3 simple strategies to create an effective email marketing campaign

3 simple strategies to create an effective email marketing campaign



Did you know that emails existed even before WWW (World Wide Web) was born? people would send emails without internet via rotatory phones during that time. But today, we know that we can store emails on cloud and is the centre of our communication with clients, businesses, and internal consumption. Developing the right email marketing strategies helps increase open rates, deliverability, and build long-lasting relationships. 

Even though the golden strategy "Word of Mouth", was considered to be the most effective way to earn your customers trust, emails on the other hand, when personalised, and used in collaboration with other communication tools such as CRM, can create an even greater impact. As technology evolves with the boom of the internet, catching people's attention is not an easy job. In 2020, over 306 billion emails are sent per day worldwide says Statista. What if even in this clutter, you can make your emails stand out by implementing a three-pillar strategy? Let's look at what makes the three pillars:
 
Segmentation​
Audience segmentation is categorizing or dividing your audience into smaller segments, and sending them contextually relevant emails at the right time based on the criteria including demography, geography, user interest, purchase history, and more. Also, analysing their behavioural activities can increase the overall performance of your email deliverability. The activities to look for includes the following:
  • How frequently do the recipients open your emails? 
  • When was the last time they saw your email? 
  • How much time does it take for them to click an email?  
Analysing these metrics helps you to understand and segment your audience effectively.
 
Personalization
Email personalisation is an effective marketing strategy that uses the information of the audience to send targeted emails. It pays individual attention to the audience and doesn't make it feel automated. Personalized subject line alone can boost 50% of the email open rate. Using a dynamic and relevant subject line can have a significant effect on the open rate. 

For instance: Let's say you want to send a follow-up email thanking the participants for attending your meetups. Instead of sending them "Thank you for attending XYZ meetups", you can say, "Great meeting you at XYZ meetups last week", which would captivate the participant, and the chances of opening the email are high. Bombarding people with too many emails might mark you as spam. Also, ensure you lead the email to a call-to-action. Take some time to create personalized emails.
 
Data Analysis​
Once the campaigns are sent to the target audience, how often do you measure the data? Possibly a day after the campaign to see the open rates? You'd then move on to the next campaign. We miss measuring the crucial parameters such as conversion rate, click-through rate, list growth rate, and email share that could improve  the overall ROI of the campaign. As the saying goes "what goes unmeasured, goes unmanaged", so it is important to consider each metric and analyze them to understand why someone opts out of our mailing list.
 
Sending targeted, personalised emails with frequent data analysis can improve the overall yield of your email marketing campaigns. Now, it's your turn. Comment below  with your email marketing campaign strategies to help others scale their email marketing efforts.



      • Sticky Posts

      • 10 simple e-commerce marketing tips to boost sales

        Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

      • Marketing in a post COVID-19 world!

        Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

      • Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

        According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

      • How Zylker doubled their webinar registrations!

        Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

      • The ideology behind why features tell, but benefits sell

        Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

        • Recent Topics

        • Default reminders on Emails

          I have seen that it is possible to set, for each email, a reminder when the email remains unresponded for some time. This is very useful, so useful that I would like to set it for all my emails, by default. Because an unanswered email usually requires

        • NO PUEDO RECIBIR CORREOS EN MI CUENTA ZOHO MAIL

          LO QUE SI PUEDO HACER ES ENVIAR CORREOS PERO NO PUEDO RECIBIR CORREOS. Y LA CONFIGUIRACION DE MI DNS YA ESTA CORRECTA Y APUNTAN A ZOHO PERO AUN ASI NO PUEDO RECIBIR  NECESITO AYUDA URGENTE YA QUE EN MEXICO NO HAY FORMA DE COMUNICARNOS VIA TELEFONIA CON

        • Send email is not authenticated

          Hi, I’m getting an error in Gmail, when receiving an email from my account in zoho, my email is already authenticated in my domain, and I don't know why I keep receiving this message... also testing in outlook, the message goes directly to "junk".

        • Using Queries with dynamic parameters in Kiosk Studio

          Hi, I'm pretty new when it comes to developing within Zoho (I'm really a .NET developer), as it was just added to my responsibilities. For a new feature in the CRM, I'm trying to develop a Kiosk function to show a list of records (retrieved by the new

        • Workflow Based on Manual Journal

          Manual journal entries are one of the few areas that cannot kick off a workflow automation in Zoho Books currently. I would propose considering adding that. My use case is that the payroll provider I use (a flavor of SurePayroll) has a Zoho Books automation

        • Zoho sheets to crm and mapping

          i want to know more about mapping the contacts that i upload from the spreadsheet also couldnt able to understand flow

        • Condition-based data sharing rules are now available in CRM

          Dear All,   We are excited to introduce a much awaited feature: condition-based data sharing rules. We'd love to explain more about this enhancement.   Specify record conditions in data sharing rules Data sharing rules enable you to share all the CRM

        • Automatic Portal invite

          We have numerous customers we move through a blueprint in deals, when they get to a certain point we need to give them portal access, how can this be done through deluge or a workflow?

        • Directly Edit, Filter, and Sort Subforms on the Details Page

          Hello everyone, As you know, subforms allow you to associate multiple line items with a single record, greatly enhancing your data organization. For example, a sales order subform neatly lists all products, their quantities, amounts, and other relevant

        • Is it possible to trigger the review process when a record is edited?

          Hello, I need to trigger a review process whenever a field is updated to a specific value. This field is empty when the record is created and is only filled later. I know the approval process exists, but that's not what I'm looking for in this case. What

        • 【Zoho CRM】ウィザード機能のアップデート

          ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 今回は「Zoho CRM アップデート情報」の中からウィザード機能のアップデート をご紹介します。 今回のアップデートにより、ウィザードの「条件処理ルール」機能が改良され、以前の入力画面の項目を基に条件を設定できるようになりました。 これまでは条件設定が1つの画面内に限られていたため、画面間で情報を関連付ける際に、余分な項目を作成する必要がありました。 今回のアップデートにより、前の画面の情報を利用して次の画面に条件を適用できるため、設定がより効率的になります。

        • Multiple date selection

          Hello, we want create app for our company. We need create tasks for our employers. For example - 1 employer have task every Friday the whole year. Second have task every Monday for 6 months. For simple way create Multiple date selection in date form

        • Last payroll of the year gives me an error

          Trying to run the last payroll of the year. The payment doesn't get to the employee until 1/1/25, which is correct. However when I try to process it I get the following error: Tax calculation is not supported for the year 2025. Please change the Pay date.

        • Partner with HDFC And Sbi Bank.

          Hdfc and sbi both are very popular bank if zoho books become partner with this banks then many of the zoho books users will benefit premium features of partnered banks.

        • Send a formatted CV to multiple contacts at multiple clients - and have it associate with both candidate client

          I would like to send a formatted CV of a candidate to multiple contacts at multiple clients and have it kept on the record of all three; client, contact and candidate. I understand how to send an email to multiple contacts at multiple clients - and indeed I am able to attach the CV of a candidate through 'browse'. Obviously this does not associate it with the candidate though, only the contact it is sent to. Is there any way to do this? Thanks in advance.

        • Set organization level access to Knowledge Base and manage duplicate article permalinks (with date appended to them)

          Hello everyone, We have introduced two important updates in the Knowledge Base module: Permissions - A new permission called "Admin access" has been introduced under module permission. Permalink alert - Users will be alerted when an article with the same

        • Language Field on Contact Person-level

          Dear at Zoho Books, would it be possible for you to have a Field for 'Language' for the Contact Persons under a Company. In CRM and Bigin we could create a Custom Field (Dropdown) for this effect but without any present in Zoho Books we could never sync

        • This domain is not allowed to add. Please contact support-as@zohocorp.com for further details

          I am trying to setup the free version of Zoho Mail. When I tried to add my domain, theselfreunion.com I got the error message that is the subject of this Topic. I've read your other community forum topics, and this is NOT a free domain. So what is the

        • Zoho Books email notifications

          Hi, We are currently implementing Zoho books for our organisation. I have 2 questions. 1. Are we able to embed HTML into our emails to make them look as part of our business ? Branding is very big issue for us and i would like to make sure that all branding efforts are carried across into the notification emails.. 2. Is there a way to preview the notifications that are sent out to our customers so we can make sure the look and feel is as we require ? thanks

        • Zoho email setup in office365

          When i am trying to setup zoho mail setup using my domain in office365 and it is not working and it says that we couldn't log on to the incoming (IMAP) server and please check your email address and password and try again. I was able to login using my

        • Plug Samples #12: Verify Customer Mobile Numbers with OTP to Avoid Spam Entries

          Hi Everyone! Verifying customer information is critical in business to filter out junk data and spammers. Whether it’s lead generation, appointment booking, or any other operation, ensuring quality data is essential for driving meaningful outcomes. A

        • All notes disappeared

          I've been using the notebook app for over five years on my phone without being logged into an account. A few days ago I opened the app and all my notes had disappeared. Since then I tried restarting my phone, updating the app and logging into my account,

        • I need help in setting up a script that works for my calling service

          Please i need your guidance and expertise in how to go about a particular scripting. You see, we are a call service that assists companies to receive calls for them, i need to create a system in my Zoho CRM whereby i will receive call from my already

        • Cost Center accounting

          Hello all. We are looking at switching from MYOB to Zoho books. Love all the features in books - esp. CRM integration, but the big gap for us is the lack of cost-center accounting feature. Are there firm plans to develop this feature in Zoho Books? If

        • Impuesto automatico en cotizaciones

          Buen dia Mi pregunta es como se puede poner alguna operacion para que las cotizaciones me salgan automaticamente con impuestos ya que uno al cargarla al final tienen que añadir el porcentaje de impuesto Saludos

        • Formatting of Gantt Chart for PDF export

          Hi all, There really needs to be some improvements to the presentation of exported PDF Gantt Charts. An exported format is the way that most people on a project (other than the PM directly) will consume this data. The current PDF export options are lacking a lot of control. - I'd like to firstly have control over the export size of the PDFs (A4, A3 etc), Currently it seems arbitrary - very large aspect ratio print sizes. - Next i'd like to be able to specify the print date range, and scale (show

        • How to Iterate a Function in Zoho Desk Workflow with Delay Between Calls?

          Hi everyone, I’m working on a function in Zoho Desk that searches for a specific ticket record. If the ticket is not found, I need to retry the search multiple times with a delay between each attempt until the ticket is located or a maximum number of

        • タスクを問い合わせテンプレートに追加

          タスクを問い合わせテンプレートに自動で追加されるようにしたいです。どうしたらいいですか

        • Placeholder for Agent Signature in Email Templates

          Dear Zoho Team, I hope this message finds you well. We currently face a limitation when designing email templates in Zoho Desk. While we can create email templates and include a footer at the end, the agent signature is always appended by default at the

        • Custom Profile Agents Unable to Update Mandatory Phone Number in tickets under Zoho Desk

          Hi, While working in the Ticket module in Zoho Desk, agents with a custom profile are unable to update the Phone Number field (which is mandatory) under Account Information. The agents need to enter values such as "NA" or "Nil" in the field to close the

        • Response Violation - Zoho Desk

          Hi Team, I just need an information regarding the zoho desk - Response Violation and how can we avoid the tickets from getting the tickets response violated.

        • How to Replace an Assessment in a Job Opening on Zoho Recruit

          Hi everyone, I’m currently using Zoho Recruit and would like to replace the assessment linked to a specific job opening. I want to remove the existing assessment and add a new one. What is the best way to do this without losing any important data or affecting

        • Updating existing values in a list

          Is it possible to update an existing value in a list? For example if I wanted to append text to an existing string value that I had previously added to a list is that possible? I'm able to extract the existing value (get() function) and append the additional text, but can't find a way to add the new value back to the list in the same index location. One work around I found was to delete the existing list entry and then add the new value, however this changes the index location to the last entry in

        • Host not reachable

          Good morning. I have four mail accounts and they have been working well for years. Now, suddenly, I am unable to send any e-mails from any of them. I allways have this pop-up: Thank you. Regards. Luis Fernández

        • BIN Locations

          Hi, I’m new to Zoho inventory and unless Im missing something, I cannot find BIN locations anywhere in ‘items’? please tell me it’s there somewhere?!? Thanks

        • Zoho Marketing Campaign

          I want a details report of marketing API . which API i can use to get a full flexed detail of email campaign , sms , social media ,and all other campaigns ?

        • Zoho Marketing Automation APIs

          When I want to create New lead in marketing automation , I want to add First Name and Last Name as well along with Email but there is no option like this in API . Can you please give me the API which will fulfill my condition ?

        • Adding Folders in Android App

          Is it possible to create a new email folder within the Zoho Mail Android app?  Or can this only be done from the desktop version of Zoho Mail? Cheers!

        • Collaborative editing of spreadsheets by multiple users simultaneously - Is it really possible?

          I work in a SharePoint 2010/SharePoint Server 2010 environment and we use MS Office 2007(Excel 2007) . I have been trying to create a MS Office document which will allow multiple users to work on a spreadsheet simultaneously. For that I have: 1) Created a excel workbook and published as a workspace as suggested by Andrea Kalli in her link: http://www.wonderhowto.com/how-to-collaborate-files-between-sharepoint-and-office-2007-182172/ 2) Set up and saved the Excel Workbook as "Shared" and made it available

        • Ability for customer to give feedback after receipt of an order

          Is there any way we can receive feedback from customers regarding their order after delivery (other than just an email, obviuosly)? This is not the same as product reviews, as it may concern other points, but would ideally have an inbuilt reference to

        • Next Page