Marketer's Space - List-based Reports - Comparison Report

Marketer's Space - List-based Reports - Comparison Report

Hello Marketers, 
 
In yesterday's post, we learned about analyzing the performance of the campaigns sent to a mailing list throughout a year using the Yearly Report.
 
In today's post, we will learn how to compare the performance of campaigns sent to a particular mailing list across years.
 
The Comparison Report is a type of list-based report that helps you analyze how your campaigns have performed across years by either comparing the performance across two years or by comparing your campaign's performance over years by dividing the years into four quarters. 

How to access the Comparison Report

Click the Reports icon in the left pane of your dashboard and then select List-based Reports.

Click the Comparison tab.

Click Change Comparison.

Select Yearly to compare your campaign's performance across years.

Select Quarterly to view your campaign's performance over years by dividing the years into four quarters. When you want to view the quarterly performance of your campaigns, you can only compare the quarterly reports of five consecutive years.

By comparing your campaign's performance, you can identify the content to which contacts respond. You can also use this report to identify the time period when your campaigns have not performed well. You can then analyze the campaigns sent during that period to understand the reason for the campaign's poor performance. You can use this experience to design your future campaigns and achieve better open rate and click rates. 

Click here to learn more about Comparison Report. 


We hope you found our posts useful. Stay tuned for more interesting updates about Campaigns.

Regards,

Vivek Suresh
User Education | Zoho Campaigns



      • Sticky Posts

      • Marketer's space - Understanding portal roles in the new user management system

        Hello, As part of our new user management setup, we recently introduced portals and workspaces. Portals enable you to manage multiple products under a single brand within a single account. Workspaces are the spaces you can create within a portal for individual

      • Promote Campaigns on your LinkedIn Company page

        Hello!   We are happy to announce that Zoho Campaigns has further improved its integration with LinkedIn to provide more services. This time, we've come up with a new feature where you can promote your email and social campaigns on your LinkedIn company page.   LinkedIn company page is a hub where followers are updated about the company, its products & services and of course new features & updates. It acts as a public portal for prospects, vendors and partners, etc. You can engage your followers

      • The much-awaited real-time sync between Zoho Campaigns and Zoho CRM is live.

        Hello all, You don't have to wait for 24 hours to pull data from CRM to Campaigns anymore. Instantly bring subscriber data from contacts, leads, and custom modules and get going with your nurturing process right away.  What has changed?  We have two types of syncs now: Immediate and periodic.  The UI: We have cut down on the number of steps for the sync from three to two.  When to use which sync: Immediate Sync: When you want the data to get reflected in Campaigns as and when it is added in CRM.

      • Marketer's Space: Template Editor - Dynamic Content

        Dynamic content has become an inevitable part of email marketing. It's basically the process of displaying content to your leads that is relevant to them based upon them matching a particular criteria you have set previously.    To put it in simpler terms, it is the right content for the right people at the right time.    How to use the dynamic content While creating an email campaign, you go on to select a pre-designed or basic template to add content, and then click Advanced --> Dynamic to create

      • Sending Autoresponders to Existing Contacts

        Hello! In recent times, many of our users wanted to send Autoresponders to existing contacts. Since, these contacts existed already; they will never be receiving that message scheduled in the Autoresponders.  But, is there really a way to push these Autoresponder message(s) to such existing contacts? Well, Zoho Campaigns has again come up with a solution for such request laid by many of our users. We are happy to announce the new enhancement on Autoresponders through which you can send the Autoresponder