Tip of the week 65: Three pillars of email marketing

Tip of the week 65: Three pillars of email marketing


The ultimate success of your email campaign relies on optimization of three pillars of email marketing namely, subject line, email design, and campaign scheduling.

 

And, the best way to improve the performance in these three areas of email marketing is to conduct a survey and understand the likes and dislikes of your subscribers from the survey result.

 

So, with this idea we recently conducted a survey on Twitter, LinkedIn and Instagram with a major focus on the three pillars of email marketing. 

 

We have also wrapped up the survey result as a tip that will help you in designing a personalized and effective email strategy.

 

Read on to know more about it,

 

1) Subject line — The first impression is the best impression

 




The survey result puts forth the fact that, we all love to be remembered and called out by our name. When the receiver scrolls through their inbox, they are bound to stop at a subject line that has their name.

 

You can easily add your subscriber's name in the subject line to use the merge tag options.

 ​​​​

2) Email design — Great design reflects the right idea

 

"Do not judge a book by its cover"

 

But, we know a well-designed book cover is the first thing that catches our eye. The same concept can be used while crafting an email campaign.

 

About, 70% of people choose email design as the first thing that excites them the most. That clearly brings out the importance of a well-designed email.

 



 
You can easily choose from our wide range of ready to use, responsive, and creative email template collection, that will hold the attention of your subscribers. 

 

3) Send time — There is a right time for everything  

 

Now, you have crafted a click-worthy subject line that contains attractive and engaging email design. However, all of this will be of no use if your subscriber never read them, right?

 

So, the best way to get the attention of your subscribers is to reach them when they are ready to read.

 

Our recent poll on Instagram resulted in 78% of people choosing morning emails over evening emails. This clearly conveys, that morning is the best time to send out our email campaign.

 



 

The send time varies due to various factors such as geographical difference, lifestyle, purchase behaviour. 

 

So, the best way to reach out to your subscribers is either by understanding them through survey or use send-time optimization to automatically send your emails based on your subscribers' past open rate.

 


 

Keep working on these three pillars of email marketing and obtain consistent growth!

 

Also, do participate in our future social media survey to learn and grow together. 


    Zoho Campaigns




Regards,

Vinaya.M






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