What is Zoho DataPrep? | Self Service Data Preparation

What is Zoho DataPrep? | Self Service Data Preparation

The productivity provider SaaS provided Zoho entered the business intelligence platform field in July 2021. Zoho announced an AI-powered data preparation, business intelligence, and self-service platform application that combined the new Zoho DataPrep application with an enhanced version of Zoho Analytics.

This was to win over business users with a combination of features that focused on ease of use, supporting the data preparation, and the ability to blend internal data with the outside data sources. Zoho DataPrep application is self-service data preparation and management tool that uses machine learning to help business users integrate, transform, enrich, transform, and catalog data for creating and managing data pipelines.

Zoho has also added an integrated enterprise portal builder called Zoho Sites and presentation software called Zoho Show to the platform. This is for helping business users put their ideas into context. Basically, Zoho aspires to reduce any friction by empowering business users to drive decisions with data and without learning any new tools.

In this blog, we will learn about Zoho DataPrep in complete detail. So let’s begin.

What is Zoho DataPrep?
 
Zoho DataPrep is data cleaning software that enables organizations to prepare high-quality data by automatically looking for errors, discovering data patterns, cleaning, transforming, and enriching data. This is without any need for coding. It also helps in setting up data pipelines for syncing prepared data to Zoho Analytics or to any data warehouses.

Using Zoho DataPrep you can connect, cleanse, transform, enrich, schedule, and export data with ease. In addition, you can also catalog and manage how the prepared data is consumed with fine-grained controls. It is also possible to import data into Zoho DataPrep from over 50+ data sources such as files, FTP, feeds, cloud storage, databases, and data warehouses while making it simple to bring the data together.

The functions of Zoho DataPrep are:

1. Cleansing and Improving Data Quality
Zoho DataPrep helps in automatically profiling data for viewing distribution, outliers, statistics, and data quality. You can clean and improve data quality by removing duplicates, fixing invalid data, and missing values.

2. Transforming Data
Using the AI-powered data preparations and intelligent suggestions, one can apply over 250 transforms and prepare the data. You can learn to take advantage of machine learning to enrich data with sentiment analysis, keyword extraction, language detection, and much more.

3. Data Lineage
You can track every change applied to the data using ruleset. It is also possible to modify, disable, and remove any changes at any point in time. You can reuse rulesets for applying the same set of changes in other datasets while removing automated data preparation.

4. Data Catalog
The Zoho DataPrep can be used to catalog and manage datasets by categories, data quality, custom tags, data readiness, and much more. You can perform a system-wide metadata search powered by Zia for improving discoverability.

5. End to end data Pipelines
The organizations continue to gather data each day and cleaning it is never a one-time task. It includes setting up pipelines by automating imports, preparing data using rule sets, and exporting to destinations. This status can be monitored and one can also get notified in case there are any changes to improve the data quality.

Basically, you should use Zoho DataPrep because it helps in doing the below-mentioned things.
  1. Empowers business users with a self-service data preparation
  2. Offers high-quality data for any business need
  3. Helps in identifying the next step with augmented data preparation
  4. Brings unstructured data into the fold
  5. Helps in being expansive scale with the cloud
  6. It is an extensible data preparation platform with powerful APIs.
Zoho DataPrep is multipurpose software by design. It can fit in wherever it is needed. It helps in:

1. Advanced Analytics
The high data quality helps the data analyst to get deeper insights from business intelligence and analytics tools. The use of Zoho DataPrep reduces the time and effort needed to prepare the data.

Basically, data analytics enables organizations to interpret and analyze the data and make data-driven decisions. The data analysts can clean and prepare inconsistent and invalid data before coming on to analysis and insights.

The data analysts and scientists spend around 80% time preparing data and the use of Zoho DataPrep helps in speeding up the process and improving the data preparation experience.

2. Data Warehousing
You can run automated data pipelines from various sources to Amazon Redshift, Microsoft Azure SQL, and other popular cloud data warehouses.

It is also possible to build resilient and end-to-end data pipelines while connecting multiple siloed data sources to the data warehouse of an organization. This can be done with easy to maintain and low-code platform.                      

3. Machine Learning
The overall efficiency of the machine learning model is dependent on the quality of the data used for training it. The use of Zoho DataPrep helps the data scientists with data cleaning at a full scale without any need for coding.

Zoho DataPrep can be used to perform data collection, cleaning and pre-processing, feature engineering, and data labeling with the Zoho DataPrep.

4. Business Processes/Migration
You can migrate data between business apps using the DataPrep. It can be used for cleaning and enriching the data in business applications such as CRM, help desk, and survey tools for weeding out any duplicates and validating records.

Hence, the Zoho DataPrep can be used for enhancing the data quality, improving data flows, inefficiencies, and removing any redundancies across an organization.

Now that we have had a look at Zoho DataPrep in complete detail, let us now have a look at the features of Zoho DataPrep in complete detail. This will help in understanding what Zoho DataPrep can do for us.

1. Connecting to Multiple Sources
You can eliminate data silos in an organization, connect to it and a variety of other sources including feeds, files, cloud storage, warehouses, databases, and business applications.
  1. Import Files: It is possible to import files from anywhere in a wide range of formats including CSV, XLS, TSV, TXT, XML, XLSX, HTML, JSON from local storage, URLs, FTP servers, or from cloud drives such as Google Drive, Dropbox, OneDrive, and Box
  2. Warehouses and Databases: It is also possible to import data from a wide range of warehouses and databases.
  3. Tight Integration: Zoho DataPrep allows in connecting and cleansing data directly from Zoho Analytics using the built-in connectors.
2. Improving Data Quality
With Zoho DataPrep, you don’t ever have to miss out on important data with an intelligent solution.
  1. Data Quality: Zoho DataPrep helps in viewing valid, invalid, and missing data from each column using the data quality bar. You can filter and cleanse data using intelligent suggestions while improving the data quality and removing duplicate and invalid data.
  2. Smart Modelling: You can automatically find data types, create custom data types to find and fix invalid data, and get suggestions for joining the datasets.
  3. Data Distribution: Zoho DataPrep helps in understanding your data better with the help of multiple widgets like value distribution histogram, outliers, text patterns, value statistics, and more.
3. Transform and Enrich Data
Using the interactive data preparation studio, the data can be transformed without any code.
  1. Smart Selection: You can highlight the required part from the data and DataPrep helps in looking for selection patterns to offer accurate suggestions for extracting, counting, replacing, and splitting data.
  2. Transforming: It is possible to format and change the data using more than 250 transformations without the need for any coding. The data can be reshaped using pivot, unpivot, and summary transforms.
  3. Blend Data: The data can be blended from a wide range of sources using the join and append transforms.
  4. AI-Powered Enrichment: The data can be enriched with AI-powered transforms such as keyword extraction, language detection, sentiment analysis, and much more.
4. Automating Workflows
The automation of mundane tasks is one of the quickest ways to reduce time in preparing data. With the use of Zoho DataPrep, it is possible to schedule the data preparation workflows and receive alerts as well.
  1. End-to-end Data Pipelines: You can set up end-to-end data pipelines by connecting data from multiple sources, blending and cleaning data, and syncing to various destinations.
  2. Monitoring Data Quality: The use of Zoho DataPrep helps in continuous monitoring of data quality while sending alerts anytime the quality drops.
  3. Tracking and Reusing: The rulesets can be used to track any changes made to the data and reusing them across datasets.
5. Catalog Data
The built-in management capabilities help in classifying, cataloging, and governing data using the Zoho DataPrep.
  1. Discover Data Easily: The data can be discovered easily using a system-wide search capability powered by Zia.
  2. Mark as Ready: When the data is all prepared and set, it can be marked as ready for letting your team know that the data is available for sharing and exporting.
  3. Data About Data: More metadata can be added to the datasets and workspaces using the tags and improving searchability and filtering. All the important details about the datasets and workspaces can be found in a single overview pane.
6. Safe Data Sharing
You can collaborate seamlessly with the teams and offer fine-grained permissions for ensuring that the users access the data intended for them.
  1. Setting Access Permissions: You can set access permissions for sharing data, share workspaces with users and groups in an organization, and set role-based access controls to share data securely.
  2. Data Audit: You can get a detailed report of changes made to your data. The datasets when shared and exported can be tracked and exported. In addition, you can also verify if the security measures are applied to protect personal data before sharing or exporting the datasets.
7. Security and Compliance
The Zoho DataPrep enables you to find personal data in your dataset, ensure privacy by masking or tokenizing sensitive data, and also enables to adhere to privacy policy and data protection regulations such as GDPR.

All the data associated with the Zoho DataPrep is encrypted in transit and at rest.

Zoho DataPrep In Sum

An important part of any business analytics tool starts with preparing the data for insights. Zoho’s DataPrep is an AI powered data preparation platform that takes out a lot of manual work for correcting formatting, updating fields, and determining missing values. This enables the clients to set up once and save time without being dependent on difficult processes and inaccurate spreadsheets.

The Zoho DataPrep platform is on its way to becoming AI-driven data analytics and self-service tool through data preparation and augmented analytics. It is a BI platform that will allow its customers to clean, unify, and analyze cross-departmental data and obtain an encyclopedic view of the company.

This is a solution that combines Zoho DataPrep which automates and simplifies challenges of importing data sources along with an enhanced version of Zoho Analytics 5.0. The users launch queries for a deeper understanding of data by using the graphical tools or using Ask Zia which is Zoho’s conversational AI platform. The end goal is to make things simple for end-users so that they can construct and share analytics featuring pre-built visual dashboards for data integration and flexible deployment.

Conclusion
Zoho DataPrep is advanced self-service data preparation and pipeline service that helps organizations prepare and manage huge volumes of data. In case you wish to implement Zoho DataPrep then get in touch with a qualified and certified Zoho partner who can guide you at each step.

I hope that you learned something new 
Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)

Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185

    • Recent Topics

    • BUG: Can't copy-paste data outside Sheet

      Currently I can't paste data copied from inside any of my Zoho Sheet files to any other app. Copy-paste works inside the sheet It does NOT work between two different sheets These sheets are built from automation templates Everything works fine if I create

    • Zoho CRM Community Digest - November 2025 | Part 1

      Hello Everyone! Here’s what came through in the first half of November: new updates and a few helpful community discussions with real, notable solutions. Product Updates: Android App Update: Inctroducing Swipe Actions You can now swipe left or right on

    • Upload own Background Image and set Camera to 16:9

      Hi, in all known online meeting tools, I can set up a background image reflecting our corporate design. This doesn't work in Cliq. Additionally, Cliq detects our cameras as 4:3, showing black bars on the right and left sides during the meeting. Where

    • Truesync for Linux

      Is Truesync available on linux ?

    • Question about upgrade and storage space Zoho Notebook

      After upgarding my Zoho Notebook plan, I am running into the following issue. I just upgraded from a free Zoho Notebook subscription to Pro Lite after I got a notification in my Window Zoho Notebook desktop app saying that I had run out of space. However,

    • Hidding/excluding specific picklist options from filter

      Hi. Is it possible to hide/exclude specific picklist options from this filter? I don't want them to be shown when someone tries to filter in the leads module

    • Subforms to Capture Multi-Row Data in Job Sheets

      Subforms transform your job sheets from simple checklists to powerful, data-rich forms. In field service work — whether maintenance, inspection, installation, or repair — a single job can involve multiple repeatable entries: readings, parts used, activities

    • Add "Fetch Composite Item" Action for Inventory

      I want to make a Flow that uses information returned in the GET call for Composite Items, and it's not currently available in Zoho Flow. Please consider adding this functionality.

    • Adress Labels for sending of the oder und barcode

      We want to print with my address labels to stick on the order of the ware can. there are these options?

    • printing individual labels - Dymo LabelWriter

      I am trying to print individual labels to my Dymo LabelWriter - has anyone done this? Latest Update (December 2025): The Canvas Print View is now available! We encourage you all to try it out and share your feedback with us. Learn more here: Zoho CRM

    • Zoho Creator for Agriculture

      Greetings, I am starting to work on  Zoho Creator specifically for the agricultural field, any recommendations, tips or ideas that might be helpful ? Also, if you are interested by any means in working on such project, kindly contact me. The project is

    • Custom Print Layout

      I would like to create a custom print layout of a Lead or Contact. Is there a way to do that? What I mean is that if I'm viewing a specific lead or contact I'd like to be able to print or export that lead/contact and only print and/or export certain information.

    • Print View

      Nothing happens when I'm in a module , ie; Contacts, and I hit the Print View Button. Even when it does come up and say "loading", nothing loads

    • Get Holiday ready with Zoho Mail's Offline mode

      With the holiday season right around the corner, this is the perfect time to get ready to unplug, relax, and enjoy a well-deserved break. In addition to preparing yourself, you can also make sure your organization members are set for their time away from

    • Zoho CRM Kiosk issues

      Firstly this is for a system on the AU servers if that makes a difference. Issues are as follows (For Kiosk): 1. Re-ordering fields in the screen builder is broken. The fields seem to be re-ordering themselves, unless you order everything by moving the

    • Zoho Books emails suddenly going to Spam since 11 Nov 2025 (Gmail + now Outlook) — anyone else?

      Hi everyone, We migrated to Zoho Books in July 2025 and everything worked fine until 11 Nov 2025. Since then, Zoho Books system emails are landing in customers’ Spam (first Gmail, and now we’re seeing Outlook/Office 365 also starting to spam them). Impacted

    • Email Template Edits Not Saving

      I can make an edit, click save, and see the blue bar annimation at the top, but the edits don't actually save. Important, because my email templates are now broken and clients are receiving bad emails. Tried on Chrome, Firefox and IE.

    • Default Ticket View - Table?

      Guys, We mostly use the table view to queue tickets. Maybe I am missing it - but how can I set that view as 'default" for all our agents? Thanks JV

    • Can I have different users see different pick list values for Potential Stage?

      We have some users focusing on new business and others focusing on existing business, and they follow different sales processes/cycles, so we would like them to see different pick list values for Stage (eventually leading up to Closed Won/Lost in both cases).   And just to keep it interesting - some of these users will of course do a combination, so would need to see one pick list for their New business potentials and a different pick list for their Existing business ones.   Salesforce does this

    • Tracking Snippet not working in Zoho Marketing Automation!

      First off, the fact that you have to wait about 12-24 hours for every response is terrible. How are we supposed to conduct business? Second, we have been trying for several days to get the Tracking Code Snippet in marketing automation to work, to no avail.

    • Is there any way to send an Excel received by email to Dataprep?

      Every day I receive an email alert with an Excel file that I want to process through a Dataprep pipeline. To do this, I need to: -Save the file to disk -Open the pipeline -Run the pipeline -Update the source -Several clicks to select and open the saved

    • Read webpage - MSXML2.ServerXMLHTTP

      I have the following VBA script, put together from various sources (mainly zoho forum/help/support, so it once worked, I guess): private Sub GetListOfSheets() Dim url As String Dim xmlhttp As Object Dim parameters As String Dim html As String range("B1").value

    • Zoho Creator Form Search

      I'm new to Zoho Creator and so far i do like it but im shocked there seems to be no easy way to add a search function and/or navigation to there forms as this readily available in every platform i have used in the past. Anyway i have a form which i have

    • How to setup DKIM / SPF in Zoho Mail

      Hello there! I'm having a hard time understanding how to setup the TXT records for SPF and DKIM with Zoho Mail. I'm following the instructions here: https://www.zoho.com/campaigns/help/setup-spf-dkim.html Specifically, when it comes to the value for the

    • Mass update cant trigger a workflow?

      Hello there, Is this a normal Creator behaviour? In a report, if I manually edit each data row, it will pass those changes to all other reports. However, if I perform a Mass Update on a few data rows at once, the new data is not pushed to other reports.

    • search and Smart Bar both missing in Mail

      One of the users on my account does not have the search bar at the top right or the Smart Bar at the bottom left of the desktop Mail app. Any ideas how to get those back?

    • "Wrong password or login" Problem to configure Zoho on MAIL App on my Macbook

      Hi, I'm having problems to configure my e-mail on my MAIL App(Macbook pro). My e-mail is hari@trespontoum.net Actually was working perfectly, and still working on my Iphone. My MAIL App prompt me that my login or password is wrong. I tried to change 3

    • Remote Control Functionality During Screen Sharing in Zoho Cliq

      Hello Zoho Cliq Team, We would like to request the addition of remote control functionality during screen sharing sessions in Zoho Cliq. Currently, while screen sharing in Cliq is very useful, it lacks the ability for another participant to take control

    • Let us add Lookup fields in the Blueprint Transitions

      We are unable to add Lookup Fields in the blueprint transitions in Zoho Desk, we wanted to make it a requirement for our workflow but since it's not available in the transition we cannot. The lookup field exists in the Layout: But it cannot be added/selected

    • Zoho Projects API Scope for Issue Attachments

      I try to download issue attachments via the API, unfortunately I always get the following error code when trying to download the file from the supplied URL: {"ERROR_MESSAGE":"INVALID_OAUTHSCOPE","ERROR_CODE":401} indicating an auth scope error. I've tried

    • How to fetch custom fields for time entries in Zoho Project API v3

      In the previous Zoho Projects REST API, we were able to retrieve custom field details for time entries, including picklist options, using the endpoint: GET /restapi/portal/[PORTAL_ID]/timesheetcustomfields In the new Zoho Projects API v3, we tried using

    • Zoho Survey Enhancements

      We love Survey. We use it a ton. It needs some enhancements. Maybe some of these are already on the roadmap? API - this is crucial. We have some complex surveys that take place and need to update records, trigger other functions/automations, etc. I would

    • Images Don't Display on Blog

      Hi, I've just posted a new blog entry, but regardless of format (png or jpeg) Images that display in Preview mode do not display on any browser in the published post.  I've not done anything different with this post than others regarding images, please advice. Thanks! Edit:  I've discovered that moving the image files from a my sub directory folder "Pics for Blog" to the top level of the "Files" folder on my site allows the images to display live.  This, even though my other blog posts are correctly

    • Checkbox Field Mapping Zoho Forms to Zoho Sign

      I have an application that will be filled out via Forms that I am mapping into a PDF Filler on Zoho Sign. I need to have a series of checkboxes mapped to the corresponding fields in Sign and I only see single checkboxes available via the mapping, though

    • Books P&L by Customer

      Lately, we have found that the Customer field filter for the Profit & Loss report in Zoho Books is no longer available. We have several projects with the same customer and look at the P&Ls by project AND by Customer (overall). Can you please add back in this field selection alongside the Project field to the P&L report filter? Thanks! -Gina

    • Sent mail sort by date disappeared

      Hello, We used to be able to sort the emails by date in the sent folder, but this feature has recently disappeared. Can we bring it back?

    • I cannot check out to Zoho People.

      When I tried to check out today, there's prompt that inhibits me to check out: To add entry in Attendance, log time for any of your jobs

    • Pricing Strategies: #2 Plan your Service Offerings using Plans

      Meet Harvey & Mia, hailing from the same Tech school, carrying the dream of setting up their own IT maintenance firm in their location. They drew up a clear business plan and put their business in motion on New Year's Eve. They had great reception right

    • Open a record to edit based on another form being edited

      Hi all, I am trying to edit a record based on another record being edited. It works out like this: When I create a Monthly_Update and then submit I open the Monthly_Levels form and pass the ID from the Monthly_Update to a field called mu. I want it to

    • Problem with signature on zoho survey

      Hello, I'm trying to export individual responses with signatures on zoho survey. But the signatures on some of my surveys are not exported as the original image, but as a generic image, same for all (screen joins). Is there a solution to have the signatures

    • Next Page