Collect in-app feedback with richer context and granular insights

Collect in-app feedback with richer context and granular insights

Hello, Apptics community!

From GenAI chatbots to one-tap checkouts, user experience standards keep rising—yet 96% of unhappy users never explain what went wrong; they simply leave.

Introducing in-app feedback 2.0 banner
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In-app feedback 2.0 is here to flip the script by empowering your app users to share the smallest moments of confusion, friction, or frustration as they happen instead of venting pent up frustration in posts later. Capture what users see, feel, and do right in the moment. Turn every piece of user input into actionable insights and ship better experiences across platforms, faster.

Key challenges this update solves

Challenge with traditional setup
How feedback 2.0 helps
Silent friction and hidden user frustration
Screen recordings capture the exact user journey behind every bug or breakthrough, reducing guesswork.
Siloed mobile and web data
A single console unifies feedback from JavaScript, Android, iOS (Cocoa), Windows, React Native, and Flutter.
Slow triage loops
Auto-captures diagnostic info, including session data, and console/network logs provide quicker time to resolution.
Privacy concerns
Masking personal information with built-in options and role-based access to user details and recordings helps protect user privacy.

What's new with in-app feedback: Highlights

  • Support for web (JavaScript) applications: Apptics now supports in-app feedback for web applications built with JavaScript.
  • Screen recording for in-app feedback and bug reports: Enable users to share screen recordings and attach other relevant attachments along with their feedback to provide more visual context.
  • Richer session context: Browse through the granular details of session data to get a complete understanding and resolve issues quicker.
  • Available across platforms: Use Zoho Apptics to implement a consistent feedback mechanism across both mobile and web platforms.

Getting started

The in-app feedback module is a plugin in Apptics. To get started, refer to our in-app feedback SDK guides for:
After setting up the SDK, you can programmatically customize when, where, and how the feedback widget should appear in your app. Once you implement Apptics' in-app feedback mechanism in the SDK, your users will see an option to send feedback, report bugs, ask for help, or flag issues—all from within the app.

To see how this works in action, explore how we've implemented the feedback widget in the Apptics web console and mobile apps. You can follow a similar approach and implement the in-app feedback widget in your applications in a way that suits your app's flow.

Screen recording of how the Apptics' feedback widget is implemented in the Apptics console.

Once feedback is submitted, the SDK automatically captures diagnostic information and logs and sends them along with the user's input. All feedback is then displayed in detailed reports in the Apptics console, which helps our team investigate and act on user feedback efficiently.

Analyzing insights from user feedback

Navigate to the In-app feedback module in the left menu to view insights on feedback received across platforms, analyze sentiments, and access detailed reports for every individual bit of feedback. Click on any feedback entry to view more feedback details.



Feedback details include:
  • Diagnostic info: Device, environment, and user information
  • Session data: Triggered events, screen navigation, and API calls
  • Visual context: Screen recordings and attachments
  • Breadcrumbs: Video transcripts, network activity, and console logs
NotesNote: Viewing feedback details is a role-based action; you can view details only if your assigned portal role has the feedback management privilege. Contact your portal admin to verify your role and privileges under your portal's settings.​

Complete the feedback loop

While collecting and analyzing feedback is important, understanding user needs and addressing their pain points is even more essential. Take action on feedback and bug reports directly within the Apptics console.

You can comment on individual pieces of feedback across different platforms and @mention team members to collaborate effectively. You can also integrate Apptics with other tools to help you receive instant notifications, streamline feedback handling, and assign feedback to your team's support agents to address user feedback promptly.

You can enable the following integrations:
  • Zoho Cliq or Slack integration - Get real-time notifications on the in-app feedback you receive via a dedicated Cliq channel or Slack workspace.
  • Zoho Desk or Zendesk integration - Convert feedback into support tickets and assign them to support reps.
  • Zoho Projects integration - Track and manage reported issues by assigning them as bugs to your team members.

With Feedback 2.0, you're not just collecting feedback; you're capturing the full context behind every user interaction. From session data to screen recordings, from mobile to web, from development to production—Apptics equips you to act quickly, make well-informed decisions, and deliver experiences that reflect what users truly want.

Have questions or need help implementing in-app feedback? Drop a comment below or email us at support@zohoapptics.com. We're here to listen! :)

Cheers,
Team Apptics