your site. Further, when done well, it can build a solid emotional bond between you and your customer for a longer term.

Example:
Take a look at the image below to see how implementing the problem and solution technique in your fitness website can make your headline sound more interesting.


 
Test with power words and sentiments
Sometimes the right audience is just one word away. Using forceful positive or negative power words in your headlines has the potential to kindle your customers' emotions and inspire action on your website in no time. Also, these words can guarantee more clicks and make your headlines stand out from the rest. You can test your headlines depending on two groups of power words:  
  • Negative headlines: This type of headline tends to intrigue your customers by setting a stage to avoid a miserable situation. It includes words like never, stop, worst, avoid, or do not.
  • Positive headlines: This type of headline tries to build a relationship with feel good emotions. It includes words like best, always, fastest, easiest, most, greatest, largest, funniest, hottest, strongest, biggest, and ever.
Example:
Take a look at the image below to see how the choice of words can invoke a positive feeling as you read the headline.



Test the font and appearance of your headline
The presentation (color, fonts, and layout) of your headline copy has a huge impact on the performance of your site. Below are a few points to consider while testing the appearance of your headline:
  • Use title case. Avoid writing your headlines in all caps as it can reduce the readability of your text.  
  • Choose a font style and size that matches your website's personality. The most popular font style is sans-serif and font size is 20 - 36 pixels.
  • Apply colors that contrast (while complimenting) your website's background well and focus on the legibility of your content.
  • Align your headline perfectly with your body content for a bigger impact. Centered headlines are most powerful visually, while left-centered are more conservative and formal. 
Example:
Say you own an online food delivery website, and you want to test the color and font of your homepage headline for better clickthrough rates. Take a look at the before and after images of the headline below. Which one you think will attract more eyeballs? 

 
Try out the two-part strategy
Don't forget your supporting cast! Successful headlines act in two parts. Including a persuasive subheadline copy below your headline can be another winning strategy to pull your customers deeper into your website. You can test different versions of your subheadings to see which best suits your visitors, such as explaining a bit more about your product or services, emphasizing your product benefits, or encouraging visitors to click the CTA button placed on your site.

Example:
Take a look at the main headline and the subheading of a customer support software website as shown below. In this case, your subheadline re-affirms how your software helps your customers and adds emphasis about different product features.

 
Test the headline length and SEO compatibility
Test your headline for the right length, SEO keywords, and sentiments. Keeping a headline no longer than six words will help readers easily process your text and attain the goal of your website. Using free headline analyzer tools such as Coschedule or Sharethrough can help you effortlessly understand your website's performance. They analyze important factors (like searchable keywords, word balance, and sentiments) and assign a percentage score based on how good your headline is. They'll help you identify the factors you need to improve for more productive headlines.

Example:
Let's say you own an online pet supply store and you want to test the headline of your homepage to attract more visitor traffic. The screenshots below show the performance of both the old and new versions of the headline in terms of length.



Bonus tips:
  • Create a sense of urgency in your headline with words like "today," "now," and "last-minute offer."
  • Use comparison phrases like "versus" to reinforce the benefits and features of your products/services.
  • Research your competitor's headlines to add more value and optimize your headlines better.  
We hope you found this article useful. What is your favorite headline tester? Have you had any success with headline A/B testing? Do share with us in the comments box below.

Happy testing. Happy converting!

Thank you.

      • Recent Topics

      • Cloning Item With Images Or The Option With Images

        Hello, when I clone an item, I expect the images to carry over to the cloned item, however this is not the case in Inventory. Please make it possible for the images to get cloned or at least can we get a pop up asking if we want to clone the images as

      • Cliq iOS can't see shared screen

        Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

      • Zoho Books | Product updates | May 2026

        Hello users, We're back with the latest updates and enhancements we've rolled out in Zoho Books. From sales tax automation to scanning receipts for free, explore the updates designed to upgrade your bookkeeping experience. Sales Tax Automation [US & Canada

      • Blueprint Not Triggering When Lead Status Is Updated by Workflow (IndiaMART Integration)

        I have set up a blueprint that triggers when a lead’s status is “New Lead.” Our CRM is integrated with IndiaMART, and when leads are created from IndiaMART, their Lead Status is initially set to None. To handle this, I created a workflow that automatically

      • Zoho Books | Product updates | June 2026

        Hello users, Welcome to this month's roundup of what's new in Zoho Books! We have an exciting line-up this time. The highlight is the launch of the all-new France Edition with full ISCA compliance. We're also introducing features such as Layout Rules

      • Cloning a View

        When I clone a View, it doesn't make a copy; it only creates a new copy with the same default fields as if I were creating a new view. What is the purpose of cloning if it doesn't bring in the same fields? Thanks Rudy

      • Does Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?

        Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?

      • Request to Update Billing Information and Payment Method

        Hello, I’m using Zoho and I would like to update the billing information and change the payment card to our company card. Could you please let me know how I can do this? Thank you in advance for your help.

      • Zoho Analytics "Esc" key problem

        I frequently use the Escape (Esc) key while building dashboards, reports, and writing SQL queries. Since the recent updates to Zoho Analytics, the Esc key no longer behaves as expected. When writing SQL queries, pressing Esc to dismiss a suggestion now

      • Zoho Analytics Filter Bug

        I encountered a bug where typing the letter "A" in the drop-down filter of a table or query table causes the drop-down to close unexpectedly. For example, when typing "Today", the drop-down list closes as soon as "a" is entered. I tested this on another

      • Zoho CRM Kiosk question – Passing Screen Fields to a Function

        I am building a Kiosk in Zoho CRM to create new Supplier (Vendors) records. Current setup: Screen 1 contains user input fields: Supplier Name (Vendor_Name) First Name (First_Name) I created a Deluge function: createSupplier(vendor_name, first_name) The

      • Using Email Triggers on Zoho Flow

        Hello, I'm sending the email to create the variables as this article says: https://help.zoho.com/portal/en/kb/flow/user-guide/create-a-flow/articles/email-trigger#How_email_trigger_works But the collection of the variables only seems to work when the

      • Number of Reopn

        Hi Zoho, Is there any appropriate API call for This URL "http://support.zoho.com/api/v1/dashboards/reopenedTickets?...." what I thought is the resulting output of this call has data for number of reopen... "https://desk.zoho.com/api/v1/tickets/" + Ticket_ID

      • How to customize the "Placeholder Text" separately from the "Field Label" on the Booking Form?

        Hi, I am currently customizing the Booking Form for one of my Workspaces in Zoho Bookings, and I need some help adjusting a custom text field. Right now, when I create a custom text field, the gray "placeholder text" inside the text box automatically

      • What's New in Zoho Inventory | April & May 2026

        Hello users, We're excited to roll out the latest Zoho Inventory updates for April and May 2026. These enhancements are designed to make your daily operations smoother and more efficient, from advanced inventory management and flexible pricing to automated

      • Introducing Spotlight Forms

        Hey form builders! If someone opens your form, sees the wall of fields ahead, and quietly closes the tab. It may not be because the questions were hard. It could be because the experience felt like too much. Which is why we have now introduced a new form

      • Workflow Assistance in Zoho CRM

        Our client's sales team visits customers on-site and currently fills a physical paper form to capture customer details, and then separately re-enters the same data into Zoho CRM via the mobile app — resulting in double data entry. We want the salesperson

      • Related products & AI product recommendations through commerce API.

        Hello Zoho team I’m looking to add related products and AI product recommendations to my Zoho Commerce webshop with custom storefront. Is this supported through the API? And if not, is this on your roadmap? Thanks in advance David

      • Why don't Zia agents support file uploads?

        I am trying to build a Zia Agent that allows uploading of a PDF file and uses the GLM5 model to process it and extract information. But agents.zoho.com has no way to enable file uploads on the agent. Additionally, GLM5 based agents keep outputting their

      • Pasting Images in Zoho Desk ignores cursor location

        My team has reported an issue which started recently where when we paste an image into a new or existing reply or comment, the pasted image seems to ignore the current cursor location instead paste itself at the last character present in the reply/comment,

      • 'Pinned' notes feature of a pipeline record

        Hi team, Could you please implement a feature which will allow users to pin different notes so that they will appear at the very top of the notes tab in a pipeline record. Sometimes we have a wide range of notes on a record which means more important

      • Canvas Detail View Related List Sorting

        Hello, I am having an issue finding a way to sort a related list within a canvas detail view. I have sorted the related list on the page layout associated with the canvas view, but that does not transfer to the canvas view. What am I missing?

      • Announcing new features in Trident for Mac (1.37.0)

        Hello everyone! We’re excited to introduce the latest updates to Trident, which are designed to take workplace communication to the next level. Let’s dive into the details. Import EML archives directly into Trident. You can now import EML archives into

      • Zia Agent activation in Zoho Desk forces new Organization creation instead of deploying to existing one

        While attempting to complete the deployment and activation sequence of a new Zia Agent within our existing Zoho Desk environment, the activation process failed on the user interface, throwing a generic error (see print). However, despite the activation

      • #10 Bill While You Sleep

        A consultant is reviewing last month's work. Client meetings? Done. Deliverables? Sent. Support requests? Resolved. Then they realize something. "I have completed the work... but I haven't billed the client yet." The work was completed. The client was

      • Team Module Issues?

        We are testing Team Licenses for use by our Customer Service staff. I created a Teamspace called CSR and only assigned two users to this space: Administrator (me) and “Team License Test.” Team License Test is assigned to the Team User profile, with a

      • Access images from form submission in power automate

        Images from form submission show up as links in power automate. How do I access the image data?

      • Forms cannot be accessed.

        https://forms.zoho.com/ is not available, please help to fix

      • Associate records via the Multi-select lookup RELATED LIST via API

        In the REST API, is there a way to associate records for a multi-select lookup related list other than via the linking module? There are two methods for the lookup: 1. via insert records API 2. via the linking module ...as described in https://help.zoho.com/portal/en/community/topic/kaizen-125-manipulating-multi-select-lookup-fields-mxn-using-zoho-crm-apis

      • Problem with CRM Connection not Refreshing Token

        I've setup a connection with Zoom in the CRM. I'm using this connection to automate some registrations, so my team doesn't have to manually create them in both the CRM and Zoom. Connection works great in my function until the token expires. It does not refresh and I have to manually revoke the connection and connect it again. I've chatted with Zoho about this and after emailing me that it couldn't be done I asked for specifics on why and they responded. "The connection is CRM is not a feature to

      • How do I post a new question in Zoho Community forums?

        Hi everyone, I’m new to the Zoho Community and I’m trying to figure out how to properly create and publish a new topic in the forum. When I visit the community page, I can’t clearly find the option like “Add Topic” or “Post Question.” Could someone guide

      • Kaizen #245 - Real Time Signal Alerts for High-Value Abandoned Checkouts

        Howdy, Tech Wizards! Welcome back to another week of Kaizen. In this post, we will build a real-time abandoned checkout notification system using Stripe, Zoho CRM Functions, Sales Signals, and Widgets. When a customer abandons a high-value purchase, Zoho

      • Unable to attach Fillable File Upload field to Merge Template ever since UI update

        Ever since the new UI update, the field for Attachments for sending document for Signing in Writer has had an issue where trying to add a Fillable item in the Attachment field ends up always becoming a "Choose a File From Drive" option instead. No matter

      • Latest updates in Zoho Meeting | An improved Analytics tab and user interface, an invite pop-up revamp, an enhanced Zoho Meeting iOS app, a recording feature in the Android app, and more

        Hello everyone, We’re excited to share a few updates and enhancements in Zoho Meeting. Here's what we've been working on lately: Improved analytics for meetings, an invite pop-up revamp, a multi-video feed interface in the iOS app, a recording feature

      • Inquiry Regarding Automated Assignment of Zoho TeamInbox Messages using Zoho Flow and Deluge

        Hello, Our company is currently using Zoho TeamInbox, and we are interested in automating the assignment of responsible parties using tools such as ZOHO Flow and Deluge. Is it possible to achieve this? Allow me to provide more details. Currently, when

      • Kaizen #125 Manipulating Multi-Select Lookup fields (MxN) using Zoho CRM APIs

        Hello everyone! Welcome back to another week of Kaizen. In last week's post in the Kaizen series, we discussed how subforms work in Zoho CRM and how to manipulate subform data using Zoho CRM APIs. In this post, we will discuss how to manipulate a multi-select

      • [Bug] WebAuthn passkey registration blocked on rpIds with TLDs longer than 6 characters (.accountant, .technology, etc.) — isValidDomain regex too strict

        Hi, Filing on behalf of an enterprise customer where Zoho Vault is deployed across the company. The Chrome extension blocks WebAuthn passkey registration on legitimate sites whose Relying Party ID (rpId) has a TLD longer than 6 letters. This affects every

      • Celebrating the businesses behind Bigin: Customer Awards 2026

        Hello Biginners, We're excited to announce the very first Bigin Customer Awards! If Bigin has played a role in your organization's journey, we'd love to hear about it. Share your story for a chance to be recognized among the best Bigin users across industries.

      • Client Script Button in Related List become invalid

        Hi, I am the admin of our organization. And I setup a client script button in related list to raise payment refund request While this button become non selectable recently. I believe there is something wrong from zoho as this button had run for a year.

      • Send Email Directly to Channel

        Hi, We are coming from Slack. In Slack each channel has a unique Email address that you can send emails too. I currently forward a specific type of email from my Gmail InBox directly do this channel for Verification Codes so my team doesn't have to ask

      • Next Page