Marketer's Space - eCommerce Solutions - Cart Abandonment Recovery Emails

Marketer's Space - eCommerce Solutions - Cart Abandonment Recovery Emails

Hey there!

In the series' previous post, we discussed about the importance of post purchase follow-up emails in your ecommerce business. Today, let's look at the third topic.

Reengaging customers with abandoned cart recovery emails

 
Cart abandonment should be nothing new for any ecommerce marketer—it's a well-known fact that prospects and customers can be indecisive at times and leave a shopping cart after adding items in it. Whatever be the reason for the abandonment, we have a solution to solve the issue: abandoned cart recovery emails! 
 
Win back customers using Zoho Campaigns' abandoned cart recovery automation workflow and leave no customer behind. Send targeted reminder emails about the items in their cart that eventually persuades them to complete the purchase. 

There are a few tips to keep in mind before you start creating cart abandonment emails:
  • Have a subject line that is to the point. Never use a subject line that might be misleading. Try using subject lines like "Hey! Did you forget something?"
  • Your email content should be simple and focused on the cart abandonment. Don't use the opportunity to delve into any other subject.
  • Make sure that you include a CTA that takes prospects directly to the cart where they can complete the purchase.
                                         
This study shows the importance of abandoned cart emails and how crucial they are in recovering purchases and making conversions.
 
Take a look at how you can create automated abandoned cart recovery emails using Zoho Campaigns.
 
Using this cart abandonment strategy for your ecommerce store is a great way to reengage prospective customers and boost your sales. 
 
Interested in learning how to dynamically segment your customers based on their purchase activities? Stay tuned!







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