Build Your Own Online Storefront With Zoho Commerce

Zoho Commerce is a powerful and cost-efficient e-commerce software solution for small or medium businesses that offer a robust platform for all e-commerce functions. It can be used for website creation, online sales and order management, product management, marketing and support, reporting and inventory, and shipping.

You can get a professionally designed online store without any designer price tag. Picking up a template, drag and drop the layouts, purchase a domain, and launch a brand.  When an online storefront is built with an e-commerce website builder such as Zoho Commerce, it enables to manage the inventory, configure shipping, fulfill store orders on time, automate the taxes and accept payments online and offline.

Zoho Commerce also helps in providing real-time reports and detailed analytics that are based on store performance. You can get started for free. In this blog, we will understand how we can build your own online storefront with Zoho Commerce.

Need For Zoho Commerce

Online shopping is not showing any signs of slowing down in today’s world because of the ease of use and convenience of experience that it brings as compared to in-person shopping. People are becoming busier than they were ever before and that makes them look for digital solutions that can help them in meeting their everyday needs.

In case a business is just beginning and the owner of that business is considering branching out into e-commerce based out of a physical location that one already has, there are multiple options that one has to bring a business into a proper e-commerce solution. Now with the help of online store management such as Zoho Commerce, that is possible easily.

E-commerce can be complicated for a business of any size because there are many details that are needed for successful business operations. With the help of a team that can assist in customizing a customer experience in a precise way that a business owner envisions, one can deliver several goals including customer engagement, brand awareness, business growth, and revenue increase.

Additionally, if one uses Zoho products for other areas of a business, using the Zoho Commerce offers easy and intuitive integration. It helps in connecting with other applications in the Zoho family so that you can become as optimized and innovative as possible. The departments will be able to receive automated updates with the help of Zoho Commerce so that the overall customer experience is not compromised and the business continues to be successful.

Main Benefits of Zoho Commerce

1. Marketing

Managing an online store is a lot more than only selling products and services. Since the online space has become considerably competitive, there has been an increasing need to make sure that a brand leaves a lasting impression on the customers once they are on the site.

From reaching the first time customers through marketing and promotion to engaging with all of them while they are on the site and after they leave, Zoho Commerce helps in obtaining new customers and retaining the ones that are already loyal to a brand. It also allows them to implement a coupon strategy and grab the attention of customers, recommend similar products to attract their attention, and increase the session duration so that the business owners can reach out if they have left the site with a full cart.

With all these factors, one can remain on top amongst these customers after the experience with a brand. Since there is always room for enhancement, the Zoho Commerce login helps in understanding the user journey behavior on a site for determining what is working and what might need some extra help or focus. With the help of personalized marketing based on the funnel analytics and customized reports, one can figure out what the customers need that is not being provided. A much better experience can be created with every change and update.

2. Creating and Individualizing

E-commerce has an extremely competitive environment and one must make sure that the brand presence on a website completely captures a message and the overall tone that must be portrayed. It might feel overwhelming in case you are just about to begin, and if you have an idea in mind for an online shopping experience, Zoho Commerce helps in the actual binding process.

One can experiment with a variety of layouts and the methods to present content or a product with easy to use drag and drop tools. These templates are intuitive and they will be streamlined for mobile and desktop just so that there is never a worry to duplicate the work.

Zoho Commerce is an E-commerce software that can assist at the beginning of that communication feature without giving up on a brand’s essence or the comprehensive website experience. It also helps in understanding the best optimization strategy for a website so that a brand can generate an increased user base.

3. Online Store Management

Building an online storefront is a lot more than only developing a website and all the factors that go into the design. The fact that selling a service or a product to an entirely qualified audience demands for an engaging and a positive brand experience.

To fulfil the order of a seamless payment process, the customers should have a positive engagement with the website. Zoho Commerce helps in managing the elements of a process such as managing and tracking inventory while maintaining the best ways for communicating information.

The team also guides you through the handling and shipping methods because you will need to create a reliable relationship with a vendor who can support the needs. Payment processing compliance within specific states is another area where Zoho Commerce helps a lot in online store management. Besides this, as the website grows, there will be a need to grant access to some capabilities in a website that helps in managing the demand and Zoho Commerce helps in administering access while creating a customized solution for every stakeholder.

Zoho Commerce comes with a special drag and drop store builder, inventory, product, order, and shipping management tools, real-time reports, and multiple payment gateways. Your online storefront is now only a click away.

The E-Commerce website helps in doing the following things within five steps:

1. Designing Simply: The drag and drop feature in Zoho Commerce helps in bringing a website to life. In case you have any coding experience, there will be never any need for it.
2. Adding Products: Adding or importing the products including the specifications, images and descriptions.
3. Showcasing Products: Organizing the products into various categories and collections makes it easy for the customers to find them and for the business to sell them.
4. Instantly Live: You can go online within one click and see the updates reflected on a mobile optimised website almost instantly.
5. Payment, Shipping, and Taxes: Include all the payment gateways and location centric tax rates and the shipping options to the store.

After the store is live, Zoho Commerce helps in doing the following things:

1. From the time when the orders are made to the time when they are delivered, one can track and fulfil numerous orders from a single screen only.
2. The inventory stock management helps in organizing and keeping tabs on the stock levels for an easy buying experience. The low stock alerts make sure that one never has to cancel a buy.
3. The dashboard of Zoho Commerce helps in getting a bigger picture with a real time report to reflect the finer details.
   

Artificial Intelligence Benefits of Zoho Commerce

1. Recommendations: Almost each visit to the store makes the AI much better at recommending products to the future visitors. You can experience considerable growth assisted by an efficient AI.
2. Detecting Fraud: Artificial intelligence is at all times on the search for any fraud transactions. Some of the benefits such as Spam IP identification and the payment steps tracking.
3. Optimized for Search: Irrespective of the pages or products, the SEO tools of Zoho help in making it simple to rank much higher than all the important search with an comprehensive in-depth traffic analysis and easy metadata management.

Building an Online Store With Zoho Commerce

The platform of Zoho Commerce makes the process of selling a lot simpler. You just have to find a product for selling and you can start selling online.

1. Pixel Perfect Store: Zoho Commerce helps in virtually designing an online store without having any kind of complex code. Drag and drop to make the store pixel perfect. The templates are designed for simple navigation on any kind of device to make sure that the shopping experience is great.
2. Report Making: Making informed decisions with the help of the store’s reports and analytics is an important benefit that building an online storefront with Zoho Commerce offers.
3. Inventory: When it is about online selling, things such as order processing and stock management become extremely important. Zoho Commerce always ensures that one maintains the right amount of stock so that it gets replenished at the right time.
4. Rating: You can advocate a product through the product comments and ratings which helps in improving the performance of a product considerably.
5. Integrations: Zoho Commerce helps to integrate the online stores with other popular and favourite Zoho products including the Books, Inventory, CRM, and SalesIQ without any hassle of a third party interference.
6. Discounts: Other than this, there can also be a scope of increasing profits with the help of discounts. One can set up a store wide discount that can help the brand doing really well in the long run.
7. Alerts: You can stop losing out on the sales in case the items are out of stock. The software will send an alert when the stocks are running low so that they can rightfully get filled again.
8. Shipping Rates: Zoho Commerce helps in creating zone wise shipping rates for shipping the products out.
9. Sales Tax: Zoho Commerce helps in making the tax day worries a thing of the past. You can set and automate the sales tax rules so that they are always in compliance.
10. Payment Gateways: Zoho Commerce helps in choosing some of the best payment gateways for safe and easy online transactions.

Making a Move to Adopt Zoho Commerce

In case, you are the owner of a brick and mortar business is not doing well and you are looking to expand the operations then there are two important options, either an online store or an additional physical branch. Although an entirely new store can be great to play for the strengths, when you go online the geographical reach will be innumerable.

A profound online presence is one of the best assets that any business can have in today’s world. To begin, it can cost less as compared to opening and managing a retail outlet. With an online store, you will only be paying for the site domain, associated supply chain costs and a website.

In addition, an e-commerce store gives access to a broad customer base that is unconstrained by geography and also enables the shoppers to visit at any time of a day. Many retail sales are happening online and this is a number that is on the rise. If you own business, then the time is now to move online so that you don’t miss out on serving any customers online. Now that you finally know that an e-commerce store is a great option for growing a business, take action and begin now.

Conclusion

Building an online storefront with the help of Zoho Commerce is very easy. You can start today with the help of some experts who work with Encaptechno and begin to reap maximum benefits. If you are interested in taking your business to the next level then take a step in the right direction and reach out because we will help you with a seamless functioning of Zoho Commerce.

• Topic Participants

• Abhishek - Zoho Partner

  

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