Tip of the week 92 - 3 basic analytics to perform in email marketing

Tip of the week 92 - 3 basic analytics to perform in email marketing




Determining the pulse of your audience should always be one of the most important steps in all your marketing activities. This will help you to strengthen and optimize your strategies thus growing your business.

In email marketing as well, make sure you act on smart data in order to build more trust and value in your audience. Smart data, according to Dataversity, is “huge data that has been analysed and is ready to be transformed into useful information.” This tip will walk you through the different data that you can analyze to improve your future email campaigns.

  • Sign-up forms: Which among the signup forms you created gives you the most number of subscribers? Which page is it attached? Try attaching some other signup form on the same page and see if it's got something to do with the content that you have on the page. This will help you to determine whether to improve your sign-up form content or your page content.[Here's an article that will help you prepare sign-up forms that boost sign-up form conversions for your brand]

  • Click rates: Which type of emails are getting the most number of clicks? If they've opened the email, it means that the subject line and preheader worked. Despite opening emails, if they haven't taken any action, it means that you might have to try some other content in your emails. Most email marketing experts predict that user generated content in emails is going to shine in 2022 than straight promotions and branded content. [Here's an article that helps you to leverage user generated content in emails]

  • Unsubscribes: After sending each email campaign, take a count of unsubscribes. Determine whether it is the frequency of emails or the content that made them unsubscribe your emails. With this information, you will be able to further streamline the type of content that's most welcomed by your audience and plan your future email campaigns. Moreover, adding a short unsubscribe survey in your emails will help you understand the reason from a customer point of view and take required action. [Here are 5 proven practices that will help you reduce your unsubscribe rates]

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        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.