Social media simplified with Zoho Social: Why should brands have a Threads profile?

Social media simplified with Zoho Social: Why should brands have a Threads profile?



Just over a year ago, Instagram launched Threads, the all new social media app primarily focusing on sharing text online. It was welcomed by people worldwide with more than 10 million users in just seven hours, and it currently has over 175 million active users. It lets you share posts up to 500 characters and can include photos, videos, audio, topic tags, or even polls.
 
Unlike platforms like Instagram or Facebook, where the photo or the video takes center stage, Threads offers the best space to initiate a conversation with your audience. What starts with a simple thought, a question, or an idea can pave the way for your audience to chime in with their opinions as replies, forming a thread of engagement.



The main advantage of establishing a Threads profile for your brand is that you don't have to start from scratch. Because Instagram created Threads, you can easily sign up and import all your information, such as your profile picture, bio, and verification—along with your entire audience—from Instagram.

How can brands use Threads?

It's already challenging and exhausting for social media managers and marketers to keep track of what's trending and come up with engaging content, all while building a strong audience base. Brands have to be available across all channels such as Facebook, LinkedIn, X, TikTok, YouTube, and Threads, along with so many other channels that are out there. Every channel should have a distinct content strategy to ensure the audience is engaged and doesn't drop off. You need to identify the type of content that resonates with your audience across the social media channels.
 
Threads offers a perfect space for brands to strike up a conversation with the audience, ask questions, or share regular updates about the products or services that you offer. A simple thought can prove to be an excellent start for a Thread of interactions, which can further enhance your brand's reach and reputation.



There's also a high chance for brands to engage with each other via witty banter that the audience might enjoy.




Threads also allows you to share a carousel of photos and videos to add visual appeal for your audience. You can also create polls or share audio along with your Thread post. With the liberty to publish posts up to 500 characters in a single Thread, it gives brands, or even influencers, the opportunity to share personal thoughts or stories, which helps them personally connect with the audience.

Apart from initiating the conversation, it's also important to take part in interactions that are relevant to your brand and the products/services that you offer, which can help enhance your brand's awareness among a whole new audience. 



Since your Threads account is linked with Instagram, it's also easy for you to share your posts or Threads on Instagram as Stories or add them to your Feed. 



The fediverse advantage

Threads announced the beta of integration into the fediverse back in March 2024, and now it's already available for users across more than 100 countries.

The fediverse is a decentralized social network of interconnected servers that allows users to communicate with each other. This means that your Threads profile can be followed by users across various other services in the fediverse like Mastodon, PixelFed, and a lot more, and engage with your content. You'll be able to view all the likes and other interactions with your post across the fediverse. This decentralized approach gives you more control to manage your content and followers and to reach a wider audience.   


Publishing on Threads from Zoho Social

You can now start publishing or scheduling posts on Threads directly from Zoho Social. Share text, photos, and videos on your Threads profile and other social media platforms in one go. This makes it easy for social media marketers to manage their content strategy, visualize Threads in the calendar, and ensure the audience is engaged across all social media networks. 



You can also view in-depth analytics about the performance of your posts on Threads. 

To learn all about connecting Threads in Zoho Social, read our Threads help document


    Nederlandse Hulpbronnen


      • Recent Topics

      • Your bot just got smarter: AI-Powered routing that reads between the lines

        What if your bot could tell the difference? Between a visitor who just needs a quick answer, someone actively comparing options, and a frustrated customer one click away from leaving? Most bots can't. They deliver the same response to everyone, missing
      • Weekly Tips : Master Keyboard Shortcuts in Zoho Mail

        If you spend a lot of time managing emails, switching between your mouse and keyboard can slow you down. Whether you are replying to clients, organizing your inbox, or searching for messages, every second counts. So, how can you streamline your email
      • Introducing custom lookup fields in the Tickets, Contacts, and Accounts modules

        Hello all, We are excited to announce a new enhancement that will empower you to further customize the Tickets, Contacts, and Accounts modules. Now, you will be able to create custom lookup fields in your Tickets, Contacts, and Accounts layouts for more
      • DKIM cannot be enabled for the domain as no verified default selector present

        Can't get the DKIM working. May you please check my account (nksy.us) to see what's wrong?
      • Collections Management: #3 Tackling Payment Failures

        Sam refreshed the dashboard. "Payment failed". Same customer. Same subscription. This is happening for the third time. He sends a usual email: "Your renewal payment failed again. Could you please check and retry?" A couple of days passed, and there was
      • How do I increase the email attachment size in Zoho CRM ?

        It looks like I'm limited to 10MB when sending an attachment using the email widget on a record in Zoho CRM. Is there a way to increase the size? Or can I use some other tool? From what I'm reading online, I'm maxed out at 10MB. Any insight would be greatly
      • WhatsApp Channels in Zoho Campaigns

        Now that Meta has opened WhatsApp Channels globally, will you add it to Zoho Campaigns? It's another top channel for marketing communications as email and SMS. Thanks.
      • Zoho sign and creator error message {"code":9043,"error_param":"Checked by","message":"Extra key found","status":"failure"}

        Good day, I receive the error message: {"code":9043,"error_param":"Checked by","message":"Extra key found","status":"failure"} when running below code from creator to sign, void TestForSign(int ID) { //Fetch Template Details (Optional, for dynamic mapping)
      • Download a writer template as .docx instead of .pdf.

        I have been trying to implement a feature to download a writer template as a .docx and got it working partly but it isn't good. Earlier I checked our code and I saw openurl("https://crm.zoho.com/crm/org121314/specific/Template.do?action=print&step=pdfPreview&id="
      • Allow the usage of Multi-Select fields as the primary field on "Layout Rules"

        We want to force our users to enter some explanation strings when a multi-select field has been utilized. I can't understand the reason for the usage restriction of Multi-Select fields as a primary field. This is a simple "Display hidden mandatory field
      • Extract Archived Projects using Zoho Projects API

        In my organization we archive the projects when they are already completed, charged, invoiced, so that only those that are still pending process remain active. I need to access all projects (active and archived) from an external system, but the API v3
      • Ask the Experts: Five-hour live Q&A session with Zoho WorkDrive product experts

        Have questions about WorkDrive 5.0? Let’s talk! We recently launched Zoho WorkDrive 5.0, packed with powerful updates to help your team work smarter, stay secure, and get more value from your business content. From content-centric workflows and AI-powered
      • File upload support for subforms

        Dear All, Subforms help you add and track data related to your CRM records. We've always supported most of the commonly used field types in subforms, so as to cater to your business requirements. Now we're happy to extend support to file upload fields.
      • Circular record relationship in CRM

        Given there is a lookup in custom module Transactions creating a related list on the chosen Contact record. I. e. a lookup field on Transactions module points to Contacts. The related list on a Contact record can thus have have many transaction records.
      • Is it possible to pull the Zoho desk data into Zoho analytics in real time

        Hi - I am looking to add more dashboards and reports of Zoho Desk in analytics. I see there is a schedule to pull the data into analytics, but I'm wondering if there is an option to pull the data in real time instead of a specific interval?
      • How to set value of dropdown field to variable

        For the life of me, I can't figure out why the following code won't set input.status to the previousSelection. Steps to reproduce: 1. Click input.complete 2. input.status dropdown updates from '1-Backlog' to '4-Done' 3. Click input.complete again to deselect
      • [Product Update] TimeSheets module is now renamed as Time Logs in Zoho Projects.

        Dear Zoho Analytics customers, As part of the ongoing enhancements in Zoho Projects, the Timesheets module has been renamed to Time Logs. However, the module name will continue to be displayed as Timesheets in Zoho Analytics until the relevant APIs are
      • [WEBINAR][MEA] Learn how to control your inventory and multi-channel sales with the Zoho Inventory & Zoho Books integration

        Hello there, We are hosting an exclusive live webinar tailored for businesses across the Middle East and African countries, where you'll learn how to take full control of your inventory and multi-channel sales while keeping your accounting perfectly in
      • Less clicks, more connection – the usability edge of Zoho Desk

        Imagine joining a new workplace, eager to prove your skills, partner with peers, learn new tools, and build a strong foundation for your career. The standards you've set could drive pressure into your head. You now discover the organization is using Zoho
      • Tip #3 Automating total item weight calculation for your sales orders in Zoho Inventory

        Hello, Hope the day is treating you well. Last week, we saw how we could automate the calculation of total shipping charges from numerous shipments for your sales orders and invoices. This week, we will see how you can automate the calculation of total item weight for your sales orders.  How does this work? First, you are required to capture the weight of all your items using a custom field. And when you create a sales order, you can either have the system display the individual weights for you or
      • Why Format section gets disabled when we create Merge Template over PDF

        I need some assistance I have a Client who is going to give certificates to users who passes his exam. So, I am using mail merge but in ZOHO writer after I upload the PDF and create merge Template over PDF the format Section gets disabled. My problem
      • Whatsapp Integration on Zoho Campaign

        Team: Can the messages from Zoho Campaign delivered through Whatsapp... now customers no longer are active on email, but the entire campaign module is email based.... when will it be available on whatsapp.... are there any thirdparty providers who can
      • How to calculate separate totals for Product Line Items filtered by category in Quotes?

        Hello! I'm working with Quotes in Zoho CRM and need help calculating conditional totals for line items. Current setup: I have two tables in my Quote template (Zoho Writer), both displaying Quoted Line Items Table 1 (top): Shows all products where Product
      • Zoho Desk API Documentation missing a required field

        We are trying to create a section using this information. Even after preparing everything based on that page, we still get an error. The error we get is this: {"errorCode":"INVALID_DATA","message":"The data is invalid due to validation restrictions","errors":[{"fieldName":"/translations","errorType":"missing","errorMessage":""}]}
      • Fetch Subform values through a lookup of a lookup

        Hi, I'm having an issue fetching the values of a subform through a lookup field through another lookup field. The code works perfectly to show me the subform row ID, but the second I try to get any readable data, it says "Error occurred. Please contact
      • Turn Decision Box to a button

        Dear all, I need your help on CSS to turn a Decision Box to a Button. I have a Decision Box like: Turn on/off to refresh the information. (on User Input, either True or False, will refresh the information) Now I want to simulate to treat it like a Refresh
      • Emails not being received from a particular domain

        Cannot receive any emails sent from atco.com Domain is in the spam whitelist so should be no reason for it not to be coming through. Have filed a ticket and besides a generic response of we are looking at it - it seems there is no actual support workers
      • Stock Count

        The stock count is a nice new feature, but we cannot figure out how to: 1. Use it without assigning to a person, we have a team or one of multiple do stock counts as do most any company. 2. Add any extra fields to what the "counter" sees. The most important
      • Send Whatsapp message from Whatsapp template with custom variables

        Hi, I'm trying to do some basic integration for sending WhatsApp messages from Zoho CRM using Zoho Desk whatsapp templates. When creating new whatsapp template in Zoho Desk we can choose ticket related fields as variables but it's not clear how to use
      • Outgoing blocked: Unusual activity detected.

        I just made payment for my Zohomail Today and have been debited so i will like to be Unblocked because this is what it says (Outgoing blocked: Unusual activity detected) Thank you i await your swift responses
      • Integrating with My Own Application and ZOHO CRM Simultaneously

        I have my own WhatsApp bot that uses my WhatsApp business account. I want to use the same phone number to integrate with ZOHO as well. What is the recommended way to do that? Should I integrate my application with ZOHO, forwarding messages whenever the
      • How do i move multiple tickets to a different department?

        Hello, i have several tickets that have been assigned to the wrong department.  I am talking about hundreds of automatically generated ones that come from a separate system. How can i select them all at once to move them to another department in one go? I can select them in "unsassigned open tickets view" but i can't find a "move to another department" option. I also can't seem to assign multiple tickets to the same agent in that same view. Could somebody advice?
      • Account for Cryptocurrency Holdings in Zoho Books/Custom Currencies?

        Hello, I've recently started using Zoho to run my small business and I've really been enjoying all of its features. However, I've been struggling to find a way to account for cryptocurrencies in Zoho Books. My company mines a Cryptocurrency token called
      • Transferring CRM Attachments to Workdrive

        relatedrecords = zoho.crm.getRelatedRecords("Attachments","Conditions",conId); attachid = List(); for each ele in relatedrecords { attachementId = ele.get("id"); attachid.add(attachementId); } for each ele in attachid { counter = 1; downloadFile = invokeurl [ url: "https://www.zohoapis.com/crm/v2/Conditions/" + conId + "/Attachments/" + ele type: GET connection : "work_drive" ]; resp2 = zoho.crm.attachFile("Deals",dealId,downloadFile); resp3 = zoho.workdrive.uploadFile(downloadFile, dealWD, "PlaceHolder"+counter+"",
      • New Customization options in the module builder: Quick Create and Detail view

        Hello everyone, We have introduced two new components to the module builder: Quick create and Detail view. The Quick Create Component It is a mini form used to create a record and associate it to the parent record from a lookup field. For example, if you have a Deals lookup in the Contacts module, then you can associate existing deals or create a deal and associate it with the contact. You can customize this Quick Create form by adding standard as well as custom fields. There is no limit to the number
      • unblock my zoho mail account. outlines@zoho.com

        please unblock my zoho mail account, outlines@zoho.com
      • SMTP email sending problem

        Hello, I've sent emails before, but you haven't responded. Please respond. My work is being disrupted. I can't send emails via SMTP. Initially, there were no problems, but now I'm constantly receiving 550 bounce errors. I can't use the service I paid
      • Mailk got blocked / Inquiry About Email Sending Limits and Upgrade Options

        Dear Zoho Support Team, My name is Kamr Elsayed I created this account to use for applying for vocational training in Germany. As part of this process, I send multiple emails to different companies. However, after sending only 8 emails today, I received
      • Forwarder

        Hi, I tried to add a forwarder from which emails are sent to my main zoho account email . However, it asks me for a code that should be received at the forwarder email, which is still not activated to send to my zoho emial account. So how can I get the
      • No chat option

        Chat option is not supported.
      • Next Page