Important update about Zoho Campaigns' own SMS gateway

Important update about Zoho Campaigns' own SMS gateway

Hello all!

We want to inform you that we have encountered some technical issues with our in-house SMS gateway (US and Canada regions) due to which the SMS campaigns sent using our gateway are not functional. We are working diligently to resolve the matter and expect to have our SMS gateway fully operational on 20th Oct 2023.

Unfortunately, due to technical issues, we are unable to retain the long codes you've obtained through Zoho Campaigns. To address these technical challenges, we've been compelled to deactivate the long codes you've registered in Zoho Campaigns.

Once the issue is resolved, you can purchase the new long codes for sending SMS campaigns using our own SMS gateway. Please note that you can purchase the new long code without any additional charges as you will be using the same credits which you have already used for existing long code.  

Zoho Campaigns mandates 10DLC registration - Users who intend to run SMS campaigns using our own SMS gateway in US must mandatorily register with a 10DLC brand and campaign. Please be aware that Zoho Campaigns will no longer provide support for SMS campaigns that are not registered with 10DLC after 20th October 2023. So we recommend you to register your brand and campaigns. Please refer to this article for more information.

Note : Concerning the cost of 10DLC Brand and/or Campaign registration - we will refund the SMS credits used for the 10DLC Brand and Campaign registration on October 20, 2023, back to your account. Please be informed that this is only for the users who have used our own SMS gateway to send SMS for US and Canada regions.


* What happens to the long code which was already associated in the Workflows?

Ans: The SMS message in the automation will be stopped as the long code is deactivated from our end. In order to reactivate the message, we request you to purchase the new long code and associate with the SMS Campaign in workflow and reactivate it.

* What happens to the SMS Campaigns was scheduled?

Ans: The SMS Campaigns which was already scheduled will be moved to draft state as the long code associated with the SMS campaign is deactivated from our end. We request you to purchase the new long code and associate with the campaign and schedule it again.

We understand that this interruption may have caused inconvenience, and we sincerely apologize for any disruption to your services. We will take steps to ensure that such issues do not occur in the future.

Thank you for your patience and understanding during this period of inconvenience. Please reach out to us or for any queries.



Nagaraj S

Senior Technical Support | Zoho Campaigns

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