How we cut CRM updates from ~20 minutes down to 2, our real workflow

How we cut CRM updates from ~20 minutes down to 2, our real workflow

Updating the Zoho CRM after every call used to be one of the biggest time sucks for our team.

By the time you write your notes, clean them up, fill in the fields, and log everything properly… you’ve easily lost 15–20 minutes per call.

We started experimenting with a faster process and eventually landed on a workflow that now takes us about 2 minutes – consistently.

Here’s what it looks like:

  1. Right after the call, I record a quick voice note
    Just a rough summary. No structure, no typing.

  2. It gets transcribed automatically
    So I instantly have everything in text form.

  3. Key fields are pulled out for me
    Deal stage, next steps, follow-ups, dates, tasks – the things that normally take forever to type in manually.

  4. The structured info gets pushed into the CRM
    No copy-pasting, no formatting, no second-guessing.

The end result:

  • CRM is always up-to-date

  • No more “I’ll do it later” backlog

  • Salespeople aren’t buried under admin work

  • Call notes are way more consistent

This workflow saved us a ton of time, so we built a small tool to automate the whole thing end-to-end (voice → notes → CRM-ready data)

If anyone wants to try it or see how it works, happy to share the link

Also really curious:
How are you all handling post-call updates?
Always looking for better ideas