Track Your Social Media Channels with Zoho Social

Track Your Social Media Channels with Zoho Social

The world that we live in today is being directed and operated by social media tools. Since these tools connect people across countries and continents, they are being used to maintain personal interactions, expand businesses, and stay in touch at every moment. This naturally amounts to the fact that businesses need a strong presence on social media if they want to be seen or heard by the masses. Where the small or medium-sized businesses can begin to engage their target audience with these tools, the large businesses can expand their reach innumerably.

If you are an entrepreneur who is trying to build a good social media presence, then for starters you should know that you are on the right path. However, from here on, you will need a tool that can track your progress and measure how much you have grown over a certain period of time on social media channels. The perfect fit for this tool is Zoho Social.

All business owners can govern their presence on social media while ensuring that it leads to good results. In this blog, we will see the different ways in which one can track the social media channels with Zoho Social, but before doing that, let us start by understanding Zoho Social in detail.

What is Zoho Social?

Zoho Social is actually a social media marketing tool that assists the organizations to build and expand their online presence. With Zoho social login, the users can reach the right audience at the right time so that engagement can be created with the right messages.

The users can operate numerous social media accounts, schedule posts, and manage all of them at once. Zoho Social allows the social media marketing team to collaborate with multiple accounts with the same standardized dashboard. It helps in tracking the marketing revenue that is spent on social media so that streamlined budgeting can take place.

With the help of Zoho Social, one can publish content a lot more effective for the target audience. Not just this, informed public decisions can also be taken with the help of analyzed data. Once the social media marketers will be able to engage their audience better and listen to their feelings in real-time, it will become easier to initiate a fruitful interaction.

Zoho social media management enables businesses to understand the pulse of the market and all sentiments surrounding their products, services, and brands. This data is accessible via detailed reports that can be shared with the social media teams, other departments, or the senior executives. In addition to working seamlessly with all the important social media tools, Zoho Social can also be integrated with the Zoho CRM and other modules present in the Zoho Suite.

Now that we have gained an understanding of Zoho Social, let us now begin to understand how it helps in tracking the social media channels.

1. Publishing and Monitoring: The Zoho Social software offers numerous publishing features which enable to manage the social media pipeline effectively. With the help of these features, a comprehensive publishing schedule can be created and engaging posts can be published for the target audience.

In addition to this feature, organizations can create customized monitoring dashboards that can be managed by users for tracking and personalizing the screen with the required view. In this dashboard, it is also updating the last interaction that was had with the customer.

2. Automated and Targeted Engagements: There are many people who feel that automating social media processes leads to impersonal engagements. This, however, does not hold true for all cases and in all situations. There are tools like Zoho Social balance and high-quality engagements that allow the users to see the social landscape and discover the best people to engage with on social media.

With the help of integrated data, one can customize the messages, media, and posts based on the liking of the audience so that they can be published at a time when the target audience is active.

The Zoho Social’s SmartQ prediction engine makes all this extremely simple. This tool considers all Facebook posts by time zones and locations. Moreover, the bulk scheduler option enables users to create multiple posts while scheduling their publishing time in just one sitting. This can be done either with a PC or on mobile.

3. Smart Collaboration: With the help of smart monitoring and collaboration tools, the users can track customers while basing their outreach strategies on accurate data. This is further complemented by the Brand Inbox feature that offers a single view of all messages over the platforms.

With the help of Zoho social media management software, conversations can be tracked in a way that one can stay updated because the communication history with the customers is available within a few clicks. Furthermore, the search function is such that it enables you to stay up to date with all the hashtags and events while finding prospects. One can save their searches in case they wish to return to them in the future.

In addition, Zoho Social’s collaboration features enable multiple users to work together and think of ideas for content, publishing schedules, and engagement tactics. Zoho Social comes with a good mix of smart monitoring and collaboration features that are just perfect for the social media team of any consultancy firm. If used up to their complete potential, these features give the best possible results.

4. Social Media Analytics: Analytics is an important assessment of the result that the efforts taken by the team have amounted to. Social media analytics comes with many tools that are used for the analysis of company branding with the social media website.

These tools do the job of monitoring, analyzing, and providing deeper insights with all the information gathered through the blogs and other media websites. Organizations can track their progress and be aware of all the steps that have resulted in something good with the help of this tool.

Hence, Zoho Social results in advanced analytical techniques that are also a part of this software. It helps in understanding customer behavior which plays a major role in social media analytics software. This analysis further helps the users in marketing to build their brand with the content that has a high demand.

5. Easy to Use: The Zoho Social is recommended as one of the best methods to track social media channels because of another reason which is that it is easy to use. It comes with an interface that is very simple to understand and manipulate.

In addition, it comes with a social share plug-in for web browsers like Firefox and Chrome which further allows the users to share content instantly form the same browsers and windows.

6. User Satisfaction: At the time when a marketer makes a decision to buy a social media management software, it becomes necessary to base the final decision on the reviews of the users who have had previous experience with using that software. This means that in addition to seeing how the experts evaluate the software in their reviews, one must also find out if the people and companies that buy it are satisfied with the product or not.

For this reason, the customer satisfaction algorithm of Zoho Social helps in gathering customer reviews and comments over a wide range of social media sites. This data is presented in a simple to digest way showing how many people had a positive and negative experience with the Zoho social.

When this information is at hand, one can be equipped to make an informed decision that they won’t regret in the long run. That being said, user satisfaction with Zoho Social has been impeccable. Its implementation has actually shown great results in improving the reach of brands.

7. Collaboration with Team: With the help of collaboration features, the Zoho Social software makes it possible to discuss numerous social media tasks and carry out campaign planning which helps in making quick decisions while saving organization time.

Here are some of the features that are offered by collaboration:

  1. Discuss: You can start a new discussion, talk about an influencer engagement, plan things, and direct people to do anything with the help of Discuss. If you feel that you have anything important to talk about then hit discuss and you will be good to go.
  2. Roles and Permissions: You can bring your colleagues on board and create particular roles for them. For instance; you can assign which social media channels or features can be accessed by one particular person.
  3. Tag: If you are drafting a new copy then you can tag your team members for the feedback. By using the option of @mention, you can engage your team members in conversations and get them to participate.

8. Detailed Reports: Zoho Social generates detailed reports that are based on all the activities that took place on the platform. This report can be shared with the team and lay the foundation of planning.

It is enriched by the statistics and analytics feature that offers insights with the help of visual data reports about the performance and the online presence of a brand.

Conclusion:

Zoho Social comes with features that will be loved by you and your team. Integrated with all things that empower you to build a brand on social media, Zoho Social can be used to schedule content in numerous ways, monitor all that matters, and create intelligent reports.

I hope that you learned something new 
Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)

Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185

    • Sticky Posts

    • Introducing Inbox in Zoho Social

      Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them

    • A decade together - Thank you for being a part of the journey with Zoho Social!

      A decade ago, we started Zoho Social with a simple vision: to make social media management easier, smarter, and more impactful for your business. What began as a small idea has grown to a powerful platform that helps businesses across the globe reach

    • Advanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social

      Hello everyone,   We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions  LinkedIn is one of the most popular

    • Introducing advanced statistics for all your social media posts

      When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective

    • It's here! A Publishing Calendar to give you better view and more control over your posts.

      Hello!   Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out.  In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day.  Here we go! Introducing... an all-new Publishing Calendar,

    • Recent Topics

    • Cancelled Transfer order problem

      Hello, We've canceled a transfer order, and we can't add the related items to a new Transfer Order. The system tells us that the bin doesn't have the required quantity, but when we check the item, it indicates that there are 2 units in the bin. It also

    • Billing Management: #8 Usage Billing in Logistics & Delivery Services

      The logistics and delivery industry thrives on movement and precision. Every delivery completed, every kilometre driven, and every ton transported is a measurable activity. However, billing often lags behind. Many logistics companies still rely on fixed-rate

    • Tags for New Tickets

      Hi there, When creating a new ticket, there is currently no way to choose a tag you would like to associate with the new ticket. Being able to associate a tag while creating a new ticket will be very beneficial as it will save time and flow well with

    • Zoho Desk: No Incoming email

      Is Zoho Desk services down? No incoming email reflect to desk tickets.

    • Zoho CRM - Widgets | Update #3 : Introducing SDK V1.5 along with new ZDK Methods and ZRC Support

      Hello everyone! Widgets in Zoho CRM just got a big upgrade! With the release of SDK v1.5, developers can now create more immersive widget experiences. This update elevates Widget development with new ZDK methods for easier interactivity and ZRC support

    • Unusual activity detected, account blocked

      I am unable to send emails and am getting the error "Outgoing blocked: Unusual activity detected. To unblock your account, please and submit a request. Learn more.". I am unsure as to why this is happening since all my activity is legitimate, mainly confirmation

    • Unable to Send Emails – Outgoing Mail Blocked (Error 554 5.1.8)

      Description: Hello Zoho Support Team, I am facing an issue with my Zoho Mail account ( admin@osamarahmani.tech ). Whenever I try to send an email, I get the following error: 554 5.1.8 Email Outgoing Blocked I would like to clarify that I have not done

    • Issue connecting Zoho Mail to Thunderbird (IMAP/SMTP authentication error)

      Dear Zoho Support, I am trying to configure my Zoho Mail account on Thunderbird, but I keep getting authentication errors. Account: info@baktradingtn.com Domain: baktradingtn.com Settings used: IMAP: imap.zoho.com, Port 993, SSL/TLS, Normal Password SMTP:

    • Payment issue with Mail Lite plan – personal NIF not accepted as payment info

      Hello, I have already contacted Zoho Support by email regarding this, but since I haven’t received any reply yet, I’m sharing it here as well to see if the community can help. I’m facing a payment issue for my Mail Lite plan. I have a personal account

    • Customer payment alerts in Zoho Cliq

      For businesses that depend on cash flow, payment updates are essential for operational decision-making and go beyond simple accounting entries. The sales team needs to be notified when invoices are cleared so that upcoming orders can be released. In contrast,

    • Figma in Zoho Creator

      Hi Team, I’m creating a form using Figma and would like to know how to add workflows like scheduling, custom validation, and other logic to it. Can anyone help me understand how to set this up for a Figma-based Creator UI form?

    • Restore lost Invoice!

      Some time ago I tried to Upgrade from Invoice to Books. I not upgraded and staid n Invoice. Now i tried again and first i deleted the old trial of books. But now all is gone, PLEASE HELP!! i have no backup and i have to have at least 7 years data retention by law. 

    • Zoho Desk Down

      Not loading

    • lookup and integrated forms

      I might be misunderstanding things but I wanted to integrate our zoho crm contacts into creator. I imagined that when I used the integration it would mirror into creator. It did brilliant. BUT We have a ticket form in creator that we want to use a lookup

    • Partially receive PO without partial Bill?

      Most of our inventory is pre-paid. Let's say we purchase 30 pieces of 3 different items for a total of 90 pieces. It is common for our supplier to send us the items as they are ready. So we will receive 30 pieces at a time. How can I partially receive

    • 2 users editing the same record - loose changes

      Hello, I'm very new to Zoho so apology if this has been addressed somewhere i can't find. I have noticed the following: If we have 2 users put an inventory item in edit mode at the same time: say user1 click on edit and user2 while user1 is still in edit,

    • How to get the Dashboard page to be the first page when you open the app

      So when it opens on a tablet or phone it opens on the welcome page, thanks.

    • How I set default email addresses for Sales Orders and Invoices

      I have customers that have different departments that handle Sales Orders and Invoices. How can i set a default email for Sales Orders that's different than the default email for Invoices? Is there a way I can automate this using the Contact Persons Departments

    • Formula fields not refreshing until page is reloaded

      I need help/advice about the formula fields and how I can refresh the information in real-time. We have two formula fields on our deals page which show calculated prices: One formula is in a subform which calculates the subform total + 1 other field amount

    • How can I setup Zoho MCP with Chat GPT

      I can set up custom connections with Chat GPT but I cat an error when I try to set it up. The error is: "This MCP server can't be used by ChatGPT to search information because it doesn't implement our specification: search action not found" Thoughts?

    • API ZOHO CRM Picket list with wrong values

      I am using Zoho API v.8. with python to create records in a custom module named "Veranstaltung" in this custom module I've got a picket list called "Email_Template" with 28 Values. I've added 8 new values yesterday, but if I try to use on of those values

    • Group Emails

      I have synced Zoho CRM to Campaigns but there are certain email not synced. showing it is Group Emails, but this email ids belongs to different individuals. please provide a solution as i nedd to sync the same.

    • Enable Password Import option in ulaa browser

      Dear Ulaa Team, I noticed that the Ulaa Password Manager currently offers an option to export passwords, but not to import them. This limitation poses a challenge for users like me who have stored numerous credentials in browsers like Chrome. Manually

    • "Is Zoho CRM customer" vs "Is linked with Zoho CRM"

      Recently while building a Flow, I was setting up a Decision action following a Zoho Invoice Fetch record action. There were 2 choices that I had not seen as something I could manually action in Zoho Invoice: "Is Zoho CRM customer" and "Is linked with

    • Client Script | Update - Introducing ZRC: Simplified HTTP request library

      Hello Developers! Are you tired of juggling different methods to make API calls? Are you confused with multiple syntaxes and version restrictions? Have you ever wished for one simple way to make all API calls in CRM? We heard you :) Here comes ZRC (Zoho

    • Selection Filed for Data Export section

      Hi FSM Team, I hope you are all doing well. I would like to share an idea for future development based on my experience. Currently, in FSM, we can only download up to 5,000 records at a time. If the development team could add a selection option to choose

    • Text wrap column headers in reports?

      Is it possible to auto wrap column headers so that a longer multi-word header displays as two lines when the column is narrower than the width of the header title?

    • What if I dont see contacts on the left side list

      My CRM does not show the contacts tab. In order to create list this is needed and I cant find it.

    • Comments Vs. Replies

      I'm curious as to the difference between a "Reply" and a "Comment" on a ticket. It appears that "Replies" are what's used to determine response time SLA's and there are also used to automatically re-open tickets. I'm just trying to understand the key differences so I can educate both our clientele and our back-end users on which function/feature to use to better improve the ticket lifecycle. If anyone has any insight it would be appreciated. Thanks!

    • Transitioning to API Credits in Zoho Desk

      At Zoho Desk, we’re always looking for ways to help keep your business operations running smoothly. This includes empowering teams that rely on APIs for essential integrations, functions and extensions. We’ve reimagined how API usage is measured to give

    • Resetting auto-number on new year

      Hi everyone! We have an auto-number with prefix "D{YYYY}-", it generates numbers like D2025-1, D2025-2, etc... How can we have it auto-reset at the beginning of the next year, so that it goes to D2026-1? Thanks!

    • Can you prevent closing Ulaa window when the last tab is closed (inadvertently)?

      Most browsers have started to bring this feature in to prevent closing their windows when the last tab is closed (inadvertently). I hope Ulaa should get this in too.

    • Microsoft Phone Link

      Does anyone know if you can use Microsoft Phone Link to make calls through Zoho?

    • Voip Phone system that integrates with Zoho

      Just checking to see if anyone could tell me what phone system they are using with Zoho that is on the list of systems that integrate with Zoho.  I use Vonage and have been with them for quite a few years but their service has really gone down hill and

    • Removing Related Modules Lookup Fields Assignment / Relationship

      Issue: When creating a related list, I accidently selected module itself creating a circle reference. See attached. Situation: I wish to relating a custom module called "Phone Calls" to Leads and Contacts. Outcome: 1) I either want to remove the this

    • [Product Update] TimeSheets module is now renamed as Time Logs in Zoho Projects.

      Dear Zoho Analytics customers, As part of the ongoing enhancements in Zoho Projects, the Timesheets module has been renamed to Time Logs. However, the module name will continue to be displayed as Timesheets in Zoho Analytics until the relevant APIs are

    • Kaizen #210 - Answering your Questions | Event Management System using ZDK CLI

      Hello Everyone, Welcome back to yet another post in the Kaizen Series! As you already may know, for the Kaizen #200 milestone, we asked for your feedback and many of you suggested topics for us to discuss. We have been writing on these topics over the

    • Seriously - Create multiple contacts for leads, (With Company as lead) Zoho CRM

      In Zoho CRM, considering a comapny as a lead, you need us to allow addition of more than one contact. Currently the Lead Section is missing "Add contact" feature which is available in "Accounts". When you know that a particular lead can have multiple

    • can I link a contacts to multiple accounts

      can I link a contacts to multiple accounts

    • Free webinar! Digitize recruitment and onboarding with Zoho Sign and Zoho Recruit

      Hello, Tired of being buried in onboarding paperwork? With the integration between Zoho Sign and Zoho Recruit, a powerful applicant tracking system, you can digitize and streamline the entire recruitment and onboarding process, all from one platform.

    • Next Page