Marketer’s Space – Automate Subscription Management for CRM Contacts Using Workflows in Zoho Campaigns

Marketer’s Space – Automate Subscription Management for CRM Contacts Using Workflows in Zoho Campaigns

Hello, marketers! Welcome back to Marketer’s Space. In this week’s post, we’ll look at how to simplify subscription management using Workflows for contacts synced from Zoho CRM in Zoho Campaigns. There are multiple ways to assign topics to your contacts:
  • Default assignment at sync: When syncing contacts from CRM, you can either keep them unsubscribed (no topics) or subscribe them to all available topics. This gives you a clean starting point, especially if you plan to collect preferences later.
  • Letting contacts choose: You can send an email campaign with a preference center link, allowing contacts to choose the topics they’re interested in. Their selections are automatically reflected in their topic subscriptions.
  • Manual updates via CRM: If your sales team collects customer interests during conversations, they can record them in custom CRM fields such as a field called “Interests.” These fields can hold one or more interest values like sale, product launch, or newsletters. Once these contacts are synced into Zoho Campaigns, you can build a Workflow that reads this data and automatically subscribes each contact to the relevant topics.
In this post, we’ll look at how to use custom CRM fields and Workflows in Zoho Campaigns to automate topic assignment based on customer interests.

Why automate subscription management?   

When both your sales team and your customers update subscription preferences, manual handling can get messy. Automating this process ensures that:
  • Your contact lists stay up-to-date
  • You remain compliant with email regulations
  • You send only relevant emails to the right audience

Sync CRM contacts with a targeted list   

To begin, sync your Zoho CRM contacts to a specific mailing list in Zoho Campaigns. This list will serve as the foundation for your targeting and automation.
Here’s how you can set it up:
  • Go to Settings > Apps > Zoho CRM and connect your account.
  • Then navigate to Contacts > Sync Services > New Sync.
Choose the CRM module you’d like to sync (e.g., Leads, Contacts or custom modules ) and map it to a mailing list in Zoho Campaigns.

Once the sync is set up, you can trigger Workflows using:
  • List Entry – Triggers when a contact is added to the synced list.
  • Field Update – Triggers based on changes to mapped CRM field values.

This setup ensures your Workflows respond dynamically to CRM data and list activity.

Capture interests directly in Zoho CRM   

Your sales team can log customer interests in a custom CRM field (e.g., Interests). This might include values like:
  • Sale
  • New Product Launch
  • Exclusive Content
These values become the key to targeting contacts with relevant content.

Create topics in Zoho Campaigns   

To align campaigns with user interests, create relevant topics inside Zoho Campaigns.
You’ll find this under Contacts > Manage Topics. 



Consider topics like:
  • Newsletters
  • Member-only updates
  • Sale announcements
  • Product launches

Organizing your campaigns under topics helps contacts manage preferences and improves engagement.

Build your automated subscription Workflow      

Trigger the Workflow   

Use the “List Entry” trigger with your CRM-synced list.
Alternately, use the “Field Update” trigger to filter based on interest fields or subscription status.  

Split based on Interests   

Add the Process Condition component and select the Multi-way option.
  • Branch 1: Interest is “Sale”
  • Branch 2: Interest is “New Product Launch”
  • Branch 3: Interest is empty → default to unsubscribe  

Assign subscriptions automatically   

For each branch, add the “Subscription Management” action component:
  • Branch 1 → Subscribe to Sale Announcements
  • Branch 2 → Subscribe to Product Launches
  • Branch 3 → Unsubscribe from all topics to avoid sending irrelevant emails
This ensures each contact only receives what they opted in for or nothing irrelevant.

Assigning Multiple Topics Using Comma-Separated Values   

If your CRM contacts are interested in more than one topic, you can record multiple interests in a single CRM field using comma-separated values. For example: sale, launch, newsletters
When you use the “contains” modifier, you can match this field against several keywords at once and assign multiple topics in a single branch.

Trigger the workflow 

Use the Field Update trigger and select the CRM field where interests are stored (e.g., Interests). This workflow will activate whenever the field is updated in CRM.

Add the Process Condition  

  • Insert a Multi-way process component and set the condition to: Interests contains sale launch newsletters 
  • Make sure the keywords are separated by spaces so that each word can be evaluated individually. If the contact’s field contains any of the specified values (sale, launch, newsletters), the workflow will take this path.

Assign multiple topic subscriptions 

To that branch, add the Subscription Management action component and add all relevant topics. This ensures:
  • A single contact can be subscribed to multiple relevant topics
  • No interest is missed out during automation

Advanced Use Case: 

Use an additional CRM field like Customer Type (e.g., Member, Non-member). Create a separate Workflow that:
  • Filters contacts with “Member” status
  • Subscribes them to exclusive member-only topics
This lets you send gated content without mixing up audiences.  

Use Segments as an alternative trigger   

Instead of using a list-based trigger, you can create a Segment using criteria like CRM fields or engagement behavior. Then:
  • Trigger a Workflow when a contact is added to a segment using the “Enter a Segment” trigger component
  • Automate topic subscriptions or unsubscribes from there
This is ideal when you prefer dynamic criteria over static list membership.

With Workflows in Zoho Campaigns, subscription management becomes hands-free, precise, and personalized. Whether you’re handling thousands of CRM contacts or running niche campaigns for select groups, this setup keeps your audience segmentation sharp and relevant.

See you soon with more ways to supercharge the Zoho CRM + Campaigns integration. Until then, happy marketing!

Regards,
Pearlin Nitika
User Education | Zoho Campaigns

    • Recent Topics

    • Sendmail function / custom action?

      I've setup a function hoping to email various business departments the details of a record once all work in that record is complete so gone about setting up a custom action in such way that each record line on the report has a button to click. Question is how do I actually include data from that record in the email that is sent when the button is clicked? I had thought that since this were being sent per record the email would include the data which had been entered

    • API to post drafts for social media

      I we want to post draft posts to our zoho social account and then approve and schedule them within Zoho social. is this possible with for example: https://apis.zoho.com/social/v2/post TIA Jon

    • What impactful sales coaching techniques have you used to boost your team's performance?

      I'm curious about the real-world impact of sales coaching on team performance. What specific techniques or strategies have you found most effective in driving consistent improvement and growth in your sales team? Any success stories or lessons learned

    • Possible to bold or indent text in the description field?

      As part of one item, I often have a detailed description that would be much easier to read if there was the ability to have a bulleted list or bold text and the like. Is this possible? My last invoicing software allowed markup in the field so, for example, an asterisk meant a bullet. I haven't been able to find any documentation related to this.  Any information would be appreciated. Thank you.

    • Formatting of Balance Sheet and Profit & Loss Reports

      The default format of the Balance Sheet and P&L Reports are based on the Account Types and then the individual accounts within the Chart of Accounts. These are then ordered alphabetically under these sub-headings and one is unable to re-order these or

    • UK MTD reports concerning turnover and cerash accounting

      Hi I am a sole trader, and I have just started with Zoho Books in order to comply with the new HMRC requirements. I use 'cash basis' - which I understand to mean that income is when the cash comes in (not the invoice date) and expenses are when they are

    • Retainer Invoice.

      Why ZOHO not have facilities to deduct partially advance payment from an invoice.

    • Share saved filters between others

      Hi, I am in charge to setup all zoho system in our company. I am preparing saved filters for everybody, but the only one can see its me. How can others see it? Thanks

    • No practical examples of how survey data is analyzed

      There are no examples of analysis with analytics of zoho survey data. Only survey meta data is analyzed, such as number of completes, not actual analysis of responses, such as the % in each gender, cross-tabulations of survey responses. One strange characteristic

    • Zoho Creator as LMS and Membership Solution

      My client is interested in using Zoho One apps to deploy their membership academy offer. Zoho Creator was an option that came up in my research: Here are the components of the program/offer: 1. Membership portal - individual login credentials for each

    • Adding Chargebee as a Data Connector

      Is it possible to get Chargebee added as a Zoho Analytics data connector?

    • Dropbox to Workdrive

      Namaste, Trust you all are doing well. Wanted to check how this can be done with Zoho flow. I typically receive dropbox links from my clients. Is there a way where I can provide the link to Zoho flow and it downloads the files from dropbox link to a work

    • Deals by Stages Funnel not showing in correct order

      Using the Stage-Probability Mapping for the Deals module we have created a steps our deals will pass through, RFQ, Closed/Lost, Declined/No-Go, Pricing, Submitted, Negotiations, Won. However when I view the Deal By Stages Funnel it does not show in the

    • Confirmation prompt before a custom button action is triggered

      Have you ever created a custom button and just hoped that you/your users are prompted first to confirm the action? Well, Zoho knows this concept. For example, in blueprint, whenever we want to advance to the next state by clicking the transition, it is

    • How to create auto populate field based on custom module in Zoho CRM?

      Hello, i'm still new to Zoho CRM and work as administrator in my company. Currently, I'm configuring layout for Quotes Module. So, the idea is, I've created a read-only field in Quotes called "Spec". I want this field automatically filled with Specification

    • Office 365 and CRM mail integration: permission required

      Has anyone run into this weird problem? My email server is Office 365. When I try to configure Zoho CRM to use this server, a Microsoft popup window opens requesting user and password. After entering that, I get a message in the Microsoft window saying

    • Deluge - Can't get phone number SalesIQ

      Hey folks, I’m building a custom plug for SalesIQ that’s supposed to register leads into Zoho CRM. The SalesIQ chat is being implemented on WhatsApp, and in my plug I’m using this line: mobile_clean = session.get("phone").get("value"); From what I understand,

    • Zoho Desk - Community

      As a regular user of Zoho Cares Community I would really love to see the publish date of articles. For example, when I look at Announcements, it would be very beneficial to see which ones were posted recently, over those which have just and a recent comment.

    • access to quartz for my customers

      Hi how can I have access to the application quartz you use for us to send you screen rocording, this feature would be immensely useful for our customers support https://quartz.zoho.com/

    • Issue with Inline Images in Email Reply via Zoho Desk API

      Hi, I am attempting to send inline images in an email reply using the Zoho Desk API, but the images are not being displayed inline for the recipient. I have followed this documentation: https://desk.zoho.com/DeskAPIDocument#Uploads https://desk.zoho.com/DeskAPIDocument#Threads#Threads_SendEmailReply

    • How to search a value stored in a subform?

      Hello, We store serial numbers in subforms but now we would like to be able to search the values to be able to easily find the record with the serial number. I saw that it's not possible to search such values through global search but is it possible to do it an other way? Thank you,

    • Field Dependency Not Working on Detail Page in Zoho Desk

      Hi Support Team, I’ve created field dependencies between two fields in Zoho Desk, and they are working correctly on the Create and Edit layouts. However, on the Detail page, the fields are not displaying according to the dependencies I’ve set — they appear

    • How do the keyword critera work?

      Hi, I'm working on automated assignment of tickets based on keywords. How does this feature work? Where does this criteria look for keywords - email address, subject, email body? Can you please clarify this as I want to avoid overlapping with criteria

    • Error: Unsupported content type: text/html;charset=UTF-8 after tryeing to get the token for n8n automation

      I am working on ZOHO Desk automation and need to get the ZOHO auth token for n8n I have created the app in ZOHO Desk API, got client id and client secret. Added all data required to get a token in n8n. After I sign in with my ZOHO credentials in ZOHO

    • Improving Collaboration Features in Zoho Portal

      Hello Zoho Community, I’ve recently started exploring Zoho services and I’m really impressed with the wide range of features. However, I feel there is still room for improvement in the collaboration area. For example, it would be really helpful if we

    • Automated Shopify Emails Not Being Delivered

      I have an ecommerce store with Shopify. I recently set up my email to be served through Zoho. Since doing this, customers are not receiving some of our automated emails from Shopify itself. Our initial email that confirms their purchase goes through but our Shipping Notification that is automatically sent out upon fulfillment is not going through. Sometimes we get a notice that it's been classified as spam, sometimes nothing. I can send/receive email via Outlook on my desktop and I can send/receive

    • Send a campaign to one recipient.

      Very often I speak to a customer and they say they didn't see my email (maybe it went in Junk, maybe they deleted it). Anyway, I just want to go into the Campaign and send it to one person. You already have a feature very close to this - when sending a Test. While developing a campaign, I can send tests to anyone. Why can't we have this AFTER  the campaign has been sent? I know, there's a caveat, and that's in the use of merge tags. Most of the time I only use FNAME, but maybe you could check if

    • Try FSM again for our business

      We already have our customers individual equipment in CRM with serial numbers, install dates, warranty length and importantly next service which is generally 2 years. a month before the service date is due we get get a report and send out service reminders.

    • Get Cliq Meetings in my O365 calendar

      Hi, we are currently evaluating to replace the Teams Messaging and Meetings with Cliq. We currently still have all our email and calendars in O365. What i want to achieve is, to create a (ZOHO) meeting from Cliq and have this meeting added to my Outlook/O365

    • Issue with Zoho Help Portal – Tickets Missing or Not Answered

      Hi, How are you? I think there may be an issue with the Zoho Help Portal. I opened a few tickets directly in the help portal a some time ago but never received any response I also opened ticket 148356451 by email. I did receive a reply to it, but the

    • DUNS & Bradstreet and Credit risk monitoring integration with Zoho books

      Small businesses not being paid by bigger clients and clients of all sizes is a huge problem. It will be nice if Zoho develops integration with DUNS & Bradstreet(D&B) and Credit risk monitoring integration with Zoho books. That have small businesses can

    • Zoho Forms - Form Rules based on attachment fields

      Many businesses use forms to collect documents and images from customers. In many cases, you may want to trigger a notification or other automation based on whether or not an attachment was added. I've noticed that attachment fields do not appear in Rules

    • Can't open draft email for editing

      Last night I started composing an email and I let it save in drafts. This morning I want to continue working on the email. It is in my Drafts folder but it will not open. The only option there is to delete it. This is not the first time it has happened. On previous occasions I have just deleted the draft and started afresh, but I really want this one back. Windows 10 with Pale Moon 28.10.0 browser.

    • Open filtered deals from campaign

      Do you think a feature like this would be feasible? Say you are seeing campaign "XYZ" in CRM. The campaign has a related list of deals. If you want to see the related deals in a deal view, you should navigate to the Deals module, open the campaign filter,

    • Change scheduling emails time

      When sending an individual email there is a great feature to schedule them to send later. I could only use the one time that is suggested. Is there a way to select another time? Regards, Glenn

    • Zoho CRM: how can I control which contacts to sync with Outlook?

      I was just playing around syncing contacts from Zoho to MS Outlook (MS365 account.) The problem is our firm has hundreds of thousands of contacts and I don't want to bury my contacts list in outlook. Any help with this is greatly appreciated.

    • How to overcome limitations in meetings

      As a company, one of our deliverables is a meeting between two other companies, where we act as facilitators. So, if we recorded this meeting  in Zoho CRM, it should be connected to 2 accounts, 2 contacts, and 1 campaign (a campaign, in our use, is the

    • Add a 'Log a Call' link to three dot icon in Canvas

      Hi, There's a three dot element when creating a canvas called 'More'. I would like to modify this to add a link that says 'Log a Call' in order to quickly record the details of a cellphone call. I'd also like this to be a simple 'contact' selection and

    • Syncing Zoho Forms with Bigin - Embedding issue?

      Hello everyone, I created a Zoho Form for a page on my GoDaddy website to collect leads, which then transfers the data to Bigin. However, I'm facing an issue where it doesn't seem to work properly. I've integrated Zoho Forms with Bigin and tried embedding

    • Can not add fields to a Section

      I feel like I'm missing something obvious: I can add new Sections to my form but I can not add fields to the Sections. I've tried fields already on the form as well as dragging and dropping new fields into the Section but nothing will go into it. What

    • Next Page