Tips and Tricks #17: How to Programmatically Manage Trials With Zoho Subscriptions

Offering trial subscriptions has become an integral part in gaining a prospective customer's trust, especially in SaaS based businesses. In this post, we'll be taking a look at how you can take control of this using Zoho Subscriptions.

---

This article is part of a series of tips and tricks that we post every week. Go ahead and check out last week's post about charging a late fee to your subscribers, in case you missed it.

---

Trial subscriptions can help boost your sales

Zoho Subscriptions provides two methods through which you can sign users up for a trial--hosted payment pages and via the API.

Hosted payment pages let you sign users up for a trial subscription easily. These pages require users to enter their payment details along with some other basic information.

In case you want to allow your users to sign up for a trial without asking for their payment information upfront, you can go for the API route. This can increase potential sign-ups from users that want to try your product with no strings attached. It also gives them the freedom to provide their payment details only after they're satisfied with your product.

If you have a web application where your customers can sign up for a trial, you can setup Zoho Subscriptions in such a way, where one of the APIs programmatically creates a new trial subscription every time a new user signs up from your website. This enables you to track and manage your trial subscriptions with in-depth reports, email notifications for your subscribers and also allows you to collect your subscribers' payment information via secure hosted pages when they're ready to move to a paid plan.

Here's how to set it up:

We'll be using one of our powerful REST APIs to create subscriptions automatically in Zoho Subscriptions.

When your users sign up for a trial from your web application, you can programmatically call the create subscription API to enter them as a customer in Zoho Subscriptions and create a trial subscription for them with a selected plan automatically.

Once this is done, you can configure email notifications in Zoho Subscriptions to remind your customers about their trial subscription's expiry date and other information.

You can also use Zoho Subscriptions' reports, which can help you gain important business insights. Reports like Subscription Details can be customized to view the details of your trial subscriptions with ease.

For added convenience, our trial-specific default view filters let you quickly view your trial subscriptions right from the Subscriptions list page.

Stay tuned for next week's post, where we'll be taking a look at how you can collect your customer's payment information, extend their trials if needed and move their subscription from the Trial status to the Live status in Zoho Subscriptions.

Cheers,

Varun Steven

The Zoho Subscriptions Team

• Topic Participants

• Varun Steven

• Sticky Posts

• Tip #4 : Refer and Earn Workflow system for your Subscription Business

  Hello everyone, We've been coming up with a tip every week to address specific business scenarios which can be implemented for your business. In continuation to the previous post, this week we will be seeing about how you can implement the Refer and Earn Workflow system to acquire more customers. Why are Referrals important? Customer Acquisition is crucial for any business to sustain itself in a constantly evolving market. It involves persuading new consumers to purchase your products. Customers

• Tip #2 - Cancellation of Offline Subscriptions based on the Expected Payment Date

  Hello everyone, As you all know, we are coming up with a custom function workflow every week to address specific business scenarios. In continuation of this previous blog, this week we will be seeing about Cancellation of Offline Subscriptions based on the Expected Payment Date. Business Scenario: In general, for any business, the customers make payments via online as well as offline. In case of subscription where the automatic collection of charge is enabled (aka online subscription), the customer's

• Tip #3 : Send SMS Reminders for your Subscription Business

  Hello everyone, As you all know, we are coming up with a tip every week to address specific business scenarios. In continuation to the previous blog, this week we will be seeing how you can use SMS reminders for your Subscription Business. Using SMS messages for your Subscription Business: While managing your subscription business, more often than not, you need to keep your customers informed about upcoming renewals, payment reminders and cancellations. By keeping them informed in advance, you can

• Tips And Tricks - Announcement

  Hello everyone, Every business is unique and each of them follows a specific workflow. While managing your customers' subscriptions with Zoho, you might have some needs unique to your business. Custom Functions helps you address such needs. This is a start to a series of posts, where we will be coming up with a custom function workflow every week that addresses specific business scenarios. Watch this space for further updates! Also, if you have any specific business scenario which needs to be addressed,

• Tip #6 : Accessing external URLs from Zoho Subscriptions

  Hello everyone, We have been sharing a tip every week to address specific business scenarios which you can implement for your subscription business. Last week, we shared a tip about implementing the Approval Workflow system. This week, let's look at how you can access external URLs with the help of Custom Link. Business Scenario: Every business functions differently and has its unique requirements. At times, businesses might want to access other websites or applications by appending specific information

• Recent Topics

• I cannot check out to Zoho People.

  When I tried to check out today, there's prompt that inhibits me to check out: To add entry in Attendance, log time for any of your jobs

• Pricing Strategies: #2 Plan your Service Offerings using Plans

  Meet Harvey & Mia, hailing from the same Tech school, carrying the dream of setting up their own IT maintenance firm in their location. They drew up a clear business plan and put their business in motion on New Year's Eve. They had great reception right

• Open a record to edit based on another form being edited

  Hi all, I am trying to edit a record based on another record being edited. It works out like this: When I create a Monthly_Update and then submit I open the Monthly_Levels form and pass the ID from the Monthly_Update to a field called mu. I want it to

• Problem with signature on zoho survey

  Hello, I'm trying to export individual responses with signatures on zoho survey. But the signatures on some of my surveys are not exported as the original image, but as a generic image, same for all (screen joins). Is there a solution to have the signatures

• Change in Zoho CRM API?

  Hello, I am using the Zoho API trough the PHP SDK v2.1 Since few days, I noticed that I have to change the way I pass the data to the API when I create, update, or upsert a record. Dates Before I was passing a PHP date object to "$record->addKeyValue(...)",

• MTA - BAD IP reputation by outlook/hotmail

  Messages to Microsoft email servers are bouncing back due to poor reputation. Message: 4.7.650 The mail server [136.143.188.206] has been temporarily rate limited due to IP reputation. For e-mail delivery information see https://postmaster.live.com (S775)

• QuickBooks Extension for Zoho CRM - Advanced Features -2025

  Hello Everyone, We’re happy to announce the latest version of our QuickBooks Extension for Zoho CRM, now officially live on the Zoho Marketplace! This release introduces one-click data sync, a user-friendly UI, enhanced performance, and a powerful set

• Changing Department often causes the Firefox tab to freeze

  Title, it doesn't seem to happen with neither Opera nor Chrome. And even in Firefox, sometimes it just lets me change the department I'm in no problem, even to All Departments which is probably the most, like, resource heavy? But most of the time, the

• Need to integrate Zoho Mail Mobile app with Zoho Meeting Mobile App for Android and Apple

  Hello Zoho Team, Please bring integration of Zoho Mail Mobile app with Zoho Meeting for Android and Apple Thanks

• ¡Muchas gracias por participar a los Meetups de Usuarios de Zoho! Y Novedades del ecosistema Zoho

  ¡Hola Comunidad de Zoho en Español! 👋 Después de un breve lapso de tiempo, volvemos con una nueva edición de nuestro Community Digest, donde te contamos las novedades de los productos de Zoho en los últimos meses. Estas mejoras se centran en nuestros

• Anyway to move mail from one account to another yet?

  Hello, Is there any way to move email from one mailbox account to another mailbox account in zoho yet? Thanks, Ryan.

• Using a CRM Client Script Button to create a Books Invoice

  Hello, I need help handling error messages returned to my client script from a function. The scenario I have setup a client script button which is available from each Deal. This CS executes a crm function, which in turn creates an invoice based on the

• Building Toppings #2 - Learn how to use Bigin's Developer Console to build toppings

  Hey Biginners, In our last post, we discussed what toppings are, why they're essential to extending Bigin's capabilities, and how the Bigin Developer Center serves as the starting point for building them. As a cloud platform, the Developer Center empowers

• Links are incorrect when sent out

  I'm adding in hyperlinks into my eDM. When I send a test email, it's all correct. However, when I send out the eDM, all the hyperlinks jump up one space so none of the links are opening to the correct page. Why is this happening and how can I fix it?

• Tip of the week #16 - Search and filter threads based on criteria

  Zoho TeamInbox lets you search and filter threads with any information that you have about the thread. You just have to input the criteria and Zoho TeamInbox will list all the threads that match the condition.   Firstly, there is a global search you can

• Introducing recipient authentication via Stripe Identity in Zoho Sign

  Hi everyone! It's important to authenticate your recipient's identity before they access and sign important documents to ensure the highest level of compliance. Zoho Sign already helps businesses do this with various authentication methods: SMS OTP Email

• Keep Converted Leads

  How do I keep the converted leads in the Leads Module after conversion (converting it to account, contact, deal). I want to add it in a converted stage in the leads module in order to get a report or dashboard and see all converted leads from my pip

• Customizing Global Search Settings for All Users

  Hi Our team use the brilliant global search functionality within CRM many many times daily. But, we struggle with the out-of-the box columns that CRM gives you. We are always telling users to customize this look to more suit our business, to show the

• Introducing Formula Fields for performing dynamic calculations

  Greetings, With the Formula Field, you can generate numerical calculations using provided functions and available fields, enabling you to derive dynamic data. You can utilize mathematical formulas to populate results based on the provided inputs. This

• Tip of the Week #77– Stay informed of the activities happening in your organization

  Whenever a message is handled in Zoho TeamInbox, every action is recorded in the Activity Log. This ensures you always know what’s happening across your teams and inboxes. To access it, simply click the Audits icon on the left pane’s top bar after logging

• Zoho Logs - Not seeing logs since 30 Nov

  Hi, we have a few functions running, I am testing some new ones and noticed that although I can see executions, I cannot see any logs, even when the first line on the functions is a log. I reviewed some existing functions, one of which is invoked on a

• Workdrive MS Office integration

  Have installed subscribed version of Zoho WorkDrive VSTO runtime not found is the error when I try to install Zoho_WorkDrive_For_Office Unable to open work files in Excel and Word Urgent, since I have migrated all my OneDrive files to work drive already

• How to change Zoho Vault password

  I am searching where I can change the Vault Password after having changed the Zoho account password. I don't see this option anywhere in my account. It should be simple and accessible! Please help. Thanks!

• Zoho Workdrive - Communication / Chat Bar

  Hi Team, Please consider adding an option to allow admins to turn on or off the Zoho Communication Bar. Example of what I mean by Communication Bar: It's such a pain sometimes when I'm in WorkDrive and I want to share a link to a file with a colleague

• When Marking a Multiple Choice Answer Exclusive - Not Following My Survey Disqualification Logic

  Using a multiple choice (many answers) question and I created survey disqualification logic that was working as intended. My question: Disqualification page logic is: If (QUESTION) is "any one of the following" then (OPTIONS) - a custom message populates

• Where to Add Machines as Products to Map with Assets in Zoho FSM?

  implementing Zoho FSM for a clinical equipment supply company. The business sells and installs clinical machines in hospitals and clinics, and they also handle service requests, scheduled maintenance, calibration visits, and general machine upkeep. In

• Show Zoom Link in Recipient's Calendar

  We set up meetings within a record, selecting the "Make this an online meeting".  We use Zoom. Most of the recipients go to their calendar (usually Gmail or Outlook, corporate) to join the Zoom meeting, but there is no Zoom link in the calendar. Can this

• Zoho Bigin - should be able to link a "contact" to multiple "companies"

  Hello Support, I called into telephone support and was told that a contact can only be linked to one company. We have situations were director are contacts of and directors of multiple companies so that seems a basic weakness in Bigin. When go to add

• Does Thrive work with Zoho Billing (Subscriptions)?

  I would like to use Thrive with Zoho Billing Subscriptions but don't see a way to do so. Can someone point me in the right direction? Thank you

• Radio button data won't update

  Wondering if anyone is experiencing the same problem. I tried bulk updating our data on Zoho Creator using API and noticed that the radio button field wasn't updated. I have tried updating it manually, it didn't work. When I tried updating a text field

• Introducing Global Sets for easy management of similar picklists in CRM

  Latest update (December 2025): You can now apply color coding to the values inside a global set, the same way you color code values in regular picklist fields. Update (Sep 2024): We've increased the maximum count limit for global sets. These new limits

• No Ability to Rename Record Template PDFs in SendMail Task

  As highlighted previously in this post, we still have to deal with the limitation of not being able to rename a record template when sent as a PDF using the SendMail Task. This creates unnecessary complexity for what should be a simple operation, and

• New in CPQ: Smarter suggestions for Product Configurator by Zia, and additional criteria in Price Rules

  Hello everyone! CPQ's Product Configurator in Zoho CRM allows sales teams to define structured product bundles through configuration rules, ensuring that the right product combinations are applied consistently in quotes. Admins set up these configurations

• Process between CRM and Campaigns to ensure double opt-in contacts?

  I would like to ask for a few clarifications to ensure we fully comply with best practices and legal requirements: According to the documentation (Zoho Campaigns CRM sync – Default option), the best and recommended way to sync contacts is by using the

• Zoho Books - New Interface keep details with PDF View

  Hello, The Zoho Books Interface has changed for estimates etc... One thing is causing issues though. Before the change, in PDF view you could see the detail information including custom fields entered for the estimate. Now, you have to switch between

• Tip #52- Zoho Assist Downloads: Everything You Need in One Place- 'Insider Insights'

  Looking to start remote support sessions faster, manage unattended devices effortlessly, or join sessions without any hassle? The Zoho Assist Downloads Center has all the tools you need—across desktop, mobile, IoT, and browser environments. With our range

• Condition based aggregate fields in subforms

  Hello everyone, We're excited to inform you about the latest enhancements made to our aggregate field capabilities in subforms; create aggregate fields based on conditions! An aggregate field is a column on which a mathematical function has been applied.

• SalesInbox

  Sorry for saying this but SalesInbox is a really mess. BIG FAIL. Bad UX and VERY bad IMAP sync. I don't know how can someone use this to be more productive. It's just the oposite. I'm trying to use SalesInbox for a while but sales people do not have just sales activities so we still have to came back to the mail app anyway. Folders of SalesInbox are not in sync with folders of mail server (wich syncs Ok to mobile) and vice-versa wich leads to double work as now you have to cleanup 3 inboxes (Mail

• Print labels on selected view

  How can I print labels for select view. Always defaults to ALL contacts when I select View = Mailing Labels. Thanks!!

• Update CRM Price Books to include volume discounts as per Zoho Books/Inventory

  Once again, Zoho has 3 great products that all store information in different ways (which is not helpful when you attempt to integrate the 3 products - one of the best features of Zoho). Zoho CRM Price Books are basic at best. Zoho Books/Inventory Price

• Next Page