Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tips and Tricks #13 para Zoho Campaigns, adaptado de Vinaya M
Viajemos a la época en la que la venta a domicilio era más frecuente, donde las ventas comenzaban con una llamada a la puerta. Cada vendedor tenía su forma de presentar su producto o servicio. Si el vendedor A nos hacía dar un portazo, el vendedor B conseguía despertar nuestra curiosidad. En este escenario ¿qué oferta acabaste comprando y qué te hizo hacerlo?

Así es, el vendedor B creó una gran primera impresión con la forma en que se presentó y a su producto, lo que hizo que nuestras puertas se abrieran un poco más.

Incluso en el mundo del marketing por correo electrónico, la primera impresión es clave para abrir las puertas del éxito, utilizando un asunto de correo electrónico bien elaborado. Hoy vamos a profundizar para saber cómo crear un asunto que pueda despertar la curiosidad de tus suscriptores.

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

1) Sé breve pero impactante
La mayoría de los lectores de correo electrónico nunca leen, sino que escanean las palabras. Por lo tanto, para alcanzar a estos lectores debes escribir un asunto que sea corto e impactante.

Además, la mayoría de los correos electrónicos se ven a través de dispositivos móviles, lo que significa que el asunto debe ser útil en un espacio reducido. Por lo tanto, recomendamos escribir una línea de asunto de entre 30 y 40 caracteres y mantener un límite de palabras de entre 7 y 9 palabras.

 2) Crea curiosidad
La mejor manera de crear un asunto que despierte curiosidad es utilizar el formato de cuestionario, que hará que los destinatarios del correo electrónico sientan curiosidad por el contenido de tu campaña de correo electrónico, leyendo la introducción y avanzando hacia el cuerpo del mensaje.

3) La personalización siempre es la clave
Para captar su atención, el asunto puede personalizarse añadiendo el nombre del lector y otros elementos, como emojis. Incluso puedes ir más allá y utilizar los datos disponibles sobre los lectores y su área de interés para redactar un asunto personalizado. En general, todo se reduce a entender a tus usuarios y darles lo mejor.

4) Donde fueres, haz lo que vieres
Elabora un asunto flexible según los gustos de tu audiencia, conociendo a tu público.

Mientras que algunas personas prefieren un asunto divertido, otras esperan que todo sea formal. Adaptarse a los gustos de tus lectores puede asegurarte un mayor éxito. No es fácil conocer los gustos de tu audiencia fácilmente, así que para empezar puedes hacer uso de la función de pruebas A/B de Zoho Campaigns, con la cual probar y seleccionar el asunto más atractivo.

5) Prueba la fórmula del "cómo hacerlo" y los números
Los contenidos "cómo hacerlo" y los listados son muy populares en el espacio digital, ya que están orientados a las soluciones y son muy fáciles de consumir. Estos dos grandes éxitos pueden convertirse en la estrella de tu campaña de correo electrónico con un asunto adecuado.

Por lo tanto, al redactar el asunto para el contenido que ofrece soluciones empresariales, utiliza el "cómo hacerlo".

En el caso de los contenidos con formato de lista, utiliza números para que los lectores se hagan una idea de la longitud de tu contenido.

¡Y hasta aquí los consejos de hoy! Sigue nuestros Tips and Tricks para Zoho Campaigns para crear grandes campañas de email marketing que lleguen a tu audiencia.

    • Recent Topics

    • Adding multiple Attendee email addresses when adding a Zoho Calendar event in Zoho Flow

      I am trying to integrate Notion and Zoho Calendar via Zoho Flow. However, the Attendee email address supported by Zoho Calendar - Create event only supports one email address, so I am having difficulty implementing automation to automatically register

    • Graceful Handling of Exceeded Option Limits

      Hi Zoho SalesIQ team. I would like to submit a feature request to deal with a bug in salesIQ Current Behavior (Bug): When a dynamic list passed to the Single Select Option Card contains more than 20 options, the Zobot stops responding (freezes/hangs)

    • System default SLA descriptions can't be modified

      The system default SLAs have identical descriptions for all SLA levels, but their settings differ. However, I am facing an issue where I cannot modify these descriptions and save the changes. The content of the description box can be edited but the changes

    • Adding non-Indian billing address for my Zoho subscription

      Hey Need help with adding a non-Indian billing address for my Zoho subscription, trying to edit the address to my Singapore registered company. Won't let me change the country. Would appreciate the help. Regards, Rishabh

    • How to create one ZohoCRM organisation out of a multi-organization?

      Hi, we have a multi-org including two different Zoho CRM organizations for two companies using respectively EUR and USD as default currency. I was wondering if there is any easy way to merge the two organizations into just one, so that users may access

    • Gray screen while signing documents

      We are all getting a "gray" screen when trying to sign documents in Zoho sign. Anyone else having issues?

    • Designing a practical Zoho setup for a small business: lessons from a real implementation

      I recently finished setting up a Zoho-based operating system for a small but growing consumer beauty business (GlowAtHomeBeauty), and I wanted to share a practical takeaway for other founders and implementers. The business wasn’t failing because of lack

    • Link Purchase Order to Deal

      Zoho Books directly syncs with contacts, vendors and products in Zoho CRM including field mapping. Is there any way to associate vendor purchase orders with deals, so that we can calculate our profit margin for each deal with connected sales invoices

    • Projects custom colors replaced by default orange

      Since yesterday, projects uploaded to Zoho, to which I had assigned a custom color, have lost the customization and reverted to the default color (orange). Has anyone else had the same problem? If so, how did you resolve it?

    • Interview booked through Invite but no Notifications

      We have a workflow that was developed through a developer/partner that was tested and worked. Today, we pushed a candidate through the process and invited them to an in-office interview. They were sent the booking link (as usual and as tested before successfully)

    • WebDAV support

      I need WebDAV support so that I can upload/download (and modify) documents from my local file system. Is anything planned in his direction?

    • Automatiser la gestion des SLA dans Zoho Desk avec Zoho Contracts

      Les équipes du service client s’efforcent d’assurer un support rapide, régulier et fiable pour garantir la satisfaction de chaque client. Les accords de niveau de service (SLA) permettent de clarifier les engagements en définissant les termes et conditions

    • iOS App doesn't refresh for Document Creation

      Hello Zoho team, I have created a workflow to be used on a mobile iOS device which starts in Zoho Creater and ends with a murge and store function that then opens the newly created document within the Zoho Writer app. This process is working great however

    • Uploading a signed template from Sign to Creator

      Good day, Please help me on how to load a signed document back into Creator after the process has been completed in Sign. Below is the code that I am trying, pdfFile = response.toFile("SignedDocument_4901354000000372029.pdf"); info pdfFile; // Attach

    • Zoho DataPrep and File Pattern configuration

      I'm using Zoho data prep to ingest data from One Drive into Zoho Analytics... The pipeline is super simple but I can't any way to get all the files that I need. Basically I need to bring all the files with a certain pattern and for that I'm using a regex

    • Assistance needed: Activation of a domain

      Hello Zoho Support, I purchased the .com domain "primesolva.com" via Zoho 6 days ago. The domain is still pending, and I cannot access the DNS panel to add the TXT verification for domain ownership. Please confirm the registration status and help me activate

    • Operation not permitted

      I am trying to add an email address to the list of user but I am getting error Operation not permitted

    • Request to Permanently Delete Email User (info@mehbobgulf.com ) from Old Organization

      Please permanently delete the user email info@mehbobgulf.com It is still associated with my old Zoho organization. I cannot delete it because it shows ‘You cannot delete email. Zoho host’. I need to use this email in a new Zoho account.”

    • Client host [89.36.170.5] blocked using Spamhaus

      Hello please make make actions for delist ..... "Client host [89.36.170.5] blocked using Spamhaus"

    • Suggestion: Option to Re-run a migration

      As I'm going through a migration process, I like the IMAP migration tool, but it would be better if there were an option to re-run the same migration as configured. There's not even an option to copy/edit one that's already there. Just run if it hasn't

    • Issue with "Add Your Mobile Number"

      Hello, I am trying to sign up for email service for a domain name, and I cannot finish the authentication. When I enter my mobile number, I receive the message "We’re unable to send OTP to this mobile number. Please contact support-as@zohocorp.com". I

    • zoho mail non vérifié

      Bonjour, Il y'a un jour que j'ai acheté un domaine et toute les tentatives pour l'associé a mon compte shopify son vaine. j'ai essayé TXT sans suite après, j'ai essayer avec CNAME sans suite. j'aurais besoin de votre assistance pour associé mon mail.

    • Unable to send message;Reason:553 Relaying disallowed. Invalid Domain

      i have facing the issue "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain" if i verify domain evertthing i did but still face the same error.

    • ZohoMail is so close to being Perfect BUT

      Why don’t you have HILIGHTING???!! I've been trying to find a substitute for Edison Mail but I want & need hilighting (preferably in more than just yellow)! Is this even on your To Do list? I’m so disappointed. 🙄

    • Override Auto Number field?

      We are preparing to migrate from Salesforce. In Salesforce, we auto-generate a unique number on our Opportunities (Potentials). If the Opportunity results in a contract, we use that unique number as the Contract number. There are some situations where

    • Using a third party service provider want to move directly with Zoho

      Hi good day I’m currently using Zoho but I’m using a third party service provider I want to move directly with you guys I’m using Zoho email and invoices and my domain please let me know if it’s possible to move away from the third party provider my email

    • Request for Assistance Regarding Email Sending Issue (554 5.1.8 - Email Outgoing Blocked)

      Dear Zoho Support Team, I hope this message finds you well. I am writing to request assistance with an issue we are currently facing regarding our Zoho Mail account. Our email account, admin@tuyensinhcanuoc.com, is encountering the following error when

    • Zoho Mail API returns empty inbox (0 messages) but webmail shows 37 unread emails

      Hello, I'm experiencing a discrepancy between Zoho Webmail and the Mail API (EU region). **Setup:** - Account: EU datacenter (mail.zoho.eu) - API: Self Client OAuth2 via api-console.zoho.eu - Scopes: ZohoMail.messages.READ, ZohoMail.messages.UPDATE, ZohoMail.folders.READ,

    • Zoho Mail not working

      Zoho Mail not working

    • ShipStation and Zoho Inventory

      Hello, I am looking to sync zoho inventory with shipstation ZOHO INVENTORY           SHIP STATION Sales Order  ==>  create ORDERS INVOICE  <==    Shipments What exactly does BETA mean on the Shipstation connector?  This is required for me to sign-on in the next month. Thanks in advance for your efforts

    • 550 5.4.6 Unusual sending activity detected. Please try after sometime

      Hi, I am receiving this error message when trying to send my emails. The only reason I can think why this is happening is my previous two emails were bounced back to me due to a non working mailbox error. I have followed the online links for unblocking but it says there are no blocks on my account. How and when can I get my email working again to send emails? Thanks,

    • E

      We are trying to add our Zoho Form embed in our Elementor Page Builder. After adding Zoho Forms widget in elementor page builder it’s displaying in backend page builder but it’s giving 403 error while trying to save, as it’s not reflecting in front end.

    • Formatting Problem | Export to Zoho Sheet View

      When I export data to Zoho Sheet View, ID columns are automatically formatted as scientific notation. Reformatting them to text changes the actual ID values. For example, 6557000335603071 becomes 6557000335603070. I have attached screenshots showing this

    • Connecting Zoho Inventory to ShipStation

      we are looking for someone to help connect via API shipStation with Zoho inventory. Any ideas? Thanks. Uri

    • custom module import.

      Is there a way to import data into a custom module? Thanks Rudy

    • HEIC File Type Viewer

      Hi, It would be nice to be able to click on the images in the All Entries/Reports Tables which are HEIC the same as JPG, PNG, etc. so they open in a viewer from Zoho or the Attachment Service, today HEIC requires you to download each image and open it

    • Building Toppings #4 - Setting up and using connections in Bigin toppings

      When building a topping to extend Bigin's functionality and connect it with third-party applications, creating and handling connections is an important step. Connections provide a secure way for your topping to authenticate and communicate with other

    • Need code format to specify default values

      Can someone please direct me to the code syntax or the proper translation per the instructions circled below. These instructions don't seem correct.

    • AI Interview Insights: Turn Recorded Interviews into Quick Transcripts & Summaries

      Evaluating interviews shouldn’t require replaying long recordings or taking manual notes. With AI Interview Insights, you can now review complete transcripts and AI-generated summaries of your One-way (Recorded) interviews right inside Zoho Recruit. This

    • Facing email delivery issues? Verify your domain's DNS records

      Have you ever wondered why your legitimate emails are landing in the recipient’s spam folder? Or been surprised to see emails sent from your registered domain getting rejected by recipient email servers? Why does this happen? In most cases, this happens

    • Next Page