Transformer des données brutes en informations exploitables grâce à la visualisation des données

Transformer des données brutes en informations exploitables grâce à la visualisation des données



La visualisation des données est une fonctionnalité clé de l'analyse, qui transforme les données brutes en informations exploitables et permet aux entreprises de repérer facilement les tendances, les modèles et les anomalies. Ces informations présentées sous forme de rapports et de graphiques permettent de mieux comprendre les ensembles de données, même les plus complexes.C'est un excellent moyen pour les employés ou les propriétaires d'entreprise de présenter des données à des publics non techniques sans risque de confusion.
 
Voici les principaux avantages de la visualisation des données :
  • Révéler des modèles et des tendances
  • Faciliter la prise de décision
  • Suivre en temps réel
  • Gerer les risques
  • Effectuer des analyses prédictives
  • Améliorer la rétention et l'engagement
  • Augmenter la productivité
Les données sont un langage universel, mais la façon dont elles sont interprétées détermine l'objectif à travers lequel elles sont vues. Les choix que vous faites en matière de visualisation des données ne sont qu'esthétiques mais également essentiels pour façonner le message que vous souhaitez faire passer.
 
Voici quelques bonnes pratiques de visualisation des données qui, selon nous, vous aideront à transformer vos données en informations exploitables par tous :
  • Connaître son public
  • Traiter des formats de données divers
  • Intégrer l'interactivité
  • Respecter les principes de l'entreprise 

Connaître son public

Pour que les visualisations de données soient performantes, il est important qu'elles trouvent un écho émotionnel et intellectuel auprès du public cible. Il est donc essentiel de comprendre votre public. Cela permet également de déterminer les préférences de votre public concernant l'accessibilité, comme la taille du texte, la couleur, les préférences linguistiques, etc.
Les rôles professionnels des utilisateurs, ainsi que leurs besoins et défis spécifiques, déterminent la fiabilité et la profondeur des informations qui les concernent. Les plateformes modernes de BI permettent cela grâce à des analyses collaboratives qui fournissent des informations actualisées et spécifiques à l'utilisateur.
Les plateformes de BI offrent également des options d'accessibilité, telles que des couleurs et des modèles très contrastés, afin de répondre aux besoins spécifiques du public.



Traiter des formats de données divers

Les entreprises regroupent des données de sources diverses. Heureusement, les plateformes de BI sont équipées pour gérer une multitude de formats de données, ce qui permet aux entreprises d'extraire des informations de ces diverses sources. Grâce à la prise en charge des données textuelles, géographiques et chronologiques, entre autres, ces plateformes offrent un large éventail de types de graphiques et d'options de visualisation, afin d'exploiter les données dans tous les formats et de mettre en évidence les différentes aspects des informations.
Dans la capture d'écran ci-dessous, nous avons exploré un graphique de type « sankey ». Cette visualisation représente efficacement les flux de données, ce qui permet d'identifier les goulets d'étranglement et d'optimiser les flux de travail. Elle montre la séquence des actions les plus courantes effectuées lors des visites du site web d'une entreprise donnée.
 

Intégrer l'interactivité

Les possibilités d'interaction dans la visualisation des données permettent aux utilisateurs de découvrir d'autres informations en temps réel, ce qui facilite l'analyse ad hoc. Des fonctionnalités telles que l'exploration, le filtrage et la classification permettent d'améliorer l'expérience de l'utilisateur et de gagner du temps lors de la création de nouveaux rapports. Les visualisations interactives impliquent également les utilisateurs et leur permettent d'explorer les données selon leurs propres termes, ce qui conduit à une compréhension plus profonde des informations présentées.


Respecter les principes de l'entreprise

Toutes les entreprises suivent des principes pour les aspects esthétiques et fonctionnels de la visualisation des données. Il s'agit notamment d'adhérer aux principes de l'image de marque pour assurer la cohérence visuelle et de mettre en œuvre des politiques de gouvernance des données pour réglementer l'utilisation des données.


L'IA dans la visualisation des données

Le rôle croissant de l'IA dans l'analyse modifie fondamentalement la façon dont les entreprises abordent la visualisation des données. La création de rapports, par exemple, est désormais possible à l'aide d'invites en langage naturel, ce qui démocratise la fonctionnalité pour tous les utilisateurs de BI. La plateforme identifie également de manière intelligente le type de graphique le mieux adapté pour présenter un aperçu particulier.
Dans la vidéo ci-dessous, nous explorons Ask Zia, l'assistant intelligent de Zoho Analytics, qui vous permet de générer des rapports et d'interagir avec vos données en utilisant le langage naturel.


Exploiter la puissance de la visualisation des données

Une visualisation efficace des données est essentielle pour que les entreprises puissent tirer des informations exploitables des données brutes. La visualisation des données s'oriente vers une intégration avancée de l'IA, des fonctions interactives et des visualisations dynamiques, permettant aux organisations d'extraire des informations précieuses et de stimuler la croissance de l'entreprise.
 

Avez-vous d'autre bonnes pratiques que vous suivez dans votre organisation ? N'hésitez pas à nous en faire part dans les commentaires ci-dessous.
 
L'équipe Zoho France

    • Sticky Posts

    • Recommandez Zoho CRM Plus à vos amis et gagnez des crédits !

      Bonjour à tous,   Vous aimez travailler avec Zoho CRM Plus ? Et bien vous avez maintenant la possibilité de le recommander autour de vous pour aider votre réseau à améliorer son expérience client. Et bien sur c'est gagnant-gagnant ! Comment cela fonctionne

    • Découvrez Zoho Workplace

      Bonjour à tous ! Un domaine personnalisé est devenu une nécessité absolue, non seulement pour les grandes entreprises, mais aussi pour les petites ou, dans certains cas, les familles. Nous avons toujours pensé que se lancer ne devrait pas coûter cher,

    • Découvrez Zoho Learn

      Bonjour à tous, Nous sommes très heureux de vous présenter Zoho Learn ! Commençons par vous expliquer ce qu'est Zoho Learn et comment il peut vous accompagner dans vos processus de formation. Qu'est-ce que Zoho Learn ? Zoho Learn est une solution complète

      • Recent Topics

      • Zoho Pagesense really this slow??? 5s delay...

        I put the pagesense on my website (hosted by webflow and fast) and it caused a 5s delay to load. do other people face similar delays?

      • Heatmap: Missing Content Elements - Zoho Page Sense

        Hi there, I'm trying out Zoho Page Sense to generate heatmaps for my Wix pages. My problem: Some parts of my Wix pages don't show on my heatmap, the heatmap is just empty there. Maybe Wix default lazy loading setting causes this error? Is there a way

      • Marketing Tip #3: Use social proof to build trust

        People trust people. Showcasing reviews, testimonials, or “bestseller” badges on your product pages can nudge hesitant buyers toward purchase. Try this today: Add one customer testimonial or highlight your top-selling product on your homepage. Or, do

      • Writing by Hand in "Write" Notes

        Hi there! I just downloaded this app a few moments ago, and I was wondering if there was a way to write things by hand in "Write" mode instead of just typing in the keyboard. It would make things a bit more efficient for me in this moment. Thanks!

      • Make CAMPAIGNS email look as simple as possible

        Hi there I'm trying to make my Campaigns email look as much like a normal email as possible. I'm a bit stuck with the "justification" of the email email block. Can I LEFT JUSTIFY the "whole email" to make it look "normal"? (Please see screenshot attached)

      • Zoho Sign Reminder email template

        Is there a template we can edit for the reminder emails? I don't see it in Settings / Choose a template

      • Preview an upload PDF or File

        I have a form where the customer has to upload a file (normally PDF - never jpeg)  When in report view I want to be able to preview the uploaded file without having to download it.  If I click on the upload it downloads to my computer, I want to be able

      • How to filter emails by Reply-to field?

        I receive a very particular newsletter from an association A registered on a website W (that is used by many associations), and the emails fields are not great: the From just contains the generic website's W's email, while A is only mentioned in the Reply-to

      • How to invite friends on other social media platforms to one of my group chats in arattai?

        Hello, I have formed chat groups in arattai. I want to invite my friends on other social media platforms like WhatsApp/ FB to one of my groups. Different friends would be invited to different groups. How to share an invite link of one of my groups to

      • Line spacing

        I coudn't decrease the line spacing to space smaller then a single line. There is too much space between the lines that make the document look ugly. Please fix that. Liran. fonar

      • Google Fonts Integration in Pagesense Popup Editor

        Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance Zoho Pagesense’s popup editor with Google Fonts support. Current Limitation: Currently, Pagesense offers a limited set of default fonts. Google Fonts

      • Control Position of “X” (Close) Button in Popup Editor

        Hello Zoho PageSense Team, We hope you're doing well. We would like to request a customization improvement in the PageSense popup editor. Current Limitation: Currently, the position of the “X” (close) button is fixed and cannot be customized in the popup

      • Add Standalone “Save” Button in Pagesense Popup Editor

        Hello Zoho Pagesense Team, We hope you're doing well. We would like to request an important usability improvement in the Pagesense popup editor. Current Limitation: There is currently no dedicated Save button while building a popup. The only way to save

      • Text Direction Control in Pagesense Popup Editor

        Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to add text direction control in the Pagesense popup editor. Current Limitation: Currently, the popup editor does not provide native support for RTL (Right-to-Left)

      • Autosave in Pagesense Popup Editor

        Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance the Pagesense editor with an autosave functionality. Current Limitation: Currently, changes made in the Pagesense editor must be manually saved. In

      • Billing frequency is not displayed correctly.

        Hello There is an issue while displaying the billing frequency on a subscription quote. I am able to activate the subscription details and get this lovely overview: If I am adding a Plan which I charge quarterly, first of all it should be possible to

      • Creating Secret via Vault API

        Hi I am trying to create a secret through vault api.  This is the response I get. One thing I am not sure is how to decrypt the secretdata, how to get the secrettypeid? {     "operation": {         "result": {             "error_code": "",             "message": "Sorry, we are unable to process your request.",

      • Zoho CRM custom fields not showing in zoho creator

        Hi Team, I have created a Products form with Zoho CRM integration and connected it to Products module of CRM. But when I see the reports of Products in Zoho creator then I am not able to see custom fields of Products module. Only standard fields of Products

      • Is It Possible to Hide Menu Option from Main Navigation?

        Is it possible to hide a menu option, e.g. Admin, from the Main Navigation based on some criteria, e.g. login = zoho.adminuser

      • Unleash the power of detail, with Table View.

        What use is context that's not available where you need it? With this in mind, we bring you the Table View. This feature will add more power to the way you organize and work through your ticket load. Table View comes in handy when you want more control over the ticket information you see. This is a nifty tool for users who find themselves limited in terms of the level of information that is being offered in the Classic View and Compact View. With an upper limit of 15 columns, agents can glean most

      • Kaizen #126 - Circuits in Zoho CRM - Part 1

        Hello everyone! Welcome back to another week of Kaizen! Today, we will discuss an exciting topic—Circuits in Zoho CRM. For starters, we will discuss what Circuits are, how beneficial they are for businesses, different views of a Circuit, and the different

      • 'Statement of Accounts does not exist' error received, when creating PO using api in Zoho Inventory

        Here is request json -- JSONString = { "date": "2019-09-24", "purchaseorder_number": "PO-6-1", "delivery_date": null, "delivery_org_address_id": 36221200000056XXX, "vendor_id": 362212000000564XXX, "attention": "Testing", "line_items": [{ "unit": "Pieces", "account_id": 36221200000003XXX, "quantity": 1, "item_id": 362212000000049XXX, "tax_type": "", "tax_name": "", "name": "One HD", "purchase_rate": 85, "tax_percentage": 0, "item_total": 85.00, "tax_id": "", "warehouse_id": 362212000000564XXX }] }

      • Multiple clients in one project

        Hi team, What is the possibility to have more than one client to be linked for one project in the Zoho Books? Our business model is to have a project, and this project have expenses/bills, as well, we issue invoices for this same project to several customers.

      • Support Bots and Automations in External Channels

        Hello Zoho Cliq Team, How are you? We actively use Zoho Cliq for collaboration, including with our external developers. For this purpose, external channels are a key tool since they work seamlessly within the same interface as all of our other channels

      • Workdrive on Android - Gallery Photo Backups

        Hello, Is there any way of backing up the photos on my android phone directly to a specific folder on Workdrive? Assuming i have the workdrive app installed on the phone in question. Emma

      • Rendering PDF to view on page

        My company upload lots of PDF files onto Zoho. But every time we open it, it downloads the file instead of viewing it on the web page. Does Zoho allow uploaded PDF files to be rendered to view on web page yet? I've been trying to use <embed> or <object> but it cannot be loaded.  (similar thread: https://help.zoho.com/portal/community/topic/how-to-open-a-pdf-file-of-a-view-in-preview-mode)

      • Dynamically Fetching Lookup Field Display Value

        I have an audit trail form, Audit_Changes, that tracks old vs new values across different forms. For lookup fields, the old/new value is the ID, but I also need the display value. What's a best practice for dynamically fetching the display value of the

      • Ability to Create New Items When Zoho Trident is Minimized via tray or taskbar icon

        Allow users to create new items (emails, calendar events, tasks, etc.) directly from the system tray icon or by right clicking the task bar icon, even when the window is minimized or not actively running in the foreground. This enables quick access to

      • I can not see Undeliverable emails from my Mass Email Leads activity in CRM

        I am sending email templates and I can not see the Undeliverables? I only receive the "Out of Office" replies and any manual replies from the lead. Can you please let me know where the Undeliverable emails are sent so I can use the information to clean up the database?

      • Select Zoho Contacts as Meeting Participants in Zoho Cliq

        Hello Zoho Cliq Team, We hope you're doing well. We would like to request an enhancement to the meeting scheduling functionality in Zoho Cliq. Current Limitation: When scheduling a meeting in Zoho Cliq, participants can only be selected from: Organization

      • Ability to Select External Users from Participants List When Scheduling Meetings

        Hello Zoho Cliq Team, We hope you're doing well. We would like to request an enhancement to the meeting scheduling experience in Zoho Cliq. Current Limitation when scheduling a meeting in Zoho Cliq: External users can be selected from the list only under

      • Kaizen #212 - Map Dependency Fields in Zoho CRM using APIs

        Hi Everyone!! Welcome back to another week of Kaizen series! Over the past few weeks, we have been addressing your questions and feedback shared through our Kaizen 200th feedback form. Thank you for your continued engagement and thoughtful queries. We

      • Outdated state in mexico

        Hello Zoho team, the drop down to add the state for customers, when they introduce their state in mexico has a city named “Distrito Federal” that name changed many years ago to “ciudad de mexico”. could you please update this so my clients can find the

      • Is anyone using Zoho Flow with airtable?

        I need to build a flow that collects data from airtable and uses some of that data to create folders and files in google drive. I have fully function version of this in zapier and want to migrate to zoho. I am trying to perform a very basic fetch from

      • AI in Zoho Workplace: A Sneak Peek into What’s Coming!

        Hello everyone, We’re super excited to share something we’ve been working on and we want you to be part of it! You may have seen our announcement blog post introducing a major evolution in how AI works within Zoho Workplace. Want to be among the first

      • Display Client Name in Zoho Creator Client Portal Dashboard

        Hello Zoho Creator Team, We hope you are doing well. Zoho Creator recently introduced the option to set a client’s display name in the Client Portal settings, which is very helpful for providing a personalized portal experience. However, there is currently

      • Meet Canvas' Grid component: Your easiest way to build responsive record templates

        Visual design can be exciting—until you're knee-deep in the details. Whether it's aligning text boxes to prevent overlaps, fixing negative space, or simply making sure the right data stands out, just ironing out inconsistencies takes a lot of moving parts.

      • Best way to share/download presentation files in Zoho without losing formatting?

        Hello Zoho Community, I often work with PPT/PDF files in Zoho Docs and share them with colleagues. While PDFs usually give a direct download option, I’ve noticed that PPT/PPTX files sometimes only open in the viewer without a clear download link. Is there

      • Workflow Failure - Notifications

        Good afternoon, I have just experienced an error whereby a Workflow failed, for a reason currently unknown. The problem is that one of my users had to flag this manually (thankfully he's very thorough) and this otherwise would have flown under the radar.

      • Introducing Bin Locations In Zoho Inventory

        Hello users, We are excited to let you know that your wait for the Bin Locations feature has now come to an end! Yes, you heard us right! We are here to introduce the much-awaited Bin Locations now in Zoho Inventory. But before we dive into the feature

      • Next Page