Gain control over record sharing with portal users through our new enhancement: criteria-based data exposure

Gain control over record sharing with portal users through our new enhancement: criteria-based data exposure

Dear Customers,

We hope you're well!

Portals is a self-service avenue through which your clients can access and manage their direct and related data in Zoho CRM. This empowers them to be more independent and enables them to experience a sense of transparency with your business.
Here, the key term to notice is direct and related data. The current portal setup serves clients only with their own primary and related data via a lookup field. Here's a pictorial representation of the current setup:

While having access only to their records gives customers authority over their information, it presents some notable challenges.

Challenge #1: Lack of control
A record undergoes two types of processes: customer-driven processes like conversion, negotiation, winning a deal, and more, and internal processes like approvals, discussions, and rejections. While the former keeps customers informed about the progress of their deals, the latter reveals the business' internal decision-making process. Administrative information isn't necessarily meant to be seen, but the current portal setup exposes each stage a record goes through, unconditionally. This poses a problem: The business lacks control over the kind of information that's shared.

Imagine this scenario: Patricia is your customer. She has access to her profile, deals, and quotes. She can manage data all by herself and track records as they progress. While having access to her own records empower her with independence, witnessing all the process changes—including approvals and rejections of discounts that aren't yet final—might cause her some anxiety. It also violates the business's privacy policies.

Challenge #2: Lack of flexibility
The portals you have now only enable you to share clients' personal and transactional records. Clients can only see their own data. But what if they want to access information other than their own? Or what if they want to view records with a particular trait?
Say, for example, your business sells multiple products across Canada, and you want your portal users to see only the products available in their regions. This is a specific request that's based on the location of the customer. The current setup limits this requirement and fails to preserve context for the customer.

Thus, to give the admins control over any exposed information and simultaneously provide portal users with both flexibility and independence, we've developed an exciting addition to portals' data-sharing functionality: criteria-based data exposure.

Introducing criteria-based data exposure
Criteria-based data exposure is the ability to expose modules and data based on conditions that you use to control what data should be exposed and when, or to render contextual results for portal users.
Technically speaking, in addition to linking a primary module and a related module using lookup fields, admins can now define two types of criteria to expose other records with a particular trait in the module: match with fields and match with values.

Match with value: This criterion should be familiar to you as a seasoned Zoho CRM user. You can determine record eligibility by defining a field, operator, and qualifying value.

Example: Deal type is new business. All those deals that are new businesses will be displayed to the portal user.

Match with field: Here, the relationship between the related module and the primary module is established by mapping their fields. That is, the relationships between records in primary and related modules are established by fields with the same values.

Example: Implementation agent servicing area is the client's billing city.

Let's understand these criteria by addressing our initial challenges:

Solution for challenge #1 (lack of control)
By matching with value, we can allow Patricia to view her quote only after it reaches the approved stage. This way, your business's internal correspondence stays internal, and Patricia can track her quotes without any impact on her experience.

Below is how you can configure this feature. Again, let's suppose Patricia is your customer and that you want her to have access to her transactional data:
  1. Create a mutual lookup field called "Contact name" between the Contacts and Quotes modules.
  2. To control who can access this information, use the match by value criterion and add two conditions:
    1. Quote stage is approved
    2. Quote stage is not negotiating
      This way, Patricia's quote is visible only when it reaches the approved stage.
Solution for challenge #2 (lack of flexibility)
With the match with field criterion, your portal user can view all products that are available in Canada.

Let's look at how you can configure this functionality.
The Products module is a public module, accessible to all portal users, irrespective of their relationship to that module. To bring context to this setup, add a condition using the match by field criterion:
  • Available area is mailing country
Note:
In addition to configuring criteria, you can also use an "and/or" conditional to follow these criteria. That is, you can use both criteria and lookup, or either of the three (criteria, or match with values, or match with fields), or one of the criteria and lookup.

For example, let's say your Implementation Specialist module has an exhaustive list of agents that implement servers in different areas, with varying levels and types of expertise. To display the agents the user hired as well as other agents for reference, we can configure conditions, as shown below:
  • The primary module and the related module can be linked using the native lookup field to bring up agent records that users have hired directly.
  • To display other agents in the location, let's use conditions:
    • If the record matches with values, the customer can see all agents who belong to Michigan, Ohio, Chicago, Washington, and Indianapolis will be displayed.
    • If the record matches with fields, the customer can see all agents whose service region matches the contact's mailing state. 
This way, both the agents directly hired by the contact and those agents that are from a desired location are displayed for portal users' reference.

Thanks to these new criteria, we've updated the UI of the configuration page as well. What used to be called Filter by column (where the lookup value is selected) has been renamed to Linked as and conditions.
To understand the scope and impact of this enhancement, let's look at a couple more examples.

Example 1: Match with value
Let's say you sell electronics and accessories in bulk for large enterprise organizations. You've extended the following modules in portals for enterprise customers:
  • Primary module: Contacts
  • Related modules: Products, Invoices, Cases, Appointments
  • Public module: Channel partners
 
So that customers can look at all the products applicable for enterprise customers, you've formulated some criteria: Lookup and Match by value. Customer type is Enterprise.

Now clients can see their contact records, their products (thanks to the lookup connection), and products for enterprise customers (thanks to the match by value criterion), as well as invoices, cases, and appointments related to them, and, finally, all channel partners.

Example 2: Match by field
Saint Laurent Hospital is a multi-specialty hospital in Iowa. They let their patients manage their profiles, view their prescriptions, order medicines from the pharmacy, view lab results, and book appointments with doctors using a dedicated portal.

This is their setup:
  • Primary module: Patient's profile
  • Related modules: The Prescriptions module, Lab Results module, and Appointments module are related with the primary module via lookup fields, and the Doctors module via the Match by field criterion.
  • Public modules: Medicines 
As you can see, records with personal data (prescriptions, lab results, appointments) are directly linked to the patient's profile using lookup fields, and to map the doctors to the patients' ailments, the complaint field from the patient's profile is linked to doctors whose specialization is also the same as the ailment. This means that the patient can see all the doctors whose specialization matches their complaint.
(i.e.) Specialization contains Complaint. IBS specialist contains IBS

That's all for this enhancement to the Portals configuration.

We hope these criteria will enhance your clients' experiences with your business. If you have any questions or concerns, please drop a comment. Let's connect!

Release plan: This enhancement is available for users in all DCs.
Resources: Portals in Zoho CRM

Thanks and kind regards, 
Saranya Balasubramanian

    • Recent Topics

    • Is it possible to sync data every 5–10 minutes in Zoho Analytics (CRM or Excel imports)?

      Hello Team, I want to know if Zoho Analytics supports near real-time syncing of data from different sources. My requirements: I am importing data from Zoho CRM → Zoho Analytics I also have some datasets maintained in Excel/CSV I want both data sources

    • Feature Request: Dynamic Dimension Control for zc_LoadIn Popups

      As detailed in this community discussion, Zoho Creator's zc_LoadIn parameter is a vital tool for opening components (forms, reports, or pages) in modal dialogs via HTML snippets, Notes, or Rich Text Fields. While powerful, this feature suffers from a

    • Subforms in stateless forms

      I think the title says it all. We need to be able to add subforms to stateless forms. Currently the only workaround is to create a Form and delete each record upon submission of the form. I need to build an interface to update our inventory. Basically

    • Text wrap column headers in reports?

      Is it possible to auto wrap column headers so that a longer multi-word header displays as two lines when the column is narrower than the width of the header title?

    • What’s New in Zoho Inventory — Latest Features, Integrations & Updates | December 2025

      Zoho Inventory has evolved significantly over the past months, bringing you smarter, faster, and more connected tools to streamline your operations. Whether you’re managing multichannel sales, complex fulfillment workflows, or fast-moving stock, our newest

    • Marketer’s Space - Multi-Channel Campaigns for the Biggest Shopping Week with Zoho Marketing Automation

      Hello marketers, Welcome back to another post in Marketers Space! The biggest shopping week of the year is almost here, and it’s your moment to shine without the stress. With Black Friday and Cyber Monday just around the corner, being present across email,

    • Auto-Invite Users to Portals in Zoho CRM based on Conditions

      Hello Everyone, You can now automate portal invitations in Zoho CRM with the new Auto-Invite users feature in Portal management. No more manually enabling portal access one by one. With this enhancement, you can automatically send invites for users to

    • Pricing Strategies: #5 Stay local, Price & Sell Global

      Arun had always dreamed of taking his handmade craft business beyond his hometown. For years, he sold locally. Most of his customers are familiar faces, in our usual currency and with the exact expectations. But one day, a traveller visited his workshop

    • Best practice to structure reporting to include events covering multiple months / quarters.

      Hi, I'm new to Zoho, have some experience of more "enterprise" tools, looking for some input from the community. I'm looking to create a report that includes events that cover a long period, each event has a start / end date and I'm struggling undertanding

    • Incorrect Email Notifications for Product Reviews

      Dear Zoho Commerce Support Team, I am writing to report a technical issue that occurs frequently on our platform. Problem Description: We regularly receive email notifications informing us of new product reviews awaiting approval. However, when we access

    • Zoho CRM for Everyone's NextGen UI Gets an Upgrade

      Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everything

    • What is the easiest way to move Hotmail emails to an IMAP server?

      The easiest way to move Hotmail (Outlook.com) emails to an IMAP server is to add your Hotmail account directly to any email client that supports IMAP, then copy the messages across. This avoids paid tools and keeps the process simple. Fastest free method:

    • No feedback from Zoho Books regarding Yodlee feeds for Investec

      I reported on 6 Feb 2025 that the Bank Feeds for Investec bank via Yodlee are not working. To date there has been no resolution. You are charging us for a suite of products where the functionality does not work. Please advise how you will refund me for

    • Turn off Knowlege Base Follow options and Follower lists

      Is there a way to hide or turn off the option in the Knowledge Base for users to follow specific departments/categories/sections/articles? If not, is there a way to turn off the public list of followers for each of those things? Otherwise, customer names

    • Custom validation in CRM schema

      Validation rules in CRM layouts work nicely, good docs by @Kiran Karthik P https://help.zoho.com/portal/en/kb/crm/customize-crm-account/validation-rules/articles/create-validation-rules I'd prefer validating data input 'closer to the schema'

    • Meet Canvas' Grid component: Your easiest way to build responsive record templates

      Visual design can be exciting—until you're knee-deep in the details. Whether it's aligning text boxes to prevent overlaps, fixing negative space, or simply making sure the right data stands out, just ironing out inconsistencies takes a lot of moving parts.

    • Text snippet

      There is a nice feature in Zoho Desk called Text Snippet. It allows you to insert a bit of text anywhere in a reply that you are typing. That would be nice to have that option in Zoho CRM as well when we compose an email. Moderation Update: We agree that

    • Zoho Books "Update" Trigger for Zapier?

      Hi Zoho Team, I've been in talks with Zapier about using their services to connect my Zoho Books account to various apps, but I require an additional trigger beyond the "New" trigger. I require an "Update" trigger, which will allow me to filter and create Zaps only when certain conditions are fulfilled on the Zoho Books end before I automate a separate app. Specifically this will help me create invoices in QuickBooks Online only when payments are recorded in Zoho Books, rather than when a new invoice

    • Service One. Bill Another. Zero Hassle.

      In field service operations, one challenge often comes up: the person who needs the service isn’t always the one who pays for it. Think about tenants vs. property managers, corporate offices vs. their finance departments, or school buildings vs. central

    • Time Tracking on Iphone doesn't stop

      When I start a time tracking session the timer starts as expected. However when I hit stop, the timer remains on that project. The only buttons available are discard and start. Start runs the timer more and discard says it will throw away the data from

    • Presenting ABM for Zoho CRM: Expand and retain your customers with precision

      Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often delivers

    • Can we do Image swatches for color variants?

      We want to do something like the attached screenshot on our new zoho store. We need image swatches instead of normal text selection. We want to user to select an image as color option. Is this doable? I don't see any option on zoho backend. Please h

    • Can Zoho Flows repeat Actions more than once?

      I'm attempting to make an intentional Zoho Flow loop using the below layout. However, when "WithinLimit" condition is met, the program fails to execute the action "Get & Add Request Co..." again. Is this by design? Is Zoho Flows unable to repeat actions

    • Video interviews not compatible on mobile

      Hi Zoho,  The 2-way video interview feature you have added to Recruit would be great if the candidate was able to use the link to the video on a mobile phone, it doesn't work on Samsung browser, it doesn't work on chrome/firefox mobile version of browser,

    • What is the difference between Zoho Campaigns and marketing hub?

      Zoho Campaigns is a permission-based email marketing tool for sending marketing emails and mass emails. Marketing Automation is a multichannel marketing automation tool that caters to organizations looking for tools to engage their users across multiple

    • Zoho Desk View Open Tickets and Open Shared Tickets

      Hi, I would like to create a custom view so that an agent can view all the open tickets he has access to, including the shared tickets created by a different department. Currently my team has to swich between two views (Open Tickets and Shared Open Tickets).

    • Enviro Recycling EHF Fee's

      ​​I'm in Canada and each province has it's own recycling program with it's own fee's. There are numerous categories that electronics fall into and each category has a taxable rate applied to it. I need a way to be able to apply the correct rate depending

    • Change of Blog Author

      Hi, I am creating the blog post on behalf of my colleague. When I publish the post, it is showing my name as author of the post which is not intended and needs to be changed to my colleague's name. How can I change the name of the author in the blogs?? Thanks, Ramanan

    • Consultant-Only Booking Page

      Zoho Bookings does not allow for Meeting Type OR Workspace-Wide booking pages to be turned off. This is detrimental to organizations that have territory-based or assigned accounts, because if prospects can go to these booking pages and either select the

    • Zoho Desk API - Influence which layout is used

      Hello, how can the ticket layout be changed using the API? I would like to choose the layout directly when creating the ticket. If this is not possible, my question would be how can I change it afterwards? Best regards, Sven

    • Has CSS Changed for Common Elements?

      I noticed today that the standard title headings on my Forms and Reports display smaller in size than before. Google Dev Tools (attached), seems to confirm my suspicion. Something appears to be overriding the 1.375rem to 1.125rem. The font size on the

    • Text field alignment

      Is it possible to align text in the text field? Or even better, is there a possibility to have a field which accepts only numbers?

    • email moderation issue when email is sent in the name of a mail group

      Symptom: an email that is sent by a mail group moderator in the name of a moderated mail group is held back for approval. Reproduction: Create a moderated mail group with members and moderators. Allow that mails can be sent in the name of the group (extended

    • Pipeline in Custom Modules

      I love the way the Sales Pipeline looks and functions with reports. I would like to add the save pipeline features and visualization to a custom module, however, I only see that these pipelines are only available for the Deals module. Is there a way to add pipelines to custom modules?

    • Duplicate customers being created in Desk

      Hi I've trying to work out why I've getting duplicated customers being created in my desk. I have an external booking system that generates an email when I get a customer booking a job. A booking email gets sent to Desk where I manage the booking and

    • Tip #53- Remote Billing: Your End-to-End Billing Solution in Zoho Assist- 'Insider Insights'

      Manual invoicing, after every remote support session, can be time-consuming and often error-prone. As an MSP, IT admin, or even a freelance support technician, it may become overwhelming to keep track of session time, service rates, and client invoices.

    • Record history and ticket interaction tab in contacts and accounts

      Hello everyone! We have improved the History tab to help users trace updates in the interaction activity logs of the Contacts and Accounts detail pages in the Customer Module. This enhancement make it easier to get clear details about who made each update,

    • sync views to sheet

      Im looking to sync my views aka reports in analytics to zoho sheets, when data is updated in analytics it also should be updated in sheets, till now zoho sheets only offer raw data connection and it is not enough as these reports are difficult to re-do

    • Is there an API to "File a Ticket" in Desk

      Hi, Is there an API to "File a Ticket" in Desk to zoho projects?

    • Keyboard UX for Assemblies

      The new Assembly module has a counter-intuitive behavior that ought to be corrected. When an Assembly is ready to be entered, there are two options given, the blue-highlighted "Assemble" and the gray "Save as Draft". This correctly implies that the normal

    • Next Page