Greetings Recruiters,
If you’re using WhatsApp to connect with candidates through Zoho Recruit, there’s an important pricing change coming up that you’ll want to plan for.
What’s changing?
Starting July 1, 2025, WhatsApp is moving away from conversation-based pricing and switching to per-message billing on the WhatsApp Business Platform.
Previously, you were charged once for all messages sent within a 24-hour window (after initiating a conversation). With the new model, every business-initiated message will be charged separately—based on:
➡ WhatsApp Business Platform Pricing
Note: Charges apply only to messages successfully delivered to users.
So if you send, say, one marketing message and two utility messages outside a customer service window, you'll be billed for three separate messages.
What counts as a "customer service window"?
The customer service window is a 24-hour period that starts every time a candidate sends you a message.
During this window:
This means updates like interview confirmations, status alerts, and reminders are now free—if they’re sent as part of an active conversation.
This update builds on a change introduced in November 2024, and now includes utility templates as well.
72-hour free messaging after ad or Facebook CTA clicks
If a candidate taps on a WhatsApp ad or the "Send Message" button on your Facebook page, a 72-hour free window is triggered.
Here’s how it works:
➡ More on the 72-hour window
This is a great way to follow up with interested candidates—at no extra cost.
Volume-based discounts now available
If you regularly send high volumes of utility or authentication messages, WhatsApp’s new tier-based pricing model can help reduce costs automatically.
Discounts are:
Applied based on your monthly volume
Available for utility and authentication messages only
Region-specific, with updated rates shared by Meta
➡ View volume-based pricing
What’s considered a utility message?
From July 1, 2025, utility templates must meet stricter criteria.
They should:
Be non-promotional
Contain information the user explicitly requested
Be essential to a process (e.g., appointment reminders, job status updates, or login alerts)
Templates that don’t meet these criteria may be recategorized as marketing, and charged accordingly.
What should you do now?
Audit your existing templates – Make sure they're correctly categorized
Time your responses to make use of the free 24-hour and 72-hour windows
Review your usage patterns and prepare for potential cost shifts
Bookmark Meta’s pricing page for the most current region-specific rates
➡ WhatsApp's official website for up to date rates
We'll keep monitoring this on our side too. If anything changes from the Zoho Recruit end—or if we roll out specific features or best practices to support this—we’ll update you right away.
Regards,
Team Zoho Recruit
Recent Topics
DNS set up
I want to create an email with my company domain. When I tried to add new record with cloudflare it didn't work. The DNS record can't be manually added. I followed the instruction but still can't add it. Could you help?
Pocket from Mozilla is closing shop. Don’t lose your favorites . Move them to Zoho Mail Bookmarks now! 📥🔖
The end of Pocket shouldn't mean the end of your important links and content. Easily import them into Zoho Mail's Bookmarks and continue right where you left off. You can bring over your entire Saves, Collections, and tags just the way they are. Bookmarks
General suggestions
Hello, I've picked this forum as it is at the top of the list! :) First suggestion: A general forum for issues and comments that are not specific to a particular Zoho application. Second suggestion: Put a link on the home page to "Zoho Identity Access Manager" The first suggestion came about because I didn't know where to post the second! ;) Regards Mark
Can't upload attachments.
I can't upload attachment in Zoho Mail.
Need Guidance on SPF Flattening for Zoho Mail Configuration
Hi everyone, I'm hoping to get some advice on optimizing my SPF record for a Zoho Mail setup. I use Zoho Mail along with several other Zoho services, and as a result, my current SPF record has grown to include multiple include mechanisms. My Cloudflare
How use
Good morning sir I tried Zoho Mail
Zoho Mail Desktop App Not Loading + Can’t Manage Multiple Accounts
Hi everyone, I’ve been having ongoing issues with the Zoho Mail desktop app for the past few weeks. The app starts to load but gives up midway and never actually opens — there’s no error message, it just stops loading. The main reason I use the desktop
Error when sending emails from Zoho
Hello, When trying to send an email from Zoho CRM I keep getting the below error: javax.mail.AuthenticationFailedException: 535 5.7.139 Authentication unsuccessful, the user credentials were incorrect. Any support on this will be much appreciated. Thanks,
Zoho Tables is now live in Australia & New Zealand!
Hey everyone! We’ve got some great news to share — Zoho Tables is now officially available in the Australian Data Center serving users across Australia and New Zealand regions! Yes, it took us a bit longer to get here, but this version of Zoho Tables
Not all emails from outlook365 migrated to my new zoho account
I recently setup a new email address hosted by zoho. I migrated all my folders and email from my Outlook365 account to my new zoho account, but not all my emails migrated. Looks like only the past 12 months, or so, made the move. How do I get the rest
Max numbr of IMAP Accounts in Zoho Mail?
In Zoho mail, you can manage the inboxes of other accounts using IMAP (and POP, actually) https://www.zoho.com/mail/help/external-imap-accounts.html Is there a max to the number of inboxes we can add?
Formula Fields Trouble
Hi, I can't get even a simple formula field to work and must be doing something dumb. This formula: If(Len(Trim(${Quotes.Subject}))=0,1,2) Gives the error: You used the wrong type of data in an argument. Check what you entered between the parentheses of your functions to make sure you put the right kind of data in the right place. This formula: Len(Trim(${Quotes.Subject}))=0 Gives the error: Syntax Error. Check the examples for any functions you're using to see if you formatted them correctly. Make
OPTED FOR STORAGE BY DESCRIPTIVE MISGUIDANCE
We've opened a domain with three mail ids and payment has also been processed now the bill raised is for single use ID with additional storage capacity. Kindly request you to modify the purchase.
How can I add a new organization on Zoho Campaign
I want to create a new organization with my Zoho Campaign
White Label certificate
Hi all, About 72 hours ago, we fulfilled all steps for white labeling (CNAME to point to mail.cs.zohohost.eu), but since then the configuration page is now stuck at "generating certificate" since 3 days. When I execute an NSLOOKUP mail.webfoundry.be it
www.abc.com is working but abc.com is not
I have my domain in godaddy. I have created a website using zoho sites and now I want to publish it and I tried doing it. Mapped the domain www.abc.com, abc.com. In godaddy changed the CNAME values. A, @ was parked and updated with zoho's IP address.
Split my account
Hello, I recently bought an email service for a friend. But, looks like I used my personal account to buy the plan. Please split the account so that the email service stays in a different account than my personal account.
Have Mail Lite, wish to add/purchase 2nd domain and use email
Hello, I have recently created two new businesses. I have successfully used Zoho to create a domain for one business and have set up two email addresses / users on that domain. I am trying to figure out how to create a second domain, just like I did the
Need support in setting up the company email and few other setups
Need support in setting up the company email and few other setups
This mobile number has been marked spam.
Dear zoho team, I am very happy to use zoho,because it india 🇮🇳 own app, but when we login into zoho account we facing some issue, please solve below issue ASAP. Add your mobile number As an added security measure for Accounts, you need to verify and
Add an external email to the allowed list
I need to allow an external email to raise a ticket on Manage Engine ServiceDesk Plus. The external email is a outside of our domain and is not a domain user. The email address that needs to be allowed to raise a ticket request is noreply@formsatack.com.
Display name & account type change
I made a mistake and subscribed with an individual account instead of business, how can I change the account type and enter the details of the business. The other question, if I can't, then I want the display name of our email to be 'Business name' instead
Request to change display name in Zoho mail
Hello Zoho Mail Support, I am experiencing an issue with changing the display name on my Zoho Mail account. My email address is: info@witchcraftproduction.rs . I have already updated the display name in Settings > Mail Accounts, where it now shows as
Outbound IP address SPAM problem.
Hello Zoho Support, We noticed that one of your outbound IP addresses (136.143.188.12), which delivers our domain’s mail, is currently listed on the UCEProtect blacklist. Because of this, our messages are sometimes flagged as spam by recipient servers.
Answer Bot and Personalized Questions
Hi there, I have the same problem using the SalesIQ Answer Bot and the Zoho Desk Answer Bot (which really need different names, to be honest, in order to avoid confusion...) Customers that visit our website ask questions in the form of "What do you do?"
Forwarding
How can I forward my Zoho account to my gmail account? Noël
Add a Way to Duplicate Cards in the Same Canvas (Retain All Settings)
Dear Zoho SalesIQ Team, We would like to request a new feature in Zoho SalesIQ: the ability to duplicate an existing card within the same canvas while retaining all of its information and settings, including conditions, configurations, and display preferences.
Zoho Mail CC and BCC not working
Zoho Mail CC and BCC not working. I have tried multiple combinations amongst my domain aliases but emails sent as CC or BCC never arrive, not even to Spam. I have checked that the DNS is set up correctly in Cloudflare and have even received a DMARC report
Zoho Autoplay Issue
Currently, we run our graphics on a playlist with youtube videos interspersed in our office -- however, when we go to update the playlist (since last Thursday at around 8-9am EST) it no longer saves the autoplay function. We have tried making a new account, manually saving with cntrl+s, making a new show, etc but nothing seems to work. Even with our old program, we can't change it off of autoplay for ones that were created in the past. Another issue is that if we change a slide transition to anything
Critical Issue: Tickets Opened for Zoho Support via the Zoho Help Portal Were Not Processed
Hi everyone, We want to bring to your attention a serious issue we’ve experienced with the Zoho support Help Portal. For more than a week, tickets submitted directly via the Help Portal were not being handled at all. At the same time no alert was posted
Adding hyperlinks in CRM emails time automatically
It may just be me, but when I am writing an email to a lead, I find inserting a hyperlink very time consuming. Granted, I can use templates but there are a ton of scenarios where I might want to put a link in to an website that wouldnt require me to go though the effort of creating a template. Ideally, the crm would identify that I that a string of text is a URL and insert the hyperlink automatically, just like microsoft outlook or gmail. Has anyone else had this same experience and found a way
Enhance "Applications Usage" with Date Filters, Historical Analytics & App-Level Breakdown
Hello Zoho Creator Team, We are writing to request a critical enhancement to the Applications Usage section to improve our ability to monitor, analyze, and manage our platform consumption over time. While the current view of today’s usage is helpful for
External File Share - Allow delete
Hi Team, when I share an external link and give it edit rights the external user can add but not delete files and folders. what am i doing wrong?
How to notify all members on any updates to zoho crm?
Hi, I am using the free version of zoho CRM and currently seeing this will work for our company. We are a small company and wanted to be more informed about all the changes in zoho. 1. How do I s et notifications that go to the team for any and all changes
How to change the format for phone numbers?
Mobile phone numbers are currently formatted (###) ###-####. How can I change this to a more appropriate forms for Australia being either #### ### ### or (#)### ### ###?
Unattended Access on Android without Play Store
I'm testing Zoho Assist for remote config and maintenance of our IoT devices. The devices are running Android 8.1 and do NOT have Google Play Store installed, nor can it be installed. I've been able to install Zoho Assist on the devices and load the enrollment
Open Sans Font in Zoho Books is not Open Sans.
Font choice in customising PDF Templates is very limited, we cannot upload custom fonts, and to make things worse, the font names are not accurate. I selected Open Sans, and thought the system was bugging, but no, Open Sans is not Open Sans. The real
Is it possible to embed Zoho Bookmarks in the Cliq sidebar?
Is there any way that each Zoho user can access their bookmarks (that live in https://bookmarks.zoho.eu/ which is technically a part of Zoho Mail) directly within Cliq? As a widget, or an item in the sidebar? My team does not use Mail, it uses Cliq all
Show Attachments in the customer portal
Hi, is it possible to show the Attachments list in the portal for the particular module? Bests.
Kaizen #142: How to Navigate to Another Page in Zoho CRM using Client Script
Hello everyone! Welcome back to another exciting Kaizen post. In this post, let us see how you can you navigate to different Pages using Client Script. In this Kaizen post, Need to Navigate to different Pages Client Script ZDKs related to navigation A.
Next Page