This will aid the email marketer to analyze the campaign and set up a strong foundation for future email marketing strategy, that is well-aligned and focused towards the long-term email marketing goals.

The best way to do this is to make effective use of email campaign reports generated by email marketing software.

So we are here with basic tips to easily analyze reports generated through past email marketing performance and take an informed decision. 

1) Take a bird's eye view

Begin by understanding the general performance of all your past email campaign by analysing key areas that generally measures the performance of the campaign. For example, total unsubscribe or bounce rate, the performance of automated emails etc.

The dashboard in Zoho Campaigns helps you take a bird's eye view of all your email campaigns.

2) Compare and decide

Now, analyze the overall performance of a high-performance campaign based on open percentage, click counts etc., and then compare these top-performing campaigns with the least performing one. 

Such a comparison will help in determining the areas one has to focus more on while setting up an email marketing strategy.

You can pick up the best and least performing campaign and compare them easily using our advance report feature

3) Analyze the recently sent campaign

It is crucial to understand the performance of recent campaigns since it lays as the foundation for the future email campaign. The conclusion derived after the campaign comparison will help in further analyses of the recent campaigns.

List down the key areas that need improvement, analyze each campaign and set up a report summary easily with the campaign-based report feature.

4) In-depth analyses of subscribers

The strong understanding of your subscriber base is the most important step before you go further to lay down your future email marketing strategy. 

So, you can understand your subscribers' behavior pattern using the advanced tracking feature of Zoho campaign.This will help you easily track the last top open location, most used device etc. Also, the stats like, last open, click activity, link click map etc can be used for better analyses of subscribers' behavior pattern.