Neue Verbesserungen in Zoho CRM Plus

Neue Verbesserungen in Zoho CRM Plus

Hallo zusammen,

Wir freuen uns, Ihnen das neue Zoho CRM Plus vorstellen zu können, das Anwenderfreundlichkeit auf eine neue Stufe erhebt. Es gibt etliche nützliche Verbesserungen der Desk-, Social-, Analytics- und SalesIQ-Module, die Ihren geschäftlichen Abläufen sinnvoll unter die Arme greifen. Darüber hinaus sorgt unsere praxisorientierte Plattform mit vereinheitlichter Oberfläche, Administratorpanel, Einrichtungsfunktionen, Suche und Nutzerpanel für ein rundum angenehmes Anwendungserlebnis.

Da die Liste mit Erweiterungen recht umfangreich ist, gehen wir in zwei separaten Beiträgen darauf ein. Im ersten Beitrag stellen wir kurz die Erweiterungen von Desk und Analytics vor, im nächsten Beitrag geht es um Details zu den SalesIQ- und Social-Erweiterungen.

Erweiterungen in Zoho Desk

Im Desk-Modul sind folgende Funktionen hinzugekommen:
  • Blueprint
  • Zia-Funktionen wie Stimmungsanalyse, Auto-Tagging, Anomalieerkennung, Zia-Dashboard, Antwortassistent, Chatbot und Zia Voice.
Mit Blueprint für Desk weiten Sie die Vorteile der CRM-Blueprint-Funktionen auch auf Ihre Kundendienstteams aus. Kundendienstteams bleiben über sämtliche Probleme auf dem Laufenden, häufige Eskalationen werden durch Aufbau eines narrensicheren Ticketlösungsprozesses verhindert, der dafür sorgt, dass jeder Kunde mit flotten, konsistenten und einfach besseren Lösungen versorgt wird.

Zia-Fähigkeiten auf Desk erweitern

Wir haben Zias Fähigkeiten jetzt auch in das Desk-Modul integriert; dies unterstützt Ihre geschäftlichen Abläufe auf vielerlei Weisen. Schauen wir einmal, was dabei ist:

Stimmungsanalyse : Wie schon beim bekannten E-Mail-Stimmungsmodell in CRM hilft Zia Ihren Kundendienstagenten, den „Ton“ jedes Kundendiensttickets zu erkennen. So können Sie je nach Kunden(ver)stimmung gleich die richtigen Aktionen einleiten.



Auto-Tagging : Zia kennzeichnet Kundenantworten automatisch mit Schlüsselwörtern zum Ticketinhalt, die intelligent als Auto-Tags gruppiert werden. So können Sie Tag-Trends und die Kundenstimmung dahinter schnell und einfach erkennen.


Anomalieerkennung : Zia prognostiziert Trends zu eingehenden und ausgehenden Ticketreaktionen, vergleicht diese Prognosen mit dem tatsächlichen Aufkommen. Zusätzlich werden auch sämtliche relevanten Anomalien berücksichtigt.

Zia-Dashboard : Das intelligente Master-Dashboard unterstützt Kundendienstteams beim Abrufen von Tag-Trends, Ticketstimmungen, Anomalien und mehr


Antwortassistent : Zia erzeugt Antworten auf Kundenfragen durch Analysieren von Schlüsselwörtern automatisch, schlägt auch passende Hilfedokumente aus der Datenbank vor. Kundendienstagenten können sich Zias Antworten zuvor anschauen und diese in ihre Reaktionen einbeziehen.

Chatbot : ASAP bringt Ihr Hilfecenter direkt in Ihre Website oder Mobilapp. Bei Schwierigkeiten können Nutzer die Wissensdatenbank durchsuchen, die Community fragen, mit einem Experten chatten und sogar Tickets erheben. All dies, ohne Ihre Website oder Mobilapp verlassen zu müssen.

Zia Voice : Wir haben Zia Voice nun auf Desk ausgedehnt, damit Ihre Kundendienstteams problemlos per Sprach- und Chatmitteilungen auf kontextrelevante Kundendaten zugreifen können. Damit unterstützt Sie Zia Voice beim Abruf von Kundendaten aus den Bereichen Vertrieb, Marketing und Kundendienst.
Zia Voice ist auch als SDK erhältlich – so können auch Ihre Kunden direkt von Zias Funktionsvielfalt profitieren.

Erweiterungen in Zoho Analytics

Wir haben Zoho Reports in Zoho Analytics umbenannt , zusätzlich folgende Funktionen im Analytics-Modul ergänzt:
  • Frag Zia
  • Vereinheitlichte Einblicke in Vertrieb, Kundendienst und Marketing
  • Neue Datenconnectoren für Sozialmedien-, Marketing- und Personalanalysen
  • Intelligente Datenalarmierungen
  • Zusammenarbeitsanalyse
  • Vor-Ort-Edition

Frag Zia : Zia gibt es jetzt als KI-unterstützten Suchassistent in Zoho Analytics. Anwender können Fragen wie „Wie sieht der monatliche Vertriebstrend in den einzelnen Regionen aus?“ stellen, erhalten Antworten in Form von visuellen Berichten, ohne diese manuell erstellen zu müssen.
Vereinheitlichte Einblicke in Vertrieb, Kundendienst und Marketing : Zoho Analytics verknüpft Daten aus unterschiedlichen Quellen automatisch zu vorgefertigten Berichten und Dashboards, ermöglicht so eine akribische Verfolgung maßgeblicher Geschäftsmetrik. Es gibt mehr als 300 vorgefertigte Berichte und Dashboards, die rund um nützliche geschäftliche Einblicke liefern. Allerdings können Anwender Daten aus unterschiedlichen Quellen auch ganz nach eigenem Bedarf verknüpfen.

Neue Datenconnectoren : Zoho Analytics wurde mit sechs neuen geschäftlichen Connectoren ergänzt, greift nun auf mehr als 100 Connectoren zurück. Bei jedem Connector gibt es 100 vorgefertigte, domänenspezifische Berichte und Dashboards, die sofort für Analysen eingesetzt werden können.
Diese Connectoren sind nun verfügbar:
  1. Sozialmedienanalyse: Facebook-Seiten, Twitter-Handles und Twitter-Wettbewerbsanalyse
  2. Marketinganalyse: Bing Ads und Facebook Ads
  3. Personalanalyse: Zoho People

Intelligente Datenalarmierungen : Diese Funktion benachrichtigt Anwender per appinternen Benachrichtigungen oder E-Mail, sobald Anomalien erkannt werden. So können unverzüglich geeignete Maßnahmen ergriffen werden.


Zusammenarbeitsanalyse : Die Analytics-Zusammenarbeitsfunktionen wurden durch praktische Kontextkommentare ergänzt. Anwender können sämtliche Berichte und Dashboards kommentieren, im Kontext mit Interessengruppen arbeiten.

Vor-Ort-Edition : Zusätzlich zur Cloud-Version gibt es Zoho Analytics auch als installierbare Vor-Ort-Edition, die gezielte Bereitstellung für ausgewählte Anwender ermöglicht, mittleren bis größeren Unternehmen Analysen ihrer hausinternen Daten erlaubt.

Bitte schauen Sie sich auch die Erläuterungen zu den SalesIQ- und Social-Erweiterungen an. Hier der Link zum Beitrag.

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