Marketer's Space: Plan smarter with Zoho Campaigns' Calendar

Marketer's Space: Plan smarter with Zoho Campaigns' Calendar

Hello Marketers,
Welcome to another post! Today, we'll talk about a discreet yet significant feature that's neatly tucked inside Zoho Campaigns: the calendar. It might look like an optional but somewhat unnecessary feature that you can use occasionally, but once you understand how it works, you'll realize its potential in organizing your email marketing activities. Let's dive in and see how.
Calendar

Why Zoho Campaigns' calendar matters in email marketing 

Email marketing isn't just about compelling content, beautiful templates, and hitting the send button. You need to plan your timelines, work on your designs, determine the right intervals between emails, and so on. This is where the Calendar becomes a key component. Whether you send newsletters weekly, product updates monthly, or promotional messages based on business needs, the Calendar keeps everything neatly organized.
Using Zoho Campaigns' calendar allows you to:
  1. See all your scheduled and completed campaigns at a glance.
  2. Maintain appropriate gaps between campaigns.
  3. Prepare content, visuals, segments, and CTAs ahead of time.
  4. Track campaign dates and compare performance later.
  5. Identify periods of high or low activity.
  6. Understand which send frequencies work and which don't  .

Key features in the calendar 

Let's walk through the major features that make Zoho Campaigns' calendar useful for daily, weekly, and monthly planning.

Monthly and yearly overview of campaigns

The calendar gives you a clear monthly and yearly overview of all email activities. You can instantly see:
  1. Scheduled campaigns
  2. Campaigns in progress
  3. Sent campaigns
  4. Campaigns created by specific users
This view helps you understand how your emails are distributed across time. You can avoid crowding too many campaigns together, which might lead to more unsubscribes. It also helps you identify gaps where you may want to add more engagement or nurturing emails.
For instance, if a brand sends newsletters weekly but notices a two-week gap due to internal delays, the calendar makes it easier to catch and correct that inconsistency.

Built-in list of country-specific holidays

The calendar also notes country-specific holidays, helping you plan campaigns that align with important dates relevant to recipients from different regions. This is especially useful for businesses that operate across multiple countries. For example, if your audience is spread across India, the UAE, and the US, you can set filters to view holidays specific to those regions and schedule emails accordingly.

Add private events

Not all important dates are associated with public holidays; some dates matter specifically to a brand. That's why the calendar enables you to add custom events, such as:
  1. Product launch dates
  2. Store anniversaries
  3. Webinar or event reminders
These private events let you map your emails in a way that aligns with your business needs.

Mark important dates and set reminders

Zoho Campaigns lets you set reminders up to 15 days in advance in the calendar. This is especially useful because it helps you stay ahead by prompting you to:
  1. Prepare content.
  2. Get visuals designed.
  3. Segment contacts.
  4. Complete internal reviews.
  5. Set up workflows.
For example, if you send a monthly newsletter on the first day of every month, you can set a reminder on the 20th of the previous month to begin drafting content.

Share marked dates with teammates

The calendar lets you collaborate with your teammates by sharing dates and reminders with them. Whether you work with content writers, designers, product owners, or reviewers, everyone stays on track without needing to dig through multiple emails or documents. This provides clarity, ensures smoother execution, and eliminates confusion about deadlines or sending schedules.

Stay organized with the Zoho Campaigns calendar: A use case 

Let's use an example to understand how the calendar can help you plan your email marketing efforts.
Adam is a content marketer at Zylker Tech, a SaaS company. He needs to send:
  1. A weekly newsletter every Thursday
  2. A monthly product update on the first of each month
  3. Occasional promotional emails for webinars, events, and product releases
Until now, he's been tracking his schedule in spreadsheets and emails, which often leads to confusion—especially when last-minute campaigns need to be added. Sometimes, a promotional email goes out too close to a newsletter. Or the monthly update gets delayed because the team forgot to prepare images in advance.
Once he starts using Zoho Campaigns' calendar features, Adam can start planning in a more structured way—like so:
  1. He blocks every Thursday for the weekly newsletter.
  2. He marks the first day of every month for the product update.
  3. He adds reminders two weeks in advance to prepare content.
  4. He shares all marked dates with his team.
Calendar in Zoho Campaigns
Now, his designer, reviewer, and product managers can all see these important dates. The team stays aligned without long email threads or constant follow-ups. When a new webinar is announced, Adam simply adds it to the calendar and checks whether the schedule looks too crowded. If needed, he adjusts dates to maintain balance.
These simple steps keep his campaigns consistent, avoids clashes, and ensures everyone works toward the same timeline. Over time, he also uses the calendar to look back at what was sent, when it was sent, and how each campaign performed. This exercise helps him refine his brand's email sending strategies.

Wrapping it up 

Zoho Campaigns' calendar helps bring structure and clarity to your email planning. By mapping out campaigns, reminders, and important dates, you can work more efficiently and stay consistent throughout the year. It also helps teams stay aligned and ensures that no key task or deadline is missed. With regular use, the calendar can serve as an essential tool for organizing, tracking, and improving your overall email-marketing strategy.
 
Regards,
Aiswarya Jayaprakash
User Education
Zoho Campaigns Team

      • Recent Topics

      • Unify Overlapping Functionalities Across Zoho Products

        Hi Zoho One Team, We would like to raise a concern about the current overlap of core functionalities across various Zoho applications. While Zoho offers a rich suite of tools, many applications include similar or identical features—such as shift management,

      • Automation #7 - Auto-update Email Content to a Ticket

        This is a monthly series where we pick some common use cases that have been either discussed or most asked about in our community and explain how they can be achieved using one of the automation capabilities in Zoho Desk. Email is one of the most commonly

      • Ticket to article and Ticket to template

        Hello! I would like to know if it is possible (and how) to do the following actions: 1. To generate an article from a ticket (reply + original message) 2. Easy convert an answer to an email template

      • Is there API Doc for Zoho Survey?

        Hi everyone, Is there API doc for Zoho Survey? Currently evaluating a solution - use case to automate survey administration especially for internal use. But after a brief search, I couldn't find API doc for this. So I thought I should ask here. Than

      • Kaizen #225 - Making Query-based Custom Related Lists Actionable with Lookups and Links

        Hello everyone! Welcome back to another post in the Kaizen series! This week, we will discuss an exciting enhancement in Queries in Zoho CRM. In Kaizen #190, we discussed how Queries bridge gaps where native related lists fall short and power custom related

      • WebDAV / FTP / SFTP protocols for syncing

        I believe the Zoho for Desktop app is built using a proprietary protocol. For the growing number of people using services such as odrive to sync multiple accounts from various providers (Google, Dropbox, Box, OneDrive, etc.) it would be really helpful

      • Change the "from" field

        Hello, I used some random word to create the account ID to later host the domain based emails. That username shows up in the "from" field on test emails. How do I change that to a custom one, like first name/last name or business name? I tried to create second user and "named" it the way I want and it worked to a degree, although the "from" field shows all lower case letters, while original had some capital letters. So the "all-low-case" is another issue I am having... Thank you

      • [Free Webinar] Learning Table Series - AI-Enhanced Logistics Management in Zoho Creator

        Hello Everyone! We’re excited to invite you to another edition of Learning Table Series, where we showcase how Zoho Creator empowers industries with innovative and automated solutions. About Learning Table Series Learning Table Series is a free, 45-60

      • How to use Rollup Summary in a Formula Field?

        I created a Rollup Summary (Decimal) field in my module, and it shows values correctly. When I try to reference it in a Formula Field (e.g. ${Deals.Partners_Requested} - ${Deals.Partners_Paid}), I get the error that the field can’t be found. Is it possible

      • Zoho Creator to Zoho CRM Images

        Right now, I am trying to setup a Notes form within Zoho Creator. This Notes will note the Note section under Accounts > Selected Account. Right now, I use Zoho Flow to push the notes and it works just fine, with text only. Images do not get sent (there

      • Error Logs / Failure logs for Client Scripts Functions

        Hi Team, While we are implementing client scripts for the automation, it is working fine in few accounts but not working for others. So, it would be great if we can have error Logs for client scripts also just like custom functions. Is there any way that

      • Zoho Books blocks invoicing without VeriFactu even though it is not mandatory until 2027

        I would like to highlight a very serious issue in Zoho Books for Spain. 1. The Spanish government has postponed the mandatory start of VeriFactu to January 1st, 2027. This means that during all of 2026 businesses are NOT required to transmit invoices

      • Problem : Auto redirect from zoho flow to zoho creator

        Hi there, I've been waiting for zoho team to get back on this for last couple of days. Anyone else have the problem to access zoho flow? everytime I click on zoho flow it redirects me to zoho creator. I tried incognito mode but it still direct me to zoho

      • Why am I seeing deleted records in Zoho Analytics syncing with Zoho CRM?

        I have done a data sync between Zoho CRM and Zoho Analytics, and the recycle bin is empty. Why do I see deleted leads/deals/contacts in Zoho Analytics if it doesn't exist in Zoho CRM? How can I solve this problem? Thanks

      • Peppol: Accept Bill (Belgium)

        Hi, This topic might help you if you're facing the same in Belgium. We are facing an issue while accepting a supplier bill received by Peppol in Zoho Books. There is a popup with an error message: This bill acceptance could not be completed, so it was

      • bouncing emails

        My recurring invoices have bounced back

      • Zoho Books is now integrated with Zoho Checkout

        Hello everyone,   We're glad to be announcing that Zoho Books is now integrated with Zoho Checkout. With this integration, you can now handle taxes and accounting on your payment pages with ease.   An organization you create in Zoho Checkout can be added to Zoho Books and vice-versa. Some of the key features and benefits you will receive are:   Seamless sync of customer and invoice data With the end-to-end integration, the customer and invoice details recorded via the payment pages from Zoho Checkout

      • Sync Issue

        My Current plan only allows me with 10,000 rows and it is getting sync failure how to control it without upgrading my plan

      • Add Zoho PDF to Zoho One Tool Applications

        It should be easy to add from here without the hassle of creating a web tab:

      • JOB WISE INVOICE PROCESS

        I WANT TO ENABLE JOB WISE TRACKING OF ALL SALES AND PURCHASE

      • PDF Template have QTY as first column

        I want to have the QTY of an item on the sales orders and invoices to be the first column, then description, then pricing. Is there a way to change the order? I went to the Items tab in settings but don't see how to change the order of the columns on

      • RAG (Retrieval Augmented Generation) Type Q+A Environment with Zoho Learn

        Hi All, Given the ability of Zoho Learn to function as a knowledge base / document repository type solution and given the rapid advancements that Zoho is making with Zia LLM, agentic capabilities etc. (not to mention the rapid progress in the broader

      • In App Auto Refresh/Update Features

        Hi,    I am trying to use Zoho Creator for Restaurant management. While using the android apps, I reliased the apps would not auto refresh if there is new entries i.e new kitchen order ticket (KOT) from other users.   The apps does received notification but would not auto refresh, users required to refresh the apps manually in order to see the new KOT in the apps.    I am wondering why this features is not implemented? Or is this feature being considered to be implemented in the future? With the

      • Consolidated report for multi-organisation

        I'm hoping to see this feature to be available but couldn't locate in anywhere in the trial version. Is this supported? The main aim to go to ERP is to have visibility of the multi-organisation in once place. I'm hopeful for this.

      • IMAP mail after specify date

        Hi My customer's mail server is on premise and mail storage is very huge. So It never finish sync. and finally stop sync. Cloud CRM have a option like zoho mail sync mail after some date.

      • Claude + MCP Server + Zoho CRM Integration – AI-Powered Sales Automation

        Hello Zoho Community 👋 I’m excited to share a recent integration we’ve worked on at OfficehubTech: ✅ Claude + MCP Server + Zoho CRM This integration connects Zoho CRM with Claude AI through our custom MCP Server, enabling intelligent AI-driven responses

      • Search Bar positioning

        Why is the Search bar on the far right when everything is oriented towards the left?

      • Import Error: Empty values for mandatory fields - Closing Date

        Hello, I've tried multiple times to import a CVS Potential list from another Zoho account. But the error message I get is: Empty values for mandatory fields - Closing Date There are valid dates in this field, so I don't understand why this error messages

      • Feature Requests - Contact Coloured Picklist Visibility & Field Visibility During Ticket Creation

        Hi Desk Team, I have 2 feature requests for you. Since Coloured Picklists are now available in Desk, It would be great if the colours were visible on the Related Details (Contact Information) when creating a ticket. In the screenshot below, I have 2 fields

      • Accounts Receivable Balances Differs in Balance Sheet, Customer Balance Report, AR Ageing Summary, and AR Ageing Details.

        Hello Zoho Accounts Receivable Balances Differs in Balance Sheet, Customer Balance Report, AR Ageing Summary, and AR Ageing Details. Please clarify and fix the issues here. Thanks

      • How to integrate XML with Zoho CRM

        Hi, I have an eCom service provider that gives me a dynamic XML that contains order information, clients, shipments... The XML link is the only thing I have. No Oath or key, No API get... I want to integrate it into Zoho CRM. I am not a developer nor

      • Feature Request - Ability to Customise Contact Info Card on Ticket Details View

        Hi Desk Team, I've added a "Contact Priority" and "Account Prioirty" field and it would be very useful to agents if they could see that information in the Contact Info card on the Ticket Details view. It would be great if we could choose some fields to

      • Tax in Quote

        Each row item in a quote has a tax value. At the total numbers at the bottom, there is also a Tax entry. If you select tax in both of the (line item, and the total), the tax doubles. My assumption is that the Tax total should be totalling the tax from

      • Zoho Flow integration with Facebook Messenger and Whatsapp

        Hi there,  any plans of adding integrations with Facebook Messenger and Whatsapp into Zoho Flow? Seems that more and more business are delivering automated updates such as "your order is received",  "your order has been shipped" and so on via these two platforms. Not sure if Whatsapp has the API access needed i am pretty sure that Facebook Messenger has... Kind regards Bo Thygesen 

      • Multi-currency and Products

        One of the main reasons I have gone down the Zoho route is because I need multi-currency support. However, I find that products can only be priced in the home currency, We sell to the US and UK. However, we maintain different price lists for each. There

      • Campaigns unsubscribe/manage preferences links

        Hi, Where can I edit the unscubscribe and manage preferences link in the footer of the email. I would like it so that when you click 'manage preferences' an form opens up that allows the person to choose what type of emails they do and don't wish to

      • email address somehow still not verified (?!)

        L.S. After creating a new email template in CRM I was about to send a group email to my clients, then Zoho CRM announced that they would change the sender address to some kind of Zoho-e-ddress because my email address "has not been verified". Not only

      • Marketing Tip #17: Add credibility to your online store with Review Widgets

        One of the fastest ways to build trust in an online store is to show real customer feedback right where people are deciding to buy. Third-party widgets let you embed things like Google Reviews, Instagram feeds, or even a WhatsApp chat button. These add

      • adding several team members to an Opportunity

        How can we add several team members to one opportunity for collaboration? I have researched and only found something called Deal Team which I cannot find in my CRM to configure.

      • PDF Annotation is here - Mark Up PDFs Your Way!

        Reviewing PDFs just got a whole lot easier. You can now annotate PDFs directly in Zoho Notebook. Highlight important sections, add text, insert images, apply watermarks, and mark up documents in detail without leaving your notes. No app switching. No

      • Next Page