Social Media Simplified with Zoho Social: Understanding reach and engagement while publishing from Zoho Social

If you've been a user of Zoho Social or any other third-party social media management application, you must have wondered at some point of time if the reach and engagement of your post has been affected in any way because of where you post it from. While apps like Zoho Social are meant to make your job easier, does it have any other impact?

Before going into the topic, let's look at some definitions.

Views: The number of times a visitor has viewed particular content, like watching a video or a Reel.
Reach: The number of users on social media who saw your content.
Engagement: Any interactions received on your social content, such as likes, comments, replies, etc.
Direct-posting: Posting directly from the corresponding social media application.
Third-party posting: Posting to any social media platform from a third-party application.

Studies have been conducted by various platforms to analyze and compare the results of posting from both platforms, and have proved that there is no significant difference on performance of the posts whether you post directly from native applications or from third-party applications. What can have an impact is actually the quality of your content, the time at which you post, consistency and other variables, but not where you post from. Though there have been myths that posting from third-party publishing applications actually affects the reach of post, there has been no supporting evidence to prove it. Facebook initially did restrict the engagement that was being received on posts done from third-party apps, but later on confirmed there were actually a lot more interesting things being shared in the posts published in such a way, and hence provided more control to users over their posts' engagement, no matter where they published from.

The automation that comes with the social media management applications only makes it easier for you by taking care of publishing and scheduling efficiently, giving you enough time to plan ahead and improve your content strategy.

With Social's smart publishing features like SmartQ, you'll also be able to understand what's the best time to post, and what works best for your brand based on past data.

           

CustomQ slots can be added manually, thus giving your social media team an idea to plan posting intervals accordingly.

You'll be able to easily monitor who's talking about your brand. 

You can also study extensive analytics for your posts on different social media platforms.

All this put together in a single dashboard takes care of all your social media management needs at once.

Meanwhile, here are some tips that can help your posts perform well through third-party posting or direct-posting:

• Curate your content specifically for networks depending on what would be relevant for which type of audience.
  
• Analyze and post at the best time—i.e., when you'll receive maximum engagement, and maintain consistency in your schedule.
  
• Give more importance to the quality of your content than to the frequency of posting.
  
• Pick and choose the right posts to boost on platforms like Facebook, Instagram, LinkedIn, and X to maximize your reach.
  
• Add relevant trending hashtags to increase the reach of your post.

Though there can be many strategies to make your content perform better and increase your reach, there is no one plan that suits all. Try out different approaches, and go ahead with what helps you achieve your social media goal.  

• Topic Participants

• Aswini R

  

• Sticky Posts

• Social Media Simplified with Zoho Social: Understanding reach and engagement while publishing from Zoho Social

  If you've been a user of Zoho Social or any other third-party social media management application, you must have wondered at some point of time if the reach and engagement of your post has been affected in any way because of where you post it from. While

• Recent Topics

• Ever since the new Android App udpates notifications are not working

  notifications are not working for the app is its closed I followed the tutuorial to the notificaction fixed and everythig seems to be right but notifications are not workig

• Zoho Analytics & Zoho Desk - but not all desks

  I have several desks in our company and one of those is used by our HR department. I want to bring through the data to the shared Zoho Analytics workspace - except for the HR desk. Can this be excluded at data import stage ?

• Incoming Emails Not Showing Up in Zoho Inbox

  Hi - I have my Zoho email account set up to forward a copy of all incoming emails to a secondary Gmail address, whilst retaining the original email in the Zoho inbox. However, all my incoming emails are currently not showing up in my Zoho inbox, so I'm

• Unable to Create Zoho Booking via the Book Appointment API

  Its giving the below error {     "response": {         "errormessage": "Error setting value for the variable:customer_details\n null",         "status": "Error"     } } Request: POST Url: https://www.zohoapis.in/bookings/v1/json/appointment attached Zoho-oauthtoken

• SHEET - Send email when a cell changes

  I would like to create a custom function for Zoho Sheet that triggers when a paticular cell changes to a specific value. This would result in sending an email to a recipient (this would be an address that remains the same and included in the script). Example: = IF(N4= "Drafted", <>EmailFunction) 1)     Cell N4 changes to "Drafted" 2)    Email is sent to recipient            or alternatively 3)    Post to chat channel I have found the Custom function editor in Sheet. I am not bad at scripting, but

• 【開催報告】 福岡 ユーザー交流会 2025/8/8（金）

  皆さま、こんにちは。コミュニティチームの中野です。 8/8（金）に、福岡 ユーザー交流会を開催しました。 本投稿では、その様子をお届けします。当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。 今年初の開催となる福岡 ユーザー交流会では、CreativeStudio樂合同会社 前田さんによるZoho CRM / Sign / Survey の事例セッションのほか、 Zoho社員セッションでは、Zoho Forms の活用法を解説。 さらに、「見込み客・顧客データの管理/活用方法」をテーマに参加者同士でZoho

• no me llegan los correos a Zoho mail

  No puedo recibir correos pero sí enviarlos, ya hice la modificación de MX y la verificación de teléfonos, qué es lo que ocurre? gracias

• Error: Invalid login: 535 Authentication Failed

  I have used zoho with nodemailer. const transporter = nodemailer.createTransport({ host: 'smtp.zoho.com', port: 465, secure: true, auth: { user: 'example@example.com', pass: 'password' } }); While sending the mail, it shows the following error: Error:

• Zoho Renewal

  Hello, If I am not going for zoho email renewal. will i get back my free zoho account? and if yes then is it possible to get back my all free user. how many user get back 10 or 25?

• Not reciving emails

  Apparently i cannot recive emails on my adress contact@sportperformance.ro I can send, but do not recive. The mail i'm trying to send from mybother adress gets sent and doesn't bounce back... but still doesn't get in my inbox. Please advise

• Not receiving MailChimp verification e-mail

  It seems that their verification e-mails are blocked. I can receive their other e-mails, but not their verification of domain ownership e-mail. I've checked and double checked how I typed the e-mail, using different e-mails (my personal e-mail can receive it), white listing the domain and all that is left is for the IP's to be white listed, but I don't have that power.  If a staff member could take a look at this -> http://mailchimp.com/about/ips/ And perhaps white list them for me, that would be

• Creating my 2nd email account

  After creating my first email address, I decided to get another email address. I would like to use this new address as the primary address too. I don't know how to set it up there doesn't seem to be an option for that

• Cannot - create more email account - Unusual activity detected from this IP. Please try again after some time

  Hello, I come across the error message in Control Panel. Unusual activity detected from this IP. Please try again after some time and i cannot create any more users We are an IT company and we provide service for another company Please unlock us.

• "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain"

  Good day. When I try to send mail through ZOHO mail I get the following error : "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain" I need help with this. My zohomail is : @eclipseweb.site Thank you,

• Transfert de domaine pour création des comptes emails

  Bonjour , je ne parviens point à créer des mails avec le domaine 'raeses.org' suite à la souscription du domaine auprès d'un autre hébergeur, dont j'ai fait la demande du code de transfert qui est le suivant : J2[U8-l0]p8[ En somme, attente de l'activation

• Help! Unable to send message;Reason:554 5.1.8 Email Outgoing Blocked.

  Kindly help me resolved this issue that i am facing here.

• How are people handling estimates with Zoho inventory?

  We are often using Zoho Books for estimates that then get converted to invoices within Books. We would like the sales team to migrate entirely to Zoho Inventory and no longer need to use Zoho Books so that they are only on one system. How are people managing

• Relative Date Searches

  Currently in the search options, it has "date", "from date" and "to date". I think it would be great if there were options like "date greater than x days ago" and "date less than x days ago". I realise that as a once off you can just use the existing

• Performance is degrading

  We have used Mail and Cliq for about three years now. I used to use both on the browser. Both have, over the past 6 months, had a severe degradation in performance. I switched to desktop email, which appeared to improve things somewhat, although initial

• Ask the Experts 23: Customize, utilize, and personalize with Zoho Desk

  Hello everyone! It's time for the next round of Ask the Experts (ATE). This month is all about giving Zoho Desk a complete makeover and making it truly yours. Rebrand Zoho Desk with your organization’s details, customize ticket settings based on your

• Dear Zoho CEO: Business Growth is about how you prioritise!

  All of us in business know that when you get your priorities right, your business grows. Zoho CRM and Zoho Books are excellent products, but sadly, Zoho Inventory continues to lag behind. Just this morning, I received yet another one-sided email about

• Please review and re-enable outgoing emails for my domain

  Hello Zoho Support, I have recently purchased a new domain and set up email hosting with Zoho. However, my account shows "Outgoing Email Blocked". I am a genuine user and not sending bulk/spam emails. Please review and re-enable outgoing emails for my

• Payroll without tax integrations (i.e. payroll for international)

  It seems as though Zoho waits to develop integrations with local tax authorities before offering Zoho Payroll to Zoho customers in a country. Please reconsider this approach. We are happy Zoho Books customers, but unhappy that we have to run payroll in

• goingout e mail block

  info@ozanrade.com.tr

• Incoming mails blocked

  Zoho User ID : 60005368884 My mail Id is marketing#axisformingtechnology.com .I am getting following message "Your Incoming has been blocked and the emails will not be fetched in your Zoho account and POP Accounts. Click here to get unblocked." Please

• Configuring Email Notifications with Tautulli for Plex

  Hi I'm new to Zoho. I am from Canada and I have a I use a web based application called Tautulli for Plex that monitors my Plex media server. It also sends a newsletter to my followers. To set this up they require a "From" email address., a smtp server

• How to Set Up Zoho Mail Without Cloudflare on My Website

  I'm having some trouble with Cloudflare here in Pakistan. I want to configure Zoho Mail for my domain, but I'm not sure how to set it up without going through Cloudflare. My website, https://getcrunchyrollapk.com/ , is currently using CF, but I'd like

• Spam is Being Forwarded

  I am filtering a certain sender directly to the Trash folder. Those messages are still being forwarded. Is this supposed to happen?

• IMAP Block

  My two accounts have been blocked and I am not able to unblocked them myself. Please respond to email, I am traveling and this is urgent.

• "DKIM not configured"

  Hello. I have been attempting get the DKIM verified but Toolkit keeps sending the message that it is not configured, but both Namecheap and Zoho show it as configured properly. What am I missing?

• Zoho mail with custom domain not receiving email

  i registered zoho mail with my own domain. I can login and access the mail app. I tried to send email from an outlook email account and an icloud email account. Both emails were not received. My plan is free. I also tried to send email from this zoho

• Set connection link name from variable in invokeurl

  Hi, guys. How to set in parameter "connection" a variable, instead of a string. connectionLinkName = manager.get('connectionLinkName').toString(); response = invokeurl [ url :"https://www.googleapis.com/calendar/v3/freeBusy" type :POST parameters:requestParams.toString()

• Waterfall Chart

  Hello, I would like to create a waterfall chart on Zoho analytics which shows the movement in changes of budget throughout a few months, on a weekly basis. Should look something like the picture below. Does anyone know how to?

• Issue with Importing Notes against Leads

  Hi, I am attempting to import some Notes into Zoho CRM which need to be assigned to various Leads. I have created a csv file which I am testing that contains just one record. This csv file contains the following columns: Note Id Parent Id       (I have

• Trigger a Workflow Function if an Attachment (Related List) has been added

  Hello, I have a Case Module with a related list which is Attachment. I want to trigger a workflow if I added an attachment. I've seen some topics about this in zoho community that was posted few months ago and based on the answers, there is no trigger

• Option to Hide Project Overview for Client Profiles

  In Zoho Projects, the Project Overview section is currently visible to client profiles by default. While user profiles already have the option to restrict or hide access to the project overview, the same flexibility isn’t available for client profiles.

• Creator Add Records through API - Workflows not triggered ?

  Hi Everyone, I am trying to add records to my Creator application through a third party app that I am developing. Currently, I am testing this through Postman. The records I need to add have a lot of workflows to run to populate dropdowns, fields, use

• Important Update: Changes to Google Translate Support in Zoho SalesIQ

  We’re updating our default chat translation options across all Zoho SalesIQ data centres to offer a more secure, in-house solution for your translation needs. What’s changing? We will be offering Zoho Translate (our in-house tool) as the default translation

• Zoho CRM Community Digest - July P1 | 2025

  Hey everyone, The start of July 2025 marked a special milestone: 200 posts in our Kaizen series! For those new here, Kaizen is a go-to series for Zoho CRM developers, where we regularly share best practices, tips, and expert insights to help you build

• What’s New in Zoho Expense (April – July 2025)

  Hello users, We're happy to bring you the latest updates and enhancements we've made to Zoho Expense over the past three months, which include introducing the Trip Expense Summary report in Analytics, extending Chatbot support to more editions, rolling

• Next Page