Intelligent in-app support that's instantly available anytime and anywhere

Intelligent in-app support that's instantly available anytime and anywhere

Behind the scenes of a successful ticketing system - BTS Series

Narrative 8: Intelligent in-app support that's instantly available anytime and anywhere


The App Support Across Platforms (ASAP) add-on for Zoho Desk is an independent application that integrates help center capabilities directly into your product to offer in-app self-service options for your users. Customers can use the ASAP widget to access help articles, connect with customer service representatives, and engage with other users without leaving the page they are on.

Help customers help themselves

We're excited to announce that we have improved our ASAP help widget for customers. The new ASAP widget is now available for both web and mobile platforms with a single configuration. It's easy to customize your self-service channels and branding elements to provide a seamless customer experience.

You can showcase the same help widget across all pages of your website or implement a unique add-on for each page. This method provides contextual support tailored to your customers, enhancing the customer service experience by offering immediate assistance without placing additional burdens on support agents. 

With our new ASAP feature, businesses can integrate a 24/7 help center service into their website or app interface. This allows end-users to access customer support without needing to navigate multiple windows, allowing them to find solutions more quickly and efficiently find solutions—all without leaving the application.

Fit your brand's style

Extend your brand identity to the ASAP help widget. You can exercise complete control over everything from support functionalities to themes, icons, logos, font styles, and more.

Benefits of adding a help widget to self-service apps

Glide through the following tips for a smooth and cohesive experience throughout your support journey.

Enhanced user experience

A help widget provides immediate assistance, reducing user frustration and improving satisfaction. It allows users to access help without leaving the app.

Reduced support costs

By offering self-help resources (e.g., FAQs, guides, or chatbots), the widget can resolve common issues without requiring human intervention. This reduces the volume of support tickets and lowers operational costs.

Increased user retention

Users are more likely to continue using an app if they can quickly resolve issues or find answers to their questions. A help widget reduces the likelihood of users abandoning the app due to confusion or frustration.

Proactive support

Help widgets can proactively offer assistance based on user behavior, such as suggesting relevant articles or tutorials when a user seems stuck. This can prevent issues before they escalate.

Accessibility and convenience

A help widget is always accessible, providing users with instant support whenever they need it. It also eliminates the need for them to search for external help resources or contact support through other channels.

Data-driven insights

Help widgets can track user interactions, providing valuable data on common pain points or frequently asked questions. This information can be used to improve the app, update help content, or prioritize feature development.

Brand trust and credibility

Offering readily available support demonstrates a commitment to user success, building trust and credibility. Users are more likely to perceive the app as reliable and user-friendly.

Multichannel support integration

Many help widgets integrate with live chat, email, or phone support, offering users multiple ways to get help. This ensures that users can escalate issues if they can't meet their needs with self-help options.

Improved onboarding

A help widget can guide new users through the app’s features and functionalities to improve onboarding and reduce the learning curve.

Competitive advantage

Apps with built-in help widgets stand out from competitors by offering a more supportive and user-centric experience. By incorporating a help widget, self-service apps can empower users, streamline support processes, and create a more positive overall experience.

Support customers on the channel of their choice

Supporting customers on the channel of their choice is essential for fostering strong relationships, enhancing satisfaction, and ensuring effective communication. Here’s a more detailed look at what this entails: Customers today prefer different channels for communication, including phone, email, live chat, social media, and in-person interactions. Understanding which channels your customers favor can help you improve their experience significantly.

Providing help center services via widget delivers instant assistance to your customers  

The ASAP software development kit (SDK) for Android and iOS provides easy access to help your mobile app's end users. Using this SDK, you can create and customise a help widget within your app, providing end-users with easy access to the help centre services.

Truly mobile  

Enable mobile app users to find solutions in their knowledge base quickly and community with in-app search and text-to-speech capabilities. Enhance the experience by placing help buttons right where your customers need them.

Conclusion

Customer expectations are evolving fast, and our team highly recommends using the ASAP help widget to enhance your customer service.

Please stay tuned for more Desk behind-the-scenes series.


Regards,


Kavya Rao

The Zoho Desk Team

Idea

Also, read:

Behind the scenes of a successful ticketing system (BTS Series)


Further reading:

The Wheels of Ticketing Series

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