Email marketing tips for beginners: Get maximum engagement from your email campaigns

Email marketing tips for beginners: Get maximum engagement from your email campaigns

Email continues to remain the most popular, and the most cost effective marketing channels. Whether you are a start-up or a growing business, email marketing can give you maximum ROI for your efforts. 

The secret, however, lies in getting all the elements of a campaign right. Here are a few quick tips that can help you come closer to the engagement that you are looking for:

  1. Keep email lists small. Use segmentation to filter your contacts based on the information that you have about them. If your list exceeds 3000 contacts, check if you can break it down further.

  2. Keep your email copy simple and its tone, very casual - like you’re writing to someone you know very well. This will improve engagement rates.

  3. Keep subject lines personal. The length of your subject line can toggle between 21-30 characters. This way they become readable in mobile devices too.

  4. Use a preheader to support your subject line. This captures your audience's attention better.

  5. Respect your audience’s privacy and make it easy for them to unsubscribe from your email lists. It is alright if a few people do not want to hear from you. Your engagement rates would become better. 

  6. Clean your email lists every six months and remove any inactive contacts.

  7. When you are just getting started, do not send too many emails too frequently. Four emails per month per contact is a good start. Once you understand your audience better, you can arrive at the best frequency that works with them. 

  8. Use A/B testing to find the best solution for your audience. Some basic parameters that you can test are - subject lines, calls-to-action (CTAs), send time and email content (including the number of links and images used). 
In the present day digital revolution, where attention span is shrinking, the secret to successful email campaigns lie in constant evolution. This requires a complete study of your audience. Use reports wisely, and make sure to constantly improve (or change) every email campaign. 

Happy emailing!

Regards,

Sharanya Ramachandran
Senior Product Marketing Manager | Zoho


    • Sticky Posts

    • 10 simple e-commerce marketing tips to boost sales

      Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.
    • Marketing in a post COVID-19 world!

      Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage
    • Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

      According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,
    • How Zylker doubled their webinar registrations!

      Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the
    • The ideology behind why features tell, but benefits sell

      Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging
      • Recent Topics

      • Temporary Outage in Zoho Cliq Affecting US Users – July 23, 2025

        We experienced a service disruption in Zoho Cliq that impacted core functionality for users in the US region. The issue occurred between Jul 23, 2025, 06:54:00 PM IST and 07:13:13 PM IST, lasting approximately 19 minutes. To restore service stability,
      • Zoho Cliq not working on airplanes

        Hi, My team and I have been having this constant issue of cliq not working when connected to an airplane's wifi. Is there a reason for this? We have tried on different Airlines and it doesn't work on any of them. We need assistance here since we are constantly
      • Create an Eye-Catching Announcement Widget for Your Help Center

        Hello Everyone! In this week’s edition, let’s explore how to keep your customers updated with exciting news in the Help Center. See how ZylkerMobile wowed their customers by bringing updates right to their portal. ZylkerMobile, the renowned brand for
      • Customer Management: #6 Common Mistakes in Customer Handling

        Managing customers doesn't usually fall apart overnight. More often, slight gaps in the process slowly become bigger problems. Incidents like missed follow-ups, billing confusion, and unhappy customers will lead to revenue loss. Many businesses don't
      • Zoho Desk iOS app update: UI enhancement of picklist and multi picklist fields

        Hello everyone! We have enhanced the UI of the picklist and multiselect picklist fields on the Zoho Desk iOS app to provide a more refined, efficient, and user-friendly experience. We have now supported an option to Search within the picklist and multiselect
      • Zoho Desk iOS app update: Revamped scribbles with Apple pencil kit

        Hello everyone! We’re excited to introduce a revamped Scribble experience, rebuilt from the ground up using Apple PencilKit for smooth strokes, proper scaling, and seamless image uploads. Please update the app to the latest version directly from the App
      • Zoho Desk Android app update: Norwegian language support

        Hello everyone! In the most recent Android version of the Zoho Desk app update, we have brought in support to access the app in Norwegian language. We have introduced the Norwegian language on the IM module of the Zoho Desk app as well. Please update
      • Payment Vouchers

        Is there any Payment Vouchers in Zoho? How can we create payment for non-trade vendors, i.e. professional fees, rent, and payment to commissioner income tax?
      • When I click on PDF/PRINT it makes the invoice half size

        When I click PDF / Print for my invoice in Zoho Books, the generated PDF appears at half size — everything is scaled down, including the logo, text, and layout. The content does not fill the page as it should. Could someone advise what causes Zoho Books
      • Search by contain letter in a column

        Hello, everyone I need a filter function that searches by letter in a cell, and it should be a macro. To clarify further, if I have a column with several names and I chose a search cell and what I want is search by a single letter, for example, "a" then
      • Enrich your contact and company details automatically using the Data Enrichment topping

        Greetings, I hope you're all doing well. We're happy to announce the latest topping we've added to Bigin: The Data Enrichment topping, powered by WebAmigo. This topping helps you automatically enhance your contact and company records in Bigin. By leveraging
      • Can add a colum to the left of the item in Zoho Books?

        I would need to add a column to the left of the item column in Books. When i create custom fields, i can only display them to the right of the item.
      • Verifying Zoho Mail Functionality After Switching DNS from Cloudflare to Hosting Provider

        I initially configured my domain's (https://roblaxmod.com/) email with Zoho Mail while using Cloudflare to manage my DNS records (MX, SPF, etc.). All services were working correctly. Recently, I have removed my site from Cloudflare and switched my domain's
      • AI Bot and Advanced Automation for WhatsApp

        Most small businesses "live" on WhatsApp, and while Bigin’s current integration is helpful, users need more automation to keep up with volume. We are requesting features based on our customer Feedbacks AI Bot: For auto-replying to FAQs. Keyword Triggers:
      • 2025 Ask the Experts sessions wrap-up : Key highlights from the experts

        Here is a rewind journey of our Ask the Experts (ATE) Sessions, where we brought you expert insights and practical best practices together in one place. This recap highlights the key takeaways, learnings, and best practices from all these sessions so
      • How to disable the edit option in subform

        How to disable the edit option in subform
      • Move record from one custom module to another custom module

        Is it possible to create a button or custom field that will transfer a record from one custom module to another? I already have the 'Leads' module used for the Sr. Sales department, once the deal is closed they convert it to the 'Accounts' module. I would like to create a 'Convert' button for a custom module ('Locations') for the department that finds locations for each account. Once the location is secured, I want to move the record to another custom module called 'Secured Locations'. It's basically
      • Notes Not Saving

        Hello,  My notes are continuously not saving.  I make sure to save them, I know the process to save them.  It is not operator error.  I go back into a Leads profile a while later and do not see the previous notes that I have made.  I then have to go back and do unnecessary research that would have been in the notes in the first place.  Not a good experience and it is frustrating.  Slows me down and makes me do unnecessary work.  Please resolve.   As a quick heads up, deleting cookies is not a fix
      • Prefill form with CRM/Campaigns

        I created a form in zForms and created prefill fields. I added this to the CRM and selected the fields so when sending from the CRM, the form works great. However, I want to use the same form in Campaigns and I want it to pull the data from CRM (which
      • Triggering a campaign automation from a Form

        I used Forms to create a lead form that is accessed by a button on my website. The field information flows into the CRM. However, I am trying to figure out how to use Campaign automations to start a workflow (series of campaign emails) that is triggered
      • Employee Appraisal Applicability - Why is Date of Joining Hard-Coded?

        In the new (to me, at least) Performance Appraisal Cycle wizard, it's possible to set criteria to determine for whom the appraisal process should apply. This makes sense on its face. However, one MUST use the Date of Joining criterion as a filter. Why
      • Formula fields

        Zoho People now supports formula fields. This post illustrates it. Formula fields are fields whose value is calculated instead of being entered by the user. Using this, number, decimal and date manipulations can be done. The value of this field could be numeric or date depending on the output of the formula. In date manipulations, the result will be given in milliseconds, which you can format as per you need. The operators we support are +, - , *, /. Formula fields get recalculated automatically
      • Zobot operator information

        I am working on a zobot that calls a plug to send data to our API. I want the response data from that API to be shown only to the operator and not the customer. I have tried writing this data out to the visitorCity field but nothing gets updated on the
      • Copy paste from word document deletes random spaces

        Hello Dear Zoho Team, When copying from a word document into Notebook, often I face a problem of the program deleting random spaces between words, the document become terribly faulty, eventhough it is perfect in its original source document (and without
      • Is it possible to use module field filters via URL parameters?

        It would be really convenient if I could quickly link to a filter. For reference, this is the filter functionality I'm referring to: https://help.zoho.com/portal/en/kb/crm/customize-crm-account/advanced-filters/articles/advanced-filters For example: My
      • Transitioning FESCO Bill Project to Zoho Sheets and Integration Options

        Hello Zoho Support, I'm considering transitioning my FESCO bill project from Google Sheets to Zoho Sheets and wanted to know if there are integration options to seamlessly migrate our existing work. You can view our platform here, any guidance would be
      • Credit card

        Coming from another software, is it possible here to typically have credit card payment off, but independently per customer, click a box (possibly on the invoice when I go to to send) allowing that 1 allowed customer credit card payment, NOT ALL of my
      • Lightbox Pop-up form

        I would like to embed my form using the lightbox pop up. I don't want it to load automatically. I want it to load when some clicks the button. I can see this option, however when I use the "show pop-up launch button" on the website, the button automatically
      • Lightbox Pop-up form

        I would like to embed my form using the lightbox pop up. I don't want it to load automatically. I want it to load when some clicks the button. I can see this option, however when I use the "show pop-up launch button" on the website, the button automatically
      • Connecting Portals from different Zoho apps

        Hi, I note that Zoho has functionality for customer portals for several of the Zoho apps, like CRM, Projects, Desk etc. Is there any way to connect these portals?  It would be great if we could give our customers access to a portal in which they could
      • Customer Management: #5 Never Let the Customer Slip

        When Rahul started Knight's Watch Consulting, his focus was simple: deliver good work and keep clients happy. He offered one-time consulting projects, monthly advisory retainers and usage-based support for growing clients. Business was steady, and customers
      • Deluge date time issue

        The deluge function info zoho.currentdate.toString("MMM/YYYY") returns Dec 2026 instead of 2025
      • Zoho Projects Android and iOS app update: Mobile device permission based on user profiles

        Hello everyone! We have brought in support for mobile device permissions based on the user profiles which are configured in organization level. Administrators can now configure the permissions on the web app(projects.zoho.com) by following the steps mentioned
      • treatment for rehires

              Hello,  we are aware of the fact that Zoho People at the moment does not has a provision for rejoining exited employees. But is there any quick fix or hack to this? It will be appreciated a lot. 
      • Zoho Projects Android and iOS app update: Timesheet module is now renamed as 'Time Logs', delete option has been renamed to 'Trash'.

        Hello everyone! We have now renamed the Timesheet module as Time Logs and the delete option as 'Trash' on the Zoho Projects Android and iOS app. Time Logs Android: Time Logs iOS: Trash option Android: Trash option iOS: Please update the app to the latest
      • Zoho Mail app update: Manage profile picture, Chinese (Traditional) language support

        Hello everyone! In the latest version (v3.1.9) of the Zoho Mail app update, we have brought in support to manage profile picture. You can now set/ modify the profile picture within the app. To add a new profile picture, please follow the below steps:
      • Reminders for Article Approval

        Is there a way to send reminders for approvers to review articles and approve/deny them? I'm not seeing that option anywhere.
      • Add Full-Screen Viewing for Quartz Recordings in the Client Interface

        Hi Zoho Team, We would like to request an enhancement to the Zoho Quartz client interface when viewing submitted recordings. Current Limitation: When viewing a Quartz recording from the client (user) interface, there is currently no option to switch the
      • 2025 Recap: A Year to Remember | Zoho Inventory

      • Important Update : Pipedrive deprecated fields no longer supported in Zoho Analytics

        Dear Pipedrive users, We would like to inform you about a recent update related to your Pipedrive integration with Zoho Analytics. The Pipedrive team has deprecated certain fields from their application. You can find more details in the official Pipedrive
      • Next Page