Revenue Management: #7 Revenue Recongition in Construction & Real Estate Industry

If you are in the construction or real estate business, you are used to long project timelines and progressive invoicing to keep up with your billing. But when does revenue get recognized? Will it happen when the contract gets signed? At different milestones or only at the end of the project? Each phase has its own pace, and the revenue needs to be tracked carefully throughout the end.

How do long-term projects and contract-driven businesses recognize revenue?   

Revenue Recognition Scenario in Construction & Real Estate

With long-term projects and multiple deliverables in place, construction and real estate businesses often stretch the process across months or even years. Revenue recognition in these industries is less about timing and more about progress.

Long-Term, Multi-Phase Projects

Construction projects often span many months or years. Recognizing revenue based solely on billing milestones (say 30% upfront, 40% midway, and 30% on completion) doesn't reflect the actual progress or value delivered. Companies must track and report revenue based on performance progress, not payment terms.

Example: $5,00,000 real estate development, $1,00,000 recognized after land acquisition, $2,00,000 during construction in progress and remaining during handover.

Percentage of Completion Method

This industry often uses the percentage of completion method, where revenue is recognized based on the cost incurred or work completed relative to the entire project. Misjudging this percentage can result in misstated finances.

Example: For a $1 million project, if 40% of the work is completed, $4,00,000 is recognized regardless of its payment terms.

Retainage Clauses

In construction, it's common for clients to withhold a portion of the contract until completion. Although the work is completed, the revenue may remain deferred depending on the contract terms.

Example: 10% of the $2,00,000 contract is retained as a deposit. That is, $20,000 will be kept as deferred revenue until completion.

Change Orders and Delayed Delivery

Projects might include design, foundation, electrical, plumbing, and landscaping. Each component might have a separate delivery schedule and must be tracked as a performance obligation. When the scope changes during the progress, companies must reassess the total contract value and the revenue allocation accordingly. On the other hand, if the project execution is postponed, all the revenue earned will remain deferred even if an upfront payment was made.

Example: If a client makes a $5,00,000 upfront payment but the work is delayed, the entire amount will stay in deferred revenue until the obligations are fulfilled.

Proper recognition in this space depends more on accurately tracking project progress and billing terms. It's hard for any business to track all these manually, as any deviation in this might lead to the risk of under- or over-recognition. Sometimes, automated recognition rules may not fit a construction contract, specifically when project timelines are uncertain, milestones don't follow a uniform schedule, or the scope frequently changes.

Businesses may prefer manual revenue recognition to mitigate the risk of miscalculation or inappropriate revenue recognition. This ensures revenue is recorded only when specific deliverables are actually completed.

Scenario:

A construction company signs a $600,000 contract to build a commercial warehouse. The client pays the full payment upfront, but the contract specifies that revenue will only be recognized at key stages of the project completion and not based on the period.

Project stages are defined as:

•  Site Preparation & Foundation: $100,000

• Structural Framework: 30% of contract value

• Roofing & Utilities Installations: 40% of the contract value

• Interior Finishing & Handover over: Remaining balance
  

Revenue Recognition with Zoho Billing

Zoho Billing enables businesses like the one above to create flexible revenue recognition rules tied to the project progress and with several deliverables.

Companies rely on manual revenue recognition in most construction projects because project timelines and deliverables are often unpredictable. Manual recognition ensures revenue is recorded only when specific milestones are completed. Automated rules like the percentage of completed or scheduled milestones can still be configured where timelines are more predictable, but manual recognition remains the default approach in this industry. In such cases, rules don't need to be pre-configured; the revenue is recognized manually when the milestone is completed.

Reports in Zoho Billing

At the end of the project, recognition happens only at milestone completions based on the manual entry made by the project management team.

Recognised Revenue Report: 

Phases	Completion Date	Recognized Revenue
Site Preparation & Foundation	15/Jan/2025	$100,000
Structural Framework	10/Mar/2025	$180,000
Roofing & Utilities Installation	25/May/2025	$240,000
Interior Completion & Handover	30/Jul/2025	$80,000
Total Recognized		$600,000

 

Deferred Revenue Report: 

Month	Deferred Amount
Jan 2025	$500,000
Feb 2025	$500,000
Mar 2025	$320,000
Apr 2025	$320,000
May 2025	$80,000
Jun 2025	$80,000
Jul 2025	$0

 

Revenue Waterfall Report

Billing Date	Total Billed	Jan 2025	Feb 2025	Mar 2025	Apr 2025	May 2025	Jun 2025	Jul 2025	Recognized Revenue	Deferred Revenue
Jan 2025	$600,000	$100,000	$0	$180,000	$0	$240,000	$0	$80,000	$600,000	$0

 

Zoho Billing can efficiently handle change orders, as revenue is recognized manually (Manual Recognition Method). It also allows contract amendments and dynamic revenue reallocation based on project alignment.

Best Practices for Construction & Real Estate Firms' Revenue Recognition

• Break Down Phases as Obligations: Identify architecture and construction as distinct deliverable components.
• Use Percentage of Completion Metrics: Set the base recognition based on cost or time progress, not on the invoicing period.
• Handle Change Orders: Adjust the revenue schedule dynamically when the scope of the project changes. 
  

Up Next: Revenue Recognition in EduTech & Online Training Platforms

Previous: Revenue Recognition in the Professional Services Industry

• Topic Participants

• Hari | Zoho Billing

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• 【Zoho Projects】サンドボックス機能（テスト環境）リリースのお知らせ

  本投稿は、本社のZoho コミュニティに投稿された以下の記事を参照し作成したものです。 Sandbox - Your Secure Testing Space in Zoho Projects ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 本投稿では、Zoho Projects のサンドボックス機能リリースについてご紹介します。 サンドボックス（テスト環境）とは？ Zoho Projects の「サンドボックス」は、新たな設定を作成、検証、そして既存の処理を妨げることなく本番環境に適用することができるテスト環境です。

• Sending from domain alias

  In the Control Panel/Domains, I have set up some domains as aliases for my main domain. Only my main domain has mail hosting. The other domains are verified as aliases for the main domain, and emails sent to <user>@<alias domain> arrive successfully at

• Difficult to Purchase More users

  It's surprisingly difficult and un-intuitive to purchase more user licenses in Zoho One under the new UI. It's not actually possible to do it anywhere from the admin interface. You have to leave the admin/directory section, then click your profile icon,

• How to link web sales payments through Stripe to invoices?

  I have just set up an online shop website which accepts payments through Stripe.  The payment appears in Zoho Books through the Stripe feed as 'Sales without invoices'.  In order to keep Zoho Inventory in step, I manually (for now) create a Sales Invoice

• Announcing New Features in Trident for macOS (v.1.22.0)

  Hello everyone! Trident for macOS (v.1.22.0) is here with thoughtful updates to improve your daily workflow. Here's a quick look at what's new. Switch email response type easily. You can now switch between Reply, Reply All, and Forward directly in the

• Layout Rules / Quick create

  Hello, is there a way to create a layout rule for quick create option? Regards, Katarzyna

• Zoho Notebook Will Not Open After App Install

  I am a new user of Notebook. I was able to successfully import my data from Evernote and the product is working well on a Windows 11 computer and Pixel device. I have also installed Notebook on a Samsung S6 lite tablet however the software freezes on

• Project template after project creation

  How can I apply a project template AFTER the project has been created?

• Leads, contacts, deals table view is not sorting

  i am unable to sort the table view of leads, contacts and deals

• Conditional Layouts On Multi Select Field

  How we can use Conditional Layouts On Multi Select Field field? Please help.

• Zoho CRM Multi-select values not translated

  Hello! I have some issue with translate custom multi-select fields in zoho CRM in other language. I download export file, but it has all my custom fields and picklist values exept multi-select fields picklist values.  Please, help me to undestand, is

• Unable to Download Invoices via API – Code 57 Authorization Error

  I’m integrating the Zoho Billing API with the scopes ZohoInvoice.invoices.CREATE,ZohoInvoice.invoices.READ. I’ve completed the OAuth2 flow successfully, including generating the auth code, access token, and refresh token. All tokens are valid and fresh.

• Weekly Tips : Stay in loop with Conversation View

  You receive a series of emails back and forth with a client regarding a project update. Instead of searching through your inbox for each separate email, you would want to see the entire email conversation in one place to understand the context quickly

• Introducing Zoho PDF Editor: Your free online PDF editing tool

  Edit your PDFs effortlessly with Zoho PDF Editor, Zoho's new free online PDF editing tool. Add text, insert images, include shapes, embed hyperlinks, and even transform your PDFs into fillable forms to collect data and e-signatures. You can edit PDFs

• RSC Connectivity Linkedin Recruiter RPS

  It seems there's a bit of a push from Linkedin Talent Solutions to keep integrations moving. My Account Manager confirmed that Zoho Recruit is a Certified Linkedin Linkedin Partner but does not have RSC as of yet., (we knew that :-) She encouraged me

• Water-Scrum-Fall approach for finance institutions with Zoho Projects Plus

  Finance is a highly regulated sector with strict rules and compliance requirements. Handling sensitive client data and complex transactions like multi-currency deals requires elaborate workflows and precise management. Implementing project management

• Get instant summaries of your notes with the help of Zia

  Hello all, We've added a simple yet powerful feature to Zoho CRM that we're excited for you to try: Zia Notes Summary. It's designed to make the daily lives of a CRM user a bit easier by giving you quick summaries of your CRM notes. Whether it's a glance

• Zoho one web page are not available

  Why I am not able to enter to zoho one web page?

• Zoho People > Onboarding > Candidate do not view all the data field on the Employee Onboarding

  Hello In my onboarding portal I do not see all the fields that i want the candidate to fill in In my Employee Onboarding Form These details i can see In the work information, i have enable the Company View but in the Employee Portal i do not see I have

• Has anyone implemented a ""switch"" to redirect emails in production for testing?

  Hi everyone, In our production Zoho CRM we have a fairly complex setup with multiple Blueprints and Deluge functions that send emails automatically — to managers and internal staff — triggered by workflows. We’re looking for a way to *test changes safely*,

• Restrict Access/Shared Access

  Sometimes access to documents that go out from Zoho Sign need to be restricted or shared. For example: 1) HR department send out employment contracts. Any Zoho Sign admin can view them. Access should be restricted to those that HR would allow to view

• Tip#44: Integrate with Xero to manage your financial operations

  Managing your project finances becomes more efficient with Xero integration in Zoho Sprints. With this integration, you can sync your Zoho Sprints data with Xero. Once you sync them to Xero, you can easily create invoices in Xero. This feature significantly

• Zoho People Onboarding Unable to Convert to User

  Hello All I need help in this onboarding of candidate Currently at this stage the candidate is just being offered and we are filling in his details however not all information are fill up. The candidate is still using his/her personal email When i try

• Integration with SharePoint Online

  Is there an integration where we can add a Zoho Sign link to the context menu of a document in the SharePoint document library. Then, we could directly initiate a workflow of sending a document for signature from a document library in SharePoint onl

• White screen when connecting Zoho Cliq and Zoho People for birthday notifications

  Hi everyone, I'm new to Zoho and I'm trying to set up the employee birthday notifications, following this guide: Automating Employee Birthday Notifications in Zoho Cliq But when I try to connect Zoho Cliq with Zoho People, I just get a white screen and

• Word file is messed up when i upload it to zoho sign

  Hi. I am trying to upload a word file to zoho sign and when i do that it ruins the file, It adds spaces and images are on top of each other. What can i do? Thanks.

• Annotate widget?

  Is there something in creator or any zoho app that allows me to have an image markup field item in the form? I need to be able to complete a form that also allows the user to mark up a preloaded image. Other compay's call this an image markup field or

• Dashboards / Home Page - Logged In User

  Lots of the dashboards that we use reference the Logged In User.  We also set up Home Pages for specific roles, where the Logged In User is referenced within the custom view.  As an admin, that means that these views are often blank when customizing and

• I'm pissed as fuck

  What the hell Zoho! Always the same goddam problem. It takes time because the simplest things just don't fucking work. Today it just took me 3 hours to complete and send a 1page privacy letter to a client. And you know what 99% of the document was already

• Configure Notifications for API Limit

  Hello developers, APIs are essential for businesses today as they enable seamless integration between different software systems, automate workflows, and ensure real-time data sync. To ensure that admins are notified well in advance before APIs reach

• Introducing Blueprints for Custom Modules!

  Hello developers, We've added a new feature called Blueprints in Custom Modules. Blueprints are the online representation of a business process. In Zoho Books, you can use Blueprints to design a process flow using states and transitions. Developers can

• Campaign Links Blocked as Phishing- Help!

  We sent a Campaign out yesterday. We tested all of the links beforehand. One of the links is to our own website. After the fact, when we open up the Campaign in our browser, the links work fine. The links in the emails received, however, opened in a new

• Zoho Tables July 2025 Update: Smart Creation, Smarter Automation

  We’re excited to introduce a powerful set of updates across Web, Android and iOS/iPad apps. From AI-assisted base creation to advanced automations and mobile enhancements, this release is packed with features to help you build faster, automate better,

• Zoho Voice est désormais en France !

  Nous avons des nouveautés très intéressantes qui vont transformer la façon dont vous communiquez avec vos clients. Zoho Voice, la solution de téléphonie d'entreprise et de centre de contact basée sur le cloud est arrivée en France ! Vous pouvez enfin

• Numbers in MA

  I have an issue rationalising the various numbers around MA2. Not convinced that any are truly accurate. However have a specific problem in that i have a list with 1301 records in the list view. When i come to email there is only 1289 Then have another

• Android mobile app unable to log in

  When I open the mobile up for zoho mail it asks me to sign in, but when i push the sign in button nothing happens. Tried uninstalling and reinstalling still not working

• Pie chart in Zoho Analytics shows ridicoulous numer of decimals of a percentage.

  Is there a way to set the number of decimals of a percentage value in the Pie chart? Now it displays 15 decimals instead of a round-off value. The value is a count and percentage calculated in the chart, so there is no number of decimals that can be specified

• Zoho People > Leave Management > Unable to import balance leave

  Hello Zoho I am unable to import balance leave into the system I have follow the steps It show only 5 fields - the date field i am unable to select from date and to date Error Date in excelsheet

• Narrative 4: Exploring the support channels

  Behind the scenes of a successful ticketing system - BTS Series Narrative 4 - Exploring the support channels Support channels in a ticketing system refer to the various communication methods that customers use to contact a business for assistance. These

• Tip of the Week #65– Share email drafts with your team for quick feedback.

  Whether you're replying to a tricky customer question or sharing a campaign update, finding the right words—and the right tone—can be tough. You just wish your teammates could take a quick look and give their suggestions before you send it. Sometimes,

• Next Page