Tiny Tip Tuesday #58
Disqualifying respondents who don’t match your survey criteria has always been a concern. These respondents might be your potential leads in the future, or they might introduce you to new leads through word-of-mouth marketing. This is done right with a proper page skip logic to filter respondents, and a well-informed disqualification page, as both of them would give a good impression on your audience. Let's see how this tip can help build better survey disqualification pages:
- Custom message: Display a message explaining the reason the respondent wasn’t allowed to take part in the survey. This can be expressed professionally through various means like texts, links, images, videos, and variables.
- Redirect to a new page: Redirect the respondent to a new page by entering its URL. This new page can be a different product/service/offer that garners the respondent's attention. You can also add dynamic disqualification parameters, to append survey responses to the redirected URL, classifying respondents based on the questions that they've answered.