Zoho CRM + Zoho FSM : alignez vos équipes commerciales et techniques

Zoho CRM + Zoho FSM : alignez vos équipes commerciales et techniques


La vente est finalisée, mais le parcours client ne fait que commencer !

Dans les entreprises orientées service, conclure une vente représente seulement la première étape. Ce qui suit — installation, réparation ou maintenance régulière — influence grandement l’image que les clients ont de votre marque.
Le problème ? Les équipes de vente et de service fonctionnent souvent de manière isolée. Les commerciaux se concentrent sur le chiffre d’affaires, tandis que les équipes de service se focalisent sur l’exécution. Sans une coordination entre les deux, cette déconnexion se ressent là où c’est le plus important : dans l’expérience client.
Les clients peuvent recevoir des informations contradictoires. Les techniciens sur le terrain manquent de contexte sur ce qui a été promis. Les commerciaux assurent le suivi sans savoir si le service a été correctement réalisé. Le résultat ? Frustration, inefficacité et perte de confiance.

Quand les ventes et le service ne communiquent pas, c’est tout le monde qui en pâtit.

Imaginez ceci : une entreprise spécialisée dans le solaire conclut un gros contrat. L’équipe commerciale met à jour le CRM, célèbre la victoire et passe à l’opportunité suivante. Pendant ce temps, l’équipe d’installation, qui travaille sur un système différent, n’a pas toutes les informations. Elle ignore quel forfait a été vendu, quand l’installation est prévue, ou qui est le contact principal.
En l’absence d’un système connecté, les équipes doivent se débrouiller avec une coordination manuelle via emails, appels, discussions et tableaux Excel pour obtenir des clarifications. Les mises à jour sont faites séparément dans différents outils, ce qui fait que tout repose sur la mémoire individuelle et des relances constantes. Des détails échappent. Le client, à qui on avait promis une expérience fluide, commence à recevoir des informations contradictoires. Ce qui devait être simple devient confus. Ce n’est pas que vos équipes ne font pas leur travail, c’est qu’elles s’appuient sur des systèmes déconnectés.
Les CRM sont excellents pour suivre les prospects et gérer les ventes, tandis que les plateformes FSM (Field Service Management) s’occupent de la planification des interventions et de l’envoi des techniciens. Les deux sont essentiels, mais sans une intégration entre CRM et FSM, vous ne voyez qu’une partie de l’image. Ce dont vous avez besoin, c’est d’un pont qui les relie, car sans cela, la déconnexion se manifeste là où cela compte le plus : dans l’expérience client.

Ce lien est désormais établi

L’intégration entre Zoho CRM et Zoho FSM ne connecte pas simplement des systèmes, elle connecte les équipes, les processus et les résultats. Elle assure qu’après la conclusion d’une vente, le processus de gestion des services sur le terrain démarre automatiquement, assurant que les engagements pris par le commercial soient respectés par l’équipe de terrain.

Planifiez vos interventions directement depuis le CRM

Créez une demande de service, un devis, un ordre de travail ou un rendez-vous directement dans Zoho CRM dès que la vente est conclue. Les données essentielles — informations client, adresse d’intervention, produits vendus, consignes — sont automatiquement importées dans Zoho FSM. En quelques minutes, la tâche est planifiée et assignée au bon technicien.

Des transitions fluides et contextualisées, à chaque étape

La synchronisation bidirectionnelle entre les modules Comptes, Contacts, Produits et Actifs permet aux équipes commerciales et techniques de rester connectées. Fini le travail en silos : chacune a accès aux informations clés, tout au long du parcours client. Les commerciaux suivent l’état d’avancement des services directement depuis le CRM, tandis que les techniciens terrain disposent, avant chaque intervention, du contexte complet : vente réalisée, données client, historique produit.


Une vue chronologique unifiée

Chaque action côté service — rendez-vous complété, reporté ou annulé — est automatiquement enregistrée dans la chronologie du CRM. Résultat : une vision claire et partagée de la relation client, de la prise de contact initiale à la dernière intervention. Avec cette time-line commune, les équipes peuvent mieux se coordonner, réagir plus vite et offrir une expérience client cohérente à chaque étape.


Quand les ventes et le service ne font plus qu’un

Vos équipes commerciales et techniques poursuivent peut-être des objectifs différents, mais pour le client, tout fait partie d’une seule et même expérience. C’est pourquoi il est essentiel que ces deux équipes travaillent dans un système unifié, avec des informations partagées et fiables.Grâce à une intégration comme celle entre Zoho CRM et Zoho FSM, une vente conclue se transforme naturellement en intervention de service, sans rupture. Au fil des rendez-vous effectués et des retours terrain, l’équipe commerciale obtient des informations précieuses pour enrichir la relation client : résolution de problème, proposition d’un contrat de maintenance ou identification d’opportunités de vente additionnelle.

Essayez dès maintenant l’extension Zoho FSM pour Zoho CRM.

L'équipe Zoho France

    • Sticky Posts

    • CRM - Astuce #5 : Effectuer des actions en masses

      Bonjour à tous,   Au programme du jour : éviter les répétitions grâce à la fonction "en masse". Gagnez du temps sur ces actions simples pour vous concentrez sur votre entreprise. Allez dans le module concerné et cliquer sur les : (...)   Suppression en

    • Zoho CRM - Il y a du nouveau chez les modèles d'e-mails

      Bonjour à tous,   Nous sommes ravis d'annoncer que les modèles d'email dans Zoho CRM sont désormais adaptés au design pour tous les ordinateurs et mobiles. Le responsive design désigne une méthode selon laquelle les pages sont conçues pour s'afficher

    • Nouveautés Zoho CRM : la page d'accueil et le tableau de bord actualisés !

      Bonjour à tous, Nous avons apporté quelques améliorations à la page d'accueil des utilisateurs et à l'onglet Tableau de bord, en voici un aperçu. Des composants supplémentaires dans la page d'accueil pour les nouveaux inscrits : Dans l'onglet Accueil,

    • CRM Blueprint #5: Glossaire

      Bonjour à tous,  Voici le dernier volet de notre série sur les Blueprints : un glossaire pour comprendre tous les termes nécessaire à l'automatisation de votre process. État : fait référence à chaque étape de votre processus. Par exemple : qualification,

    • CRM : Ajoutez de la couleur à vos balises CRM

      Bonjour à tous, Les tags sont des identifiants uniques qui peuvent être associés à différents enregistrements ce qui permet de rechercher, trier, catégoriser, filtrer et segmenter efficacement les enregistrements. Cette nouvelle amélioration a pour but

    • Recent Topics

    • Sharing my portal URL with clients outside the project

      Hi I need help making my project public for anyone to check on my task. I'm a freelance artist and I use trello to keep track on my client's projects however I wanted to do an upgrade. Went on here and so far I'm loving it. However, I'm having an issue sharing my url to those to see progress. They said they needed an account to access my project. How do I fix this? Without them needing an account.

    • Zoho Flow + QuickBooks Estimates – Line items not created from CRM subform

      Hi everyone, I’m trying to create QuickBooks Estimates from Zoho CRM Quotes using Zoho Flow. I’m aware that Zoho Flow’s native “Create Estimate” action does not support multiple line items, so I followed the community guidance for Invoices using a custom

    • SAP S/4 HANA Integration via ZOHO Flow

      Hi How do I change the SAP Client ID while creating a new connection ? MY client ID is 421. I believe the client id should be an input field for length 3 numbers rather then a drop down to select from a fixed set of values. Thanks

    • VLOOKUP FUNCTION PROBLEM

         Hello, i have a problem with the VLOOKUP  function in my sheet http://public.sheet.zoho.com/public/tonimoreno/indicemasacorporal2 in cell D2. This function doesn't work correctly and always returns the last content of the range. Can you help me?

    • Zoho Flow Completely Broken?

      Since December 13th, 100% of our flows have stopped working completely. Nothing is working or triggering??? I called support & sat on the line with them for 2 HOURS until they finally concluded it was a back-end problem on their end?? Now i'm calling

    • Print / Export full Dashboard page

      Hello Zoho team, It is currently only possible to print/export one component of a dashboard at a time. Requesting the option to print/export a full dashboard page with all components to a pdf or picture. Doing through the browser doesn't give good results.

    • emails duplicated in my outlook client

      Hello I am just new here and I have a litle problem that I do not find how to solve. I sumarise here after. Your help would be very appreciated. I have just recently contracted this zoho mail servicesservices as an initial evaluation yesterday night. I then:   - opened a free account  - created 1 initial email address ..........@domain.com  - created a second email address ..........@domain.com - proceeded with the config instructions (checking the ownership of my domain, changing MX etc... ) as

    • How to check task starting time in zoho mobile app?

      I am using the Zoho mobile app on my iPhone, and I am not able to see the task's starting and finishing times. When opening the Task information / Details, I can only see the Task start date and due date, but not the time. Is there any way to check a

    • Creating an extension in Sigma: Zoho CRM isn't selectable as a service

      I have 2 Zoho accounts which are part of 2 different workplaces. One workplace is able to select 'Zoho CRM' as a service option when creating a new extension, the other one is not. I'm not sure what the exact differences are between them. What do I need

    • List of packaged components and if they are upgradable

      Hello, In reference to the article Components and Packaging in Zoho Vertical Studio, can you provide an overview of what these are. Can you also please provide a list of of components that are considered Packaged and also whether they are Upgradable?

    • RouteIQ for Zoho FSM

      Beste, Zou wel top zijn dat we een RouteIQ hebben voor FSM aangezien we constant moeten zien wat de beste route is voor onze monteurs. Nu moeten we een speciale aparte programma hebben om de beste route te berrekenen voor onze monteurs aangezien de planning

    • Export Tickets from the Help Center

      Hello everyone! We are now allowing end users to export tickets directly from the help center. The ticket export allows users to: Filter tickets by Department, Priority, and Account before exporting. Download files from Export History (Setup > Data administration

    • Is it possible to remove filtering options?

      My CRM has a lot of custom fields that should not be used in filters or views. Fields that are automated and exist only to store temporary values that get used in functions. These create a lot of noise in the list of fields to filter. Isn't there any

    • Function #18: Associate invoice templates automatically based on customer language

      For businesses dealing with a diverse linguistic clientele, it becomes crucial to send out invoices in the customer's preferred language to ensure effective communication. This requirement can be handled in Zoho Books by creating invoice templates in

    • Changing field types

      Question im a Zoho CRM user and curious, if I change a flied type from single or multi line text to a URL field type will i lose the data in the field or will it be converted to website link automatically. Thanks

    • Quote PDF – Header image stopped rendering suddenly

      Hello Zoho Support Team, We are facing an issue with Quote PDF templates in Zoho Books. Previously, images added inside the Quote header HTML were rendering correctly. However, recently the header image is no longer appearing, while header text still

    • Changing Default PDF Name

      Is it possible to change the default name of a PDF? As of right now, all of my quotes are named 'QT_$QuoteNumber' (i,e: 'QT_19803471298374) - would it be possible to change this to: '$CompanyName - $AccountName - $QuoteNumber' for instance?

    • Tip 2: Recursive functions in Deluge: How to dynamically run a function for a specified number of times.

      Hi folks, As part of the Zoho Creator - Tips and Tricks series every fortnight, we are back today with a new tip on Recursive functions.  Let us first quickly understand what Recursive functions are: A function that calls itself one or more times is known as a Recursive function. That is, you can execute a function to perform a particular action a specific number of times. And, at the end of each iteration, a new output is generated. Recursive functions are commonly used by programmers as it enables

    • Function #48: Manage fixed installment payments using Zoho Books

      Hello everyone, and welcome back to our series! Businesses offer installment payment options to their customers, particularly for expensive purchases, to ease the financial burden on them. By breaking down the total cost into smaller, more manageable

    • Spotlight series #6: The Show app for Android TV has a new look!

      Hello everyone! We are delighted to introduce our revamped and redesigned Show app for Android TV.  Smart TVs are exploding in popularity. Android TV alone has over 110 million active monthly devices. Zoho Show, as part of a constant effort to improve

    • Can’t create alias “Email alias already exists”

      Hi, I’m trying to create the following alias for my domain email. contact@ personal@ private@ But I get a email alias already exists. I had a soho account previously which I deleted which I suspect is causing the issue. Can someone assist? Kind Rega

    • Appraisals - Order of Previous Reviews Should Be Newest to Oldest

      The new Zoho People layout generally does a decent job at providing the necessary information for performing appraisals of employee performance. One example of this is the Previous Reviews section: This information is helpful when conducting a review.

    • Paging through API results. a major gap in your documentation.

      There is no way for me. to get all of my data through a single API call. Typically REST APis have mechanisms for paging through API results. But the documentation for the API I am using: https://desk.zoho.com/DeskAPIDocument#Introduction Has no mention

    • Recurring invoices were generated with old template...

      I have recurring invoices setup. Ones generated on 10.20.2025 used the modified template I had used. But for some reason, on the ones created on 11/20/2025, it seems the invoices created reverted to the previous version of the invoice template. Notably,

    • Tip #54- Exploring the Files Icon in Zoho Assist- 'Insider Insights'

      As we’re already in mid-December, it’s a good time to take a closer look at one of the most useful options in the Zoho Assist remote support dashboard—the Files icon. To get started, log in to Zoho Assist using your credentials. Once you’re in, navigate

    • Tip#47: Estimation planner

      Sprint planning becomes easier, smoother, more collaborative and more accurate with the Estimation Planner extension. Most work items involve multiple users, and each user's role and effort vary. To provide an unbiased and fair estimation point to the

    • Time Tracking on Iphone doesn't stop

      When I start a time tracking session the timer starts as expected. However when I hit stop, the timer remains on that project. The only buttons available are discard and start. Start runs the timer more and discard says it will throw away the data from

    • Zoho Sign - Zoho CRM extension upgrade

      Hi everyone, We've updated Zoho Sign extension for Zoho CRM with significant internal changes. Impact on existing Zoho Sign extension users Users using the extension without customization If you are using the integration without implementing Zoho Sign's

    • Group by Owner/ Owner Kanban /Group by Custom Field

      Hi, We are missing the option of viewing Tasks grouped by their owner, as it is an essential function for us to manage our employees' working tasks. We find it hard to inspect what are the tasks that our employees are working on.  We are seeking an option

    • Flow using way too many tasks

      I built a flow that is using way too many tasks for what it is doing. I reached out to support a week ago but never heard back so hoping the community can help. Does a filter count as a task? I am seeing tons of records filtered with < 1 Sec Time Taken

    • Regarding the integration of Apollo.io with Zoho crm.

      I have been seeing for the last 3 months that your Apollo.io beta version is available in Zoho Flow, and this application has not gone live yet. We requested this 2 months ago, but you guys said that 'we are working on it,' and when we search on Google

    • Start Workflow from Deluge Script

      I have developed a customized process from our CRM that leverages a deluge script to create a statement of work document. Once the document has been created via the merge and store function, I would like the ability to start a workdrive review & approve

    • Saved Sections?

      In sites editor, the + button reveals options to add a section, element, etc. It includes Saved Sections, but I can find no way to save a section I've already created. Otherwise, is there a way to copy a section from one page to another?

    • Marketer's Space: Unable to select a sender address? Here's the fix

      Hello Marketers, Welcome back to yet another post! So you've added a sender address in Zoho Campaigns and later found that you're not able to select it while creating an email campaign. Has this ever happened to you? If so, don't worry—you're not alone.

    • Loading Project Balances in ZOHO Books for each project

      Hello, What is the best method for loading project balances actual and budget into ZOHO books to provide tracking to our project managers. We have projects and federal awards (also treated as projects) which span multiple years. We are converting from

    • Scale up your writing style with content analysis tool in Knowledge Base

      Hello everyone, Sometimes writers may have strong knowledge about the subject but may find it challenging to articulate clearly or produce comprehensible, jargon free content. To make the process easier and to ensure consistent, high-quality articles,

    • Zoho Books "Update" Trigger for Zapier?

      Hi Zoho Team, I've been in talks with Zapier about using their services to connect my Zoho Books account to various apps, but I require an additional trigger beyond the "New" trigger. I require an "Update" trigger, which will allow me to filter and create Zaps only when certain conditions are fulfilled on the Zoho Books end before I automate a separate app. Specifically this will help me create invoices in QuickBooks Online only when payments are recorded in Zoho Books, rather than when a new invoice

    • How to prevent editing of closed tickets in Zoho Desk?

      I would like to confirm whether it is possible to completely prevent agents from editing tickets once their status is set to Closed. Is there any configuration, permission, or best practice in Zoho Desk to ensure that closed tickets remain read-only and

    • Zoho Desk Limitations

      Good day, all, I would like to know whether others share my frustration with some of Zoho's limitations. Don't get me wrong, I like Desk (and I also have a subscription for Analytics), I have been with them for close to 10 years, and unfortunately, I

    • New Mandatory One-Click Unsubscribe Link Overshadowing Custom Unsubscribe Link

      I was recently informed by Zoho CRM Support that they are now mandated by the large email service providers like Google and Yahoo to provide a one-click unsubscribe option in the header (not the body) of all mass emails. I have a custom unsubscribe link

    • Next Page