Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tips and Tricks #13 para Zoho Campaigns, adaptado de Vinaya M
Viajemos a la época en la que la venta a domicilio era más frecuente, donde las ventas comenzaban con una llamada a la puerta. Cada vendedor tenía su forma de presentar su producto o servicio. Si el vendedor A nos hacía dar un portazo, el vendedor B conseguía despertar nuestra curiosidad. En este escenario ¿qué oferta acabaste comprando y qué te hizo hacerlo?

Así es, el vendedor B creó una gran primera impresión con la forma en que se presentó y a su producto, lo que hizo que nuestras puertas se abrieran un poco más.

Incluso en el mundo del marketing por correo electrónico, la primera impresión es clave para abrir las puertas del éxito, utilizando un asunto de correo electrónico bien elaborado. Hoy vamos a profundizar para saber cómo crear un asunto que pueda despertar la curiosidad de tus suscriptores.

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

1) Sé breve pero impactante
La mayoría de los lectores de correo electrónico nunca leen, sino que escanean las palabras. Por lo tanto, para alcanzar a estos lectores debes escribir un asunto que sea corto e impactante.

Además, la mayoría de los correos electrónicos se ven a través de dispositivos móviles, lo que significa que el asunto debe ser útil en un espacio reducido. Por lo tanto, recomendamos escribir una línea de asunto de entre 30 y 40 caracteres y mantener un límite de palabras de entre 7 y 9 palabras.

 2) Crea curiosidad
La mejor manera de crear un asunto que despierte curiosidad es utilizar el formato de cuestionario, que hará que los destinatarios del correo electrónico sientan curiosidad por el contenido de tu campaña de correo electrónico, leyendo la introducción y avanzando hacia el cuerpo del mensaje.

3) La personalización siempre es la clave
Para captar su atención, el asunto puede personalizarse añadiendo el nombre del lector y otros elementos, como emojis. Incluso puedes ir más allá y utilizar los datos disponibles sobre los lectores y su área de interés para redactar un asunto personalizado. En general, todo se reduce a entender a tus usuarios y darles lo mejor.

4) Donde fueres, haz lo que vieres
Elabora un asunto flexible según los gustos de tu audiencia, conociendo a tu público.

Mientras que algunas personas prefieren un asunto divertido, otras esperan que todo sea formal. Adaptarse a los gustos de tus lectores puede asegurarte un mayor éxito. No es fácil conocer los gustos de tu audiencia fácilmente, así que para empezar puedes hacer uso de la función de pruebas A/B de Zoho Campaigns, con la cual probar y seleccionar el asunto más atractivo.

5) Prueba la fórmula del "cómo hacerlo" y los números
Los contenidos "cómo hacerlo" y los listados son muy populares en el espacio digital, ya que están orientados a las soluciones y son muy fáciles de consumir. Estos dos grandes éxitos pueden convertirse en la estrella de tu campaña de correo electrónico con un asunto adecuado.

Por lo tanto, al redactar el asunto para el contenido que ofrece soluciones empresariales, utiliza el "cómo hacerlo".

En el caso de los contenidos con formato de lista, utiliza números para que los lectores se hagan una idea de la longitud de tu contenido.

¡Y hasta aquí los consejos de hoy! Sigue nuestros Tips and Tricks para Zoho Campaigns para crear grandes campañas de email marketing que lleguen a tu audiencia.




        • Recent Topics

        • Where we can change the icon in social preview

          Hi, we changed our logo, and the image that appear in preview (ex : when we post a appointment link somewhere) is still our old logo. I did change our logo in the org setting. https://bookings.zoho.com/app/#/home/dashboard/settings/basic-info?clview=false

        • I want to subscribe 1 professional user but the email only 250 per day?

          When I subscribe 1 professional user, I am only able to send 250 email per day? So less? Or is it typo, 2500 rather than 250? Any sale agent or friends can clear my doubt? Thank You

        • Cadences

          I have just started using Cadences for follow-up up email pipeline. Is it just me or do you find the functionality very basic? For example, it will tell me (if I go looking for it) if someone has replied to a follow-up and been unenrolled; but it won't

        • Retainer invoice in Zoho Finance modlue

          Hello, Is there a way of creating retainer invoices in the Zoho Finance module? If not can I request this is considered for future updates please.

        • I have error AS101 when I try to add paypal@mydomain.com to Zoho

          Please help me with this. I tried to call the help line 4 times but don't get any response.

        • VAT on Multiple Expenses

          Firstly, might I say I am based in Ireland, and I'm not an accountant, and therefore my understanding of procedures could be somewhat limited. Scenario. An employee pays for items throughout a month, and therefore their claim for expenses includes multiple items - some of the items are VAT deductible (eg, an IT product) and some are not (eg, a client lunch). Discovery The odd thing in ZBooks, is that whilst it seems possible to add a VAT rate to a one-off item of expense, it is not possible to add

        • Workflow Creation with Zia gets stuck

          It gets stuck here:

        • Marketing Tip #5: Improve store speed with optimized images

          Slow-loading websites can turn visitors away. One of the biggest culprits? Large, uncompressed images. By optimizing your images, your store loads faster and creates a smoother shopping experience leading to higher sales. It also indirectly improves SEO.

        • CRM for email in Outlook: how to ignore addresses?

          We’re using the "Zoho CRM for email" add-in for Outlook. When opening an email, the add-in displays all email addresses from the message and allows me to add them to the CRM or shows if they’re already contacts. However, sometimes people listed in To

        • Detect and ignore bots in visitors

          The SalesIQ visitor numbers are basically useless to us because there is no bot detection. We get the same bots coming in from the same countries looking at the same pages every day. It can't be that difficult to tell the difference between an actual

        • Agent assignment filter?

          Godo day, We are starting to play with FSM to see if it's going to work for our needs. Now so far we have found that it's very restrcitve in the field department you you have layout rules or can't even hide fields depending on the users roles. We can't

        • Default tax type for mileage?

          Where we are, mileage includes a government tax. Is there any way to set a default tax for the Personal Car Mileage category of expense? (Or any other way?)

        • DKIM Now Mandatory - Changes to Zoho Forms Email Policies

          Hello Zoho Forms Users, This post is to inform you about an important update regarding the authentication of all email domains in your Zoho Forms account. This year, we are doubling down on our commitment to deliver a secure, seamless, and empowering

        • All new Address Field in Zoho CRM: maintain structured and accurate address inputs

          The address field will be available exclusively for IN DC users. We'll keep you updated on the DC-specific rollout soon. It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition. Managing addresses

        • Content Security Policy

          Is there a place in ZOHO CRM to add a Content Security Policy to allow for a call to a google.com map, from inside our current app? Or, how do I resolve the issue below?? jquery.js:1 Refused to load the script 'https://maps.google.com/maps/api/js?v=3.41&libraries=places&sensor=true&key=AIzaSyAyQzKeKSbLci4LwZhn9oXvtCkbUo1Ae4g&callback=map_loader'

        • In arattai received message can't be deleted

          The issue has been noticed in following: arattai app (Android) arattai app (Window) arattai web While the message posted by me may be deleted, the ones received from others can't be. The item <Delete> change to <Report> when the message is a received

        • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

          so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign

        • Kiosk Page Refresh

          We have a Kiosk running from a button in contacts to update values and also add related lists, which works great, but when the kiosk is finished the page does not refresh to show the changes. Is there a way to force the contact to refresh/update when

        • Tips & tricks: Make SalesIQ automations work for you

          Every day, thousands of visitors land on your website. Some browse, some buy, and some leave without a word. But, wouldn’t it be great if you could automatically know who’s interested, engage them at the right moment, and never miss a lead, and all this

        • Add Custom Reports To Dashboard or Home Tab

          Hi there, I think it would be great to be able to add our custom reports to the Home Tab or Dashboards. Thanks! Chad

        • Finding missing records

          I have a challenge and I am not really sure where to start with it. I can't find any similar threads on here, can anyone help: I have two forms, FormA and FormB. Both forms have records that contain a field called Job_Number. What I am trying to achieve

        • Digest Octobre - Un résumé de ce qui s'est passé le mois dernier sur Community

          Chers utilisateurs, Faisons le point sur les temps forts du mois d'octobre au sein de notre Community Zoho France. Partager des informations sensibles, comme des mots de passe, peut vite devenir compliqué et risqué. Les données circulent par email ou

        • How do I fully delete a user account

          Hi, I have two old accounts on my CRM which are inactive and show as 'Closed' in the list of users. BUT they are basically still there. How do I fully delete these accounts? They appear in some parts of CRM still such as the on the contact record emails

        • Automatically Add Recurring Zoho Meeting Events to Zoho Calendar / Zoho Meeting Calendar

          Hello Zoho Meeting Team, Hope you are doing well. We would like to request an enhancement regarding recurring meetings created inside Zoho Meeting. At the moment, when we schedule a recurring meeting in Zoho Meeting, it does not appear in Zoho Calendar

        • Credit Management: #6 Tackling Common Mistakes in Credit Based Billing

          Businesses extend credit to build relationships, make buying easy, and drive more sales. But somewhere between extending and collecting, things begin to slip. A few late payments here and there, an overlooked invoice, and a backlog make cash flow feel

        • Insert Cookie Policy in Zoho Sites

          Hello, i need to insert a banner on my site because i'm in Italy so i have to respect EU laws for Cookie Policy and Privacy Policy. I see that i need to insert a code in <head> section of my site to show a banner/popup with cookie info. How i can do this? Thank you Luca

        • Tasks Statuses

          Hi, The task status "Completed" is a final status which closes the task. We need to have a status "Cancelled". However, when the status is set to "Cancelled", the task prompt still has a blue button to Close Task. When the customer clicks that and closes

        • Updating Blueprint stage from my Deluge function

          Hi all, I need to update the blueprint stage. Its almost working, but ONLY if the current Deal stage is 'Closed Lost'. On any of my custom stages that Ive specified in the pipeline it doesnt work! My code: dealmap = Map(); deal_stage = deal.get("Stage");

        • Good news! Calendar in Zoho CRM gets a face lift

          Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activities

        • Canvas: is it possible to have a fixed header?

          Hello. Does Canvas provide the option to have a fixed header, similar to the standard view? It would also be interesting for other parts of the interface, like the header or sidebar of the tab section. Thanks!

        • Replacing email ID,

          In zoho sheets If I am sending it as an email attachments can I replace sender email ID from notifications to my email ID.

        • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

          Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals

        • Limited layout rules in a module

          There is a limit of 10 layout rules per module. Is there a way to get that functionality through different customization or workflow + custom function (easily accessible), etc. Having just 10 is limiting especially if module contains a lot of data. Are

        • Introducing Lead Capture: Empower exhibitors to capture leads effortlessly

          Events provide a great opportunity for exhibitors to generate awareness and engage with potential customers. Efficiently distributing attendee information to exhibitors through a seamless and secure way is of paramount importance. Introducing Lead Capture

        • dealing with post dated cheques

          Hi, can you help me please the best way to deal with this We sell an item of three months duration that is paid for with post dated cheques in monthly stages example - item is sold £3000 Cheque 1 is for £1000 due at time of sale (say Sept) cheque 2 is dated 25th of next month (Oct) cheque 3 is dated 25th of next month +1 (Nov) Now, with invoice number one it's simple - i send a standard invoice as usual But with the other two here's what i want zoho to do next month i want it to send an invoice on

        • Using Contains as a filter

          We are using Zoho Reports, ServiceDesk Plus analytics. I do not see how to create a report filter using Contains comparison of a string values, is one string contained in another. For example, Task Title contains the word Monitor. Is this possible in Zoho Reports?  This reporting feature is available in SDP reporting. Thanks in advance, Craig Rice

        • Mass import of documents into Zoho Writer

          I'm using Google's word processor at the moment but feel that Zoho does a better job (on the online apps market). Iwant to move my documents (about 50-70) to Zoho but it seems to me that I have to import them seperately. Is it already possible to upload several documents at a time or is this a forthcoming feature? Cheers Rolli :?:

        • Set off Unearned Revenue

          Hi, I would like to get a clarification on the below. I have an opening balance of BD.725/- in my Unearned Revenue A/c which includes the overpayments of 6 clients. No One of my clients settled his invoices by paying the value of the invoice less the

        • How Zoho Desk contributes to the art of savings

          Remember the first time your grandmother gave you cash for a birthday or New Year's gift, Christmas gift, or any special day? You probably tucked that money safely into a piggy bank, waiting for the day you could buy something precious or something you

        • Zoho Connect Module in Zoho Trident

          Hi I really like where Zoho Trident is going. Having Mail and Cliq in one place is especially powerful. However, Zoho Connect really needs to be included to make this a true communication and collaboration hub. I would like to request that Zoho Connect

        • Next Page