Variants, Composite Items, and... Configurable Items with Ad Ons?

Variants, Composite Items, and... Configurable Items with Ad Ons?

So I had to review a few of these concepts, and felt like there may need to be some clearer distinction made between the abstractions that we use to create associations between multiple items in inventory - sometimes with selections available to the customer, sometimes bundling multiple items into a single SKU, either because something's been manufactured or discounted at a bundled price, or simply for marketing purposes and how we'd like to group associated items on our product pages..

In this regard, I think there's a lot of room for confusion and that it may be helpful to others if I share my personal understanding of these concepts, and invite others to enhance or correct as necessary.

Hopefully this will help provide a better understanding as to how and when these features can or should be used in order to achieve both better inventory management and product presentation within your store.

As such, the following are how I've come to understand define the following concepts that can easily be confused.  These are - Item Variants, Composite Items, and Configurable Items / Add Ons (the last is not currently a Commerce feature, but one that I would propose should be, and is functionality within several other ecommerce systems.  More on that below...):

Variants
A Variant generally should be in item that comes prepackaged from a supplier, usually with its own dedicated UPC or SKUs. It's a variant because it may be conceptually grouped along-side with other very similar items with variations that pivot on one or more specific attributes. Some of these attributes might be size, color, flavor, etc. Each one of these attributes will multiply the number of SKUs by the number of new options within that attribute. (It's worth mentioning that you don't need to keep all of possible the variants SKUs if, for example, all colors are not being ordered for all sizes of a particular item - in which case the automatically generated SKUs can simply be deleted).

The inventory for any variant is increased when it's received and decreased when it's sold.  

Presentation at the point of sale is such that all variants are presented on a single product page.  Selecting the appropriate attribute options on a product page allows the customer to ultimately arrive at the specific product variant they wish to order.  

It's important to emphasize that selecting a variant on the product page is a "deductive" process during the point of sale, whereby each attribute option that is selected further hones in and reduces the number of remaining variants until the last attribute is selected.  This makes it much easier for your customer to quickly and specifically identify one variant among perhaps hundreds of other similar items without having to wade through pages of items.

Composite Items
A Composite Item is a pre-bundled "composite" of multiple SKUs. (Note the word "PRE-bundled"). This feature is really meant for those who bring in various pieces, parts, and components (which may or may not also be sold individually), but are assembled into AND presented as a single bigger product - hense the name "Composite Item".

As such, from a presentation standpoint, the Composite Item is a single SKU that you sell to your customer.  Behind the scenes, a composite item comprises of the pieces and parts initially received and inventoried as other SKUs.  The magic here is in the bundling.  Once bundled into a composite item, the inventory quantities are automatically reallocated reducing the on-hand counts all of those parts that are used to manufacture the Composite Items.

Composite Items are quite useful to you if you are a manufacturer in order to help you maintain and track your on-hand parts, make adjustments, and see if you're running short on this part or that for one product or another.

Generally, Composite Items are planned for in advance, and are usually bundled, allocated, and typically prepackaged well before the sale.

Composite Items are meant to define in your inventory a finished product from the parts that it's made from. This provides a means for automatic parts allocation for the purpose of assembling components into finished goods with the needed visibility and reporting that you otherwise would have to deal with manually in other painstaking ways (e.g. maintaining multiple inventories, one for manufacturing, and one for sales, etc.).

As such, the Composite Items feature allow manufacturers to have both the parts and the finished products coexist happily in one place and allocate the former into the latter as needed. It's inclusion into Inventory (and now into Commerce) has likely been a big deal for many, and a pretty significant accomplishment on Zoho's part.  Considering that that EDI can also available be integrated with Zoho Inventory, this is a pretty serious level of functionality for manufacturers that would otherwise be difficult to rival at Zoho's price point.
  
Configurable Items / Add Ons
There is however a third concept however, which I believe is very much desired, but is not yet included as part of Commerce, and oddly I think it's the arguably a feature that would probably be fairly east for the Commerce group to implement, being that it shouldn't be contingent on the changes to the Inventory Schema shared by the other Zoho apps.

I also think that it's something that is one of the more desired features, but not identified as such because it gets confused for and/or grouped in with certain other features when it's really quite a separate feature all together, for example... by that I mean that Variants and Composite Items are often being mistaken by users for what should really be considered as an entirely different and separate feature - that being the "Configurable Item with Add Ons".

The feature I'm describing here is used and implemented frequently on websites selling computers.  You sell the "bare-bones" system, which might be the enclosure and the motherboard, then you have a dropdown box to select what CPU, another dropdown box allows you to select the RAM, and another for the power supply.

It's important to understand that this is not a deductive selection (like it is with variants) in that each of the selections under each of these drop-downs is not honing down to a singular SKU.  Nor is it a Composite Item in which a single SKU is the composite of many that were preallocated into a final product.

Rather, this is an additive process at the point of sale, enabling the customer to configure their own system by selecting from multiple SKUs that are simply associated to a base "Configurable Item".  It's a function of presentation, and requires no preallocation of inventory.

It's important to understand that the base Configurable Item can be sold by itself, but is presented with optional "Add Ons".  When Add Ons are selected, pressing the "Add to Cart" button ads the base Configurable Item, along with the SKUs (and relevant Quantities, which should also be optionally presentable) of the other associated "Add On" items.

So in this way, there is never any sort of preallocation required for Add Ons within a Configurable Item.  It's only the relationship between the Configurable Item and its available Add Ons that needs to be established (e.g. perhaps within the Configurable Item's product page editor) that determines that such "Add Ons" be presented within the product page. 

Since this is only a function of presentation, the SKUs for the individual items (the base Configurable Item plus the Add On items) are still maintained within the cart, with no need to package them for the purpose of how they're seen from the perspective of the customer.

One other important distinction in this regard might be with respect to discounting.  Composite Items (not Configurable Items) can also be presented with package discounts.  Applying package discounts to Configurable Items might not be so straight forward if desired.

Anyhow, hopefully this will provide better understanding for those who are trying to strategize how to setup their inventory, and also serve as a proposed implementation that Zoho might consider in order to add in some sort of "Configurable Item / Add Ons" capability within the product page templates and be manageable on the back end via the product page editor.

This can theoretically be accomplished using custom fields and some modification to the Face product template files, but it would be nice if this functionality was part of Commerce itself without needing to hack it in.

Thanks,
Bryan
    • Recent Topics

    • Zoho CRM Calendar | Custom Buttons

      I'm working with my sales team to make our scheduling process easier for our team. We primary rely on Zoho CRM calendar to organize our events for our sales team. I was wondering if there is a way to add custom button in the Calendar view on events/meeting
    • Create Lead Button in Zoho CRM Dashboard

      Right now to create Leads in the CRM our team is going into the Lead module, selecting the "Create Lead" button, then building out the lead. Is there anyway to add the "Create Lead" button or some sort of short cut to the Zoho CRM Dashboard to cut out
    • Searching customer field

      Hello, When entering a receipt, we select customer information. The customer information is synced with Zoho CRM. However, we can't find the customer information because it searches for words that begin with the entered value. It needs to search for words
    • Introducing Version-3 APIs - Explore New APIs & Enhancements

      Happy to announce the release of Version 3 (V3) APIs with an easy to use interface, new APIs, and more examples to help you understand and access the APIs better. V3 APIs can be accessed through our new link, where you can explore our complete documentation,
    • Zoho CRM Tracking Google Enhanced Conversions

      Can anyone @Zoho, consultants, or users help me understand if Zoho CRM is going to support Google's Enhanced Conversions? I included some information from Google below about it. We use Google Adwords for our pay per click advertising for lead generation,
    • zoho click, and nord VPN

      Unfortunately, we've been having problems with Zoho Click, where essentially the line cuts off after about a minute's worth of conversation every time we are on VPN. Is there a way we can change this within the settings so it does not cut the line off
    • Connecting Portals from different Zoho apps

      Hi, I note that Zoho has functionality for customer portals for several of the Zoho apps, like CRM, Projects, Desk etc. Is there any way to connect these portals?  It would be great if we could give our customers access to a portal in which they could
    • Billing Management: #5 Usage Billing

      After understanding the nuances of Advance Billing and Retainers, we will explore one of the booming billing models. Long ago, villagers drew water from a shared well in a small village. The well was a lifeline for the entire community. Ravi, the well
    • Function #10: Update item prices automatically based on the last transaction created

      In businesses, item prices are not always fixed and can fluctuate due to various factors. If you find yourself manually adjusting the item rates every time they change, we have the ideal time-saving solution for you. In today's post, we bring you custom
    • Inventory Adjustments

      Hi, How to transfer the material from one head to another ? Like materials purchased for manufacturing the laptop need to transfer from consumption inventory (Quantity of raw materials reduced) to destination inventory ( Quantity of Laptop increased)
    • Zoho CRM Community Digest - Aug 2025 | Part 1

      Hey everyone! The first half of August went by, and we have a few announcements and some good noteworthy discussions. So, let's take a look at them! Product Updates: Introducing Connected Records feature: Zoho CRM’s Next-Gen UI now includes Connected
    • Please make it easier to Pause syncing

      right now it takes 3 clicks to get there. sounds silly, but can you make it just 2 clicks to get it done instead? thats how dropbox does it, 2 clicks to pause instead of 3.
    • How to create a Zoho CRM report with 2 child modules

      Hi all, Is it possible to create a Zoho CRM report or chart with 2 child modules? After I add the first child module, the + button only adds another parent module. It won't let me add multiple child modules at once. We don't have Zoho Analytics and would
    • SalesIQとPageSenseの利用について

      初めての投稿で場違いだったらすいません。 弊社ではSalesIQを運用しているのですが、追加でPageSenseの導入もしたいと現場からの声があります。 両サービスともクッキー同意バナーが必要なサービスなのですが 弊社では同意無しに情報はとりませんという方針なので 2つ入れると2つバナーを出す必要がでてきます・・・ 両サービスを運用されてる方があれば運用状況とか教えてほしいです。 PageSenseについては詳細まで機能を理解してないなかでの質問です。
    • How to integrate Zoho Forms with Zoho CRM on Standard Plan

      Hello Zoho Support Team, I am using the Standard Zoho Forms plan (USD 30/user) and I would like to integrate Zoho Forms with Zoho CRM so that certain fields in my forms can be automatically prefilled using data from Deals in CRM. Specifically, I want
    • Export PDF File Name

      Is it possible to change the default Zoho .pdf naming scheme for inventory items like quotations? Would like to use the the Subject as the default quote name. Is this possible?
    • How to change the from address from 'no reply' for an email template in CRM

      Hi, We have our CRM set up with the from field as sales@XXX. I have just created a series of email templates and sent a test and they are sending from noreply@zoho I have tried searching for how to change the email template but don't have the options
    • Zoho CRM Client Script - SetCriteria in lookup Field

      Hello All One More Zoho CRM Client Script Tips & Trick. Now you can Set the Criteria on Your lookup in zoho CRM, It Comes With a Create Page, Edit Page, and Details Page (Standard). Example:- We have a Room Module that includes Room Name, Status, Campus,
    • Kaizen #71 - Client Script ZDKs for Detail (Canvas) Page

      Hello everyone! Welcome back to another interesting Kaizen post. In this post, we can discuss Client Script ZDKs support for Detail (Canvas) Page. What is Detail (Canvas) Page? A Detail(Canvas) Page allows you to customize the record detail page to your
    • Zoho Reports Duplicating Entries

      I have a custom costing tab with a table where we entre invoices. These are under a Heading (PO Subject) and notes added in the form with different line items. In the reports, I have organised the report to group per PO Subject, with the total of the
    • Validation Rule Not Working for Mandatory Field in Zoho Blueprint

      As a Zoho user, we created a validation rule for a specific field. However, we noticed that when we made the same field mandatory within a Blueprint, the validation rule we defined did not work. When we reported this issue to Zoho Support, they stated
    • Notes Issues

      Been having issues with Notes in the CRM. Yesterday it wasn't showing the notes, but it got resolved after a few minutes., Now I have been having a hard time saving notes the whole day. Notes can't be saved by the save button. it's grayed out or not grayed
    • Export from Contacts module to Products module in Zoho CRM

      Good afternoon, I would like to send a number of contact info from the Contacts module into the customized module (tickets to an event) in one operation. I have selected several contacts in the Contact module (people who I have labelled as people I want
    • Can’t receive emailI c

      I have generated a basic for but when I submit it I don’t get a email, I’ve been in the settings and tested me email, all appears correct, can you please help me
    • Data Capture for Historical Activity (Especially One Lead Downloading Variois reports without Overwriting the info)

      Is there a better way in Zoho CRM to capture and archive a lead’s historical activity—specifically whenever they download reports—so that the data is stored without being overwritten?”
    • Client Script - Updating Field Value in Detail Page of a Lead

      Hello, I'm trying to use Client Script To enrich some data of the Lead when one of my User fill the "City" field in the detail page of the Lead. This is my Script: log (value); var response = ZDK.Apps.CRM.Functions.execute("getInfoCitta", { "nomeCitta":
    • Auto shapes in Zoho sheet.

      Does Zoho sheet supports inserting auto shapes (rectangle, circle...). I did not see any option to do so.  If its not supported currently, is there any plans on bring in this features. Any timelines ?
    • I Can't Clone Webinar that I Co-Organize

      How do i get our account admin to give me permission to clone our webinars? I am a co-organizer
    • How to get the call recording external ID via desk API

      I have enabled phonbridge integration with Zoom Call. I am trying to access the call recording in Zoom by calling Zoom API. I have built a Desk workflow to trigger on a new call, to call a custom function. when calling the API, the response doesn't contain
    • Can't View Project Names in Mobile App

      I can't view project names on PO's in the app, nor can I add that as a viewable PDF field in inventory on the computer. I've attached screenshots showing that in the mobile version whether you are on the PO, editing the PO, or viewing the PO line items,
    • How do you print a refund check to customer?

      Maybe this is a dumb question, but how does anyone print a refund check to a customer? We cant find anywhere to either just print a check and pick a customer, or where to do so from a credit note.
    • Notebook

      I have purchased the monthly pro subscription of Notebook. But it does not support my XP-Pen to write something in it. So it is not useful to me. Hence I am requesting you to help me to discontinue this subscription.
    • Domain Mapping & Image Publishing Issues on Zoho Sites

      Hello, I am facing two issues with my Zoho Sites account: 1. Images not visible after publishing. 2. Domain mapping error: "Domain already exists". I am a paid customer. Please connect me with Live Chat Support or Zoho Assist so I can show my issue
    • Prevent duplicate with custom fields?

      I was wondering something about custom field/custom modules in Zoho Desk. For some reason you can make a custom field mandatory but not unique? For example, if I create a custom module to manage equipment and renewal and make a field serial number no
    • Generate leads from instagram

      hello i have question. If connect instagram using zoho social, it is possible to get lead from instagram? example if someone send me direct message or comment on my post and then they generate to lead
    • Where is the desktop app for Zoho Projects???

      As a project manager, I need a desktop app for the projects I manage. Yes, there's the web app, which is AWESOME for cross browser and platform compatibility... but I need a real desktop app for Projects that allow me to enter offline information where
    • How to Automate Monthly PDF Reports with Filters in Zoho Creator

      Hi everyone, I’m trying to build an automated monthly reporting process in Zoho Creator and would appreciate suggestions or best practices from anyone who has done something similar. What I’m trying to do: I have a form called New_Customer with fields
    • Feedback: Streamlining Note Management in Zoho Notebook

      Dear Team/Support, I would like to share some feedback regarding the note management system that could help improve usability and accessibility for users like myself. Notebook 1 (screenshot attached): Currently, the system does not allow selecting and
    • showing Limit exceeded

      Good afternoon...trust you're good. I've been having issues working with but it's not responding. it's showing Limit exceeded, sorry it seems like too many people are working on the sheet right now please try again later. meanwhile no one is working on
    • Sorting columns in Zoho Projects

      Hi, In project management best practice, sorting columns (ascending, descending) is an important tool. Sorting dates to see the order of tasks starting, sorting on priority or even on planned hours is a must for an efficient project control. Currently,
    • Next Page