GDPR Contd. - Handling Lawful Bases for Your Customers using Zoho CRM.

GDPR Contd. - Handling Lawful Bases for Your Customers using Zoho CRM.

Hello folks,  

Continuing from our previous GDPR post, we bring to you the first cut of GDPR centric enhancements that are released for handling lawful bases for your customers in Zoho CRM. For your understanding we have split the entire process into three sections:
  1. Identifying Data Processing Basis
  2. Updating the Data Processing Basis in Zoho CRM 
  3. Consent Management in Zoho CRM
1. Identifying Data Processing Basis
The fundamental principle to handle the personal data of your data subjects is to process the data lawfully and fairly, in a transparent manner. As a data controller, based on your business requirements and the purpose of data processing, you can choose and update the Data Processing Basis from the following options : 
  • Legitimate interest
  • Vital interest
  • Public interest
  • Contract
  • Legal Obligation
  • Consent
You can choose 'Not applicable' for the records if GDPR does not apply. 

2. Updating the Data Processing Basis in Zoho CRM
The first thing you need to do is enable GDPR in your Zoho CRM account. You can do this by going to Setup > Users and Control > Compliance Settings. In the Compliance Settings page, toggle on the button for GDPR Compliance and select the modules that contain information of your data subjects. 

The Data Processing Basis for all data subjects in your CRM account will be marked as 'Not Applicable' by default. After identifying the appropriate data processing basis, you can update the same in Zoho CRM in the following ways:
  1. Update individual records manually. Once you enable GDPR in your Zoho CRM account, a new tab called "Data Privacy" will appear in the Record details page where you can manually update the Data Processing Basis.

  2. Mass update the records from custom list views.
  3. Go to Setup > Users and Control > Compliance Settings > Overview. Under the section Not applicable (since all your records are marked as not applicable), click View and you can mass update the records.

As a data controller, you can define under what Data Processing Basis you want the new records to be marked going forward. A new field called 'Source' in the record details page which will store your data sources such as Web forms, APIs, Integrations, etc. By default all records will fall under the 'Not Applicable' basis. Using this and other attributes of the record, you can write workflow rules to update corresponding Data Processing Basis before the data moves further in CRM.

Please ensure the utmost care while editing the Data Processing Basis of a record. Changing from one lawful basis to another holds its own set of rules and requirements under the GDPR. 

3. Consent Management in Zoho CRM
One of the six lawful bases to process the personal data of your customers is 'Consent'. You can opt for Consent, when none of the other five lawful bases are appropriate. Once you have chosen the data processing basis as Consent, you need to get a proper consent from your subjects to process their data lawfully. 

Please take legal precautions before getting consent from your subjects. Because, if you have obtained personal data unlawfully, it could be unlawful for you to even send an email requesting consent. You must ensure that requesting consent by email is lawful. 

A new section called Consent Details appears under the Data Privacy tab for records that are marked as 'Consent'. The status of these data subjects will be updated as 'Pending' by default. 

You can obtain consent from your data subjects in the following ways:
  1. Update Manually: When you get a consent from your subject through a call or personal email, you can update the consent status manually. 
  2. Update Automatically using Consent Form: You can obtain consent from your subjects using a consent form that you can customize inside Zoho CRM. The fully customizable consent form allows you to get consent for:
  • The purpose of data collection and processing
  • Preferred communication channel
 You can set up the consent form by going to Setup > Users and Control >  Compliance Settings > Consent Form. 

Once you have customized the consent form, you can add the form's link in an email template and send it individually or mass email it to data subjects whom you require consent. 

You can also go to Setup > Users and Control > Compliance settings > Overview. You can view the records that fall under each consent status. Click Show Records under Pending, select the records and click Send Consent Form button.

You can update the consent status for new data subjects either manually or you can set up a workflow rule to send the consent email, which can be triggered based on the source, country and other attributes of a lead or a contact. 

You can track the status of the Data Processing Basis and Consent for your Data Subjects from the Overview dashboard in Compliance settings. 

We hope that you find these timely enhancements very useful. Feel free to share your feedback or queries by commenting below. And do watch this space for more GDPR centric enhancements in Zoho CRM. 

For more reference:
The content presented herein is not to be construed as legal advise. Please contact your legal advisor to know how GDPR impacts your organisation and what you need to do to comply with the GDPR.

    • Recent Topics

    • Is anyone using Zoho Flow with airtable?

      I need to build a flow that collects data from airtable and uses some of that data to create folders and files in google drive. I have fully function version of this in zapier and want to migrate to zoho. I am trying to perform a very basic fetch from

    • AI in Zoho Workplace: A Sneak Peek into What’s Coming!

      Hello everyone, We’re super excited to share something we’ve been working on and we want you to be part of it! You may have seen our announcement blog post introducing a major evolution in how AI works within Zoho Workplace. Want to be among the first

    • Meet Canvas' Grid component: Your easiest way to build responsive record templates

      Visual design can be exciting—until you're knee-deep in the details. Whether it's aligning text boxes to prevent overlaps, fixing negative space, or simply making sure the right data stands out, just ironing out inconsistencies takes a lot of moving parts.

    • Best way to share/download presentation files in Zoho without losing formatting?

      Hello Zoho Community, I often work with PPT/PDF files in Zoho Docs and share them with colleagues. While PDFs usually give a direct download option, I’ve noticed that PPT/PPTX files sometimes only open in the viewer without a clear download link. Is there

    • Workflow Failure - Notifications

      Good afternoon, I have just experienced an error whereby a Workflow failed, for a reason currently unknown. The problem is that one of my users had to flag this manually (thankfully he's very thorough) and this otherwise would have flown under the radar.

    • Introducing Bin Locations In Zoho Inventory

      Hello users, We are excited to let you know that your wait for the Bin Locations feature has now come to an end! Yes, you heard us right! We are here to introduce the much-awaited Bin Locations now in Zoho Inventory. But before we dive into the feature

    • Error "Invalid client task found corresponding properties" only when triggered from workflow ?

      Hi All, I am facing an error message I never encountered previously: Error in executing On Add - On Load script Error in executing thisapp.get_all_projects_api_call function. Line:(2) Error in executing thisapp.getAccessTokenFromRefreshToken function.

    • How to interpret Campaign report statistics - definitions/explanation

      I am trying to make sure I understand the Campaign report correctly Do you have a list of definitions for: Delivered - it has reached the recipient's inbox Campaign reach - is this the number that have opened the campaign email? Unique Opens Clicks/Open

    • Feature request - pin or flag note

      Hi, It would be great if you could either pin or flag one or more notes so that they remain visible when there are a bunch of notes and some get hidden in the list. Sometimes you are looking for a particular name that gets lost in a bunch of less important

    • Schedule a Call by Date and Time when a specific lead status is selected

      Hi Wanting to create a workflow where a call can be scheduled by date & time when a specific lead status is selected. Can only currently set the date by Due Date - Trigger Date - Plus 'x' day(s) Thanks

    • Zoho CRM's Copy Customization functionality now works across DCs, for customized accounts, and more

      Availability This feature is available in Standard, Professional, Enterprise, and Ultimate editions. These changes have been rolled out to all users in all DCs. For more information, please refer to these help documents: Overview | Instructions Hello

    • How can I bold text on Zoho Forms submit buttons?

      In the old theme builder, I could bold the text on a form's submit button. With the new theme builder, I can only change the text of the header or fields in the form, and not the button itself.

    • Hiding Pre-defined Views

      You can enhance Zoho with custom views - but you cannot hide the pre-defined views. Most users focus on 4 or 5 views. Right now for EVERY user EVERY time they want to move to one of their 4 or 5 views - they have to scroll down past a long list of pre-defined views - we don't use ANY of the pre-defined views. Adding the feature to allow a predefined view to be hidden completely or only visible to certain users would be a big improvement in usability for Zoho CRM. This feature is already available

    • Rich-text fields in Zoho CRM

      Hello everyone, We're thrilled to announce an important enhancement that will significantly enhance the readability and formatting capabilities of your information: rich text options for multi-line fields. With this update, you can now enjoy a more versatile

    • [Integration Edition] Deluge Learning Series – Third-Party Integrations with Deluge | October 2025

      We’re excited to continue this three-month edition of the Deluge Learning Series: Session 1 – Integrating Zoho Apps with Deluge Using Built-In Integration Tasks Session 2 – Integrating Zoho Apps with Deluge Using invokeURL and invokeAPI Session 3 – Third-Party

    • Feature Request: Tag, Search, and Report on Individual Private Comments

      Zoho Desk Team, First, I want to say that we are extensive users of Zoho Desk and it is a core part of our support operations. We rely heavily on the private comments feature for internal communication, knowledge sharing, and maintaining a clear history

    • Zoho CRM Community Digest - August 2025 | Part 2

      Hello Everyone! Here's a quick round-up of handy tips, clever workarounds, and product updates from late August. Product Updates: Meeting Enhancements in Zoho CRM! Track whether a meeting is online, in-office, or at the client’s location using the new

    • Assistance Needed: Ticket Status Not Updating and Sorting by Last Customer Reply in Zoho Desk

      Hello, I’m facing two issues in Zoho Desk that I’d like your guidance on: Ticket Status Not Updating: When a customer replies to a ticket, the status does not change to Reopened. Instead, it remains in Waiting on Customer, even after the customer’s response

    • Round robin

      Hi, I'm trying to set up a round robin to automatically distribute tickets between agents in my team but only those tickets that are not otherwise distributed by other workflows or direct assignments. Is that possible and if so which criteria should I

    • Time Entry Notifications

      Hi All - I have support staff who place notes of their work in the time entry section of Zoho Desk. Is there a specific workflow or setting I need to enable to have the ticket holder updated via email when an entry is saved?

    • Change text in help desk

      Hi, Please let me know how can i change the this text, see screenshot.

    • Customer happiness customisation

      Hi, I was wondering if it's possible to somehow customise to whom and when customer happiness request is sent? Can you enable it only for selected tickets for example based on workflow or any other criteria (customer name, tag or anything else)? Also

    • No Zoho Support Response in Months

      I want to say that I love Zoho FSM, Books, and CRM, but the support is scary bad. About 2-3 months ago, I emailed Zoho FSM support with two specific issues I needed help with, and I have still not received one single response. I also submitted a support

    • Has anyone built a custom AI support agent inside Zoho (SalesIQ/Zobot)?

      Hi all, I’ve been experimenting with building my own AI support assistant and wanted to see if anyone here has tackled something similar within Zoho. Right now, I’ve set up a Retrieval-Augmented Generation (RAG) pipeline outside of Zoho using FAISS. It

    • Null

      If a result is null how do I make it so that a custom error pops up instead of the default error? Can someone write an example as if I were using the script builder?

    • Format a "return" message

      Good day, Is there a way to format the message of the "return" function in CRM deluge script?

    • Change Last Name to not required in Leads

      I would like to upload 500 target companies as leads but I don't yet have contact people for them. Can you enable the option for me to turn this requirement off to need a Second Name? Moderation update (10-Jun-23): As we explore potential solutions for

    • Having Trouble Opening The Candidate Portal

      Recently am having trouble opening the Candidate Portal. It keeps loading but cannot display any widgets. Tried Safari, Chrome and Edge. Non of them work. Please solve the problem ASAP.

    • Tip of the Week - Spot Risky Sales with Conditional Formatting

      In Zoho Analytics, small tweaks can lead to big insights. One such feature is Conditional formatting based on other columns, your key to instantly spotting where sales success is overshadowed by product returns. Our tip this week shows you how to apply

    • How do I duplicate / copy a campaign

      I am evaluation Zoho Campaigns and sent an email to one of my personal email accounts from Zoho Campaigns.  It went into my junk file in Hotmail. I want to duplicate that same (1-page) campaign and send it to another of my personal accounts to try to

    • For a Bill, can "Pay via Check" - Can we also "Pay via Check" when documenting refund for payment?

      We really like when we have a Bill in Zoho Books that we can record payment by selecting "Pay via Check" and that will cut the check for us from Zoho Books. However, when we have to write checks as a result of invoice overpayment, we can not select "Pay

    • Creator Change History: Ways to improve

      Hi Everyone, Recently been working in developing this change history(an idea from Zoho Forms) - unlike forms that you can this with a click but using Creator, we can use "old" keyword. The concept I come up with is to put the result in a table however,

    • Suitability of Zoho One (Single User License) for Multi-State GST Compliance & Cost Analysis

      Hello Zoho Team, I am an e-commerce business owner selling on platforms like Amazon, Flipkart, and Meesho, and I'm currently using their fulfillment warehouses. I have two GSTIN registrations and am planning to register for an additional 2-3 to expand

    • add employees and customiz

      I want a Zoho software to track employees record. I logged in a demo so now I tried adding employee, first thing when I click on add employee it takes me to a page where it says add user maximum 10 users, my first doubt why users I don't want employees

    • Inactive User Auto Response

      We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similar

    • Zoho People Attendance Module - Split Shifts

      Hello, Our business employs a number of college students who often split their workdays between work hours and class schedules, resulting in split shifts. For example: Employee 1 works 9am to 11:30am and then leaves for class, returning to work at 3pm

    • Zoho One subscription

      we have got Zoho CRM for 3 users and we paid for the app , and we have still 9 months to go , but if we join Zoho one , does it mean the payment for that subscription would be a waste? Please help. Thanks.

    • How Zoho CRM Can Enhance Your Faucets Accessories Business Operations?

      In today's competitive market, having a reliable CRM system is crucial for managing customer relationships and streamlining business operations. For businesses in the faucets accessories niche, Zoho CRM offers powerful tools to help manage everything

    • Dashboard

      I’m currently working on a project using the Zoho IoT Cloud with an ESP32 and MQTT. I’ve successfully connected the ESP32 to Wi-Fi and MQTT, and the data from the ESP32 is displayed in the telemetry section of the cloud. However, when I try to create

    • Can i connect 2 instagram accounts to 1 brand?

      Can i connect 2 instagram accounts to 1 brand? Or Do i need to create 2 brands for that? also under what subscription package will this apply?

    • Next Page