Knowledge base: The nitty-gritty of SEO tags

Knowledge base: The nitty-gritty of SEO tags

A well-optimized knowledge base with great SEO can benefit your company by allowing customers to find help articles and support resources using search engines. This enables customers to quickly and efficiently find the information they need without direct support, saving time and increasing customer satisfaction.



Implementing an SEO strategy for a knowledge base is about more than just making your content easily discoverable by search engines and users. It's about enhancing the overall user experience and increasing customer satisfaction. By optimizing your knowledge base, you can improve your article's visibility and attract more traffic. But it's not just about the numbers; it's about ensuring that your knowledge base is organized and structured in a way that is user-friendly and easy to navigate.

What is a search engine results page (SERP)?

Search engines, such as Google and Bing, use algorithms to match the keywords from the user's search with relevant web pages and then display the results in order of relevance (alongside ads).
 
Regarding SEO (Search Engine Optimization), a knowledge base can improve your website's visibility and ranking on search engines. A knowledge base is a centralized repository of information that answers common questions, troubleshooting guides, tutorials, and other helpful resources for your customers.

What is a brand search?

A brand search is an online search where the user types in the name of a specific brand or company into a search engine to find information about that brand. It can include searches for the brand's website, social media profiles, reviews, news articles, and other related content. For businesses, optimizing their brand search results can help increase their visibility online.

What are article crawlability and indexability?

Crawlability and indexability are the most critical factors for ensuring an article is visible and accessible to search engines. When a search engine crawls an article, it scans the site's content to determine what it's about and how relevant it is to specific search queries. If a site is not crawlable, meaning search engines cannot effectively scan it, it will not be indexed and, therefore, will not appear in search results.
 
Similarly, a site's content must be appropriately optimized for search engine crawlers so it can be indexed correctly and appear in appropriate search results. Ensuring that each article is both crawlable and indexable can help improve its visibility and search engine rankings.

What are meta tags? 

Meta tags are brief text descriptions that provide information about an article's content. They are not visible in the article but are included in its HTML code. Search engines use meta tags to determine the article's subject matter and display relevant information in search results. Common types of meta tags include the article's title, description, and keywords.

What are header tags?

Header tags are HTML elements that mark headings and subheadings (from H1 to H6) on a webpage. H tags provide a structure for the content on a page, making it easier for both humans and search engine experts to understand and navigate. Header tags also help make content visually appealing to readers by clearly marking different sections and emphasizing key points.

What are alt tags for images?

Alt tags, also known as alternative text or alt descriptions, describe the content of an image on an article. They provide a textual alternative to non-text content, making it accessible to people who are blind or visually impaired and using screen readers. Search engine crawlers also use alt tags to understand the content of an image and its relevance to a particular search query.

What makes SEO tags useful? 

Focus on the right readers 

Composing meta titles and descriptions that describe your article help attract genuinely interested readers. This helps people find the information they need about your products or services and results in a positive user experience.

Increase visibility in search engines

Crafting meta titles and descriptions for your content can help search engines comprehend your material, thereby increasing the chances of your articles ranking higher in search results when individuals use relevant search terms.

Get clicks that count

When your content appears in search results, the meta title and description are what people usually see first. It is essential to make them exciting and concise so that they accurately represent the topic of your article. This will boost the probability of people clicking on your article's help center to read the full article.

Support sharing on social media

When people share your article on social media, the meta title and description may be the only information displayed. Therefore, well-crafted descriptions can make your article more attractive and increase the likelihood of readers clicking through to your website's help center to read the full article.

Control how your content appears in search results

A well-crafted meta description is crucial as it lets you control how your content is introduced to probable readers. Without one, search engines may automatically generate a summary that may not accurately reflect the essence of your article. Writing a concise and informative meta-description that accurately summarizes your content helps convince readers to click through to your knowledge base.

Usage of relevant keywords

A knowledge base can help you target specific keywords and optimize your content accordingly. Incorporating relevant keywords naturally within your articles and guides increases the chances of your website appearing in search engine results when users search for those specific terms.

Key takeaways

Improving search engine visibility is crucial for any business wanting to attract more website traffic.
  • Use specific, relevant keywords in your content.
  • Optimize your meta tags to attract the right audience.
  • Employ header tags to structure your content.
  • Use alt tags for images to maximize accessibility.
  • Add meta titles and meta descriptions to knowledge-base articles.
These tips can help you customize your knowledge base and enable your customers to find the answers they need quickly.
 
Please watch this space for more detailed use cases of knowledge-base SEO tags,
 
Cheers,

Kavya Rao
The Zoho Desk Team

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