3 Simple Strategies to Draft a Compelling Elevator Pitch

3 Simple Strategies to Draft a Compelling Elevator Pitch



As a sales executive, you only have 30 seconds to capture your customer's attention and convince them to purchase your product.  With a good elevator pitch, you can persuade your buyers and convey your message concisely in 30 seconds. 
 
An elevator pitch is a brief speech or introduction about what your company does, how it solves the buyer's problem and why the buyer should consider your solution.

To draft a powerful and compelling elevator pitch, here are three simple strategies that make it more appealing and attention-grabbing.
 

Start with a question


Asking relevant questions or addressing their pain points resonates well with your audience. Following that with your introduction captures the buyer's interest.
 
Pitching without a question: Hello! I'm XYZ from ABC company providing a  world-class CRM solution.

Pitching with a question: Are you still using spreadsheets to manage your contacts? I'm XYZ from ABC company providing a world-class CRM solution.

State your USP


Mentioning your unique selling proportion (USP) sets you apart from your competitors. 
 
Pitching without USP: Our CRM has contact management, deal management, and email management. (When mentioning your USP, don't tell the features instead explain the benefits)

Pitching with USP: Our robust, yet affordably priced CRM is compatible with any industry and is easy to customize that even a novice  without a technical background can start exploring.
 

Include Statistics


Adding statistics or citing  notable customer brands as references, builds credibility. If you are new in the business scene and don't have any prominent customers yet, mentioning a survey lends some credibility.
 
Pitching without stats: Our CRM is the best CRM and everyone loves it.

Pitching with stats: More than 60+ million users trust our CRM to manage their entire business. 
 
Now we will group the above examples to see the difference between embracing and implementing the three strategies.
 
 I'm XYZ from ABC company providing world-class CRM solution. Our CRM has contact management, deal management, and email management. Our CRM is the best CRM and everyone loves it. Would you like to start your free trail?
 
Are you still using spreadsheets to manage your contacts? I'm XYZ from ABC company providing  world-class CRM solution. Our robust, yet affordably priced CRM is compatible with any industry and is easy to customize that even a novice  without a technical background can start exploring. More than 60+ million users trust our CRM to manage their entire business. Would you like to start your free trail?
 
Following this three-pronged strategy helps highlight the value of your brand and product and catches your buyer's interest. 

Here are some tips that come handy to improve the overall deliverability of your elevator pitch:
  • Practise, practise, practise until you perfect it. Because, no matter how great your product is, without articulating the value with a sound elevator pitch, it's a tough sell.
  • When you practise enough, the flow will be exceptional. It boosts your confidence. Lack of preparation leads to nervousness and results in higher chances of fumbling. 
  • While ending the pitch, offer something as a takeaway. If it is a call, trigger an email. If it is an on-site visit, give your business cards or brochure for more information.
  • Don't make it a monologue. Try to make it conversational. If the user is not responding, fill-in the gap and keep moving. 
  • Don't ramble. Your buyers will lose interest as it is more about your company than addressing their problems.
Now, tell us what your elevator pitch looks like! Share them as comments to this post. 



      • Sticky Posts

      • As Sales Person, Here are my New Year Resolutions. What are Yours?

        Being a salesperson, I keep learning from my mistakes and have noted a few changes that I need to make in my approach. I take these resolutions going into 2021, hoping to keep it going for as long as possible :) 1. I will not say "Yes, our product has

      • Once Upon a Sales Meeting!

        It was an awkward silence in the meeting room "Uproar." John Kowalski, the new sales manager, was not happy with the team's performance. After scribbling something in the notepad, he decided to break the silence, John: I cannot believe you guys have been working like this. No reports, delusional forecasting, random targets, and no eye on the ball. Kevin: We followed Richard's orders. John: Well, Richard is not here anymore, is he? John walked up to the whiteboard, and wrote in big bold letters: "TARGET

        • Recent Topics

        • Potentially hardcoded list of Browsers to import from (after Ulaa Setup)

          I have just installed Ulaa Browser and found that the list of browser to import data is potentially hardcoded ones rather than looking at the system. I do not have FF, IE and Edge is not my default itself. I would appreciated if Ulaa detected my browsers

        • From Layout to Code: Finding Custom Field IDs in Zoho Projects.

          Hello everyone! Ever found yourself wondering how to get the API names and IDs of custom fields in Zoho Projects while working on custom functions? Here’s a simple and effective way to do it! This method makes it super easy to locate the right field details

        • How to notify all members on any updates to zoho crm?

          Hi, I am using the free version of zoho CRM and currently seeing this will work for our company. We are a small company and wanted to be more informed about all the changes in zoho.   1. How do I set notifications that go to the team for any and all changes made in Zoho. At this point, we'd rather be over-informed than under-informed. 2. Create a custom field (or rename an unused field) to be able to capture any "Product Feature Requests" from customers or prospects we're talking to. I have anyone

        • Zoho Mail Desktop App Not Loading + Can’t Manage Multiple Accounts

          Hi everyone, I’ve been having ongoing issues with the Zoho Mail desktop app for the past few weeks. The app starts to load but gives up midway and never actually opens — there’s no error message, it just stops loading. The main reason I use the desktop

        • How can I transfer data from Production to Development environment?

          Hi, I am using Creator V6 and would like to bring all the data in production to the Development and Testing environments? Is there an easy way of doing that or I have to export and import each table?

        • Billing frequency is not displayed correctly.

          Hello There is an issue while displaying the billing frequency on a subscription quote. I am able to activate the subscription details and get this lovely overview: If I am adding a Plan which I charge quarterly, first of all it should be possible to

        • Calling Function via REST API with API Key gives 401 using Zoho Developer

          Hi, I created a couple of functions using the one month trial of Enterprise edition, which I was able to call using the API Key method from Postman and from an external site. Now that my trial has expired, I have created the same functions in the Developer

        • Session Expired

          I constantly get "Session Expired" and need to relogin or close and open the application again. This gets really frustrating during the day. Is this something that can be solved? This really makes me want to leave the app as it is no go to need to reopen

        • Employee type and source translation

          In Zoho People, when I fill in the employee’s information, there is the option to determine the type of employment (employee type) and the hiring source. Both options ALWAYS appear in English. It is extremely inconvenient to deal with poorly translated

        • Sync Issue Between Zoho Notebook Web App on Firefox (PC) and Android App

          Hi Zoho Notebook Community, I'm facing a sync problem with Zoho Notebook. When I use the web version on Mozilla Firefox browser on my PC, I create and save new notes, and I've synced them successfully. However, these new notes aren't showing up in my

        • Request for Clarity on Timeline for True GPT/Zia Auto-Response Capabilities

          I appreciate Zoho’s steady innovation, but I’m concerned that Desk and Zia remain well behind modern AI capabilities. For years, GPT-based tools have been able to generate and send contextual responses, yet Zoho Desk only supports summarization or suggested

        • Notebook audio recordings disappearing

          I have recently been experiencing issues where some of my attached audio recordings are disappearing. I am referring specifically to ones made within a Note card in Notebook on mobile, made by pressing the "+" button and choosing "Record audio" (or similar),

        • Has anyone built a ticket export that allows Help Center users to export the tickets shown in the My Area list they are looking at?

          Hi, We are moving to Zoho Desk soon. Our current support system displays an option in our help center allowing customers to export their Open, Closed, or all tickets based on which list they are looking at. We need to offer the same in Zoho Desk help

        • Two factor authentication for helpdesk users

          The company i work for wants use the helpdesk site in Zoho desk, as a place for their distribution partners to ask question and look for information about our product. The things there is suppose to go up there is somewhat confidential between my company

        • Zoho Desk: Q2 2025 | What's New

          Hello everyone, We are excited to announce Zoho Desk's 2025 Autumn updates. This release brings new features and enhancements that improve work management and enable businesses to provide a better overall support experience. Spanning from Zia Agents to

        • Change text in help desk

          Hi, Please let me know how can i change the this text, see screenshot.

        • Items Below Reorder Point Report?

          Is there a way to run a report of Items that are below the Reorder Point? I don't see this as a specific report, nor can I figure out how to customize any of the other stock reports to give me this information. Please tell me I'm missing something s

        • Blog Widget: Show recent blog posts on my homepage

          Hey there I am using the Zoho Sites Blog feature. On my homepage, on the bottom I'd like to have a featured content section where I show some of my blog posts (selected, most recent, filtered by category and so on...). It would be nice to have a blog

        • Committed Stock and To Be Received Stock via API?

          Is it possible to retrieve Committed Stock and/or To Be Received Stock for an Item via the API? I want to use this information for calculating the amount of inventory needed to be purchased.

        • Zoho Books | Product updates | October 2025

          Hello users, We’ve rolled out new features and enhancements in Zoho Books. From iOS 26 updates to viewing reports as charts, explore the updates designed to enhance your bookkeeping experience. Zoho Books Updates for Apple Devices At WWDC 2025, Apple

        • Improved RingCentral Integration

          We’d like to request an enhancement to the current RingCentral integration with Zoho. RingCentral now automatically generates call transcripts and AI-based call summaries (AI Notes) for each call, which are extremely helpful for support and sales teams.

        • Cannot reject empty expense report

          Hello, We are currently having issues with two empty expense reports where if we try to reject them, either manually or through the REST API, we get error 114016, which says some of the expenses have already been billed and must be removed. I'd appreciate

        • Having Trouble Opening The Candidate Portal

          Recently am having trouble opening the Candidate Portal. It keeps loading but cannot display any widgets. Tried Safari, Chrome and Edge. Non of them work. Please solve the problem ASAP.

        • Checkboxes not adhering to any policy in mail merge - data from CRM

          I want checkboxes to appear depending on whether the checkbox in the CRM module is ticked or not. However, the tickboxes that appear are either ticked or not, but don't correlate to the actual selections in the CRM module. This is is despite updating

        • Items Landed Cost and Profit?

          Hello, we recently went live with Zoho Inventory, and I have a question about the Landed Cost feature. The FAQ reads: "Tracking the landed cost helps determine the overall cost incurred in procuring the product. This, in turn, helps you to decide the

        • CC and/or BCC users in email templates

          I would like the ability to automatically assign a CC and BCC "User (company employee)" into email templates. Specifically, I would like to be able to add the "User who owns the client" as a CC automatically on any interview scheduled or candidate submitted

        • All new Address Field in Zoho CRM: maintain structured and accurate address inputs

          The address field will be available exclusively for IN DC users. We'll keep you updated on the DC-specific rollout soon. It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition. Managing addresses

        • Create Contract API Endpoint Unclear "inputfields" Requirements

          Hello, I'm trying to create a Deluge function that accepts inputs from a form in Zoho Creator and creates a barebones contract of a given type. See below for the current code, cleaned of authentication information. // Fetch form data // Hidden field client_name

        • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

          Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals

        • Kaizen #46 - Handling Notes through Zoho CRM API (Part 1/2)

          Hello everyone! Welcome back to another week of Kaizen! This week, we will discuss Handling Notes through Zoho CRM API. What will you learn from this post? Notes in Zoho CRM Working with Notes through Notes APIs 1. Notes in Zoho CRM 1a. Why add Notes to records? Notes are a great way to summarize your observations on customer and prospect interactions and outcomes. By saving notes as CRM data, a sales rep will always be able to keep track of how a sale is progressing. To know more about notes in

        • Marketer's Space - Why email marketing matters in ecommerce (and how to get started with Zoho Campaigns)

          Hello Marketers, Welcome to this week's Marketer's space post. Today, we'll discus why email marketing matters in ecommerce businesses. Running an online store is exciting but challenging. If you're running an online store, you've probably experienced

        • Zoho Campaigns Event timestamps do not propagate to Zoho CRM

          We have integrated Zoho CRM and Zoho Campaigns. But when looking at Contact records, the Campaign event data is missing the actual timestamps: especially when a particular email was sent. They're not in the Campaigns related list, and the cannot be found

        • Kaizen #121 : Customize List Views using Client Script

          Hello everyone! Welcome back to another interesting Kaizen post. In this post, we can discuss how to customize List Views using Client Script. This post will answer the questions Ability to remove public views by the super admin in the Zoho CRM and Is

        • Setting default From address when replying to request

          At the moment, if I want to reply to a request, the From field has three options, company@zohosupport.com, support@company.zohosupport.com, and support@company.com.  The first two are really internal address that should never be seen by the customer and

        • Explore Your Support Reach with Zoho Assist’s Geo Insights

          Understanding where your remote support sessions are happening can help you make smarter decisions, allocate resources effectively, and improve overall customer satisfaction. In this week's Zoho Assist's community post we will be exploring Geo Insights

        • Error when sending emails from Zoho

          Hello, When trying to send an email from Zoho CRM I keep getting the below error: javax.mail.AuthenticationFailedException: 535 5.7.139 Authentication unsuccessful, the user credentials were incorrect. Any support on this will be much appreciated. Thanks,

        • Formatting of text pasted into Zoho documents

          Howdy, I'm a newbie and finding Zoho an improvement to MS Word. Consider yourself hugged. High on my wish list would be plain text cut-and-paste. When pasting text from the web to Zoho, presently Zoho imports the formatting along with the text. This means that every cut-and-paste operation brings in text in a different font, size, or style. Can we have at least the option of importing plain text without formatting (or better yet, is this option already out there?) ... Thanks Helen

        • Add additional features to Zoho Tables

          Zoho Tables is a really great tool, why not add features like diagramming capability into the tool from applications like Draw.io which I believe is open source, you should be able to do wireframes, process flow diagrams, network design, etc. Please note

        • The Social Wall: August 2025

          Hello everyone, As summer ends, Zoho Social is gearing up for some exciting, bigger updates lined up for the months ahead. While those are in the works, we rolled out a few handy feature updates in August to keep your social media management running smoothly.

        • The Social Wall: July 2025

          Hello everyone! July has brought some exciting new updates to Zoho Social. From powerful enhancements in the Social Toolkit to new capabilities in the mobile app, we’ve packed this month with features designed to help you level up your social media presence.

        • Next Page