Revenue Management: #9 Revenue Recognition in Media & Publishing

Revenue Management: #9 Revenue Recognition in Media & Publishing

   

Media & Publishing industry has evolved in recent times. It offers subscriptions, bundles digital and print access, runs sponsored content, and sometimes even sells ad spaces. If you run a media or publishing business, you will always get into a situation where you get paid in advance, but how do you determine what part of the money is earned today versus what needs to be deferred for the future? Can you recognize all of them upfront? Or should it spread across issues or impressions?

How do publishers and media platforms handle revenue?      

Revenue Recognition Scenarios in Media & Publishing

Subscriptions, advertising contracts, bundled content, and sponsored campaigns often complicate revenue recognition in media and publishing. Though accounting guidelines like ASC 606 and IFRS 15 apply, how you use them varies based on how you deliver content.


Subscription Revenue

When a customer pays for a weekly, monthly, or annual subscription, the revenue must be spread across the subscription period, as content is delivered over time rather than upfront.


Example: A $120 annual magazine subscription should be recognized at $10 monthly over 12 months.

Bundled Offerings

You may offer print+digital access, or magazine+e-book bundles. Each component should be recognized separately based on delivery schedules and relative values.


Example: A $240 subscription includes $180 of weekly print magazines and $60 for e-book access. Revenue is recognized $15/month for print and $60 once access is granted.

Advertising Revenue

Advertising may be sold per issue, impressions, or based on clicks. You can recognize revenue only after delivery of an impression or publication, not when the ad is sold or paid for.


Example: A $5000 ad campaign for 1,00,000 impressions recognizes revenue only as impressions are delivered (say $500 for every 10,000)

Sponsored Content or Paid Articles

Sponsored stories or influencer placements should be recognized on publication date or campaign completion, depending on the agreement.


Example: A $2000-paid article is published on July 5th, and revenue is recognized on the same day.

Cancellations & Refunds

If a subscriber cancels mid-cycle and gets a partial refund, revenue must be adjusted with only the earned portion as recognized.


Example: $120 yearly subscription cancelled after 3 months. Only $30 will be considered recognized.

These scenarios highlight how delivery, not payment, drives revenue recognition. With multiple formats and monetisation models in place, manual revenue recognition handling is a huge task prone to errors and misstatements.

Info
Scenario: 

Your publishing company sells an annual subscription package at $240. This subscription covers weekly print magazine work of $15 and on-demand access to the digital library, which is valued at $60. The customer pays upfront on the 1st of January.  

Zoho Billing for Media Revenue Recognition


Publishers and content creators will be able to work with Zoho Billing to define revenue recognition rules based on content delivery and access architecture.

For the scenario above, you may go with the following revenue recognition rule configuration,

Component

Recognition Frequency

Recognition Method

Recognition Time

Print Magazines

Monthly

Evenly Distributed Prorated

Period Start

Digital Library

Once

One-Time (Daily)

Period Start

 

Even though the $240 is received upfront, revenue must be split evenly for the subscription-based service.


Reports in Zoho Billing
Let's say you are checking the reports during March.

i) Recognized Revenue Report

Component

Recognized Revenue

Description

Digital Library

$60

Fully recognized on the subscription start date

Print Magazine

$45

$15x3 issues delivered

Total Recognized

$105

recognized at the end of three months

 

ii) Deferred Revenue Report

After three months of offering, nine print issues are still pending delivery.


Component

Deferred Amount

Digital Library

$0

Print Magazine

$135 (9 months of deliverables)

Total Deferred

$135

 

iii) Revenue Waterfall Report


Month

Digital Library

Print Magazine

Total

Month 1

$60

$15

$75

Month 2

----

$15

$15

Month 3

----

$15

$15

Month 4 (upcoming)

----

$15

$15

Month 5 (upcoming)

----

$15

$15

Month 6 (upcoming)

----

$15

$15

Month 7 (upcoming)

----

$15

$15

Month 8 (upcoming)

----

$15

$15

Month 9 (upcoming)

----

$15

$15

Month 10 (upcoming)

----

$15

$15

Month 11 (upcoming)

----

$15

$15

Month 12 (upcoming)

----

$15

$15

Total (after 3 months)

$60

$45

$105

 

Only at the end of one year will the full payment you received be considered recognized revenue.

Idea

Best Practices for the Media Industry while recognizing revenue

  • Break Down Subscriptions: Separate print, digital, access, ads, and events into individual deliverables.

  • Match Revenue to Delivery: Recognize only when issues go out, impressions are served, or access granted.

  • Account for Returns & Refund: Handle cancellations by adjusting the deferred revenue schedules automatically.

  • Monitor Reports Monthly: Revenue Waterfall and Deferred reports ensure timely recognition tracking. 
Notes
Up Next: Common Mistakes while Recognizing Revenue
    • Sticky Posts

    • Community Learning Series | Digest #5 — September 2020

      Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's
    • Community Learning Series | Digest #4 - August 2020

      Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you
    • Community Learning Series | Digest #3 - July 2020

      Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most
    • Introducing: Community Learning Series | Digest #1 - May 2020

      Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

    Nederlandse Hulpbronnen


      • Recent Topics

      • Timeline Tracking Support for records updates via module import and bulk write api

        Note: This update is currently available in Early Access and will soon be rolled out across all data centers (DCs) and for all editions of Zoho CRM. The update will be available to all users within your organization, regardless of their profiles or roles.
      • Shifts in Zoho People vs Zoho Shifts?

        Hello Zoho People Team, We hope you are doing well. We are evaluating the Shifts functionality within Zoho People and comparing it to the standalone Zoho Shifts product. We’ve encountered comments and discussions suggesting that the Shifts feature inside
      • Disable fields in During action in Blueprint?

        Hi there. I've tried field disable (setReadOnly(true)) using client script and the event is onMandatoryFormLoad on detail page, assuming it'll work on blueprint fields, but it bears no result. Is this the expected behaviour? That we can't do this yet?
      • Develop and publish a Zoho Recruit extension on the marketplace

        Hi, I'd like to develop a new extension for Zoho Recruit. I've started to use Zoho Developers creating a Zoho CRM extension. But when I try to create a new extension here https://sigma.zoho.com/workspace/testtesttestest/apps/new I d'ont see the option of Zoho Recruit (only CRM, Desk, Projects...). I do see extensions for Zoho Recruit in the marketplace. How would I go about to create one if the option is not available in sigma ? Cheers, Rémi.
      • Best Email Backup Wizard in 2026

        While searching for an email backup solution, my main hesitation was reliability. As a user, I had already seen many tools that looked promising but failed when handling large mailboxes, skipped folders, or caused authentication issues during the backup
      • Subforms and automation

        If a user updates a field how do we create an automation etc. We have a field for returned parts and i want to get an email when that field is ticked. How please as Zoho tells me no automation on subforms. The Reason- Why having waited for ever for FSM
      • Allow Managers to Create Shifts for Their Departments in Zoho People

        Hello Zoho People Product Team, Greetings and hope you are doing well. This feature request is related to Zoho People - please don't move it to zoho one! We would like to submit a feature request regarding shift management permissions in Zoho People.
      • Zoho Learn and Zoho CRM integration

        I would like to see an integration between Zoho Learn and Zoho CRM. 1. To be able to add articles in a related list in all modules 2. Zia to suggest related articles in a Deal or Case or Lead 3. Ability to read / search articles during a call / follow
      • Maintain steady traffic to your domain: How Domain Aliasing helps

        Consider this scenario: An organization has its primary domain as administrator.com. Now it wants to shorten its domain to admin.com because it's simpler and easier to remember. However, changing the domain completely can cause the following problems:
      • Why Sharing Rules do Not support relative date comparison???

        I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static
      • How do I migrate OLM file to Gmail?

        Migrating emails from Outlook for Mac to Gmail can be challenging because Gmail does not support OLM files directly. This limitation often causes confusion and delays, especially when users need quick access to important emails and mailbox data on a web-based
      • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

        Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files
      • Workflow rule only allows 10 workflow per module

        Apparently a Zoho professional edition only allows 10 workflow rules per module. This makes workflow allocation literally impossible while allocating potential to different members of the team. I have 15 licenses. Is there a way in which related alerts can be varied? In other words, is it possible to have different related alerts be triggered with different rule criteria. so if I say, if potential is 'x' then trigger related alert 'x' and if potential is 'y' then trigger related alert 'y' Thanks,
      • IF Statement in Zoho CRM Formula Field

        Hi, I am attempting to write a formula field that will give me one result if one statement AND another statement are true, then a different value if the first statement AND a different statement are true, else 0. Stated differently: if account = destination
      • CRM Percent custom fields: When will it show the % symbol and behave like %?

        1. Actually Percent custom fields fail to show the % symbol. 2. When in formulas Percent fields work like number: 100 x 5% = 5 ideal world 100 x 5% = 500 what happens actually 3. When importing Percent fields the % symbol has to be removed and the data
      • Free Webinar: Zoho Sign for Zoho Projects: Automate tasks and approvals with e-signatures

        Hi there! Handling multiple projects at once? Zoho Projects is your solution for automated and streamlined project management, and with the Zoho Sign extension, you can sign, send, and manage digital paperwork directly from your project workspace. Join
      • Automatically CC an address using Zoho CRM Email Templates

        Hi all - have searched but can't see a definitive answer. We have built multiple email templates in CRM. Every time we send this we want it to CC a particular address (the same address for every email sent) so that it populates the reply back into our
      • Editing the Ticket Properties column

        This is going to sound like a dumb question, but I cannot figure out how to configure/edit the sections (and their fields) in this column: For example, we have a custom "Resolution" field, which parked itself in the "Ticket Information" section of this
      • "Total Hours" on Employee Attendance Report

        I'm learning that in Zoho jargon, "total hours" does not include paid breaks. Or at least not the way that my setup is working. That seems a little weird to me, since most jurisdictions in the US don't differentiate between time spent on paid break and
      • Fixed assets in Zoho One?

        Hi, We use Zoho Books and have the fixed asset option in it. I started a trial for Zoho One and I do not see that as an option. Is the books that is part of zoho one equivalent to Zoho Books Elite subscription or is it a lesser version? Thanks, Matt
      • Integration with...

        Dear Zoho Commerce team, Please could you consider the integration within Zoho Commerce / Inventory and Qapla'? (https://www.qapla.it/en/) This app is better than Aftership in many ways: - Aftership integration require PRO plan and price start from more
      • Repeat Column merge in ZOHO writer columns doesn't allow to set max columns per row

        I'm using ZOHO writer to merge data from a ZOHO CRM subform and I want it to make a table. We're using Insert Table for Column Repeat, because this is what we need. (Name of column (Teamname) and underneath that a list of names of teammembers). It works
      • Generate leads from instagram

        hello i have question. If connect instagram using zoho social, it is possible to get lead from instagram? example if someone send me direct message or comment on my post and then they generate to lead
      • Adding Markdown text using Zoho Desk API into the Knowledge Base

        Hi Zoho Community members, We currently maintain the documentation of out company in its website. This documentation is written in markdown text format and we would like to add it in Zoho Knowledge Base. Do you know if there is REST API functionality
      • Create case via email

        Good Afternoon, I have just registered and am taking a look around the system. Is it possible to create a case via email.  I.e. an employee/client/supplier emails a certain address and that auto generates the case which then prompts a member of staff
      • Need a Universal Search Option in Zohobooks

        Hello Zoho, Need a Universal Search Option in Zohobooks to search across all transactions in our books of accounts. Please do the needful Thanks
      • Locked Notebook

        Hi, I hadn't used my Notebook in some time and was refamiliarizing myself with it. I clicked a lock icon and now I can't unlock. When I hit the information or unlock icons I'm taken to a page with the notebook icon and a keyboard. When I type, nothing
      • Unable to produce monthly P&L reports for previous years

        My company just migrated to Books this year. We have 5+ years financial data and need to generate a monthly P&L for 2019 and a monthly P&L YTD for 2020. The latter is easy, but I'm VERY surprised to learn that default reports in Zoho Books cannot create
      • Hide fields only for creation

        Hello, I'd like to hide some fields only during the creation of a contact in Zoho CRM. In fact I have some fields that are automatically calculated thanks to an automation, so when my users create a contact I don't want them to fill those fields. I know
      • Issues with Zoho Sheet in Mac

        I have downloaded the Zoho App from App Store but It is failing to Save As, Open & Download Operations. App Store
      • Weekly Sales Summary

        Is it possible to generate a weekly report in Zoho Books to show -$$ amount of estimates generated -# of estimates generated by Salesperson -$$ amount of Sales Orders created -$$ amount of Invoices generated
      • Subject character limit increase

        We have an occasional user case where subject lines exceed 500 characters which is the ZeptoMail imposed limit. While I understand long subject lines are not "best practice", these are particular notification emails with specific information for client
      • Can I write a check in Zoho Books with no associated bill?

        This currently does not seem possible, and I have a client that desperately needs this function if I am able to convert them with Quickbooks. Thank you in advance for your reply. 
      • OpenAPI Specs are just plain wrong

        The provided yml files for generating the OpenAPI specs are absolutely riddled with errors and inconsistencies. From missing fields on the objects, to just incorrectly named resource objects. I'm having to go through and manually changing the spec to
      • About Meetings (Events module)

        I was working on an automation to cancel appointments in zoho flow , and in our case, we're using the Meetings module (which is called Events in API terms). But while working with it, I'm wondering what information I can display in the image where the
      • Custom Footer – Zoho Writer Document

        Hello everyone, I’m having an issue adding a custom footer in a Zoho Writer document. I would like to insert my company information (including a logo + address) in the footer. The problem is that when I add these elements, the main content of my pages
      • Report grouping

        I have added a grouping in a report but it is not working how i had expected. I wanted to group a summary on a field named Size but when i add the grouping the report is still showing me each record and making a summary at the bottom of the report. What
      • Social Media Simplified with Zoho Social: Preview your Instagram grid before posting

        For a platform like Instagram that relies on visual appeal, it's important that you plan your image and video content in a way that holds your audience's attention. Planning your grid ahead of time gives you the benefit of understanding how your posts
      • Spreadsheet View click & focus issue in Arabic (RTL) localization

        Hello Zoho Support Team, I am facing an issue in Zoho Creator Spreadsheet View when using Arabic localization (RTL). Scenario: My app supports English (LTR) and Arabic (RTL). I created a Spreadsheet View for a form. In English, everything works correctly.
      • VAT rates - exempt and out of scope

        Good Evening, UK based company here. I am a bit confused in respect of setting up VAT rates for exempt goods and services; at present I am simply leaving the VAT rate blank in the transactions in order to prevent any VAT appearing in the VAT return. When
      • Next Page