Email Credibility Dashboard: Track your account's email sending practices

Email Credibility Dashboard: Track your account's email sending practices

Greetings Customers,

We are rolling out an Email Credibility dashboard to help CRM administrators monitor the email sending practices of their organisation, and to help them implement domain authentication and email sending measures. Administrators can track spam complaints and bounce rates, while also making changes to their email sending setup by adopting Zoho CRM's recommendations.


Once this feature is made public, this Email Credibility dashboard will be available to administrators in all Zoho CRM paid editions, under Setup > Emails > Email Deliverability, in the Email Credibility tab. Through this dashboard, Zoho CRM will create an Email Credibility Score for each organisation, based on their sending practices, and will recommend actions administrators need to take in order to improve their scores. 

The credibility score is a numerical value set on a scale of 1 to 100, where any score above 70 is considered a good score. 

The following are score ranges, for reference:


Scores are generated by assessing the number of spam complaints and bounce volume gained over time for each customer account. The recommendations made to administrators to improve their scores include actions like adding an unsubscribe link within all email templates, authenticating email sending domains, and periodically cleaning their mailing list, amongst others.

The dashboard will also help administrators understand the number of email bounces their account has received - filtered by users and CRM features (mass emails, workflow emails etc.), and how their credibility score has changed over a certain period, using dedicated charts.



Additionally, the credibility score given to accounts helps the Zoho CRM team to identify accounts with poor email sending practices, and provision our email infrastructure and IPs accordingly, so that the emails sent by accounts with good email practices are delivered on priority, and aren't hampered by the poor practices of a few accounts who happen to share the same infrastructure.

Important notes:
  1. Zoho CRM calculates email credibility only for the following:
    • Emails sent using the built-in email functionality of Zoho CRM
    • Emails triggered by automation
    • Bulk emails sent using the mass emails feature
    • When Email insights are enabled, the emails sent via a configured mailbox using IMAP or POP3 will contain Zoho CRM's email tracking link. As a result, these emails will be taken into account when calculating the score.
    • Emails that are sent using the relay servers when Email insights are enabled.
  2. Emails that are sent from inboxes configured with IMAP or POP3 will not be taken into account when calculating the email credibility of an account if Email insights are turned off. This is because these emails are sent through the servers of the configured email provider and do not utilize Zoho CRM's email infrastructure.
  3. Zoho CRM calculates an account's email credibility score based on a collection of internal parameters that include the total active users present in the account, and the number of emails sent by these active users.
To view the help documentation for this feature, please refer to this link.

Availability: This feature is available for users in all DCs.

The update for today concludes here. Stay tuned for more significant improvements on the horizon. If you have any feedback or questions, please don't hesitate to share them with us by leaving a comment.

Thank you for your time, and I hope you have a wonderful day!




        • Recent Topics

        • Custom templates for calendar report

          What about being able to design custom templates for the calendar report, as well as for other types of reports? I think more users are waiting for this.

        • Print a price list or price book

          Hi Community. Am I right in concluding that Zoho has no functionality to print a price list from either Zoho CRM, Zoho Inventory or Zoho Books? I won't get stuck on the fact that Zoho doesn't sync price books between Zoho CRM and Books/Inventory (more

        • Disable payment thank-you emails

          Hello, can someone please tell me how to disable sending of the "Payment Thank-You" emails? 

        • Maximum tags possible in Contacts Records

          I read in some documentation that Zoho allows a total of 200 tags across all records. Is this correct? So is it not possible to have one tag per record for 500 records?

        • Any way to "Pay with Check" or "Refund with Check" for Credit Notes?

          When we have a Bill in Zoho Books, we can select the "Pay with Check" option which then allows us to print/cut the check directly out of Zoho Books. When we created a Credit Note and want to refund the customer, is there any way to Refund with Check,

        • CRM Mobile reports

          When our engineers finish a job they like to email the customer a job report. This is best done todate as an email template but we can find no way to include an image field from that module. Is there any other options?

        • When Zoho Tables Beta will be open to EU data center

          Hello all, We in EU are looking at you all using and testing and are getting jealous :) When we will be able to get into the beta also? We don't mind testing and playing with beta software. Thank you!

        • Start Form on a different page (i.e., hide form pages)?

          I have a Zoho form that uses the `Field Alias - Prefill URL` feature. My goal is to have a pre-filled field that directs the user to a specific starting page in the form. For example: The URL will have a field alias that will auto-populate a field with

        • How can we disable "My Requests"?

          We are not using this functionality in our system at all and our users get confused.

        • PayPal payment received recording problem

          Hi, A little while back one of our customers used the PayPal payment option to pay an invoice For some reason though the payment is showing up twice within the Payments section of the invoice! Instead of setting the invoice value to ZERO, it now shows a negative value Anyone else face this problem? I've checked PayPal and there is only 1 payment in reality... A bug? Actonia ps: for anyone from Zoho Customer Service or tech team,  its Invoice 785 in our account

        • server response: 451.4.7.1

          Good day.  Some email clients of our domain receive an error about sending and receiving letters. while for the rest everything works fine. access to the mail made by pop protocol. Bless the mistakes: "server response: 451.4.7.1 System error". 

        • string(87) "{"code":"INVALID_TOKEN","details":{},"message":"invalid oauth token","status":"error"} " grtting this error

          Using access token i am trying to add sales orders through api but it is throwing errors like the above i have mentioned. Please help me for that

        • How to mute chat notification sound by default in Zoho SalesIQ?

          We’ve recently embedded the Zoho SalesIQ chatbot on our website, and we’ve noticed that notification sounds sometimes play even when the visitor hasn’t interacted with the chat widget yet. We’re trying to understand two things: Why do these sounds occur

        • Kanban View for Projects.

          At our organization, we describe active projects with various statuses like "In Proofing" or "Printing" or "Mailing". In the Projects view, one can set these project statuses by selecting from the appropriate drop-down. While this works, it's difficult to view and comprehend the progress of all of your projects relative to each other in a table. Creating a Kanban view for projects where I can move them from one status to another allows me to see where each project is in the order of our workflow.

        • How to Hide Article Links in SalesIQ Answer Bot Responses

          I have published an article in SalesIQ, and the Answer Bot is fetching the data and responding correctly. However, it is also displaying the article link, which I don’t want. How can I remove the link so that only the message is shown?

        • Add RECURRING option when adding email to calendar events

          When you add an email to a calendar event, there is no option to make that new calendar event into a recurring event.  It is counterproductive to make an event from your email to then have to go to your calendar, find the event, and make it recurring. 

        • LINE Auto Message Connect to Zoho

          When I integrated LINE into the CRM, I was prompted to disable “Chat,” “Auto Response,” and “Greeting Messages,” and to enable the webhook. However, since I have already set up some auto-reply features in LINE, including Rich Messages and greeting automation,

        • Option to block bookings from specific email address or ip adresss in zoho booking

          Sometime few of our client keep booking irrelevant booking service just to resolve their queries and they keep booking it again and again whenever they have queries. Currently its disturbing our current communication process and hierarchy which we have

        • Threaded conversations for emails sent via automation

          Hi Guys, I hope you are doing well. Don't you guys think we should have an option in a workflow to notify users either as a new email or the previous email thread. For example, if you have one deal in the process and there are 10 different stages during

        • Create folder is fetch fails

          coming from zapier... zapier has a google drive task that searches for a specific folder in google drive, and if it fails to find the folder it will create a folder based on the search criteria, and contine along the singluar path of the flow. Trying

        • Meetups de Usuarios de Zoho - Noviembre 2025

          ¡Hola, Comunidad! Durante el mes de noviembre celebraremos los Meetups de usuarios de Zoho, encuentros presenciales pensados para quienes queráis mejorar vuestras estrategias de lead nurturing y aprender a sacar el máximo partido a herramientas como Zoho

        • Introducing 8 New Connectors in Zoho DataPrep!

          We’ve just made data management even easier - Zoho DataPrep now supports 8 new external connectors to help you build more robust, scalable ETL pipelines. Why it matters: ✅ Broader data access ✅ More automation, less manual work ✅ Smarter pipelines, better

        • Sales Order, Invoice and Payment numbers

          Hi zoho friends, it is me again, the slow learner. I'm wondering if there is a way to have it so the Sales order, invoice and payment numbers are all the same? It would be easier for me if they were the same number so there is not so many reference numbers

        • First day of trying FSM in the field.

          What we found. 1. with out a network connection we were unable to start a service call? 2. if you go to an appointment and then want to add an asset it does not seem possible. 3. disappointed not to be able to actually take a payment from within the app

        • Zoho Desk app update: AI powered features

          Hello everyone! We’ve introduced various AI-powered services on the Zoho Desk app. Let's take a look at what's new. Generate Content: Generate Content uses AI to formulate responses based on the your query and provides a ready-to-use reply which can be

        • How to Automate Email Sequence

          I'm having trouble trying to set up a workflow to automate an email sequence. Once a group of emails in a Task has been tagged by a certain tag, I want an instant email template to be sent. After 7 days with no response, another email template would be

        • Turning off the new UI

          Tried the new 'enhanced' UI and actively dislike it. Anyone know how to revert back?

        • Zoho Sprints Android v2.0.4 app update: Item reminders, archive Epics, Kanban projects, Epic progress

          Hello everyone! In the latest version(v2.0.4) of the Zoho Sprints Android app update, we have introduced various new features. Let's take a look at what's new! Item Reminder Stay organized and never miss an important date with the all-new Item Reminder

        • Credit Management: #3 Setting Credit Limit for Customers

          Think about that one familiar customer of yours who always buys on credit. They usually pay on time, maybe a little late here and there, but not alarming. So, you are fine saying, "Sure, pay later." Then, one day, they place a significantly bigger order

        • Update on the client portal URL for Guest users

          We’re updating the way Guest users access their Connect network. As part of this change, all client organization portals used by Guest users will now be accessible through a dedicated domain specific to each data center. The access URLs mentioned here

        • Preserve Ticket Issue Mapping When Migrating from Jira to Zoho Projects

          Hello Zoho Projects Team, We hope you are doing well. We are currently exploring a full migration from Jira to Zoho Projects, and we identified a critical limitation during the migration process involving Zoho Desk integration. Current Situation: We use

        • Unable to see Zoho contacts in Zoho app on ios

          Hi Support Team, I am a new user, I have created my account and installed zohomail app on iOS 16 which works. I was also able to import my Gmail contacts into Zoho Contacts, which I can see. The problem is that I can’t see these imported cobalts in Zohomail

        • Task Due Date greater than 10 years.

          We use recurring tasks in Projects where every week, month, year etc Some of our projects are greater than 10 years and we are unable to set a new due date because the difference between start date and due date is greater than 10 years. As an example

        • External User onboarding for zoho connect is not really intuitive.

          So the external user is sent an invite, which has a button that directs them to login to zoho to view the invite, but if they don't have a zoho account, they cannot access that invite, which seems kinda silly, as there is not real way on for them to create

        • Hosting external websites on Zoho?

          How can I host my external website on zoho? Do we have that option? I am currently with hostinger and am looking to switch to zoho. Kindly help. Thanks.

        • How to Add Time Formula Duration (hh:mm)

          Hi everyone — I’m trying to create a formula field in Zoho CRM that calculates the difference between a “Call Start Time” and “Call End Time” and displays the duration in HH:MM format (for example: 1:04 for one hour and four minutes). My current setup

        • How can I calculate the physical stock available for sale?

          Hey Zoho Team,  I've tried to calculate the physical stock on hand in various ways - but always receive a mismatch between what's displayed in Zoho Inventory & analytics.  Can you please let me know how the physical stock available for sale is calculated?

        • Set Custom Icon for Custom Modules in new Zoho CRM UI

        • Marketing Tip #4: Build your email list early

          Email marketing has one of the highest returns on investment. Don’t wait until later; start collecting subscribers now. When you've got their attention, you can send them emails about offers, new product launches, seasonal greetings, and more. Try this

        • Is anyone else having trouble saving a custom image in their email signature, or is it just me?

          When I try to save the image I get an error that says "Operation Failed" I opened a support ticket two weeks ago and received a response that it would be debugged, but it still isn’t working

        • Next Page