Pricing Strategies: #5 Stay local, Price & Sell Global

Arun had always dreamed of taking his handmade craft business beyond his hometown. For years, he sold locally. Most of his customers are familiar faces, in our usual currency and with the exact expectations.

​
But one day, a traveller visited his workshop and said, "These pieces are beautiful. You should sell them online. People abroad would love this!"

​
Arun took a minute to process those lines and laughed at first,"Online? Abroad? I wouldn't even know how to set pricing!"

​
But over the next few weeks, he continued to meet people from different cities, even other countries, who wanted to buy his products. Each conversation ended in the very same way:

"Can you tell me the price in Euros?"

"Do you ship to the US? How much would this cost?"

"Do you have a price catalog for our currency?"

He pulled out his phone, typed numbers into a calculator, hesitated, then stated a price. The visitor nodded politely but didn't look confident.

​
He clearly sees an opportunity to take his craft worldwide. But he felt that selling globally isn't hard; pricing it globally is where the real challenge lies.

He couldn't keep manually converting currencies.

He couldn't maintain separate price versions for each region.

He couldn't risk inconsistent pricing across online and offline channels.

Arun needs a system that lets him stay local but sell confidently anywhere in the world.

​
That's when he discovered Pricelist in Zoho Billing, a feature designed precisely for this.

Pricelist in Zoho Billing 

Pricelist lets you adjust how your product, plan, or add-on is priced for specific customers or markets. Prices can be tailored to different markets, currencies, and customer types, without changing the item's base price or subscription rate. Let's unpack different options we have in setting up Pricelist in Zoho Billing.

Markup & Markdown Pricelist 

Markup/Markdown pricelist lets you apply a percentage adjustment across your entire item catalogue.

You can apply:

• Markup to increase all item rates.

• Markdown to decrease all item rates.

 Best Fit for,

• Corporate distributors

• Wholesale partners

• Regional segment

• Festival or promotional pricing

 Strategic Advantage:

Businesses save hours of manual rate updates and can rapidly adapt pricing for promotions, market shifts or channel-specific strategies.

 

 Individual Item Pricelist 

Unlike markup/markdown, an individual-item pricelist allows

• Custom rates per item.

• Pricelist in different currencies.

• Discount within the pricelist.

Best fit for businesses that,

• Sell globally in different currencies

• Offer varied pricing for different customer segments/groups

• Manage extensive catalogs with diverse margins.

Strategic Advantage:

It lets you tailor prices for region, currency, and customer type without duplicating items or plans. This significantly increases competitiveness and conversion in the global market.

 

Pricelist for Subscription Items 

Pricelists allow you to maintain multiple selling rates for subscription items, plans and addons. You can price them in different currencies, and the pricelist can be associated with various customer categories during sales.

Best fit for businesses that,

• Sells products/services worldwide.

• Have wholesale vs retail differences.

• Offering a region-based subscription discount/price

Strategic Advantage:

Provides control over product pricing across markets, ensuring no customer gets an incorrect rate or currency. This keeps the subscription system clean while still supporting global expansion and segmented pricing.

Pricing Schemes  in Pricelist

Individual-item pricelist supports two pricing schemes.

1. Unit Pricing: Single flat rate per item/unit.
2. Volume Pricing: Pricing varies based on order quantity.

Strategic Advantage:

A unit-based pricelist is ideal for transparent, standardised pricing, while volume pricing encourages bulk purchases and builds strong B2B relationships.

 Importing Pricelist 

Zoho Billing supports CSV import to update custom pricing. This helps in managing extensive catalogs and for businesses that revise prices frequently.

Strategic Advantage:

Bulk import ensures accurate, consistent management of pricing changes while eliminating repetitive manual entry.

 Associating Pricelist to Customers 

In Zoho Billing, in addition to selecting the pricelist when creating a transaction, you can assign the pricelist directly to customers. This helps in preconfiguring customers with negotiated pricing. By associating a pricelist with the customer, you can clearly segment distributors, wholesalers, and retail buyers and automate transactions rather than process them manually.

Strategic Advantage:

Every transaction automatically reflects the correct prices; no manual edits are required, and the configured pricelist is applied.

 

Pricelist in Pricing Widget 

In Zoho Billing, customers can choose their preferred currency during checkout when you create and associate pricelist for the products on offer.  Customers can switch currencies using a simple dropdown or toggle and complete checkout with ease.

Strategic Advantage:

Local pricing reduces friction, increases trust and encourages customers to complete checkout confidently.

 

 What Pricelist Does to Business 

Pricelist enhances your ability to scale globally while keeping pricing consistent, competitive and customer-friendly. Pricelist turns a single business into a multi-market, multi-currency enterprise without operational complexity.

With a pricelist, you can speak to each customer in their language, starting with currency, region, and expectations.

You stay exactly where you are. Your pricing & product travel the world. 

Up Next: Common Mistakes in Pricing

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• Customize Sign-out Button

  Are there some url parameters I can use to make a form button sign-out the user from the app? The sign-out link on the top right is small. Here's and example of the url for the top right sign-out: https://creator.zoho.com/logoutpage.jsp?sharedBy=niskypto&appID=212085000006568003&appLinkName=MYAPP&signOutUrl=niskypto/MYAPP/view-login/SOMEPAGE Note: In my account, the sign-out is set to redirect users to my website. Can I also override this with some url parameters? John M. Whitney

• Please can the open tasks be shown in each customer account at the top.

  Hi there This has happened before, where the open tasks are no longer visible at the top of the page for each customer in the CRM. They have gone missing previously and were reinstated when I asked so I think it's just after an update that this feature

• Tip #65 - Exploring Technician Console: Short Keys - 'Insider Insights'

  Hello Zoho Assist Community! Have you ever been in the middle of a remote support session, trying to pass a key combination onto the remote machine, only to find it's reflecting on the technician's computer. The Short Keys feature in Zoho Assist is here

• Reading from and writing to Zoho Projects Custom Module with Deluge

  Does anyone know if there is a way to read from and write to the Custom Modules that Zoho now supports. I would love to be able to loop through a set of data and create the entities I need to for this new custom module I'm looking to put together.

• Disappointment with Zoho Payments

  Dear Gowdhaman, I am writing to inform you that I am removing Zoho Payments from my website. I cannot continue to disappoint my customers due to the lack of UPI support, as has been the case with my experience so far. Please note that the 0.5% transaction

• Evolução do modelo de ambientes: Dev, Homologação e Produção com pacotes versionados

  Hoje o Zoho CRM já oferece Sandbox, o que é um avanço importante para organizações que trabalham com customizações mais complexas. No entanto, na prática, o modelo atual ainda apresenta limitações significativas quando múltiplas equipes ou consultorias

• Permissões granulares por usuário além do modelo baseado exclusivamente em perfis

  Atualmente, o modelo de segurança do Zoho CRM é fortemente baseado em perfis. Embora funcional, esse modelo apresenta limitações quando equipes possuem variações individuais de acesso dentro do mesmo grupo operacional. Em cenários reais, é comum que usuários

• Add or update lookup field values during Blueprint transition

  Hello everyone, During blueprint transition users can add or modify the value of a lookup field. For instance, if the Tickets module includes a lookup field that connects it to records in the Assets module, agents can link the ticket to the correct asset

• Can you limit SEO penalties by delaying the appearance of a pop-up?

  Google is not keen on pop-ups and has got even less keen on them with the new Core Web Vitals updates. But I like using pop-ups. If you delay the pop-up so it only appears 10 seconds after the page loads, do you avoid Google’s penalties? 

• Adding bank details to the contact through API

  How to add bank-related information to the contact while creating it using API? The account number needs to be encrypted before sending it through API but not sure how to encrypt and get those values. Please guide me in this.

• Restrict Payment Methods

  Allow us to restrict certain payment methods specific for each customer.

• Clone Banking Transaction

  Why is there no option to CLONE a Transaction in the Banking module?? I often clone Expenses (for similar expense transactions each month) so I would also like to clone Income transactions. But there is no option in Banking to clone an existing Income

• PDF limit

  Hello everyone, We have received an e-mail that we have reached our PDF limit. (see screenshot) However, I cannot find any reference to a PDF limit in our tariff plan (Premium). (see screenshot). What is the maximum number of PDFs that can be generated

• How can I see content of system generated mails from zBooks?

  System generated mails for offers or invices appear in the mail tab of the designated customer. How can I view the content? It also doesn't appear in zMail sent folder.

• Credit Card Pre-Authorization with later Capture/Settlement

  We really enjoy the convenience of being able to pay off a customer's invoice using our Auth.Net integration with Zoho Books. Unfortunately, we can only take advantage of this feature with a small percentage of our customers as it leaves a gaping hole

• Zoho Projects and CRM Integration in Analytics

  Hi Team, In Zoho CRM, I’ve integrated CRM with Zoho Projects and associated a project within the CRM. The integration is visible under the Deals module. However, I’m unable to find this data in Zoho Analytics. Does anyone know where this information is

• Accessibility in Zoho CRM: Not just a feature—a way to empower

  For instructions on setting up these controls, please check this help document: Configuring accessibility controls. Hello everyone, Today (December 3, 2024), on the International Day of Persons with Disabilities, we begin our journey towards a CRM that

• Automation Series #1: Round Robin vs Direct Assignment in Zoho Desk

  Direct Assignment vs Round Robin: Choosing the right routing method in Zoho Desk This post is part of the "Desk Automation Series," Chapter 1. Through this series, we will help you choose the right automation type in Zoho Desk by comparing commonly confused

• Invalid tax authority ID.

  How do I correct this ?

• Pay Pal Paylater button

  I am testing the paypal setup to have my customers pay invoices with paypal and credit cards. But it seems to have two options. Paypal and Pay later. I don't want my customers access to pay later feature. How can I turn that part off.. My other integration

• Zoho Workshops are coming to the Netherlands - Join us on 14-16 April in Amsterdam!

  Dear Zoho Community Members, After succesful recent editions in the UK and Scandinavia, we’re pleased to invite you to the upcoming Zoho Benelux Workshop 2026, taking place 14–16 April 2026 in Amsterdam. This three-day, in-person event at the Park Plaza

• How to install Widget in inventory module

  Hi， I am trying to install a app into Sales Order Module related list, however there is no button allow me to do that. May I ask how to install widget to inventory module related list?

• Sub form auto field population based on parent form

  I have a parent form called "Sites" with a text field called "Site". I have a subform called "Design Comments" (actual form name "Review Comments") with a lookup field name "Sites1" that looks up from the Sites form. I want the Sites1 lookup field to

• Building Toppings #7 - Using schedules and workflow functions

  Hello Biginners, In our previous forum post, we explored install and uninstall actions and learned how to trigger custom logic the moment a topping is added or removed from an organization. In this post, we'll look at how to automate actions during regular,

• Simplify scripting with Zia assistant bot

  Hello everyone, Building automation using Deluge custom functions gives users flexibility and control. Traditionally, creating these functions required writing scripts, testing the logic, and validating the configuration before using it. With Zia assistant

• Zoho Sprints iOS app update: Global view, screen capture control, file encryption, tags enhancement

  Hello everyone! We are excited to introduce new features in the latest version(v2.1) of the Zoho Sprints iOS app update. Let’s take a quick look at what’s new. 1. Global view Global view brings all your project items into one centralised space. You can

• Resource Management System built using Zoho CRM, Creator, Projects, and People:

  In a Resource Management System built using Zoho CRM, Creator, Projects, and People: CRM Deal Closed → Creator Allocation Engine → Zoho Projects Task Assignment What is the recommended architecture to handle dynamic reassignment when: an employee goes

• Request to Remove LinkedIn Verification from My Emai

  I would like to submit a complaint regarding my Zoho Mail account. I previously used this email address to verify a LinkedIn account, but that LinkedIn account has now been closed. I need to remove or cancel the verification associated with the closed

• Pin multiple columns and adjust column widths in CRM subforms

  Hello all, Subforms act as secondary forms or tables in which you can associate multiple line items to a primary record and thereby ensure more structured and comprehensive data organization. We've made some recent enhancements to subforms. Here's what's

• Removing To or CC Addresses from Desk Ticket

  I was hoping i could find a way to remove unnecessary email addresses from tickets submitted via email. For example, a customer may email the support address AND others who are in the helpdesk notification group, in either the TO or CC address. This results

• From Zoho CRM to Paper : Design & Print Data Directly using Canvas Print View

  Hello Everyone, We are excited to announce a new addition to your Canvas in Zoho CRM - Print View. Canvas print view helps you transform your custom CRM layouts into print-ready documents, so you can bring your digital data to the physical world with

• Announcing Kiosk 1.1 - Customize screen titles, configure new fields & actions, use values from your Kiosk to update fields, and more.

  Hello all We are back again with more enhancements to Kiosk. So what's new? Enhancements made to the Components Add titles for your Kiosk screens and adjust its width to suit your viewing preferences. Three new fields can be added to your screen: Percentage,

• CRM Percent custom fields: When will it show the % symbol and behave like %?

  1. Actually Percent custom fields fail to show the % symbol. 2. When in formulas Percent fields work like number: 100 x 5% = 5 ideal world 100 x 5% = 500 what happens actually 3. When importing Percent fields the % symbol has to be removed and the data

• Introducing Color Coding of Picklist Values

  Dear Everyone, Greetings!! Zoho CRM is uplifting the user experience. Recently, we had some notable aesthetic improvements in CRM like Kanban View UI enhancement, New List view UI enhancement, color coding of tags, and color coding of picklists in meetings.

• Where can I find the best mail backup tool for Windows?

  Later this evening I found Mail Backup Tool in google. Actually I was looking for a solution to download/save emails to my local drive. As I had plenty of important data stored in my email account. So i was not in a mood to take this thing lightly. This made me curious to found any software which can help me to backup my data to hard drive. Then I found the above application which was like a gem. A complete email backup solution for Zoho Mail, Gmail, Yahoo Mail, Office 365 and more than 40+ email

• Mailbox storage showing incorrect usage

  My mailbox shows 4.99 GB used out of 5 GB. However, actual mailbox usage is only around 394 MB. Trash and Spam are already empty. IMAP/POP is not enabled. WorkDrive is not in use. This appears to be a storage calculation issue. Please help to recalculate

• Super Admin Logging in as another User

  How can a Super Admin login as another user. For example, I have a sales rep that is having issues with their Accounts and I want to view their Zoho Account with out having to do a GTM and sharing screens. Moderation Update (8th Aug 2025): We are working

• Es posible cambiar el lenguaje de los modulos del ASAP?

  Es posible cambiar el lenguaje de estos textos? Tengo Zoho configurado en español pero aun así me muestra estos textos en ingles:

• Option to Automatically Publish Job Openings to the Career Website via API or Workflow

  Currently, when creating Job Openings using the Zoho Recruit API, the records are successfully inserted into the system. However, there is no way to automatically publish these Job Openings to the Career Website. In the Job Opening field data, there are

• Evaluate applicants faster: Profile Summary and Skill Sets now in Applications

  Evaluating applicants often requires switching between modules to understand their skills and background. With this update, we’ve extended two capabilities directly to the Applications module: Skill Sets and Profile Summary. You can now review applicants

• Next Page