The Social Wall: May 2024

Hey everyone,

Let's see a quick roundup of what May looked like for us at Zoho Social.

Manage and respond to your TikTok interactions from Inbox  

You can now manage and respond to your TikTok comments from Social's Inbox. Here, you can sort and view the interactions in any available default view or create a custom view. You can assign these interactions to anyone in your team and set a priority level: Low, Medium, or High. You can ask Zia to draft a response for the comments and ensure that you get back to your audience's queries promptly.

Assign interactions to your team members through a round-robin pattern  

In addition to the existing method where you were able to assign an interaction to a team member directly, you can now choose the round-robin pattern of assignment. The round-robin method is a process where every team member is assigned an interaction sequentially until all members are assigned with one interaction, and then the pattern starts again with the assignment of the next interaction to the first team member. Through this method of assignment, you can ensure that the workload is split equally between your team members, there is balance in the tasks completed, and overall team productivity increases. There's no chance that you'll miss an interaction anymore!

Add an offer to your post on Google Business Profile 

You can now promote product or service-related offers and sale discounts on Google Business Profile posts, thereby helping you reach more customers and encouraging them to opt for the offer to make a purchase or use your services. By providing details like offer title, offer start and end date, a voucher code, and more, you'll be able to simply add the offer to your post and make it live. You can add an offer to your post from the Compose window and publish or schedule it to go live on your profile.

Social Sessions

In our #SocialSessions episodes this month, we shared some fascinating insights about social media from Christopher Penn, Mari Smith, Joe Pulizzi, and Richard Bliss.

Christopher Penn, co-founder of Trust Insights, discusses the evolution of AI over the past few years, its current capabilities, and its potential impact on jobs.

In another episode, Mari Smith, a Facebook marketing expert, explains Meta's plans for AI developments in the application and how these will make networking easier and more authentic.

Joe Pulizzi, CEO of The Tilt & CEX, shares his journey in content marketing and provides valuable tips on how to make your content work for you.

Lastly, Richard Bliss, CEO of BlissPoint Consulting, offers advice on leveraging LinkedIn and maximizing your presence on this powerful networking platform.

Zoho Social mobile app updates  

Some updates went live for the Zoho Social Android mobile app, including Facebook Stories and a detailed view of posts in the Posts tab. In addition, on the iOS mobile app, you're now able to post Facebook Stories, group your hashtags through Hashtag manager, sort your brand view, and integrate your Pinterest account to Social.

 

We hope these updates are able to help you manage your social profiles better. Thank you. 

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